20 years of restarting life

From New Year's Day to the 15th of this year's Gregorian calendar, the mobile phone factory in Qinglong Town, Dianshan Lake, has sold more than mobile phones.

This sales scale is somewhat beyond the expectations of the mobile phone manufacturer, because in fact, although the OT301 has a gimmick price of 998 yuan, in the domestic market, the price of at least five or six domestic brand mobile phones has also dropped to 301 yuan. In the one to two hundred yuan area, there is market competition in the same price range as OT.

For this reason, mobile phone manufacturers did not dare to stock a large amount of goods before the launch on January 1, and only produced 18 units.

At that time, Zhao Changan and Wen Ye were still worried in their hearts, fearing that they would not be able to sell out.

You must know that the factory cost of an OT301 is 586 yuan, and 18 units is a capital investment of more than million.

Now it seems that they are still too cautious and conservative.

The two assembly lines of the mobile phone factory are working around the clock, and the daily assembly volume has been increased to 3000 units a day. The undelivered orders received have accumulated to more than 15 units. The mobile phone factory needs to work day and night. 50 days.

Then it will take several days for inspection, packaging, and logistics to be shipped to various sales terminals.

There is also a pause button for logistics for about ten days during the New Year, and it will take at least two months for full delivery.

The problem is that the rest of the domestic mobile phone manufacturers have reached the Chinese New Year and have no energy to compete with this kind of thousand-yuan phone.

However, after the Chinese New Year, in February of the lunar calendar, facing such a huge market demand, how could they not have any market reaction.

This is actually very easy to understand. For those mobile phones that are about to be withdrawn from the company's product models, you can use small profits to participate in market competition, kill your opponents, and at the same time expand your brand's market share and influence.

Just like its not-so-distant neighbor WAVEGUIDE, it has been made clear that it will discontinue the production of the Phantom RC838 at the appropriate time, reduce the production of the L968, and focus on the upcoming S1000 flip phone.

Although the Phantom RC838 is already looking old, the price of 1150 yuan now comes with free gifts, bringing the price down to less than 10 yuan. If more than units can be sold, for WAVEGUIDE, it is just the result of this Profit is very profitable.

For this reason, after Zhao Changan and Wen Ye negotiated with Alcatel, Alcatel took out two production lines that were originally planned to be dismantled, assembled the OT301 mobile phone with a Chinese interface, and then shipped it over by air to participate in the Chinese domestic market. compete.

Alcatel will bear 50% of the air freight costs and tariffs on the complete machine, thus avoiding the dilemma of losing money and making money on the part of the mobile phone joint venture.

In this way, the daily output of OT301 has been increased to more than 5000 units, and it is expected that all current order output to be delivered will be completed before the th of the first month.

We strive to have the mobile phone factory complete the production of more than 300,000 units after the Chinese New Year and when other domestic mobile phone manufacturers begin to deal with this situation.

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In Zhao Changan's lifetime, 01 was a major blowout and change in the domestic mobile phone industry.

At the turn of the millennium, foreign brand candy bar mobile phones still cost RMB 01 to RMB . By the fall of , the prices had all been cut in half, and basically ranged from RMB to RMB .

The models that cost over 1,500 yuan all have new gimmicks, either built-in antennas, color screen phones, built-in games, wap browsers, and more ringtones,——

However, no matter what the gimmick is, by the second half of 01, almost no candybar mobile phones were sold for more than yuan.

Regardless of domestic or foreign brands, as long as it is a flip phone, the price is basically more than 2,000. It was also this year that many domestic brand mobile phones lowered their prices to as low as six to seven hundred yuan for a candy bar.

So in 01 and the following years, especially when the group of technology replicators in Huaqiangbei discovered that the cost of making a mobile phone was only yuan.

Bar phones are almost always equivalent to cheap or ordinary mobile phones, while flip/rotary phones are synonymous with high-end mobile phones.

In this chaotic war, many mobile phone brands rose and fell, becoming martyrs.

Therefore, Zhao Changan knew that the time left for OT301 to reap this wave of dividends would never be too long.

By March or April next year at most, as a large number of flip phones appear on the market, the battle for candy bar phones worth $1,000 will begin brutally.

If there is no OT301 in this life, this time point will most likely be postponed to June or July next year. At that time, as a large number of foreign mobile phone brands build factories in China, the proportion of domestic parts supply will continue to increase, and the cost of mobile phone manufacturing will increase. The prices were significantly reduced, so the upstream price competition began between them.

One of the biggest failures of Western mobile phone manufacturers in Asia is that they stubbornly focus on candy bar models and only produce flip phones in small quantities, and the prices are set at inflated prices, giving domestic flip phone brands a certain space to survive. .

This competition soon spread to the original second- and third-tier domestic mobile phone brands. In order to survive, these domestic brands had to passively reduce prices, pushing the prices of candy bars to the thousand yuan range.

At the same time, they are working hard to develop clamshell machines and constantly launch new models, so that the profits from flip machines can compensate for the competition in candy bar models.

However, success is a failure. Domestic mobile phones are making clamshell phones. For a mobile phone, the appearance is the first vitality, and they are not willing to spend huge sums of money to enter the core level of the mobile phone industry. A horse with weak ability to withstand pressure.

So European and American mobile phone manufacturers, domestic brands, Japanese and Korean mobile phone brands, Huaqiangbei this tough guy,——

Hundreds of mobile phone brands, as well as thousands of unbranded phones, have made the mobile phone market a mess. All kinds of mobile phone rogue software emerge in an endless stream, and all kinds of plunderers make users grind their teeth with hatred.

The final result is that the old brand mobile phone factory, namely Samsung, breaks out, and everyone else lags behind.

However, European and American mobile phone manufacturers have finally taught Asian users to use candy bar models, but they have made it cheaper for Samsung, Apple, and others to enjoy the benefits——

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"In order to allow users to have a better and smoother mobile phone experience and learn to use the mobile phone easily and without any barriers as soon as possible, the company has compiled a detailed instruction manual with pictures, and each sales point has a CD, which uses a video screen to teach users Use your mobile phone.

Each mobile phone will be given a CD containing three commercials shot by you, including songs by Jing Xiu and me. "

"Actually, you can also give me an account number."

An international student interrupted with a smile and made a suggestion: "Game account and seconds card."

"That's not okay. There was this voice in the company before, but our main target customer groups for OT301 are ordinary office workers, small business owners, and people with children who go to school and work in other places. At least these people's current view of games is that they are not doing their jobs properly. Now in the marketing concept of the entire one-nanometer series, for the game industry, their respective branch company logos, such as AM, Cretaceous, Zhuozi, and GG, have been highlighted. For the mobile phone industry, many websites, Jiangcheng Integrated Circuit Design Center, Green For the vegetable garden, we will highlight the commercial logo of one nanometer."

Zhao Changan smiled and explained patiently: "Some people like to eat tofu, and some people like to eat fermented bean curd. These must be treated separately, otherwise problems will arise."