20 years of restarting life

Chapter 2171 Qiao Hang
Just like Qinglong Town is preparing to build a wetland park of several thousand acres along Dianshan Lake to the north of Yinami Farm.

If a college student studying garden design hears this news, designs a planning drawing, and shows it to the leaders of Qinglong Town, you can't blame the leaders of Qinglong Town for not knowing the rules.

If this design is indeed ingenious, then it is only logical that the leaders of Qinglong Town decide to adopt it.

"In such a short time, even if their creativity is very good, they are still very tight in terms of time to organize people to remake it."

After Qi Xidong understood the whole story, even though he had not yet seen the plan of the Gotham City fellow, since Zhao Changan was so sure and he was an elite who studied abroad, the film should not be too bad.

If Zhao Changan said that this set of template video pictorials was made by domestic college students, even from the top universities, he would still be very angry and would mark the works of these students as not to be viewed. I knew I would scoff at it if I read it.

Because Qi Xidong himself is a turtle, and he was one of the first people in China approved to study abroad in the early 80s after the reform and opening up.

As a leader and a big brother, he naturally has closeness and tolerance towards these juniors and fellow travelers in his heart.

"I thought so at the beginning, but during the filming process, Gotham City Visual Arts School, the school where they studied abroad, later had a tutor also participate, and then included the entire class. After that, no matter what The picture quality and storytelling have both made a qualitative leap.

Before I left Gotham City ten days ago, I watched their unfinished videos and photos. I don’t think there are many studios in China that can do that kind of proper use of light and shadow. Only those who shoot Only big names in film and television dramas can compare. "

Zhao Changan knew that Qi Xidong studied in Boston, but he worked in Gotham City for six years and should be familiar with the situation there.

He continued: "Furthermore, Flushing, Bayside, Chinatown, and Sunset Park are areas where Chinese people gather. Many street shops and hotel brands there are in Chinese, and many suburban villas in Bayside are also in Chinese style. Even in videos and pictorials, If English appears, domestic audiences will also think that this is a domestic shooting. In order to attract foreigners traveling to our country, these stores use both Chinese and English logos on their brands.

They have made the video and photos into a CD, which will be shipped by air in the next two days. As long as the level is not lower than the level when I left Gotham City, I can use it. "

"School of Visual Arts?"

Qi Xidong was slightly moved. Of course he had heard of this school.

"Correct."

"What does storytelling mean? What kind of storytelling can an advertisement of up to ten seconds be able to create? Moreover, this storytelling will also rob the selling point of the product that needs to be highlighted in the advertisement itself."

"Not ten seconds, but ten minutes."

Zhao Changan's words once again surprised and confused Qi Xidong.

He immediately asked: "The Internet in China is far from developed to this level, and your target users are those small cadres and bosses in the fourth and fifth tier cities who are in their 40s, 50s, and [-]s. These people will be trendy." Spending so much time watching ads on the computer for so long?”

He didn't know that this long-term advertising model, which was similar to a promotional video, had appeared in developed countries such as Europe, America, Japan and South Korea in recent years.

It is through a very long advertisement that far breaks the time limit of traditional advertising, and through storytelling or coherence, the purpose of the company is instilled in the viewer.

However, the carrier of these advertisements is the Internet. It is impossible to make Internet videos and play them on computers for advertising on TV stations.

However, the quantity launched was very small, and the market feedback was not good.

Because no one likes to turn on the computer and not play games, read novels, watch the news, listen to songs, movies and TV series, or work, but waste such a long time on such boring advertisements.Just like today's mobile phone companies are constantly trying to add miscellaneous irrelevant functions and attributes to the basic function of 'call + text message', which is the same reason.

Today's advertising, marketing and promotion practitioners are constantly making trial-and-error attempts at various innovations amid the Internet boom.

This kind of long-term advertisement is one of them.

"If you don't put it on the computer, the mainstream potential users of OT301 will not have too much contact with the computer. Apart from work, they should drink, play cards, fish, wash their hair, massage and brag."

Zhao Changan said: "This is one of the reasons why OT301's first stop is in small prefecture-level cities. These advertisements will be broadcast on the TV stations in the corresponding prefecture-level cities, and they do not need to be placed on these prefecture-level TV stations. It will be broadcast on major stations. This way, the price will be cheaper and it will be broadcast in a better time slot, and it will be easier to negotiate.”

In two or three years, with the introduction of open ideas and flexibility to create benefits, some TV stations will undertake similar business, including super long advertisements, decent special effects medicine, body shaping underwear, stamps, commemorative coins, aphrodisiacs, wine, watches, gold necklaces (gold-plated ) Precious jade (broken stone washed with strong pickling) Precious investment calligraphy and painting - a side advertisement of cows, ghosts, snakes, gods, flies, and dogs.

What's more, they cooperate with the phone company and ask, "What's the next sentence of Ming Yue Guang in front of the bed? If you answer correctly, the phone bill will be 100 yuan." Then you will never be able to dial the waiting fee of a few yuan per minute for listening to music.

What's even more barbaric is that once you use your mobile phone, after replying with a number, a guessing text message will be sent to you in a few minutes, costing a few yuan each, and your phone will be shut down until it is overpaid. If you recharge, it will continue to be deducted, and you can only throw it away helplessly. This mobile phone card.

This Pandora's box will be opened sooner or later. In this case, it is better to let Zhao Changan use the waste.

Just like going upstairs, there are 13 steps on the first floor. You can catch all kinds of things on the stairway in an endless stream. However, no matter how you catch, the distance of this stairway can be infinite and you will never reach the end. Even going offline is getting farther and farther.

However, no matter how you walk, the height of these 13 steps is the ultimate height that you cannot reduce by even a millimeter.

Zhao Changan has already discussed this very clearly in his time machine theory. Those who talk about breaking the laws of physics in this regard and overtaking in corners are either bad or immoral.

-

In the evening, Zhao Changan hosted a banquet for Qi Xidong and Qiao Hang.

This time, the mobile phone affairs department of the R&D center relocated from Sydney to Mingzhu has even fewer staff, with only [-] people from a team of more than [-] people coming here.

It is obvious that those who refuse to relocate are not optimistic about China's potential in mobile phone R&D and design, and are unwilling to waste their golden years here.

After more than a month of recruitment in Mingzhu, the team already has more than 40 people. Qiao Hang, a Malaysian who originally served as deputy, serves as the director of the project department.

The benefits are obvious. Among the more than [-] technical staff, although they have different technical focuses, only [-] are European and American.

In this way, the pattern of the R&D team suddenly opened up in terms of mobile phone design thinking.

To put it bluntly, it is integration and plagiarism, which is euphemistically called borrowing.

SGH-A188, SGH-M188 (available in October, MP10 player with built-in 3MB memory), SGH-A32 concept machine, A288, 6188C, V328 - are all objects of reference (plagiarism) for the R&D project team.

But no matter what, they finally managed to complete the model matching of mobile phone hardware in a space of 80×45×23mm, and successfully achieved the basic setup of built-in antennas and dual screens.

(End of this chapter)