China Entertainment 1997.

The guest lineup of "Flowers and Boys" is 2+5, that is, two male stars as tour guides and porters, five female stars, one tour guide and four members.

The male stars are Hu Ge and Ma Tianyu, and the female stars are Gu Miaomiao, Zhang Tong, Jia Ling, Ning Jing and Maggie Cheung.

There is no doubt that Maggie Cheung has the biggest wrist here, the ceiling of Chinese actresses.

The 5th Golden Image Queen + the 4th Golden Horse Best Actress + the second best actress of the three major European film festivals, Cannes Best Actress and Berlin Best Actress, are still the record holders for the number of related awards.

Among the Chinese actresses, Gong Li may be the only one who can compare with her in terms of achievements and influence.

Even Gong Li's awards are less than Maggie Cheung's, and her advantages lie in the influence of her works and commercial achievements.

Of course, this is largely due to the fact that Maggie Cheung took a break from acting too early. After the new century, the output has dropped significantly. After 2005, she was even in a semi-retired state.

Maggie Cheung is not easy to please, the director of the program group really pays attention to thatched cottage.

I have been to Maggie Cheung's home in Beijing and Xiangjiang, and I went to France with Zhang during the period. Finally, I asked Cao Xuan to call Maggie Cheung before finally convincing her.

It is worth mentioning that last year, Maggie Cheung guest starred in "Love in the City", and announced her return to the entertainment industry as a singer, and also participated in music festivals.

Whether she sings well or not is put aside, at least it shows that Maggie Cheung is willing to come out for activities, which is also the reason why the program group was able to invite moving people in the end. If she stays at home wholeheartedly, it is useless for Cao Xuan to intercede.

As a Chinese ceiling + Hong Kong and Taiwan superstar, Maggie Cheung's positioning in the program group is shocking. Coupled with her age, she can also be regarded as the big sister of the team.

After Maggie Cheung, Ning Jing should be the second child in terms of coffee status alone, but sometimes the entertainment industry doesn't necessarily look at coffee positions.

There is one thing to say, although Ning Jing's status and influence are still there in the past two years, there is no shortage of acting, and even a few of them are heroines, but the achievements of her works are rarely out of the circle.

To put it bluntly, at this time Ning Jing had already begun to lose her temper. Considering her popularity and popularity, she was crushed by Hu Ge and Gu Miaomiao.

One of these two is a popular niche, the first brother of Fanxing, who can compete for the existence of the number one niche in the mainland.

The other is currently the most outstanding female singer in the mainland, and the star Sanmei who is known as Liu Tianxian and Da Mimi, is regarded as the next queen to succeed Na Ying and Wang Fei.

The two of them may have weaker coffee qualifications, but they can't stand the high flow of people. They are definitely the top of the current entertainment circle, and they are also the main force of "Flowers and Boys" promotion.

The two tour guides of the program group, one male and one female, or the team leader, were specially assigned to Hu and Gu, which was obviously extra drama.

It is Fanxing's intentional promotion of his own people, and at the same time, the two of them have this capital.

Zhang, Ning, Hu, and Gu are also the main highlights of the program group. Perhaps Jia Ling, who performed well in "Let's Run", can be added. As for Zhang Tong and Ma Tianyu, they mainly hug their thighs.

The lineup is luxurious, and the cost is not low. The announcement fee of the protagonist group alone is close to 3000 million.

The show pays by season, Maggie Cheung is the highest, with 1000 million for a single season, Ning Jing paid for it with money, and the announcement fee was 600 million.

Hu Ge and Gu Miaomiao took an internal price of 500 million each, Jia Ling 150 million, and Zhang Tong and Ma Tianyu less than 50.

This price is not low. After all, many guests only need to spend less than a month to record. Even if there is a lot of publicity and other work to do in the follow-up, the workload is much less than filming.

Compared with actors' remuneration, the expenditure for program recording is not low. You must know that the whole team goes abroad to record, and the sum of miscellaneous expenses is definitely not a small number.

Even if the program group strictly controls the budget, the budget for the entire season is expected to be around 5000-6000 million.

However, spending more money also has the advantage of spending more money.

Quite innovative program ideas + luxurious guest lineup + star-studded signboards, even if some people are cautious about new variety shows and wait and see conservatively, "Flowers and Boys" still benefited a lot.

The title sponsor is Taobao's brand Tmall. This mall website launched a few years ago was officially renamed Tmall last year. Recently, it has been advertising frantically.

This time, I aimed at "Flowers and Boys" and paid 8500 million for the exclusive naming fee, so strictly speaking, this program is also called "Flowers and Boys" on Tmall Mall. There are related advertisements in the opening title and some places. .

In addition to the title sponsor, there are also a few sponsors, and they negotiated a 6000 million profit. This is still deliberately suppressed by the program group. They gambled on the popularity of the program after it was broadcast, and then negotiated the follow-up advertisement placement.

However, the most profitable ones are the TV and Internet copyrights. Modu TV and Penguin Star won the exclusive rights to two copyrights.

The former invested 1.2 million, but excluding TV advertising revenue, while the latter invested 4000 million + part of the advertising revenue.

It's hard to say which of the two options is better, but Fanxing will definitely not lose money anyway, it's just because you earn more and earn less, so don't worry about it.

From the perspective of making money alone, this show is no less than Fanxing's three ace variety shows.

This year's fourth season of "Let's Run" earned 2.6 million excluding production costs, ranking first in the Stars Variety Department's cash cow.

As a talent show, "The Voice of China" began to decline in popularity in the third season. This year's summer income is almost 1.8 million.
"If You Are the One" is not broadcast on a quarterly basis, but on a weekly basis throughout the year. It is not yet easy to calculate, but it is conservatively estimated that this year's revenue may not be less than 2 million.

This show Fanxing signed an advertising revenue sharing agreement with the TV station. It may not be as popular and influential as the first two, but the water keeps flowing and the ability to make money is really fierce.

Right now, "Flowers and Boys" has the potential to attack the three trump cards, but whether it can succeed depends on the follow-up results and commercial negotiations.

But for now, Cao Xuan is quite satisfied with the commercial performance of this program.

Yachts and helicopters on private islands are settled...

But there is one thing to say, "Flowers and Boys" has not yet completely become popular, at least there is a certain gap between "Run" and "The Voice of China", and it is between a small explosion and a big explosion.

But it is also understandable, after all, it has only just premiered, and the follow-up will slowly ferment, so it may not be impossible to rush up.

This kind of daily reality show that follows stars all the way is very marketable in China nowadays.

Watching these big stars travel to Europe with big bags and small bags, and encounter various problems, disputes, compromises, and solutions. They talk heart-to-heart at night, and occasionally talk about the truth and little secrets.

It is very attractive to the audience, and can also satisfy some peeping psychology,
Especially the fans of Hu Ge, Gu Miaomiao, etc., are very excited to see their idols in private, and various posts are piled up on Weibo, Mtime and Tianya.

The first episode of "Flowers and Boys" premiered. The program is still in the exploratory stage, and the guests are also very restrained, and there are no highlights.

The second issue is more interesting, because Ning Jing and Gu Miaomiao clashed while traveling, and a cold war broke out, and finally shook hands and made peace under the mediation of Hu Ge and Maggie Cheung.

Jia Ling and Zhang Tong partnered and "bullyed" the young Ma Tianyu crazily.

Another thing to watch is that Hu Ge and Gu Miaomiao, as captains, often discuss strategies together, help each other, and cooperate with each other tacitly, which is somewhat ambiguous.

So the audience is very busy.

If you like gossip, you will pay attention to the star's on-site squabbling, telling Ning Jing and Gu Miaomiao who is more wrong, and arguing endlessly.

For those who like to relax and watch fun, just watch Maggie Cheung, Zhang Tong and Jia Ling, an aunt, a young woman and a female man take turns molesting Xiao Xianrou.

And those who like to play CP automatically took aim at "Ge Miao CP", and began to study whether they could form a team, and by the way, the fans of both sides would quarrel again.

Speaking of which, Hu Ge and Liu Tianxian fired CP, and Da Mimi once became a model couple on screen, and now they are somewhat ambiguous with Gu Miaomiao in variety shows.

Stars and three beauties, none of them were let go!
Cao Daguan felt that his reputation as a scumbag could be shared with Hu Ge.

However, it is precisely because of these elements that "Flowers and Boys" began to have a certain range of outings in the second issue, which also made the program team more confident and ready to do something big.

Then the director team and producers contacted Cao Xuan.

.........

"Travel to Hollywood for the second part of the show?"

Cao Xuan sat on the chair resting on the set, not quite understanding what the director meant: "If you have something to say, just say it."

"Okay, boss, I think so..."

When Cao Xuan spoke, the director didn't dare to play tricks on him again, and confessed his own ideas.

Apart from Gu Miaomiao, who is a singer, and Jia Ling, who is positioned as a variety show and cross talk, the guests of "Flowers and Boys" are all professional film and television actors, and they inevitably have a certain affection for Hollywood, the world's film mecca.

Therefore, if this place is regarded as a journey, it must have a different feeling for the guests.

Of course, as Hollywood is a famous tourist destination, if you shoot a program here, your budget will definitely increase.

This is not a big deal, after all, the program group has money, and now that the program has achieved good results, the follow-up advertising revenue will be more, so it doesn't matter to increase the budget.

The main reason is that the program team thought that since they came to Hollywood, they couldn't just shoot tourist attractions, and field trips to the crew were also a big selling point.

But this difficulty is relatively high. It is impossible for other Hollywood crews to record foreign programs casually.

It just so happens that "Taken 3" just returned to Hollywood from San Francisco...

The two families belong to the same family, and the crew of "Taken 3" doesn't have to worry about leaks from the program crew. On the contrary, it can bring a wave of publicity along the way.

And Cao Xuan, Hu Jing, Liu Tianxian and other super popular stars made a surprise appearance, which must be an unprecedented big hit for "Flowers and Boys".

It can be said that this is a mutually beneficial idea, and the director of the program group hopes to get the support of Cao Xuan to facilitate this cooperation.

"I'll discuss it with the director and I'll give you an answer in three hours."

Cao Xuan was actually tempted. The popularity of "Flowers and Boys" has risen. If he can make a guest appearance, it will be a good thing to create a wave of publicity for the movie.

It's a good thing for the movie, and it's also a good thing for the program group. Both parties benefit from each other. For Cao Xuan, the boss behind the scenes, it's a win-win situation. He has no reason to refuse.

Of course, in order to respect the director and some other main creators of the crew, Cao Xuan didn't want to be arbitrary, but planned to discuss it later.

However, he felt that it shouldn't be a big problem. He basically made the decisions on the crew, Lin Chaoxian rarely objected, and as long as the two agreed, the matter would be settled.

So during the filming break, Cao Xuan chatted with Lin Chao, and the latter readily agreed.

He also found Hu Jing, Liu Tianxian, Anne Hathaway and other main creators who might leave the country, and everyone had no objections. Cao Xuan called the director an hour in advance.

"No problem, I'll give you a call from the executive producer, you two can discuss the schedule and details, then give us a script, we will cooperate,"

"yeah!"

After hanging up the phone, the director of the program group excitedly gave the producer a high-five, and immediately held a meeting.

"Work overtime tonight, get the card out right away, get the visa procedures ready, and officially record the day after tomorrow."

After confirming to form a linkage with "Taken 3", "Flowers and Boys" is full of excitement, and the efficiency is not generally high.

Early in the morning the day after tomorrow, the guests regrouped and took the plane to Los Angeles.

According to the arrangement of the program group, the guests gather, fly and find a hotel to check in, and then act according to the task/strategy of the program group. The first day is mainly to visit Hollywood, such as the Avenue of Stars, Madame Tussauds, Paramount Film Factory, etc. .

It wasn't until the next day that the task was related to the crew of "Taken 3".

Get a taste of what it's like to visit a real Hollywood crew.

For this reason, the show deliberately kept it a secret, and did not tell the guests which crew it was, but it was just a secret.

"Today, all guests can meet a real superstar."

Several guests were very interested in this, and asked in a hurry, even if they had already guessed vaguely, they still had to cooperate.

"Who?"

"Male and female?"

"I like Depp, is that him?"

"It can't be Little Lizi."

"I love that Robert Downey Jr. is on 'Iron Man'?"

They are all professional actors, not to mention how sincere they are. The director team got the desired result, waved their hands, and asked everyone to find a way to go to the shooting base.

Because "Flowers and Boys" focuses on poverty-stricken travel, they don't have much cash in their hands, and they all use public transportation and rarely take taxis.

So the group took the subway and walked in Hollywood bitterly, and finally arrived at their destination.

"Welcome to the crew of "Taken 3"."

Cao Xuan, who had already received the news, greeted the "Flowers and Boys" guest group, and received real and fake exclamations.

"boss?"

"Teacher Cao!"

Most of the guests were acquaintances with Cao Xuan, and he did not see out, he greeted everyone with a smile, and chatted with Maggie Cheung for a while.

"How is Sister Manyu doing?"

"It's very interesting, everyone is very nice, and we had a lot of fun. Of course, it would be better if we had more budget."

"Yes, master, please help us to intercede, and give each person an extra one or two hundred dollars."

"The budget is really too small. We walked here to save money, and our feet are sore."

They discussed it on the way, Maggie Cheung made a head start, and Gu Miaomiao and Zhang Tong immediately began to complain.

Gu Miaomiao was Cao Xuan's student, and she regarded herself as an apprentice. Although Cao Xuan didn't officially accept her, he also accepted her name by default. Many people outside regarded her as the second disciple of the Cao family.

Although most of these guests were acquaintances of Cao Xuan, the acquaintances were also divided into distant and distant ones.

But Hu Ge, Jia Ling, and Ma Tianyu belonged to the Fanxing employees. Except for Hu Ge who was somewhat familiar with Cao Xuan, the other two were familiar at best, and they hadn't even spoken in private.

Ning Jing is the same, the two of them had no communication at all before, and coupled with the huge disparity in status, at most they were nodding acquaintances among fellow actors.

Maggie Cheung can chat with Cao Xuan on a relatively equal basis in terms of seniority and coffee status, but the two of them don't have a deep friendship in private.

When Cao Xuan came forward to invite, the conditions of all parties were ripe. Maggie Cheung himself was hesitating. As soon as he went out and gave it to someone else, he sold his face.

Looking back, regardless of the program, Maggie Cheung would not say that it was for the 1000 million announcement fee Yunyun, but was invited by Cao Xuan and agreed to come out for the sake of friends.

Talking like this has cast a layer of human relations on the original business cooperation, making both parties more respectable, which can be regarded as a basic operation in the entertainment industry.

Therefore, the relationship between the two parties is also met in private gatherings or activities. They usually boast about each other's business, and they are considered ordinary friends.

Only Zhang Tong, Gu Miaomiao and Cao Xuan have the best relationship in private.

Needless to say, the former, they have known each other for more than ten years, and they are hardcore girlfriends in the Second Palace of East and West. They come to our house at least four or five times a year, which can be regarded as the core social circle.

Gu Miaomiao usually communicated a lot with Cao Xuan about music, and after a long time, they naturally got a little closer, otherwise she wouldn't dare to call her master with the cheek.

From this point of view, Fanxing Sanmei is not a good stubble.

Xianmi is backed by the East and West Palaces respectively, which are the core of the East and West parties. Gu Miaomiao hugs Cao Xuan's thigh and is regarded as the backbone of the imperial party.

She seems to be silent, but it's just because she has no direct competition with Xianmi. In fact, she is the hardest backer of Sanmei. When she really fights, she doesn't fear Xianmi at all.

Therefore, in "Flowers and Boys", only Maggie Cheung, Gu Miaomiao and Zhang Tong can take the opportunity to ask Cao Xuan for help at this juncture, and the others can only play side drums.

Facing the complaints from the crowd, Cao Xuan looked dignified, nodded repeatedly, then took out something from his bosom, and extended a hand of friendship to everyone.

"I deeply sympathize with your experience, but the tour fee for the crew is 10 yuan per person, thank you for your patronage."

Looking at the tickets in Cao Xuan's hands, many guests were very hurt. Zhang Tong was so angry that he tried to grab the tickets, but was dodged by Cao Xuan. Boss Cao smiled badly.

"Hurry up and pay the money. If you don't pay the money, we will close the door, and your mission will fail, so the money will be deducted."

"Shut up!"

Seeing that Cao Xuan had colluded with the director, everyone couldn't help booing, even Jia Ling and Ma Tianyu were no exception. Cao Xuan didn't care, anyway, it was just one sentence, no entry without payment.

Gu Miaomiao and Hu Ge also wanted to bargain, and even misinterpreted the 10 yuan ticket from US dollars to RMB.

Cao Xuan was unmoved: "You have to pay wherever you are, and the United States uses U.S. dollars. Us dollar, 10 dollars per person, no bargaining."

After grinding for a long time, everyone handed over 70 dollars bitterly, and Cao Xuan let them into the film crew.

Looking at the equipment, scenes and staff of the crew, everyone was amazed, this person really wasn't their intention.

It is undeniable that in 2011, the hardware level of most of the domestic production crews is still far behind Hollywood, and a very small number of big productions may be able to compare.

Hollywood's mature film industry system can be reflected in various details of the crew, making people feel professional and rigorous.

The audience may not feel deeply, but let a few guests, professional actors, watch it, and immediately feel the difference, and it is difficult to keep calm.

"Hollywood is said to be powerful, but they really have a lot of skills. At least in China, it is really rare to see such hardware and professional cooperation."

Ning Jing, who filmed a lot, had more say in this aspect, and couldn't help feeling envious. Cao Xuan touched the machine next to him and said calmly.

"Facing the gap, we can slowly catch up. Domestic film and television production is also constantly improving. Fanxing and other companies often learn from Hollywood and build and improve our system bit by bit.

I believe that one day, we will complete the independent film industry system in the Chinese film industry, and continue to narrow the gap with Hollywood. "

He didn't come to Hollywood just to make movies. He tried his best to introduce good things, good operations, and good talents to China.

This year, Fanxing cooperated with China Film and Shanghai Film Studios to build a new batch of high-tech digital studios in Fanxing Film and Television City. The technology and hardware inside are all roughly on par with Hollywood.

This is a further professionalization of production. At the same time, Fanxing plans to further increase production capacity. If the TV platform cannot digest it, it can be placed on the online platform, which is regarded as land reclamation.

The Internet is undoubtedly the focus of the next step in the film and television industry. If you occupy the market earlier, you will have a greater follow-up advantage over Fan Xing.

At the same time, Fanxing has achieved comprehensive cooperation with several TV stations in Singapore, Japan, South Korea, etc. On the basis of Fanxing Film and Television's crossing the ocean one after another, it is also preparing to operate other companies' film and television projects. Making money is a trivial matter, and improving the influence of Chinese-language film and television is the key.

Specialization + Digitization + Capacity Improvement + Internet + International Channels
Even Cao Xuan himself uses his influence to promote relevant legal issues at times, hoping that the country will pay attention to copyright and some film and television entertainment legal provisions, and provide a stable and meticulous legal environment for the industry.

These are Cao Xuan's efforts to build a Chinese-language film industry system. Some have achieved good results, and some are still working hard, but at least they are developing in a good direction.

As he just said, Cao Xuan always believes that the gap between the Chinese film industry and Hollywood will gradually narrow.

After shopping around, Cao Xuan, as the host, invited everyone to dinner. Although it was a self-service of the crew, fortunately, no money was charged.

Many guests were finally relieved, and what made them even happier was that Hu Jing and Liu Tianxian also came to the dinner.

A reunion in a foreign country is always a surprise.

Cao Xuan chatted with Hu Ge, Zhang Tong pulled Hu Jing to talk non-stop, Liu Tianxian and Gu Miaomiao whispered to each other.

She and Gu Miaomiao have a pretty good relationship, they can be regarded as friends even if they are not best friends. Of course, Gu Miaomiao and Da Mimi also have a good relationship.

As a loyal fan of "Flowers and Boys", Hu Jing likes to watch the show, while Liu Tianxian likes to play CP.

Although she and Hu Ge also fired CP, she has no feeling for "Brother Xiaoyao" at all.

When a CP fan was crying because of the deaths of Linger and Lu Su, she herself was quite happy, secretly wondering if Hu Ge was having an affair with other actresses.

It's the same this time, especially Hu Ge and Gu Miaomiao, and added a blogger to the private account to watch him produce sugar through editing.

Gu Miaomiao naturally denied it, but Liu Tianxian felt that her answer was unnatural, and when the program crew left and had dinner together at night after work, she even vowed to Cao Xuan and Hu Jing.

"I could tell at a glance. Sister Miao must like Hu Ge, and so does Hu Ge. The atmosphere between the two of them is not right, there must be something tricky."

"You know again."

Cao Xuan snorted: "Analyzed in a logical manner, he is not a single dog, who knows how to fall in love."

Liu Tianxian: "..."

If you don't agree with the point of view, you don't agree, so what's the point of personal attack! ?