China Entertainment 1997.

Chapter 629 Counterattack against the flow of King Cao, "33 Days of Broken Love" is released

In the first ten days of November, the fourth episode of "Flowers and Boys" was broadcast. In the second half of noon, Cao Xuan and others appeared, and the bullet screen and comment area instantly skyrocketed.

[New movie, Cao thief has become more diligent]

[The frequency of his filming is not bad, but the number of albums is too small]

【Not doing business properly】

["Hawkeye", "Avengers", "Taken 3" three movies in one breath, fans are happy]

【Liu Tianxian is also here, bad luck】

[Can’t talk and shut up, I can smell the smell of your bees from far away]

【You are fragrant, you are all fairies, 哕】

【Cissy is the most beautiful】

[Hollywood studios are quite interesting, there may be no specific filming clips]

[The food of the crew is good, 10 dollars is used as food expenses]

【Hu Jing, I haven't come out for a long time】

[Sister Jing is finally filming, she is very happy]

[Hahaha, Ning Jing is no longer awesome when she sees Cao Xuan, Jia Ling is also honest, and even Hu Ge is a lot more cautious]

[Just kidding, you are not afraid when you see your big boss]

[Indeed, I think Maggie Cheung can't let go, only Gu Miaomiao and Zhang Tong can]

[Gu Miaomiao, I know that she is a student of Cao Xuan, and she has a good relationship. Why isn't Zhang Tong afraid of Cao Xuan? 】

[The two are old friends. I remember watching an interview with Zhang Tong, saying that she knew Cao Xuan very early, and when she was in college, she was greedy, so she went to Cao Xuan’s house with her classmates to have dinner]

[I smell gossip, who is this classmate]

[Who else could it be, Hu Jingbai, the two of them are good girlfriends, they are not as happy as they chatted in the show]

[Not necessarily, Zeng Li and Zhang Tong have a good relationship, and they posted a group photo on Weibo at the beginning of the year]

[Tsk tsk, the person surnamed Cao is caught by the 96 Chinese opera class]

[Gossip, I heard that Yan Danchen from Class 96 of Nortel also talked with Cao Xuan. At that time, Cao Zei was playing at both ends of Nortel, and the two classes fought because of him]

[I was at the scene, Huang Xiaoming and Chen Kun asked Liu Huohua to lead people to block them, and the teacher Guo Xiaodong asked to save them]

[Crap, what Cao Xuan was talking about with He Lin from the Nortel class was rumored to be the mother of Chen Kun's child. It is said that the two were dating in college, and Cao Xuan was involved by a third party]

[Nonsense, obviously after Cao and He broke up, Chen Kun took over]

[What He Lin is Yan Danchen, who later broke up because of her parents. It seems that her parents thought that Cao Xuan’s family was from a rural area and disagreed with life and death, but they never thought that Cao Xuan would be so awesome later]

[That's right, I have a colleague's cousin who is Teacher Beidian. I heard that a certain Zhao even chased Cao Xuan, but Cao Xuan didn't like her]

【…】

Boss Cao's reputation is not built on, he made a guest appearance on a variety show, and created several scandals for himself out of thin air.

The key point is that many people believe it, and even the gossip marketing account follows the traffic, forcing He Lin and Yan Danchen to come out and refute the rumors on Weibo——

He Lin is very individual, he directly reposted the gossip Weibo of the marketing account, throwing out two words: boring.

Yan Danchen is more self-deprecating: I don’t know where so many relatives and insiders come from, but Teacher Cao and I didn’t know each other at all when we were in college, and we don’t know how to fall in love (laughing and crying), and my family background is quite ordinary. Will not and dare not look down on others.

Cao Xuan only found out about this after a few days, so he was so dumbfounded that he posted a complaint on Weibo.

[Don't bully young people and be poor, right? You guys have such rich imaginations. Why don't you come and write novels at some point. Remarriage counterattacks are more popular now, but I have never been disgusted by girls who are with me because of my family conditions.]

The love experience Cao Xuan talked about was not complicated. There was a first love in junior high school.

Later, after Cao Xuan went to work in the capital, I never saw him again. According to my junior high school classmates, it seemed that he married out of the province.

In high school, Cao Xuan was more handsome, and many young girls chased him, but he had a few girlfriends, but it didn't last long.

At that time, his personality was uncertain, and he was not very serious about this matter. He talked about it when he liked it, and broke up when he was bored. Compared with dating and studying, he was more playful, so he had a lot of love. There is no one in mind.

After failing the college entrance examination, Cao Xuan entered the society, endured hardships, endured hardships, and with the help of Golden Finger to broaden his horizons, his personality gradually became calm and mature, and then fell into the hands of Dongxi Ergong.

When he fell in love with Dongxi Ergong, he had already woken up. There was no such thing as 30-year-old Hedong and 30-year-old Hexi.

Not to mention those romances in middle and high school, who talked about family environment when they were in middle school, and it was still in the 90s, it all depends on personal charm.

So Cao Xuan does not deny that he is a counterattack, and many people who looked down on him were slapped in the face by him.

But it is really unnecessary to resign the marriage, and it somewhat tarnishes his aura as a senior official Cao.

Must be severely reprimanded!

The outside world also took this matter as a joke, no one really believed it, but to Cao Xuan, it didn't matter at all.

If all the scandals come true, Cao Xuan has had affairs with two-thirds of the actresses in the entertainment industry on horseback, and he has worn hats for one-third of the male stars.

If he prints out his gossip editor, he can produce a "421 pages" alone, which may not be enough.

.........

Boss Cao didn't take this matter to heart. "Flowers and Boys" was just an episode. After the branch team left, the crew still devoted themselves to the normal shooting order.

The role of "Taken 3" is different from the previous two parts in that, apart from Cao Xuan's one-man show, the roles of the two heroines are emphasized.

Especially Liu Tianxian, the younger sister, almost replaced the role of Hu Jing in the second film and became the male protagonist's teammate, while the female protagonist is also in the villain's lair, providing assistance to the male protagonist and younger sister as much as possible.

The reason for this arrangement is, on the one hand, to enrich the plot and make a certain distinction from the first two.

In addition, it is intentional to praise Liu Tianxian, and Anne Hathaway's reputation is here, it is impossible to treat her as a vase for the second part, and it must be given a certain amount of space.

If it weren't for the clear setting of the first two films, the screenwriter probably thought about letting the two of them carry guns and follow Cao Xuan to fight bad guys.

It is precisely because of this that the roles of the two are very important, and they basically have to accompany Cao Xuan until the filming is finished.

On the contrary, it was Hu Jing, who had limited roles and lived a leisurely life.

If there is a scene, I will shoot, and if there is no scene, I will rest. If there is a long gap, I will take a private plane to go back to see my son, and fly back after two days.

Of course, Hu Jing's return to China is not only for her son, but also for Da Mimi's platform.

2011年11月11号，史无前例的6·11。

When later generations mentioned November 11th, it was more about the Double Eleven Shopping Festival, but right now, although Double Eleven has already started in 11, it has not completely become popular.

Now that smartphones have just become popular, online shopping is still relatively new to many people. Except for some citizens in first- and second-tier cities, the vast majority of Internet users have not yet formed the concept of online shopping.

Therefore, although Taobao Double Eleven has a lot of influence, it has not yet become a national carnival like later generations.

Compared with Double Eleven, this day is more well-known as "Singles' Day".

Couples show their love, singles complain about themselves, or take the initiative to attack. Even in elementary and middle schools, there is no known unscrupulous business that promotes giving out lollipops on Singles' Day.

Christmas Eve "Safe Fruit" and Singles' Day "lollipop" can be said to be the most deceptive marketing routines in middle schools.

Originally, oranges and apples that cost a few yuan a catty were wrapped in colored paper and put in a carton.
yuan.

Lollipops are at the original price, but you can’t afford to buy too much. You can start with 20 lollipops. If you are advanced, you may even get free chocolates, so the price will skyrocket.

With this marketing routine, I don’t know how many post-90s students have been cheated. When they grow up, they don’t care about lollipops and Ping An fruit. Give out red envelopes on weird days.

Every time you are fooled, Dangdang is different!
As long as something becomes popular, it can't be stopped. Even if you know it's a trap, you might not be able to help but be coerced into it.

And the movie "33 Days of Broken Relationship" is also a way of marketing.

The shooting cost of this film is less than 2000 million, and the biggest expenditure is the remuneration of the heroine Da Mimi, the hero Sun Jian, and the second male Wang Zhang Jiayi, which add up to less than 500 million.

In addition, there are a few celebrity guest appearances, basically stars or familiar artists on top.

Da Mimi invited Zhao Xiaodao, Qiao Zhenyu, Tang Yan and the now popular Wu Qilong and Liu Shishi. Sun Jian also invited Chen Yao and Mao Xiaotong from the Xigong Party.

There is a curse in the original movie, that is, many of the leading actors in the movie are in trouble. Now that the lineup has been changed, I dare not say that I can control it, at least it can be avoided as much as possible.

To put it bluntly, if this group of people planted again, both 85 Flowers and Fan Xingxing would be severely damaged...

The production cost of the film is not high, but it does not mean that Fanxing does not pay attention to this film. On the contrary, the company spent 2000 million in publicity and distribution costs to promote and market this film.

And the reason why Fanxing did this is largely because "The Girl We Chased Together in Those Years" is so small and big, so Fanxing plans to take another gamble with big honey.

Anyway, the cumulative cost is only 4000 million. As long as the box office can exceed 1.2 million, at least it will not lose money.

Considering Liu Tianxian's success and Da Mimi's popularity, Fanxing still has confidence in it. With this base, even if it is a loss, it won't lose much.

Fanxing has specially made a series of marketing plans for this movie.

The film focuses on the rare 6.11th Century Singles' Day, and uses it as a selling point, claiming to be the first healing film for Singles' Day.

A major consumer group has been built, that is, bachelors. Since there is no girlfriend/boyfriend, it is better to go to the movies.

In addition, Fanxing took out its own housekeeping magic weapon, determined its positioning, and accurately promoted it.

In Fanxing's first film "When Men Are in Love", Cao Xuan proposed the concept of Qixi Festival marketing, targeting the target audience of the film on couples, and thus achieved success.

Later, Fanxing established its own publicity and distribution team, and has been clarifying, refining, and strengthening related advantages.

Every time a film project is established, the first thing to do is to find hot spots, and then determine the positioning. Under a certain publicity budget, target as many people as possible, and spend a small amount of money to achieve big things.

It is no exaggeration to say that the publicity and distribution team of Fanxing Film and Television has made great contributions to the good performance of Fanxing Film and Television over the years, firmly occupying the first place in the industry.

Now the person in charge of Huayi's publicity and distribution is Wang Zhonglei on the surface, but the actual person in charge is Yuan Fanxing's deputy manager of the publicity department.

In addition, 30% of the publicity and distribution directors of Guangguang, SMI’s publicity and distribution directors, Bona’s vice president in charge of media, the director of the Hunan Province and Taiwan’s publicity and distribution department, and the backbone of publicity and distribution of major companies, are all recruited from Fanxing with high salaries. to go.

Not only the publicity team, but Fanxing has had a lot of internal talent over the years, and most of them left to serve as executives or backbones of other companies, so Fanxing is also jokingly called the Whampoa Military Academy in the entertainment industry.

But there is no way, Fanxing is very involved internally, the salary is okay, Fanxing doesn't treat people badly.

But the position and the upward channel are not clear. After all, Fanxing is just a company, and the management position is a radish and a pit. Either it is a meritorious veteran or a super elite with strong capabilities.

If you can't show enough outstanding performance, it is impossible to rise to the top. Under such circumstances, many ambitious people are willing to go out and make a living.

Fanxing doesn't stop him, except for a few key positions or employees, he rarely signs non-compete contracts with others.

Therefore, many of these people who left are also thinking about the love of their old clubs. If there is any cooperation opportunity, they also habitually lean towards their old clubs.

It can be said that Fanxing has released a group of people. Although it has invisibly improved the strength of some competitors, it has also accumulated a large number of contacts and resources.

Even many people are in Cao Ying and their hearts are in Han. It may be a bit too much to say that they are undercover, but they can be regarded as pro-Cao elements.

A mature leader in the industry must not only lead and suppress peers with an absolute advantage, but also have an influence on peers in all aspects, and sometimes defeat others without fighting.

Sometimes, relying solely on hard power and the size of the company to overwhelm people may not be convinced, but if there are some different voices inside, it may have unexpected effects.

Of course, Cao Xuan does not let everyone go. The real elites will definitely keep their promotion and salary increase in their own hands, and they will still guarantee the combat effectiveness of the starry department in the case of a certain talent loss in the company.

And when others dig, he also digs.

If there are any good seedlings in other companies, Fanxing will also send out invitations, even those resigned Fanxing employees. If they find that the other party has developed well, they will also invite the other party to enter the palace for the second time.

As a leader in the industry, Fanxing has a unique platform advantage, which is much more attractive than other companies.

Consolidate the core, cultivate new talents, and constantly attract foreign talents...

Relying on these key elements, although there are many stars coming and going, many departments are still number one in the industry.

For example, in the publicity and distribution department, "The Girl We Chased Together in Those Years" was a youth campus pure love movie, targeting 25-30 and college students.

This is "33 Days of Broken Love", which is also based on young people, but it focuses on urban white-collar workers and young people.

And reached a cooperation with Penguin Weibo, using "broken love" as the keyword, interacted with a large number of netizens, hoping that they would share their stories of broken love.

Although there is a suspicion of map guns, the above two groups are indeed relatively petty bourgeois and emotional, and it is best to take this one, and are willing to cooperate with film marketing.

At the same time, the publicity and distribution team did not forget the big killer - the Fairy Honey War.

This gimmick was also used in "The Girl We Chased Together in Those Years" before, and the effect was quite good. Now that Da Mimi's movie is released, naturally you can't miss it. Maybe it will come from behind and the effect will be even better.

In addition, there is another wave of music promotion.

When "The Girl We Chased Together in Those Years" hit theaters, "Those Years" was very popular. It brought a lot of exposure to the movie, and also moved many fans of Cao Xuan's feelings, and walked into the cinema.

This time "33 Days of Broken Relationship", the publicity and distribution team has been looking for suitable songs. Later, the Empress Donggong came out and personally persuaded Boss Cao and helped Da Mimi once.

Therefore, during the movie promotion period, Gu Miaomiao sang the movie theme song "Decent" "created" by Cao Xuan.

"Breaking up should be decent, no one should say sorry

Why do I owe it, I dare to give it
In front of the camera is us
applauding, crying hoarsely

 …”

Created by Cao Xuan and the lead singer of the most popular little diva, "Decent" swept all major music charts in a short time.

And then it became popular all over the Internet, becoming the most popular pop song nowadays, and even began to faintly hit the top ten of the year.

Under such crazy publicity and momentum, "33 Days of Broken Relationship" gained a stronger early momentum than the original time and space, and even became the biggest hit in the November movie market at a small cost.

On November 11, "11 Days of Broken Relationship" officially premiered.

Everyone was nervously waiting for the first day's box office. After attending the premiere ceremony, Da Mimi, who went to Hunan Province to participate in a variety show, couldn't even sleep well, and called the company team every half an hour.

On the contrary, the hero Sun Jian is very calm. To be honest, he was very lucky to get this role.

Hu Ge had a movie in his hands at the time, Qiao Zhenyu was injured while filming, Chen Yao was a newcomer, and it was impossible to play two movie male leads in one go.

Fan Xing once thought about finding an outsider, and even got in touch with the popular Xiaosheng Wenzhang, but the other party's asking price was a bit high, and it seemed that he still had a problem with the heroine Da Mimi, and he wanted to change the talent to act.

This is definitely over the line!

It doesn't matter whether Wen Zhang's proposal is right or not, but if an outsider wants to replace Fanxing's artist, not to mention that Da Mimi is one of Fanxing's trump cards, it is impossible for ordinary artists.

Even if Liu Tianwang and Cheng Long raised this opinion, Fan Xing would not pay attention, let alone Wen Zhang.

At that time, if it wasn't for seeing Zeng Li's face, Da Mi Mi's manager Liu Rui would have started to complain.

Being next to Li Lianjie as a godfather, this guy is getting more and more drifting......

With seven turns and eight turns, this role falls on Sun Jian, who is relatively low-key in Fanxing. He has a more delicate personality, and he is suitable for a girly boy like the male protagonist Huang Xiaoxian.

Sun Jian belongs to the Xigong Party, and he and Da Mimi can't urinate in the same pot. The two are filming normally, and their personal relationship is mediocre.

For Sun Jian, it’s best if the show is popular, and he doesn’t care if it’s not popular. He has a Buddhist mentality. He came to Hunan Province to do publicity, and he even asked which restaurant was delicious.

But even so Buddhist, when he saw the box office of "33 Days of Broken Relationship" the next day, he didn't hold back and couldn't help but exclaim.

"Damn it, 5290 million!"

　1000 words less, make up tomorrow
　　
　
(End of this chapter)