20 years of restarting life

Chapter 2360 Everyone has their own plans

Let’s take WAVEGUIDE as an example. Last year, their publicity expenses were nearly 7500 million (including 8000 million in TV advertising expenses), 2000 million in promotional expenses, 1600 million in travel expenses, 1000 million in business entertainment expenses, 5000 million in communication expenses, 3000 million in business promotion expenses, and R&D expenses. Cost million, housing fund million,——

But as for the Yinnan mobile phone factory, the advertising cost of more than 200 prefecture-level TV stations so far has been nearly 10 million. The advertising time has been chosen during cheap non-prime time. In addition, it has been given to Gotham City. The filming crew received 300,000 yuan, and Jingxiu was given 100,000 yuan. The 100,000 yuan will still have to wait until the year-end bonus is distributed.

The salaries of local promoters will be borne by Ynanometer Corporation, and bonuses will be calculated at the end of this year.

Use GG for communication, and communication costs will be borne by One Nano Corporation.

Moreover, the current research and development expenses of a nanometer mobile phone factory are almost zero, and there is no need to provide huge travel expenses, promotion expenses, business entertainment expenses, housing funds for local promoters,——

Therefore, Qi Xidong has never believed Zhao Changan's judgment that many mobile phone companies will follow suit and enter the sub-thousand-yuan mobile phone market within a few months.

Because if that really happens, these mobile phone manufacturers will have a vicious cycle of losing more as they sell more.

This is also one of the important reasons why Qi Xidong does not want Zhao Changan to withdraw from the holding of the mobile phone factory. Because of the support of Yinnan Corporation, the current cost savings of the mobile phone factory are simply astronomical figures for the mobile phone factory.

Without these supports, the profit of 289 yuan per mobile phone can be fully absorbed!

In other words, if One Nano withdraws from the control of the mobile phone factory, then the mobile phone factory will also have a strange cycle of selling more and losing more. To put it bluntly, the money the mobile phone factory earns now is the disguised support of the One Nano Corporation. money.

Zhao Changan certainly understands Qi Xidong’s thoughts and concerns. At present, domestic mobile phones have generally dropped below a thousand yuan. There is still an opportunity for those European and American manufacturers that rely on the core components of mobile phones to sell high prices to significantly increase the prices of these core components. decline.

That is to say, you can’t continue to be so dark and earn less. Let’s work together to increase the market capacity.

Zhao Changan didn't pay much attention to this situation in his previous life, but it stands to reason that after 03, there will gradually be a large number of common mobile phones under a thousand yuan in China.

This situation is not because those foreign core component suppliers have good intentions and vow to change their minds and start a new life, but that at that time, a large number of domestic mobile phone users will need to replace the built-in antennas, color screens, clamshells, and cameras, which will become smaller and heavier. New and lighter mobile phones, these obsolete old mobile phones, as well as the high mobile phone prices at that time, as well as the continuously decreasing mobile phone tariffs, gave Huaqiangbei the nutrients and opportunities for the rise of the mobile phone industry.

Refurbished phones, assembled phones, parallel imported phones, if you dare to buy them, I will sell them. There is no cheapest, only cheaper.

This kind of pressure from the bottom up is very powerful. Seeing such a big piece of cake being constantly eroded, and also in order to snipe the rise of grassroots enterprises that are not controlled by their core components, those European and American mobile phone core component suppliers Only then did they significantly reduce the selling price of parts and components, squeezing the lower-tier market downwards.

However, the difference between his and Qi Xidong's judgment is that although the era of large-scale thousand-yuan phones has not yet arrived, some mobile phone manufacturers will definitely not use their obsolete models and assembly lines to compete for the thousand-yuan phone market with one-nanometer phones. too far.

Let’s talk about WAVEGUIDE. They can use the Phantom RC1200, which is currently priced at 838, as a low-profit product, squeeze out one nanometer of development space, and use the rest of the new models to make money.

As for the reason why 1Nano Corporation does this to support mobile phone factories with good people and good deeds, the most essential purpose is to increase sales and wait for imagination to come to discuss cooperation. Obviously, Zhao Changan won the bet this time.

"Brother Qi, I understand what you mean. When discussing cooperation with Imagination, I will require that even if Ynanometer does not hold a controlling stake, it must still have the greatest decision-making power over the mobile phone factory."

The reason why Zhao Changan discussed this matter with Qi Xidong alone was because he hoped that he would play a positive role in this cooperation, instead of treating him negatively or even causing trouble.

Now the mobile phone factory Qi Xidong is not only the top leader of the group of Alcatel expatriates, but also through his connections, he has also introduced many first-class management talents in their thirties and forties from outside. These people are all those who Qi Xidong has worked in Europe and the United States in recent years. I know each other from working in the company, including colleagues from the same company, and also international students I met at a hometown gathering.

It is the existence of this group of people that fills the gap between the top and middle levels of the mobile phone factory. If this group of people is really passive and slow down in work, how can Yang~’s powerful eyes not see it? This will create a cloud for cooperation. It has a layer of shadow, and the price is too high.

Including Qiu Qi, Fan Qinwei, Jin Chenxiao, these middle and high-level personnel from the One Nano Department, Zhao Changan will also conduct individual interviews with them one by one.

"This is not very realistic. As far as I know, Imagination is a very domineering multinational company. If they control the mobile phone factory, how can they still let One Nano have the greatest decision-making power?"

Qi Xidong really wanted to believe what Zhao Changan said, but he didn't believe it at all.

In that case, what's the point of spending so much money to get a controlling stake in a mobile phone factory?

"Brother Qi, if you look at it from another angle, imagination is one nanometer, and one nanometer is imagination, then do you think what I say is credible?"

"It is indeed credible, but how can this sentence be credible?"

Qi Xidong asked unconvinced and unconvincingly: "Do you want to put one nanometer into your imagination?"

"Then it becomes imagination controlling one nanometer, rather than imagination being one nanometer, and one nanometer being imagination."

Zhao Changan did not play charades with Qi Xidong: "I hold 9% of the shares of Imagination Holdings. The equity relationship of Imagination is very complicated, but the final control is in the hands of Imagination Holdings. Imagination Holdings holds 35.91% of Imagination Holdings." % of the equity, it is at an absolute advantage. Now Imagination Holdings has four shareholders, Lianzhi Zhiyuan, Zhongke~, Lao Liu, and Yinnan, and this time Yinnan will definitely increase its stake in Imagination Holdings. Of course, Money is also needed.

Now the imagination is divided into four, and the core piece of it is in Yang~'s hands. He has only had it for a few months. He still needs to spend a lot of time integrating the group, and he has no intention of participating in the mobile phone industry. The continued control of mobile phone factories by One Nano itself symbolizes control by imagination.

As for the future, we don’t know yet, but at least for the next two or three years, Wen Ye and I will still control the mobile phone factory. Because I will raise this point in the negotiation and sign a performance agreement with Imagination. "

Zhao Changan said so much, only the last sentence is the most important information.

(End of this chapter)