20 years of restarting life

Chapter 2800

Moreover, this continuous loss will greatly affect the confidence of shareholders, causing them to choose to sell their stocks and leave the market.

In this case, BlackBerry's stock price, which has finally risen to $24, will definitely go down.

For a company that has lost two or three hundred million US dollars and is still losing money, coupled with the fierce competition in the global mobile phone market, war, and the cold winter of the entire Internet industry, it would not be unpredictable for BlackBerry's stock price to return to below $10.

Doug's question was difficult for Zhao Changan to answer, because the recall of the mobile phone would result in a loss of two to three hundred million US dollars, which was certain.

This one move almost exhausted BlackBerry's fixed assets and own funds accumulated over the years.

In addition, emails are free for ordinary members of RIM6230 mobile phone users, which is another huge and continuous loss.

From the perspective of shareholders, this company is almost insolvent in terms of fixed assets and is still losing money. It is natural for them to choose to sell off their assets to avoid risks.

So Zhao Changan simply chose to shut up and not let the endless situation of explaining a problem only to bring more problems occur.

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As soon as this news came out, all RIM 6230 mobile phone stores in North America went into a buying frenzy, and all RIM 6230 mobile phones in the entire North American market were sold out in an instant.

What's worse is that some people even shouted to increase the price at the entrance of the mobile phone store.

At the gate of the BlackBerry mobile phone factory in Waterloo, a large number of young people from Toronto and Vancouver gathered and asked to buy the newly produced mobile phones from BlackBerry.

This situation not only stunned Mike, Qi Xidong, Jin Chenxiao, and Doug, but even Zhao Changan was puzzled.

As for taking advantage, Qi Xidong has already announced at the press conference that although newly purchased mobile phones can be replaced next year, a certain discount fee will still be charged, and it is not a truly free recall.

What surprised Zhao Changan was, why were these people so excited?

It was not until the next day when the Waterloo newspaper published a summary of the interview that the mystery was solved. "——As for why these loyal RIM6230 fans bought the phones that were decided to be depreciated and recalled in the future, the reason is that they found that if they just waited quietly for BlackBerry to launch a new dual-channel phone next year, the fact is that they would not be able to buy a new phone within the next year or even longer. Their reason is that BlackBerry's current annual manufacturing capacity does not exceed 10 RIM6230s. Even if the production line is expanded next year, it should not exceed 50. Of these 10 to 50 phones, more than 10 will be recalled and replaced. Compared with the 4 million people in North America, the remaining RIM ownership rate is 1/1000 to 4/1000. With such a low ownership rate, no one dares to say that they are lucky enough to buy one.——"

It was only after reading this report that Zhao Changan realized what phenomenon his decision had caused.

It was just an unintentional act of hunger marketing.

Sure enough, as these newspapers in Waterloo broke through the paper, the news spread throughout the newspaper network in North America.

In less than a week, while Zhao Changan, with the assistance of Qi Xidong and Doug, was still re-segmenting the internal structure of BlackBerry, and Mike and Qiao Hang's research department was still solving the technical problem of how to 'send a new email reminder with the minimum byte count', the market speculation price of used RIM6230 phones had reached the point where no matter how broken the RIM6230 was, as long as anyone was willing to sell it together with the purchase invoice, the price would be increased by at least 1008% from the $30 new price, and would be as high as $2000.

Moreover, this trend is still increasing. Many speculators have begun to buy up and hoard old RIM6230 machines, preparing to make a profit at the right time.

Seeing this absurd scene, media all over North America and even Europe, Japan, South Korea, Australia, and China became excited and reported on it one after another. The reports became more and more exaggerated, and experts, scholars, professors, and well-known economists were invited to interpret this phenomenon.

"At first glance, people who don't know the specific situation will think this is nonsense. They spend a high price to buy an old phone that was launched two years ago and has no technical changes or characteristics for almost three years. It is not like Nokia, Motorola, Ericsson, Alcatel, Siemens, Philips and other mobile phone manufacturers, which make mobile phones thinner and smaller, with longer standby time, more mobile games and polyphonic ringtones, color screens, and built-in antennas. It is also not like Samsung, Excellence Technology, Sony, Sharp and other small mobile phone manufacturers that have emerged and developed new selling points such as flip phones and camera phones.

It can be said that the current RIM6230 is stupid and bulky, with no built-in games, self-compiled ringtones, a monochrome screen, an external antenna, and a lot of shortcomings. Moreover, it is self-contained and has not launched any technological innovation in three years. If it were another mobile phone company, it would have collapsed long ago. However, the reason why BlackBerry did not collapse is that its current chairman, Mr. Zhao Changan, should be most grateful.

It was the year before last and early last year that the 125 million simplified and low-profile versions of the Xinyu 180 mobile phones from the Tianyue Future Mobile Phone Factory, which was initiated by Mr. Zhao Changan, brought nearly $ million in revenue to BlackBerry as the middleman, and made more than $ million in profits, which prevented the mobile phone factory from collapsing before September this year.

As the head of Nokia North America, the world's top-selling phone, I can say responsibly that these young people are now hyping up the RIM6230, but they are just influenced by the unscrupulous media. Once they use this phone, they will find that it is really old. The only bright spot is its separate disaster quick mail channel, but in fact, such disasters are very rare.

Moreover, the current development trend of mobile phones requires the use of fast traffic to install software clients and read wap websites, but BlackBerry's BES+BIS channel is very narrow and cannot provide a large traffic channel at all. This is also an important reason why they changed to dual channels this time. The reason why Zhao Changan forcibly expelled Jim was that he saw this survival crisis in advance.

In the end, mobile phones still need to be implemented in terms of their user experience, such as being lighter, thinner and smaller, with longer battery life, color screens, built-in antennas, stronger signals and clearer calls. These are the technological innovations that we at Nokia have been working on. And the biggest innovation of BlackBerry in the past three years is the addition of a telephone operator channel, which is the channel mode that other mobile phones around the world have been using. ——”

This is what Chris, president of Nokia North America, said in an interview with the Gotham City Times.

The words were full of disdain for BlackBerry, as if he was looking at a clown who got rich through sheer luck.