20 years of restarting life

The ex-factory price of the single mobile phone parts BlackBerry originally shipped to China was as high as 560 yuan, which was used to spread the fixed costs. Later, as the purchase quantity of Xinyu 180 increased significantly, the price dropped to 273 yuan at the lowest point.

The ex-factory price of this batch of 30 mobile phone parts is 286 yuan. Because it is the last sale, BlackBerry's quotation has increased instead of lower than the previous batch, increasing the price by more than 5%. This is Xiaozai Tianyue's final strike.

This price, especially the initial price of 560 yuan, is because BlackBerry has just transformed into mobile phones, and the cost of a single machine is relatively high. If it were replaced by Alcatel, Motorola, Nokia and the like, the ex-factory price of their best-selling models could be as high as [-] yuan. the following.

In this way, the ex-factory price of the 120 million mobile phones is averaged, and the freight plus customs duties and other taxes are finally brought into Tianyue Future's warehouse. The price of single-machine parts is already slightly more than [-].

This is also a huge difference between RIM 6230 and domestic mobile phone factories that also import parts, because many mobile phone factories set up in China by mobile phone companies such as Motorola, Nokia, and Ericsson have achieved a localization rate of more than 60%. This is Obviously, a lot of money and taxes can be saved, further reducing the factory cost of mobile phones.

Just like Tianyue Future, which has completed research and development and is integrating domestic and foreign suppliers to build a flip phone assembly line, the Xinyu 2890 diamond flip color screen mobile phone is also making the same efforts.

Except for important core parts and parts that cannot meet domestic standards, which are provided by Sharp, are manufactured in Japan and then shipped to Zhoushan Port by sea. The rest of the parts that can be used are domestic parts, so as to increase the localization rate of mobile phone parts as much as possible.

This is not only for the sake of good publicity, but more importantly for the saving of real money, which forces domestic and foreign companies with factories in the country to increase domestic procurement and develop the domestic industrial system.

In fact, after Tianyue Future and BlackBerry parted ways, they wanted to trick Zhao Changan again and invited him to take the mobile phone factory to inject Tianyue Future. Before the failure, the first partner he intended to choose was LG.

However, on June 2000, 6, South Korea imposed a high tariff of 1% on imported garlic. On June 315, domestic imports of cordless phones (including car-mounted) originating in South Korea surged, polyethylene, The import suspension of mobile phone parts is a strategic decision in itself to support the domestic communications and chemical industry. ——Although in August, South Korea softened its policy and imposed 6% and 7% tariffs on three-year quotas of 8, and 3.2 tons, it still charged high tariffs on garlic imports that exceeded the quota.

The uncertainty of this trade friction obviously affected Tianyue's future choices, and it finally chose to cooperate with Sharp.

At this time, LG had no idea how fatal this missed opportunity would be to their mobile communications industry in the future.

Because at this time, SAMSUNG mobile phones were still a second-tier brand in China, being crushed and rubbed on the ground by the first-tier old brands Motorola, Nokia, Ericsson, and Philips.

SAMSUNG had no choice but to switch to a flip phone series last year, which can be regarded as a way to develop in a cramped area that the first-tier brands have given up and disdain to enter.

It is through the hot sales of flip phones in China in the past two or three years that SAMSUNG mobile phones have accumulated a lot of accumulation and laid the foundation for its future ranking as the second largest mobile phone market in the world.

Just like Apple, it was Jobs who keenly saw the greatness of the Chinese market and concentrated Apple's production capacity in China, creating the legend of Apple mobile phones.

And Tesla,——

China’s huge market has provided Samsung, Apple, Tesla, and other companies with preferential policies and development opportunities. It is very likely that it will be a problem for them to survive in the fierce and complex market environment, let alone achieve remarkable results in the future. Achievement.

Including domestic private enterprises, such as Yangtze River Industries and Hon Hai Precision Industry, how could they develop and grow without the market and preferential support provided by the country.

At that time, Dashuai Zhang was living on the street begging. When he was hungry and cold, Mrs. Sun gave him a bowl of rice. This incident made Dashuai Zhang grateful and remembered it in his heart. "A drop of kindness should be repaid by a spring." Dashuai Zhang is A man who knew how to repay his kindness accepted Mrs. Sun as his godmother. From then on, there was a legend about "gifting a thousand pieces of gold to Piao's mother" for her righteous deed in ancient Korea. To put it bluntly, for some enterprises, it is the people who give them a bowl of rice to eat, rather than who they give a bowl of rice to eat. Not to mention it is reversed, they really regard themselves as a character.

Are you better than Marshal Zhang or Han Xin?
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If LG can cooperate with Tianyue in the future this time, then the flip phone field, which has been ignored by international mobile phone giants in the next two to three years, will be a competition between Samsung and LG, and they can even join forces to attack the Chinese mainland while competing. Rookie forces like tcl flip phones.

As a result, LG established Inspur LG Digital Mobile Communications Co., Ltd. in Hong Kong City at the end of this year to produce CDMA mobile phones. The new model did not appear until the autumn of next year, a candy bar machine.

Then in March 03, LG Inspur Digital Communications Co., Ltd. was established on the basis of Inspur LG Digital Mobile Communications Co., Ltd. to produce GSM mobile phones. The first model launched at the end of the year was still an unbeatable candy bar phone.

The plan is to follow closely behind the big brothers in Europe and the United States and fight to the end.

The sales of these two models in China can be described as bleak. Since then, LG has not built a third (second) mobile phone factory in China. After a few years, LG officially stopped production of all its mobile phone industries and exited the mobile phone field.

Among them, tcl has to be mentioned. At this stage, it has become the number one domestic mobile phone brand, completely crushing many domestic and foreign mobile phone brands such as SAMSUNG.

As a result, due to severe internal friction and reluctance to invest in research and development, and focusing on talents, it eventually became a OEM for mobile phones such as Xiaomi, and was lost to everyone.

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The warehousing cost of the Xinyu 180 exceeds [-], and then it is assembled into machines through the assembly line and distributed to the sales terminal. Assembly fees, freight, and value-added tax are all accumulated in the factory cost.

Tianyue Future has a unified market terminal price of 2888 yuan, and 70% of the ex-factory price is 2021 yuan.

减去零件入库前的一切总费用，大约将会产生700元的费用，2021-700=1321×16%（或者17%，增值税）=211.36元。

Of course, this figure is estimated by Zhao Changan, and he does not have the specific data at all. However, at the BlackBerry headquarters in Waterloo, he knows the price of all future batches of Tianyue, as well as the freight and tariffs. It is roughly transparent, so his estimate will not deviate by more than 10%.

With 700 yuan plus 211 yuan and other expenses, the ex-factory cost of the Xinyu 180 has exceeded 1000 yuan, even more expensive than the final selling price of the OT301.

This does not include the tens of millions spent on TV, newspaper and magazine advertisements for female celebrities, the tens of millions spent on a large number of marketing activities across the country, the purchase of naming rights, the funding of a large number of sponsored activities and competitions, and the donation of love. ——

The average distribution of this to each mobile phone depends on how many mobile phones Tianyue sells in the future.

However, even if all the 120 million mobile phones it ordered from BlackBerry were sold, the marketing cost shared equally among each mobile phone would not be less than 50 yuan.