20 years of restarting life

In the past few days, Tianyue's recall of the Xinyu 180 series mobile phone embedded with diamonds in the future has become a phenomenon-level hot news in China after a few days of fermentation.

There is no need for Tianyue to actively spend money on advertising in the future, and major media across the country are already rushing to report this strange event.

Many reporters from TV stations, newspapers and magazines went to the counters of supermarkets selling Xinyu 180 series mobile phones for interviews.

As for the mobile phone factory located in Meiyan Town, the company's publicity department and the general manager's office were surrounded by journalists from a generation of news media from Jiangsu and Zhejiang, rushing to report and interview.

'Buy a mobile phone and get a diamond! '

'The raw diamonds from the underground of South Africa hundreds of millions of years ago reflect the splendor of time. '

'A century-old Chinese mining family's love for domestic customers——'

The reason for such a nasty flattery is not only because Tianyue is really willing to give red envelopes in the future, each of them also gave a mobile phone studded with diamonds, but also because Tianyue will be behind China Heavy Industry, and also because it has cooperation with domestic companies. Nortel, which is well-connected in the telecommunications industry.

What's more, this is a matter of positive energy. If you have something to eat, you can get favors, and the audience likes to watch it. Only a fool will think that he is a maverick, and he will take a slanted sword and offend others with nothing to do.

And even if there were such fools before, they would have been cleared out of the workplace long ago, and the team was clean and pure.

Correspondingly, Xinyu 180, which had been unsalable in China for two full months, was immediately snapped up at counters all over the country after the restocking.

Immediately, the supply of mobile phones fell short of demand, and distributors from all over the country desperately called Tianyue Future Headquarters to demand the goods.

Some lucky ones who bought a mobile phone were enthusiastically surrounded by more eagerly awaited buyers before they had time to play with it, and many of them offered to increase the price to buy it.

Lu Feifei, who used to lead a group of people to run a marketing campaign in the country, was finally able to relax and chose to go back to school, preparing to spend the last part of her four years of college on campus.

Qi Peng, who is in charge of the external publicity department, and Shang Qingqing, the new general manager of the company, are busy people like celebrities. Bian Yingying, who returned to Yanjing because of the company's poor profitability, received a call from Qi Peng again, asking her Come back and help him.

Qi Daolong and Lu Xiaotian also took the time to come to Meiyan Town to give Tianyue future meritorious encouragement.

On October NO.18, a national newspaper published a report, in which it described a case, that is, a young man who was eager to buy a mobile phone as a gift to his beloved girlfriend raised the price by 880 to [-]. The price bought this mobile phone from the hands of a lucky person who bought a mobile phone.

At the end of the article, the reporter wrote in eloquent words: "It's not that domestic products cannot become the light of the nation, nor is it inferior to the moon abroad, but that there is a lack of excellent companies like Tianyue Future, and the lack of companies like them who can grasp The needs of the masses, listen to the voices of the masses, and create a good company that produces good products that the masses really like to accept! I hope that more people of insight and enterprises in China will be like Tianyue in the future, the Great Wall will never fall, and domestic products will be self-reliant.”

This report immediately sparked a nationwide rush to buy Xinyu 180. Tianyue Future Mobile Phone Factory, which had long day shifts and lower production efficiency, immediately resumed three shifts with two production lines running 24 hours a day.

However, it is still in short supply.

In order to satisfy the vast number of enthusiastic consumers, Tianyue decided to expand another production line urgently in the future to relieve the huge order pressure.

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What's more, just like the previous Changhong price cuts, WAVEGUIDE continued to drop prices sharply and invited big-name female stars to advertise, the king of Qinchi winery, and this time Xinyu 180's gimmick for embedding diamonds on mobile phone cases The marketing model has triggered profound shock and thinking in various domestic industries.

Instead of working hard and investing a lot of money in research and development and technology upgrades, it is better to follow the iron law of international division of labor and only engage in the sale of the most downstream terminal products with small investment, quick returns, and stable profits.

In China, the importance of face and shell is far greater than the practicality and lining of items.

It's not that Chinese people don't have money, it's because I don't know how to tell stories, and I haven't been able to increase their face by letting them take money out!
In a word, focus on scientific research and focus on marketing.

This is tantamount to the fact that a few years ago, after the famous debate in the domestic computer industry of "technology, industry and trade or trade, industry and technology" was triggered, the mobile phone industry has also come to this fork in the road to choose.

But unfortunately, no matter WAVEGUIDE or Xinyu 180, or even the diamond flip phone factory in Zhao Changan's previous life, they all tend to make quick money first.

Many years later, there was such an imposing saying on the rivers and lakes that "there is greatness first, and then there is heaven". In order to support this company, many people would rather buy a mobile phone with the same configuration but a price that is one thousand or two thousand higher than that of the similar millet oppovivo. To make selfless dedication is to place high hopes on this enterprise.

This company invests a lot of money every year, and it does really well in many fields, but foreigners are very passive immediately when they get a card.

The reason is that we can't come up with a means that can truly countermeasures, and we can't cover the entire industry chain without dead ends.

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At this time, Tianyue Future took advantage of this favorable situation and quietly completed the equity change.

In the end, under the game between Tianyue and the heavy industry department, the shares held by BlackBerry were jointly acquired by Nortel, Tianyue Group, and China Heavy Industry.

18% of the shares are divided into three, and each of the three subscribes for 6%.

In this way, the future shareholding composition of Tianyue Group will be 31.6% held by Tianyue Group, 35.4% held by the heavy industry department, and 33% held by Norte.

Formed the classic trend of the Three Kingdoms.

BlackBerry, which exited, also received a satisfactory premium.

And more importantly, Tianyue fulfilled its promise in the future, and immediately placed an order for 100 million RIM 6230 model components to BlackBerry, and the new bargaining price was [-] yuan for a complete machine component, which is an order of [-] million , nearly [-] million m yuan.

Coupled with a production line that is being spun off in Big Goose, BlackBerry's investment has made a lot of money.

It can be said that everyone is happy!

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While Tianyue will continue to cooperate with BlackBerry on the RIM 6230 model in the future, it has not been idle in its ambitions for clamshell phones.

In the past few years, the Heavy Industry Group has continuously imported a large amount of equipment and technology from Toyo, and has a very good cooperative relationship with some senior executives of Toyo companies.

After careful selection under the auspices of Qi Daolong, they finally chose Sharp (Sharp) company.

Two years ago, Sharp's new president, Machida Katsuhiko, streamlined the company's business, cut off Sharp's CRT TV business (old-fashioned picture tube TV) that he had been doing since 53, and devoted himself to the LCD TV field. At the same time, he launched the AQUOS TV brand.