20 years of restarting life

Chapter 2359 Each has his own plans

Moreover, the previous imagination vs. Jurassic and the current imagination vs. One Nano mobile phone factory are not the same concept at all.

In the past, if Jurassic did not agree to be acquired, Imagination would open a similar network computer sales branch, and then invite a group of top students from universities to endorse it, using a price war to suppress Jurassic.

Although there is no guarantee that this company can succeed, it can at least use a transparent cost-effectiveness to force Jurassic to continuously lower prices and suppress their growth space.

However, in the mobile phone industry now, Imagination is still a layman. It can be said that if Imagination starts to make mobile phones, the one-nanometer mobile phone that has become powerful by then can even attack Imagination's mobile phone industry.

The status, offense and defense of both parties are completely reversed after crossing industries.

So in terms of imagination, this phone call actually represents the regret of the past. If I had known that the sales of OT301 were so strong, when I faced Zhao Changan's invitation before, I would have actively participated in whatever he said.

It can be said that while Zhao Changan was eager to catch Imagination, Imagination was also shocked to find that there was not much time and opportunity left for them to invest in a one-nanometer mobile phone factory.

If it were delayed two or three months, and the sales of OT301 exceeded one million units, as long as the one-nanometer mobile phone made steady progress in the next few months, it can be said that it would almost be in the top three domestic mobile phone sales, only weaker than Motorola and Nokia dominate the world mobile phone market.

At that time, the shares of this mobile phone manufacturer will definitely become a high-end existence that even imagination cannot afford!

For the imagination that has been actively negotiating cooperation with domestic mobile phone manufacturers in the past two years, it can be said that this time it is so misguided that they themselves estimate that they will have to pay more than double the price a month ago to get it. to acquire shares in a nanometer mobile phone factory to achieve cooperation.

Of course, Imagination also has a bottom line, which is to require a controlling stake. If not, then for them, this mobile phone capital injection can only be regarded as an investment, rather than bringing the mobile phone factory into the territory of Imagination.

Fortunately, Zhao Changan holds 9% of the shares of Imagination Holdings, which can be regarded as the behind-the-scenes controller of Imagination Group, and Yang ~ listening to Zhao Changan, as long as the money is in place, he can negotiate anything.

Alcatel, One Nano, and Imagination all have their own thoughts, but they all have one thing in common, which is to turn Alcatel One Nano into a new entity of Alcatel One Nano, Imagination.

In the afternoon of the same day, Zhao Changan, George and Qi Xidong, vice presidents of Alcatel's mobile phone department, and Filippo, director of the mobile phone R&D department, expressed some concerns about the bottom line and requirements of both parties.

George conveyed Alcatel's message that Imagination is welcome to invest in the mobile phone factory, but the bottom line of Alcatel's 45% stake in the joint venture cannot be changed.

As for whether to add mobile phone production lines in Dianshan Lake, as well as how many and what type of production lines to add, this depends on the cooperation between One Nano and Imagination.

The meaning in the words has been very explicit, that is, I hope that Yinan can stop as soon as it is good and give Imagination a satisfactory share. After that, the assembly line will be negotiated between Imagination and Alcatel headquarters, or even not. It takes one nanometer of will to participate.

Zhao Changan didn't think anything of this. This was what he could expect. However, Qiu Qi, Fan Qinwei, Jin Chenxiao, the company executives couldn't help but have angry looks on their faces.

After the meeting, Zhao Changan invited George and other Westerners to a banquet at a high-end hotel in Mingzhu City. At the banquet, both Qiu Qi and Fan Qinwei had forced smiles on their faces, and Jin Chenxiao refused to participate in the invitation because he was not feeling well. feast.

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After the dinner, Zhao Changan invited Qi Xidong for tea.

"The mobile phone factory has such good profits, Chang'an, are you willing to give up most of the profits?" Qi Xidong really couldn't understand this.

When I returned to France this time, although Alcatel headquarters spoke very highly of these expatriates, they all knew their own affairs.

It's not that they have no merit in the mobile phone factory chain, nor that their responsibilities are unimportant and their contribution is small, but it is Zhao Changan who controls the decisive direction of the entire mobile phone sales process.

There are now 20 or 30 mobile phone manufacturers in China, large and small, and six or seven are overseas agents. It can be said that there are hidden dragons and crouching tigers here, and the talent pool is doubled.

If the previous marketing results of WAVEGUIDE and Tianyue were nothing short of miraculous, now the ferocious marketing of the Yinnan mobile phone joint venture is showing its superiority in catching up from behind at a speed visible to the naked eye.

To outsiders, Zhao Changan seemed to have not decided anything. He just shot three commercials, wrote an aphrodisiac song, and then used his huge team of local promoters to select suitable candidates in small cities in the fourth, fifth and sixth tiers. Terminal sellers continued to engage in price wars based on the principle of small profits but quick turnover, and suddenly succeeded, and the supply of mobile phones exceeded demand.

But Qi Xidong, who was in the middle of the game, saw something more.

These three ads and one song, who is not convinced, you can do it?

Such a large selection of local promoters are all college students who have just finished school. They are energetic, capable and have high IQs. They have lofty ideals and dreams. They do not have so many selfish accidents and dirty thoughts in their hearts. Moreover, these local promoters can be selected in one nanometer. The performance of their sales terminals is linked to their bonuses and future promotion points.

There are also the lowest-priced mobile phones in the country and the first domestic mobile phone priced below 1,000 yuan.

This kind of price war has been practiced by many domestic brands in the past. In 98, the price of a mobile phone in China was tens of thousands. In 99, the price of mobile phones dropped towards .

In the end, WAVEGUIDE launched the classic Phantom RC9 in September. The Phantom RC838 adopts small area closed management (dividing each area into several small areas, selecting several agents, and selling them according to the price specified by Waveguide. Cross-region management is not allowed. (area sales.), but the price basically fluctuates in the early 838s, with a difference of less than to .

All of a sudden, the price of mobile phones was cut in half, officially kicking off the domestic sales of models below 2,000 yuan, and also provided a carrier for the blowout of the domestic mobile communications industry.

Last year, the domestic mobile phone price war was still competing with each other, but no matter how they competed, 1198 was their bottom line.

The reason is simple, because they want to survive, not to destroy each other's jobs, but also to destroy their own jobs.

Let’s take WAVEGUIDE as an example. Before its mobile phone went on sale in 99, it spent 4000 million yuan on advertising, spent 788 million yuan to get the naming rights of an A-B team, and hired celebrities to do advertisements.——

In three months, 28 branches, more than 300 offices, and a marketing team of thousands of people were established. Sui Bo, the deputy general manager of WAVEGUIDE, personally interviewed these 300 offices.

This kind of approach is all done by yourself, and it only takes a short ten minutes or more to finalize the interview. You will have one-on-one repeated discussions with Yinnan's local promoters to select the terminal seller, determine the site selection, decoration, etc. Details, and full supervision and follow-up are two completely different concepts.

Just last year WAVEGUIDE placed 7500 million yuan in advertisements on TV stations,——

And it also involves the fact that the core components of mobile phones are still in the hands of Western manufacturers, making high profits.

So even if there is a price war, they are still carrying out a united front to keep the price above 1200 in order to maintain enough profits to survive.

(End of this chapter)