China Entertainment 1997.

Chapter 538 Contestant surnamed Cao in "The Voice of China"
On December 12, Feng Xiaogang's new movie "If You Are the One" was launched, opening the curtain for the Lunar New Year file.

The title of "If You Are the One" was originally Feng Xiaogang's contemplation for several months, and finally got inspiration from a marriage advertisement. The original version of "If You Are the One" was originally a program that took advantage of the popularity of other movies.

But now that the starry version of "If You Are the One" is broadcast a few years in advance, it is really hard to say who is taking the heat from whom.

It is said that Feng Xiaogang once wanted to change the title of the film, but he didn't think of a good replacement. In addition, the Huayi Wang brothers also wanted to catch a wave of enthusiasm, so they negotiated with Fanxing.

The two parties discussed for a while and decided to cooperate. The crew can use this name, but they need to add the "If You Are the One" program placement advertisements and related plots in the film, and the follow-up films can also use the popularity of the program to promote.

The Wang brothers want the popularity of the program group, and the program group also likes the traffic of Feng Xiaogang's new movie.

You must know that Feng is one of the top directors in the mainland, and the attention and influence of the film are not low. The cooperation is also beneficial to the program team.

And it doesn't work if you don't cooperate. Although If You Are the One is not an idiom, it is a word that is well-known to the public.

The "If You Are the One" program group has also imposed certain restrictions, but similar to the copyright of the program itself, it does not mean that others cannot use this word.

Of course, in principle, the two sides can file a lawsuit and sue for harming their own interests, but the gains outweigh the losses, and it is better to cooperate and get what they need.

The movie "If You Are the One" has typical Feng's humor, but there is not so much comedy, but the scenery is first-class.

This is not surprising. Many houses and scenes in this movie are embedded with advertisements, including foreign wine, cars, cruise ships, credit cards, mobile phones, websites, coffee shops, laptops, Hangzhou scenic spots, real estate, etc., and the accumulated advertising costs have earned more than 2000 million.

You must know that the total investment of this movie is only 5000 million yuan, half of the cost will be returned directly.

Of course, Cao Xuan is ashamed to say that although his "Taken" does not have as many advertisements as "If You Are the One", his income is even higher than that of "If You Are the One".

Samsung, Pepsi, and a car advertisement alone have earned tens of millions of yuan, and the degree of making money is much more ruthless than the Wang brothers.

But there is one thing to say, although Cao Xuan is making money, he is still restrained, and the implantation belongs to the implantation, which will not affect the film itself, and most of them are modern urban films with advertisements, ancient costumes or other inappropriate themes. Advertisements will appear on the feature film,

But Huayi and Feng Xiaogang were a little stern.

The first part of "If You Are the One" is okay, but the second part is unscrupulous. Nearly 20 brands were implanted in a film, and the total advertising revenue reached more than 6000 million, which almost paid off directly.

It was joked that it was not a movie placement advertisement, but a commercial film...

But this is also someone else's ability. How many directors want to have this commercial appeal, companies and brands are not like him.

The box office data of "If You Are the One" is not bad, it broke through almost 1 million box office in the first week, and its performance in the second week was also eye-catching.

Huayi and Feng Xiaogang were expected to be 2 million before the release, but now they are expected to reach 3 million, and they suddenly trembled.

Especially Feng Xiaogang, who has been aggrieved in the past few years!
He is the first well-known commercial director in the mainland. In 1997, "Party A and Party B" was able to make money. He was the first to stir up the market for the Lunar New Year file.

As a result, Lao Mouzi's "Hero" directly stole all the limelight with a global box office of 16.5 billion yuan, becoming the number one commercial director in the mainland.

Later, when the stars rose, Mr. Xu and Cao Xuan teamed up to make a lot of hits. The former directed the "Embroidered Spring Knife" series, "Seven Swords", and "Painted Skin" with a box office of less than 10 billion, known as the number one director in Hong Kong.

In the past two years, although Feng Xiaogang has also produced excellent works such as "Assembly" and "A World Without Thieves", they have always been firmly suppressed. Although the box office is high, it is not particularly amazing in front of major blockbusters.

Not to mention Zhang and Xu, it is Ning Hao, a rising star among the stars. The crazy two-part movie has a good reputation at the box office, and it is also used by the outside world to compare with the comedy predecessor Feng Xiaogang.

Feng Pants was not less sullen about this.

Forget about Lao Mouzi, although he is not convinced, but his achievements are here.

From his point of view, Old Freak Xu relied on Cao Xuan for half of his results, with the help of external forces.

As for Ning Hao, he is indeed talented, but his qualifications and achievements are too shallow. When will it be his turn to be compared with himself.

However, his previous box office data has never been a major breakthrough, which has made him the target of many people. Now "If You Are the One" is expected to exceed 3 million, and finally entered the first echelon of the box office.

Director Feng Da was very high-spirited, and even proposed the so-called rate of return.

The Chinese-language films "Golden Armor in the City", "Painted Skin" and "Three Kingdoms: Red Cliff", which also broke 3 million at the box office, all had huge investments. The least "Painted Skin" also claimed to cost over [-] million.

In contrast, "If You Are the One" invested only 5000 million yuan, including advertisement placement, the actual cost was more than 2000 million yuan, and the net profit obtained has doubled several times.

Of course, Feng Pants doesn't just say that he makes a lot of money, but wants to show that he has great potential with his small skills.

The lowest cost to get a super high box office, to show off your ability, you don't need to spend money to make a big box office hit, and the connotation of Lao Mouzi and others' box office hit is not enough.

A little more connotation, it may involve the cost of publicity and distribution, secretly expressing that the so-called big production is spending money on marketing and publicity, and I am the king of word of mouth.

Old Freak Xu was filming and didn't respond. His wife Shi Boyan came out and said a few words on the scene.

Lao Mouzi was on vacation + working on a new script, so he ignored Feng Xiaogang at all, but Boss Zhang in the new scene was not a good one, so he directly complained.

"Feng Xiaogang said that he looks like a big guy with a small blog, but in fact he doesn't have the ability to play big scenes. If he really didn't want to make a big movie, he made "The Banquet" in the first place, and how did he ruin "The Banquet" .”

Regardless of whether it was publicity or really being provoked, Feng Xiaogang turned into Feng Dapao and confronted Boss Zhang.

"He said that I failed the filming of "The Banquet", but the score of "The Banquet" on Mtime.com is higher than that of "House of Flying Daggers", and this movie has made money for investors. Please, Boss Zhang, explain to me what is meant by a failed filming. .

If Boss Zhang doesn't understand movies, he can ask Yimou for advice. It's not shameful to be uneducated, but it's shameful to show up. "

Boss Zhang is not a vegetarian, so he immediately sprayed it back. Director Feng Da was not to be outdone. At the end of 2008, the two started a scolding war with the media through Weibo.

If we talk about the connotation and counterattack of yin and yang at first, and there are other suspicions of hype, then we will scold for real, and even expose each other's old background.

Boss Zhang said that Feng Pants was just Wang Shuo's dog leg, who flattered him for several years, and finally gained the position by stealing the script, and getting vitiligo was his retribution.

Feng Trousers scolded Boss Zhang for being an idiot who sells boxed lunches, saying that the boss is a blood-sucking worm who sucks Lao Mouzi's blood, and sooner or later he will be kicked by Lao Mouzi and get out of the circle.

Since Weibo was launched in August, Penguin has been attracting and operating continuously, and its influence and users have continued to expand. For nearly half a year, it has slowly caught up with Penguin Blog.

With the development of mobile networks, coupled with the continuous operation of Penguin, it is foreseeable that next year Weibo will surpass blogs and become the most popular social platform.

Coupled with instant news and hot searches, and under the leadership of Cao Xuan, a large number of celebrities began to shift their main positions to Weibo, and Weibo has become a holy place for first-hand gossip.

Previously, there were a few melons hidden by fat people, and Weibo users were also the main food eaters. However, despite the many gossips, they still lost to this scolding battle.

It's not that the first few melons are more influential, but that the main battlefield of this scolding battle is Weibo.

Both parties relied on the media to fire their guns in the early stage. Later, Feng Xiaogang directly posted on Weibo, and Boss Zhang responded through the media. After finding out that it was too late, he also opened Weibo.

It took only 14 minutes for the Weibo backstage to complete the VIP registration for him, and then pushed the account to the homepage and listed it as a trending search, gaining 30 followers in less than a day.

Countless netizens who were waiting to eat melons gave the Weibo staff a thumbs up for their high efficiency.

With Weibo, there is no need for the media to be an intermediary. After one side sprays, the other side scolds back. The melon-eating people watch it as a pleasure, and even ask questions in the comment area, and the owner may reply directly.

For example, Boss Zhang confirmed in the comment section some unbearable stories about Feng Pants' fawning over Wang Shuo and the Beijing circle.

Feng Pants responded that the fan Lao Mouzi broke up with Gong Li back then, and Boss Zhang was involved in the trouble, and even the instigator.

As a result, Wang Shuo and other friends of Feng Pants went off to register on Weibo, clarified for Feng Pants, and besieged Boss Zhang, and Boss Zhang also had his own friends, who responded frantically.

In the end, not to mention the joy of the melon-eaters, even the person in charge of Penguin Weibo couldn't help hugging the two of them and kissing them.

The scolding battle between the two has added millions of new users to Weibo, and countless news exposures. This is an effect that they may not even spend money to achieve.

.........

Cao Xuan is also one of the followers. He eats melons every day, which is called a flattery. It relieves him a lot of pressure of rehearsing sketches.

That's right, "Not Bad Money" still invited Cao Xuan.

The director of this year's Spring Festival Gala is Cao Xuan's old acquaintance Lang Kun. The two teamed up in the 2005 Spring Festival Gala, which has been hailed as one of the most successful Spring Festival Gala.

The two had a good personal relationship. He personally asked for help with Lao Zhao, and even brought in a deputy director of CCTV to intercede. Cao Xuan was really embarrassed to refuse, so he agreed.

However, he didn't help Lao Zhao in vain. Apart from taking the opportunity to get Lao Zhao to agree to a few film appointments, he also thought about coaxing him to participate in a show.

He had already imagined what it would be like for top comedians like Old Zhao and Little Hei Fatty to compete on the same stage.

But at this time, the little black fat man can say that Lao Zhao has become famous, so he probably won't nod easily. After all, the king of Xiaopin is here, and it is only natural to win, but it is embarrassing to lose.

But now that Cao Xuan got Lao Zhao's favor, the chances of persuading him are greatly increased.

With Lao Zhao and Xiao Heipang leading the way, and a few well-known little stars fooling around, the air is set up. It is definitely a ceiling lineup in the comedy world, lined up.

Even if you don't do "Happy Comedian" in the famous comedy comedian competition category, let Lao Zhao be a mentor, and "Swordsman" is not bad.

The music talent show is almost done, but the comedy talent show is blank.

But no matter what program he asks Lao Zhao to do, now he will help Lao Zhao perform sketches first.

With the guidance and help of Cao Xuan, the general structure of the skit is not much different from the original version, except that Cao Xuan is not the host of "Avenue of Stars", but the producer of "The Voice of China".

CCTV originally wanted Cao Xuan to act as the producer of "Avenue of Stars", after all, this is a CCTV program.

But Cao Xuan insisted on using "The Voice of China".

In the end, CCTV still hated the gimmick of Cao and Zhao teaming up, and acquiesced to use the signboard of "The Voice of China". Cao Xuan also successfully helped his program advertise on CCTV.

He even pondered whether to ask Beijing TV for an advertising fee.

You must know that CCTV’s Spring Festival Gala advertisements are all sky-high prices. In 2010, Yuan Shikong’s Liu Qian Magic’s advertisement for Huiyuan Juice earned CCTV 6000 million.

Cao Xuan and Lao Zhao, the two big stars of the Spring Festival Gala, joined forces, and if they bid for advertisements, it would be like playing with tens of millions of advertising fees.

However, with CCTV's character, even if there is an advertising fee, the money may not go to Cao Xuan's hands, so I don't bother to talk about it.

This year's Spring Festival Gala is on January 1th, and the script of "Not Bad Money" was not written until January 25th.

That is to say, the rehearsal time for a few people is only 20 days. Even so, Cao Xuan still has time to rehearse another singing program.

Lao Zhao was under a lot of pressure, so he spent a long time to recruit Cao Xuan to help out. He wanted to make this show more exciting, otherwise such a luxurious lineup would be wasted.

With less and less time, he became more and more anxious and anxious, constantly adjusting the script every day, adding and deleting burdens, and he didn't sleep for nearly four days when he was most anxious.

It's not that I don't want to sleep, it's that I can't sleep at all, I'm so sleepy, I squint for a while to rest my mind, get up and continue acting.

Cao Xuan watched from the side and was silently speechless. Thanks to him being a singer, if the sketch actor really can't last more than ten years in the Spring Festival Gala, whether he can overcome the pressure or not is secondary, the key point is that there is no need to suffer.

Everyone knows that the skit "Not Bad Money" is about Lao Zhao, and Cao Xuan is a mascot, not the core of the skit.

After the skit was finished, Cao Xuan followed suit. It was Lao Zhao who was responsible for the bad performance, and it had nothing to do with Cao Xuan, the helper, so he was the least stressed in the whole sketch crew.

At least it didn't delay his sleep, and he still had time to look after the children and pay the public rations when he came home at night...

However, on January 1th, Cao Xuan asked Lao Zhao for leave.

For his sketch, Cao Xuan delayed the promotion of "Save Mr. Me" a lot.

The film is scheduled to be released on January 1, which is the third day of the Lunar New Year. The market for the Spring Festival has not yet been fully cultivated. At most, everyone will put it during the Spring Festival. They still dare not gamble on the first day of the Lunar New Year.

Although Cao Xuan didn't mind taking the lead, at least it had to be a commercial blockbuster that could attract audiences.

"Rescue Mr. My" is originally an award-winning literary film. The box office basically depends on Cao Xuan's personal appeal. It is really unrealistic to want such a film to be released on the first day of the Lunar New Year to start the Spring Festival.

Considering that the Spring Festival Gala can also bring publicity to the film, Cao Xuan can ignore most of the regular publicity, but he can't do without any publicity.

So Cao Xuan simply contacted, and the whole crew went directly to the most popular "The Voice of China" program group to promote it.

.........

"Huo Hua, Zhang Ze, Qian Yuan."

Cao Xuan greeted several actors in the crew. Actually, they didn't make many appearances today, so they came to cheer.

Originally, Cao Xuan only called the last two. They are not well-known, and it is not bad to show their faces in this kind of trump show. Liu Huohua is also a popular niche, so it doesn't matter whether he shows his face or not.

But this guy was still joining in the fun, Cao Xuan didn't call him, when he heard the news, he rushed over and happily shared the truth about the show.

"I watch that show every day. Can you let me try the tutor seat and post a Weibo? My wife loves to watch it too. I'm sure I'll be envious of her then."

"Your wife? Last time I heard from Hu Jing that you are getting married next year?"

"Well, the hotel is being booked, and it's summer if nothing else."

"Congratulations, I will send you an invitation and I will definitely arrive."

"Needless to say, all of you are here, and I will reserve a seat for you."

Liu Guohua and Cao Xuan are fairly familiar, and they are more familiar with the East and West Palaces. After all, they are classmates for four years in college, and they usually get along well. If he is not in a hurry to get married, he will definitely be there.

But to say that Yuan Quan is more powerful, she and Xia Yu have also agreed to get married next year, and they are appointed as bridesmaids in the East and West Palaces, and Cao Xuan is Xia Yu's best man.

Except for Brother Penguin and his cousin who was the best man twice in high school, this is the third time Cao Xuan has been the best man.

The three members of their family acted as green leaves for Yuan Quan and his wife, and the face of these two people has increased...

Several people were chatting, and the recording site of The Voice of China was in a studio in Beijing. When Cao Xuan arrived, the director and producer of "The Voice of China" came out to greet him.

"boss."

"Everyone has worked hard. I knew the process just now. I said I was hiding it from a few instructors. Have you been hiding it?"

"Hidden."

The director said with a smile: "Except for us, even the photographer and host Hua Shao just got their trust, and I have already told them, I guarantee that the instructor and the audience will not know before going on stage."

"That's fine."

Cao Xuan nodded: "It's too fake to act, it's more effective if you hide it from the surprise."

"Boss, besides keeping it from everyone, we have other arrangements, because your voice is so recognizable, I am afraid that several tutors can recognize you with just one mouth, so we plan... This will be more effective."

"Just do as you say."

Cao Xuan readily agreed, but he had overlooked this point before. As No.1 in the Chinese music scene, although his voice is not very personal, it can be easily recognized by people who are familiar with it.

In order not to open your mouth to reveal your secrets and to create some program effects, the necessary camouflage is indispensable.

After discussing the procedure, the four of Cao Xuan hid in a small lounge. When the show officially started recording, the four of them went outside to the red carpet and walked around as an appearance.

Then the three of Liu Huohua waited in the backstage family area, and Cao Xuan waited by the stage to go on stage.

When the lights were dimmed, Cao Xuan, who was simply wearing a long windbreaker, appeared on the stage. The dim light hit his face. All the audience who saw him were stunned, and then burst into warm cheers.

So the four instructors with their backs to the stage frowned. The show has basically reached the final stage of the audition, and they have also figured out some tricks in response to similar reactions from the audience.

For example, those with a special image, high contrast, and outstanding singing performance, the audience's reaction is more intense.

But no matter how intense it is, it's not as intense as it is today. It's as if the pot was blown up. Some players showed god-level live performances before, and the audience's reaction was roughly the same, or even slightly worse.

Cao Xuan was also taken aback, afraid of revealing his secrets, he quickly raised his index finger to his lips, and pointed to the four mentors, the meaning was self-evident.

The audience cooperated one after another. Although there was still a lot of cheering, no one called out their names.

And when the four instructors were still in a daze, the melody came in, which was Cao Xuan's masterpiece "The Wind Rises".

Cao Xuan deliberately lowered his throat, found a strange voice state, and then deliberately shifted the tone of the words. The students should be low when they should be high, and high when they should be low, and there are even broken sounds, trying to keep every word out of tune.

"This...road...go...go...stop and go
Follow the traces of the boy...drifting...the flow
A...moment before...out of the station...
actually...some...hesitant
......"

After Cao Xuan played like this, the audience at the scene had even more fun, cheering and booing.

No matter how slow the four instructors reacted, they sensed that something was wrong at this time. The stage auditions for "The Voice of China" were all carefully selected, and it was impossible for such contestants to appear.

Liu Huan and Ren Xianqi shook their heads and laughed. Han Hong probed left and right, trying to find out who it was. Chen Yixun closed his eyes and listened to the analysis with his own ears.

The four instructors guessed and guessed, each had their own imagination, but they were still not sure. Until the chorus stage, the smile on Cao Xuan’s face stopped, he stopped making troubles, and went all out. The clear and magnetic voice immediately resounded through the audience .

"I was unable to extricate myself from the size of the world

also indulged in dream talk
Don't be true or false, don't struggle, don't be afraid of jokes
I once turned my youth into her

Once the fingertips popped up the midsummer
Whatever your heart desires, go with it
......"

After more than ten years of hard work and study, especially in recent years, Cao Xuan's singing skills have been greatly improved.

Maybe not as good as those talented wizards, but they are definitely at the top level in the industry, dare to say [S+], but as long as they perform normally, they can barely be an [S].

Aside from those national teams, those who dare to beat Cao Xuan in rap and singing in the Chinese music scene are only double ten.

Cao Tianwang went all out, it was definitely a music feast level, the audience applauded wildly, and the four mentors knew who it was almost instantly.

Chen Yixun, who had guessed for a long time, almost pushed the seat and turned around as soon as Cao Xuan said the first few words, laughing and pointing his hands to the stage.

Liu Huan and Ren Xianqi followed closely behind, and turned around almost one after the other. Han Hong was the last, but only a few seconds away.

Feeling the four mentors turn around, Liu Huohua from the backstage family area teasingly pulled Zhang Ze and the others to celebrate warmly and cheered excitedly.

"Ahhh, the four mentors have turned around, and they can advance!"

The host Hua Shao on the side was very speechless. Isn't this just stealing the scene?

Cao Xuan ignored the outside world, since he had returned to normal, he sang well and finished the whole song "The Wind Rises".

The four mentors all got up, Liu Huan applauded lightly, and the other three waved their hands to cooperate, especially Chen Yixun, who was so excited. Those who knew him knew that he was a mentor, but those who didn't knew he thought he was a fan.

Well, it's not wrong, he was originally Cao Xuan's fanboy.

After singing the song, Cao Xuan bowed slightly with a fresh and frightened look: "Hello, teachers."

Several instructors who had planned to communicate with each other immediately understood after hearing the words, and sat down one after another, and Han Hong, who was half of the host, asked.

"Let me introduce myself."

"Ok."

Amidst the laughter at the scene, Cao Xuan said cautiously: "My name is Cao Xuan, I am 33 years old, I am a singer and actor by profession, and sometimes I also do a small business."

"Ah~"

The audience couldn't help booing, and several instructors laughed out loud. Liu Huan had the best relationship with him, and made jokes.

"A second-rate singer, a third-rate businessman, right?"

"No no."

Cao Xuan waved his hands again and again, with a humble expression on his face, "If you're not popular, you're just making a living."

"Ah~"

This time, even the four tutors couldn't bear it, and booed him along with the audience.

----

ps: Today is the Dragon Boat Festival, I wish you all a healthy Dragon Boat Festival, and I will add a happy Children's Day......

(End of this chapter)