20 years of restarting life

Chapter 2169 Difference [-]
"Channel is not a difficult problem. The company's mmorpg game has a local promotion team of nearly a thousand people across the country. It will cooperate with mobile phone companies and be responsible for negotiating with supermarkets across the country to distribute goods. The management of this channel is the company-region- The terminal has a three-level structure, but the distribution logistics has a company-supermarket two-level structure.

These local promoters only serve as bridges. In the future, these local promoters will be divided as they expand. Some of them will officially join the mobile channel chain and establish more than a dozen regional branches across the country. The channel structure is still a three-level structure of company-branch-terminal. "

Zhao Changan explained to Qi Xidong why he decided to launch nationwide sales on the 1st when there are only 20 days between now and the 1st of January in the Gregorian calendar next year, and the entire marketing process of the mobile phone has not been carried out.

Because luxury goods such as mobile phones that are small in size and light in weight are very easy and convenient in logistics and transportation.

A 4.2-meter small container truck can transport [-] fully packaged mobile phones at a time. The trunk of an SUV can also hold six to seven hundred mobile phones. Plus the back row takes up some space, thousands of mobile phones can be transported. More than enough.

In other words, the 1 mobile phones that the mobile phone company needs to distribute on January [-] can be delivered directly to the Yangtze River Delta with a company car within a radius of [-] kilometers, while for places farther away, they can be transported by air and then shipped there. Diversion from regional airports.

This speed can enable mobile phones to be shipped from the mobile phone factory to the sales terminal within three days.

The company's packaging workshop has already completed the debugging of the printing machine. Because it is almost the end of the year, more than 20 sets of paper (cardboard) inventory have been stored in advance, and the printing of mobile phone outer packaging boxes and Chinese manuals for mobile phones can be started at any time.

As for the winter uniforms for sales terminal salespersons, they are all slim-fitting wavy down jackets with a nanometer logo on them. The next step is to ask the custom clothing factory to add an OT301 suffix next to the logo.

"Of course, on the 1st, the mobile phone factory's output will not exceed 4 units, and due to the time lag in logistics, it may only be able to complete the distribution of about 3 mobile phones at most. However, the company has not thought that it can All terminals will be finalized before the 1st, and the marketing model of OT301 series mobile phones will be the first brand-new layout method in China and even the world, with rural areas surrounding cities."

"Haha~"

Hearing what Zhao Changan said, even though he knew it was rude to laugh at this time, Qi Xidong, who had drank at noon, still couldn't control his emotions and started laughing.

Then he tried his best to hide his somewhat disrespectful smile and asked with a studious tone: "Rural areas now probably don't have the spending power, but the phone bill is a burden they simply can't bear. I I was born in a rural area, and this time I went back to China. Although the rural reforms in the past 20 years have distributed farmland to each household so that farmers can have enough to eat, there is still a long way to go before they can have meat for every meal."

"This is just a metaphor. It does not really refer to rural areas. Rather, it means that one nanometer of local promoters, the first bastion of mobile terminal marketing this time, is the big cities in the central cities of the 334 prefecture-level administrative regions across the country. Part. Concentrate more than 3 local promotion personnel to negotiate and distribute goods. Within a week, it should be possible to coordinate with hundreds of terminal sellers, and these [-] mobile phones will be supplied to them first.

The price advantage of OT301 lies here, and for the mobile phones provided to terminal sellers in the early stage, the company can only collect 30% of the funds upfront, and they only need to pay another 40% of the balance, and they promise to return the goods unconditionally within three months. Shipping costs are borne by the company.They can get 300 yuan in profit for every mobile phone they sell, and they can return it if they can't sell it. All they need is a counter and two salespeople.To be honest, I can't think of a reason for their refusal. "

Zhao Changan's words made Qi Xidong a little confused.

In his research on the sales channels of many domestic mobile phone manufacturers, all mobile phone manufacturers first carry out large-scale distribution in economically developed areas such as the Bohai Rim, Yangtze River Delta, and Pearl River Delta, and then move to various provincial capital cities across the country. Distribution of goods.

After completing these high-level structures, the next step will be to sink towards prefecture-level cities, and then continue to bottom out towards county-level cities.

At present, all mobile phone brands have not completed coverage at the county level across the country, and even those small third-tier brands have not completed coverage at the prefecture level.However, no matter what we do, starting from central cities, then moving to second- and third-tier cities, and then moving down to fourth- and fifth-tier small cities, this is a recognized template for the marketing path of the entire mobile phone industry.

But what does Zhao Changan want to do now that he is so unconventional? Is he right to be so confident that he will succeed?
Zhao Changan also expected Qi Xidong to have such an expression, and said with a smile: "Because our mobile phones are cheap, they are more suitable for living in fourth- and fifth-tier cities."

"Now WAVEGUIDE's L968, MC858, these models have begun to reduce production, and Panda's GM518, the price is only 1000 or 301 to [-] yuan. In terms of appearance, each has its own ugly features, but in terms of brand building, they are the same It is a new force in manufacturing machines, and one is a transformation of an old foundry, but both of them far surpass the OT[-] that no one knows yet.

Especially WAVEGUIDE, their sales terminals have now reached the county level. They have launched a total of five models this year. Among them, the MC10 launched in October has changed the shape of the previous models with beveled tops and right-angled rectangular frames, and is similar to the OT936. The basic configuration is similar, but the rounded shape is much more beautiful. "

Qi Xidong is a senior executive recruited by Alcatel from outside through a headhunting company. As a professional manager, his professional qualities are impeccable.

However, he scorned the products of Alcatel's mobile phone industry and did not hide his disdain: "The couple's phones they launched, OT500 and OT700, can compete with MC936. SAGEM's strength in France is weaker than Alcatel's. Carter, when it comes to manufacturing mobile phones, SAGEM is completely ahead of them!"

"But the price of MC936 is generally above 301, while our OT998 is priced at a flat price of 936, which is more than half cheaper than MC[-]."

Because the company's operating rights are in Zhao Changan's hands, he wants to persuade Qi Xidong, not because if he cannot be persuaded, it will cause difficulties in the operation of the joint venture company.

But if he wants to tie Alcatel's mobile phone business to the joint venture factory and use it as a bargaining chip to negotiate prices with Imagination, then as long as Qi Xidong can surrender to Yinnan, many of Zhao Changan's plans will become clearer.

Of course, for Alcott, if the mobile phone business does not perform well in the long term, they will definitely try to sell it, but even if they sell it, it will not be possible in the two or three years when the mobile phone business is on the rise.

However, even if it is just a long-term goal, if the imagination can see this possibility, with the imagination's wealth, it will definitely not care about spending tens of millions more to hold shares in the joint venture.

In fact, in the next few years, outstanding domestic companies will begin to acquire a large number of first-class foreign brands.

Each of these cases can excite the Chinese people, because before and after foreign companies acquired and hid too many excellent domestic brands, the Chinese people felt angry.

So from the perspective of imagination, even from the perspective of publicity, tens of millions more for this investment is definitely a very cost-effective thing.

Because this money is the money of a listed company, a piece of exciting good news can easily push the stock price to the daily limit.

(End of this chapter)