Chapter 2799

At this time in the world, although the world is aware of hype and gimmicks, it is not yet proficient in or adept at handling them.

Unlike the future, which has reached the extreme by copying the elements of personal cult like Lao Xi, and making personal charm even surpass the corporate entity.

The first and most successful person among these people should be Steve Jobs.

Later, Jobs' model of using his personal charm to lead user consumption was followed and imitated by more latecomers.

The reason why this phenomenon is becoming more and more common is that with the development of Internet technology, everyone who has the ability can show themselves and become a world-class star, which in turn generates a huge premium effect.

Some of the more famous ones include Musk, or Li Ziqi in the field of self-media.

However, later on, this phenomenon was noticed by those with ulterior motives, and they began to use it to deceive people, offering antiques worth tens of millions to the parents in the live streaming room.

For example, in the future, many people can attract countless investors and make a fortune just by telling a good story.

The most awesome one is the big liar Jia, who is known as "Jia doesn't use fake jade for halls or gold for horses". He cheated many companies in China and made them fall into the quagmire of death. Many investors lost all their money, so he ran abroad to continue cheating.

The amazing thing about this man is that even though everyone knows that he is a recognized liar, there are still people who live in the beautiful dream he created with his deception and are unwilling to come out, waiting to die in poverty, illness, loneliness and old age year after year.

Others are called Ferrari, his name is "Faraday", and then "Future" is added as a suffix, which makes the story seem more grand and noble.

What is this: 'The FF300, which is limited to 280 units worldwide, was sold out in 91 days, earning 4 million yuan in an instant.'

He posted a message on Weibo titled "Working and starting a business, restarting my life with my apologies, gratitude and promises", stating that he would compensate shareholders and start a business to restart his life, which caused the idiots to go crazy and look up at the leader's red monkey butt with tears in their eyes.

Then this fart lasted for four years and nothing came of it.

In Zhao Changan's opinion, this big liar Jia is simply the ceiling level in the world of awesomeness.

More than a decade ago, when it was still a small factory, it smashed 76 substandard refrigerators and became famous overnight.

People throughout the ages have loved this kind of story.

For example, when a bully bullied a woman, a senior official would teach him a lesson and win cheers from the crowd.

And few people actually look at what's behind it.

As long as the saint does not die, thieves will not stop.

If you want to live as a real person in this world, you must understand the logic of this dialectical thinking.

—— Zhao Changan wants to use this nearly 3 million US dollars to create a world-class marketing case.

The recall is not due to product defects, but due to product technology upgrades.

  In a word, pamper your fans!

We will use this method to achieve the goal of becoming the world's top seller of mid-to-high-end mobile phones in the fastest time.

Although Qi Xidong, Mike, Doug, and Jin Chenxiao all expressed their opposition.

  Doug even stated clearly that the quality of the RIM 6230 produced by the manufacturing plant he was in charge of was not a problem at all. What Zhao Changan did was equivalent to causing the company, which was originally profitable, to suffer a huge loss of two or three hundred million US dollars, which would seriously hit BlackBerry's stock price!

Including Zhao Changan's decision to make emails for ordinary members free, almost all the company's senior executives expressed oppositional concerns, because this would increase the number of paying members and force the company to pay more traffic usage fees for dedicated communication channels.

This means that every time free members use Push Mail, even if it is the smallest new email, BlackBerry will need to pay for the dedicated BES+BIS channel.

Moreover, this year, a new wireless Internet mode, WiFi hotspot, has begun to spread rapidly throughout Europe and the United States. That is, mobile phone access to the Internet is no longer solely dependent on wireless operators, but can be connected to the broadband network through a device. In this way, as long as the mobile phone is connected to broadband WiFi, it can send and receive emails for free without using the wireless operator's network.

Of course, this method of sending and receiving emails also has great limitations, that is, it cannot be too far away from the WiFi, otherwise the signal cannot be received.

However, once BlackBerry's ordinary membership becomes free, it is foreseeable that, with the popularization of WiFi, a large number of ordinary users will frequently send and receive emails using free traffic.

However, BlackBerry can only use the wireless BES+BIS channel to light up incoming emails, and the email recipient can then use WiFi to open the email without using any additional carrier data.

As BlackBerry's top executives, they simply could not imagine that once this method was adopted, even if each lighting up only cost a very low fee, the accumulated cost at that time would be a huge expense.

In addition, a large amount of lighting traffic will continuously fill the BES+BIS channel, just like a highway. When countless cars swarm in, the highway is likely to be blocked and it will be difficult to move.

  Once this happens, the most important core things for BlackBerry will be destroyed, and this company will instantly become worthless in people's eyes!

Zhao Changan did not give much explanation for this. After gaining Mike's complete trust, no one in the entire BlackBerry could stop his decision.

It cannot be said that the ideas of the company's top executives are unreasonable, but in Zhao Changan's opinion, they have ignored a very important law in the Internet industry, Moore's Law.

According to this law, by this time next year, the operators' wireless traffic will increase exponentially and the charges will continue to decline. In this case, only the new email icon with the smallest byte will light up, and both the traffic and the charges of the BES+BIS channel used in the BlackBerry protocol will change in this direction.

Since BlackBerry started selling RIM6230 the year before last, the sales of mobile phones in North America have been less than 15 units. Currently, the BES+BIS channel is used on average throughout North America and can provide services to more than 30 paying members without any obvious long-term delays or freezes.

BlackBerry's production of the new RIM6230 dual-channel mobile phone next year is expected to be less than 40 units.

According to this calculation, even if Moore's Law does not change within the next 10 months, BlackBerry can still run 40 paying members and ByteDance's non-paying members without any delay or lag.

This is the reason why Zhao Changan is so persistent. However, if these things were explained, Doug and others would definitely raise questions from other angles.

For example, Doug would question that the mobile phone recall alone would cause BlackBerry to lose two or three hundred million US dollars. Coupled with such continued losses, how could the company survive?


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