China Entertainment 1997.

Chapter 537 Master Cao Becomes Grandpa Cao?

"The Voice of China" was launched at the beginning of December, and it took two issues to get out of the circle. After one month, it became so popular.

If "Star of Tomorrow" was more or less in the spotlight of the draft back then, winning was an early opportunity.

But now "The Voice of China" is starting to decline in the talent show wave, and the audience is already tired of watching the talent show. Under the circumstances, it has made a strong counterattack and opened up a new trump card variety show, which can be described as a truly brilliant record.

"Rising Star", "Let's Run", "If You Are the One" and "The Voice of China" launched these four popular programs, regardless of word-of-mouth, their ratings and influence are definitely second to none in the industry.

Some relevant people have analyzed Fanxing's variety show revenue in recent years, and found that Fanxing has created a net income of no less than 10 billion.

Not to mention "The Voice of China", private companies can win half of the relevant advertising revenue on TV stations, not to mention unique, but it is definitely one of the few.

Needless to say, "Let's Run" last season's national-level influence made major companies salivate, and now the second part will be recorded immediately, and the title sponsorship and other advertisements will soon hit the dog's brains.

It is no exaggeration to say that for these ads alone, the second season of "Let's Run" does not have 1 million advertising revenue, even if Fanxing's advertising department is incompetent.

No matter whether Zhejiang TV is buying or using part of the advertising revenue in exchange, there is no more than 1 million yuan. Fanxing also has to consider whether to switch to another TV station for cooperation.

The advertising and selling price of "Rising Star" made a lot of money, and another very prominent income is the popularity vote. Even if it is divided, the network and text messages have accumulatively earned tens of millions.

The ratings of "If You Are the One" are not particularly outstanding, but the victory is stable enough, and it is broadcast weekly throughout the year. Although the price is not as good as other trump cards, the advertising revenue is very strong.

For talent shows and reality shows, for the sake of program effects, many advertisements should not be too exaggerated.

"If You Are the One" doesn't need to consider so much about the dating category. Overall, the income is not much worse than the other ace programs.

The outside world estimates that Fanxing's total income from variety shows in the past few years is 10 billion, but in fact it is not that much, and costs and other expenses have to be deducted.

Aside from that, "The Voice of China" just paid more than 3000 million yuan for the tutor's notification fee.

Among them, Han Hong is 600 million, Ren Xianqi is 800 million, Liu Huan is 800 million, and Chen Yixun is 800 million.

Among the four mentors, Liu Huan must be the biggest, and his qualifications and influence lie here, but after all, his business attributes are not high, and it is quite satisfactory to get 800 million.

Han Hong's reputation is not weak. She claims that Na Ying is the only one in the Mainland who can overwhelm her, but she is not Na Ying after all, and her commercial attributes and popularity are relatively weak, so the announcement is the lowest.

Ren Xianqi needless to say, just the first two words of [Southern Ren Beicao], the 800 million is not a loss.

Eason Chan's status in the music scene may be inferior, but he can't hold on to his popularity. In the past two years, he has produced many masterpieces, and he is at his peak. He is one of the few singers who can be compared with Cao Xuan and Xiao Zhou.

His commercial value, popularity and popularity are here, even if it is 1000 million, it is not unnegotiable, but considering the other mentors, it is still under 800 million.

Even if Cao Xuan didn't care about the aura of Hong Kong and Taiwan, he couldn't stand the current market situation.

The big names in Hong Kong and Taiwan are full of popularity and high commercial value. Cao Xuan himself doesn't care, but he has to follow the market.

If Xiao Zhou came to "The Voice of China" as a mentor, the announcement fee of 1500 million may not be able to cover it. Who will let his fans have more fans and the topic will be hotter.

If Cao Xuan came out in person, the program team would have to worry about whether they could afford it. The announcement fee was less than 5000 million, so there was no need to talk about it.

Mentors don't just listen to songs on stage, they also have to guide the contestants in private, cooperate in various ways, at least to catch up with the 2-3 month schedule, and use their fame and influence to promote the program group. Not enough, people are not willing to contribute.

The same is true for "Let's Run". In the second season, various advertising revenues have skyrocketed, and the advertising fee for the resident MC has also begun to skyrocket.

何老师的通告费每期35～40万上下，一季20期。就是支出700～800万，柳妍比他差不到哪去，少说也要600万以上。

Zhang Zijian, Xue Zhiqian, and Sha Yi have increased several times. From hundreds of thousands in the first season, now the second season is basically between 300 and 400 million.

Wei Chen and Jia Ling are even more exaggerated, especially the latter. At the beginning, the first issue was only 1000 yuan, but now the single-season announcement fee exceeds one million, like riding a rocket.

There is no way, national variety shows have a great influence, and Jia Ling, who can be funny and pick up jokes, is one of the core. Just considering the reputation is not lower than the average second-tier star.

Although Fanxing has the initiative and is his benefactor + company, he can't cheat people with the price of cabbage.

So the increase is huge, and if there is no problem in the follow-up, it is likely to increase again, until it is roughly equal to Xue, Sha, Zhang, etc.

The same is true for Wei Chen. Although his overall performance is not as good as Jia Ling, he also has a sense of variety. More importantly, he is handsome. He may not be as popular as the others, but his diehard fans are at the forefront.

If the treatment is not good, even if Wei Chen himself doesn't say anything, the fans will have the rhythm everywhere. Although "Run" is not afraid, they don't want to cause too much trouble.

Except for the resident MC, some of the daily guests do not need to pay, and some need to pay an announcement fee.

For those who want to catch the heat and promote the program, "Run" not only doesn't give money, sometimes the relevant publicity team also pays the program group a public relations fee.

But if there are some important guests, or if the program group process requires it, it is necessary to pay the artist a notification fee.

To put it bluntly, it depends on who is awesome.

The program group is awesome, with high ratings and exposure, and a lot of artists are crying and begging to be on the show.

The artist is awesome, and the program group begged others to add topics to their program, so they had to pay + sincere invitation.

Like "Happy Camp", many first-line artists had to queue up if they wanted to appear, and their program team asked Cao Xuan to show respect several times, but they were all declined.

The increase in various expenses has also led to an increase in the production cost of variety shows, so Fanxing earns more and spends more.

The 10 billion guessed by the outside world is not accurate, and the actual profit is only a few hundred million...

But even so, Fanxing's revenue from variety shows alone is enough to leave most entertainment companies in the dust.

In 2008, ignoring "If You Are the One" which is currently in theaters, the income from the two programs "Run" and "The Voice of China" was equal to the annual revenue of Huayi, which is known as the second entertainment company in the Mainland.

In the context of Huayi's constant clamor for going public, everyone is particularly curious about how terrifying the stock price and market value will be if Fanxing goes public.
Many stock investors couldn't help but grit their teeth, hoping that Cao Xuan would not eat alone and promote the listing of Fanxing, and everyone would follow suit.

Cao Xuan, who is not a bird, rested for a few days, and started to deal with this year's Spring Festival Gala rehearsal and the promotion of "Save Mr. Me" during the Spring Festival.

This year is the 11th time for Cao Xuan No. [-] to participate in the Spring Festival Gala. He has already decided in his heart that after this year and next year, he will officially withdraw from the Spring Festival Gala stage.

In fact, he originally thought that this year would be the last one, but this year's situation is special, it is a natural disaster and the Olympics, and next year will be the 60th anniversary of the founding of the People's Republic of China.

So Cao Xuan put the farewell stage to next year, freely choose a song he likes, and give his 12-year Spring Festival Gala stage a successful curtain call.

However, Cao Xuan did not disclose this to the public for the time being, but only chatted with his old acquaintance Lao Zhao during the rehearsal.

Apart from other things, the two have known each other for ten years during the Spring Festival Gala, and they have a good relationship, and they help each other with anything.

Although Cao Xuan has always had reservations about Lao Zhao, he has to admit that Lao Zhao actually suits his temper quite well.

At least for now, when Lao Zhao has not started to drift away, the two get along well, which is why he has been keeping in touch with Lao Zhao.

In fact, to put it bluntly, Lao Zhao can't even talk about any role. To say that he is a member of the party is considered a flattery.

So after the fact, I was beaten and frightened. I was sensible and kept a low profile for a few years, avoiding the mainstream attention.

After more than ten years of friendship, Cao Xuan can not get too close to the other party, but there is no need to deliberately avoid it, and Cao Xuan is not that kind of character.

When Cao Xuan debuted back then, he was worried about this and that, lest he would cause disaster, so he was cautious in everything.

Now that he has a golden body and a solid backing, although he is still doing things steadily, he doesn't have to be so cautious, like walking on thin ice.

Old Zhao is swollen, maybe he should stay away, now that he communicates normally, there is no need to be so taboo.

Besides, there are people who have known Lao Zhao longer than Cao Xuan, she doesn't care, they meet and greet each other kindly, why Cao Xuan cares so much...

"It's good to retire. To be honest, I want to retire too. I always feel old and can't hold it anymore."

Old Zhao sighed, his career in the Spring Festival Gala in the past two years has not been smooth, and he has been tossed enough.

Last year's "Torchbearer", Lao Zhao stepped down from the stage and cried bitterly, thinking that the work was bad, and his old partner Song Dandan also felt too much pressure, and announced that he would withdraw from the Spring Festival Gala stage.

In the past few years of Lao Zhao's peak period, the combination was either an iron triangle or black soil and white clouds.

Now Song Dandan has retired, Gao Xiumin, one of the Iron Triangle, died of illness, and another Fan Wei announced his withdrawal from the Spring Festival Gala in 2005.

However, Lao Zhao felt that if he went out, Fan Wei would definitely give him face, but Fan Wei avoided it.

In fact, the relationship between the two has long been deadlocked.

After the second season of "Country Love", Fan Wei has been basically independent. Even before that, he has left the big tree of Lao Zhao and moved closer to the Beijing circle. In the past two years, he has also filmed scenes for Benshan Media. The elder brother's face, in fact, the two have been in harmony.

This time the Spring Festival Gala was completely intensified, and Lao Zhao was very annoyed. Yuan Shikong sprayed all kinds of yin and yang weirdness afterwards.

Fan Wei also revealed some things connotatively, such as the huge disparity in performance fees, no matter who is right or wrong, but the golden partner has since turned against each other.

So it was ironic that Old Zhao taught Xiao Hei Fatty that he could not manage his apprentices well, and that he was proud of his excellent management skills.

Several of his partners, Gao and Fan actually broke up with him in the later period because of their interests. On the contrary, Song Dandan got along well because he was a mixed talent and had no interests involved.

As for the apprentices, Lao Zhao was well-behaved and clever at his peak, and his teacher was kind and filial. Later, he declined and became all kinds of monsters and ghosts. Few of them became famous.

He taught the little black fat man that he doesn't know how to teach his apprentices, maybe one day his "end" will be worse than that of Lao Guo...

Cao Xuan was not interested in recruiting more disciples, and it was also because Little Black Fatty, Lao Zhao, and even Nishigong Niangniang used bloody examples to tell him that having too many disciples is no good.

So, take two or three apprentices, just pass the teacher's addiction and it will be over. If there are too many apprentices, he is afraid of losing his life.

Let's talk about this year's Spring Festival Gala. If Fan Wei didn't come, Lao Zhao had no choice but to bring his apprentices to the battle. As a result, both shows were banned.

Seeing that the live broadcast of the Spring Festival Gala is only half a month away, Lao Zhao's hair has turned gray. If it weren't for his special circumstances, he would have announced his withdrawal from this year's Spring Festival Gala.

"Mr. Zhao, don't worry, it's really impossible to pick an old book."

The Spring Festival Gala programs are especially small categories. Many programs are not premiered, but old works that have been polished in private.

In the early years when the Internet was underdeveloped, before the Spring Festival Gala, sketch actors would take people to schools or some theaters to perform on-site to see the effect.

However, in recent years, with the popularity of the Internet and the simplicity of filming, in order to prevent leaks, similar private rehearsals are relatively rare.

"Two notebooks have already been handed over, but the leaders are not very optimistic about it. They mean that we should save the notebooks now, but there is too little time."

Old Zhao's eyes were red, and he was smoking oppressive cigarettes. These days, he stayed up a lot of nights, sleeping an average of no more than 4 hours a day.

"Shen Yang, open the window to let some air in."

"Okay, Teacher Cao."

Cao Xuan didn't want to smell the second-hand smoke, Xiao Shenyang who had been sitting quietly next to him quickly got up and opened the window.

This guy is also lucky. In 2004 "Star of Tomorrow" came to the fore, the couple worshiped under Zhao Benshan's door, and within a few years they became popular around Lao Zhao.

This Spring Festival Gala, Lao Zhao gave up a group of old apprentices and took him directly, and his praise is self-evident.

Back then, Cao Xuan was the one who led the couple's apprenticeship. Old Zhao was Xiao Shenyang's nobleman, and so was Cao Xuan. When the two big brothers + nobleman talked, he was very honest beside him.

Opening the window, seeing that the water was getting cold in front of Cao Xuan and Master, he obediently went to have a change.

Cao Xuan saw that old Zhao was very sad, although he knew that even if he didn't say it, he could figure it out in a few days, since it happened, it didn't hurt to mention it.

"The draft has been very popular in the past two years, Shen Yang is also from the draft, why don't you make a fuss about this subject."

"Draft?"

Old Zhao exhaled a puff of smoke, his eyes lit up: "What do you think, tell me, I'm in favor of you."

"What kind of human feelings are not human feelings, I am also thinking about it."

Since he opened his mouth, Cao Xuan did not hide it, and casually pointed in the direction of "Not Bad Money".

Lao Zhao's eyes are getting brighter and brighter. With years of experience in comedy, as long as he gives him a reason, he can easily come up with a book, and he can directly build a small frame in his heart in a few minutes.

"Draft, talent, misunderstanding..."

The more Lao Zhao thought about it, the more he understood, and suddenly he looked at Cao Xuan with fiery eyes: "Why don't we get together and play a show producer or host, isn't your company's "The Voice of China" very popular? Get this show in."

"I act in a skit?"

Cao Xuan was taken aback for a moment, he hastily shook his head.

"I can't, I haven't acted in a sketch."

"You still care about sketches even if you are an actor, and let's talk about burdening me and Shen Yang, you can just act normally, it's not difficult."

Lao Zhao is also afraid of the show being killed, so he wants to pull Cao Xuan to help out. The two major pillars of the Spring Festival Gala join forces, and the gimmick can directly blow up public opinion. As long as the program director is not stupid, it is impossible to kill the show.

"I'm so busy, I have to promote the movie."

Cao Xuan still declined, but Lao Zhao said that he could help with publicity, and directly booked the movie theaters in Northeast China. Besides, the performance of a skit in the Spring Festival Gala was no better than Cao Xuan's publicity.

Speaking of this, Cao Xuan couldn't refuse directly, so he asked Lao Zhao to write the notebook first, and when the notebook was finished, he would try to find a way to see if he could pick a fault and push it away, and then let others take the lead.

It's hard to find a host, and it's easy to play a producer, and you can change it anywhere.

After coping with it, Cao Xuan hurried away, and Xiao Shenyang looked at Old Zhao hesitantly.

"Master, I think Mr. Cao doesn't seem to be very willing, why don't you find some other senior brothers."

"Who can get better results than him? Once the two of us stand together, the show will be more than half successful. No, I'll talk to the director. If I can't get it, I'll ask the director team to do it.

You also heard just now that he will retire next year. I'm afraid he won't be able to act in the last year. This year is the best opportunity.

This time, no matter how much favor I owe, I have to make a few movies for Fanxing for free, and I have to get it done. "

In fact, what Lao Zhao is most worried about is not only the program being banned, he believes that no matter how many scripts are banned, he will still be allowed to participate in the Spring Festival Gala.

What he is really afraid of is that the book is not good + the effect is not good, and several old partners have withdrawn. He is afraid that he will not be able to support the scene with a few unknown apprentices alone, so he urgently needs the help of big names.

Cao Xuan is not good at acting in skits, but his fame and influence are here, just as a mascot, the show will be stable.

Old Zhao, who had a sad face just now, instantly revived with full blood, and hurriedly went to the director team to discuss it. He believed that the program team would definitely be on his side.

Boss Cao's status is aloof, and he will definitely not be able to force him.

If you can't be tough, then come soft, beg him, he and the director team take turns begging for advice, if you really can't do it, invite the leaders of CCTV, if you don't believe Cao Xuan won't give you any face...

Lao Zhao was busy connecting with others, and Cao Xuan sneezed several times while sitting in the business car.

I can't help but regret in my heart, what did I go to Lao Zhao when I was idle just now.

Performing skits in the Spring Festival Gala did little to help Cao Xuan's reputation, at most it allowed him to satisfy his regret that he hadn't performed in a language program in the Spring Festival Gala for more than ten years.

That's what made him a little bit excited, but skits are completely different from singing, and rehearsals for language programs are very tiring.

Cao Xuan has participated in the rehearsal of the Spring Festival Gala for more than ten years, and has seen the miserable appearance of countless sketches. He understands how stressful the Spring Festival Gala is, and he doesn't want to suffer.

Thinking of this, Cao Xuan even considered whether to block Lao Zhao's phone number, planning to release it after New Year's Eve.

But thinking about it, it would be too impolite. Old Zhao also helped him a lot, so he just had to find a way to decline it.

----

ps: Friendship push book "I picked up a girl from the Southern Song Dynasty", dog food sweet article, the introduction is in the author's words, if you are interested, you can go and read it
(End of this chapter)