I really don't want to fight with gods

Chapter 1441 Genius is Genius
Speaking of jokes, Jing Xiaoqiang never bought a mobile phone until he went abroad in 98 in his previous life.

Even in the relatively lucrative film and television industry, Jing Xiaoqiang didn't have time to make a fortune and buy proper luxury goods in this era with the crew and choreographer.

Domestic mobile phones with an average starting price of 1 to [-] to [-] yuan were upgraded from analog signals to digital signals last year.

They are all equally expensive, and there are only two or three models available.

It is said that by the end of this year, the national roaming may be settled, and it will be connected to the international roaming, but compared with foreign countries, remote roaming fees are charged!
Jing Xiaoqiang suddenly felt that the rein of fate was about to be tightened!
And even if he is as rich as him, now he travels all over the world, super private jets worth hundreds of millions of dollars have to be purchased, and there are not many mobile phone models to choose from in the international market.

Generally, it is five or six hundred dollars a piece. With the addition of tariffs and comprador profits, it is normal to sell more than 1 domestically.

But they can only make phone calls.

That is to say, at this juncture, besides being expensive, the mobile phone mainly solves the problem of whether it is available or not. It is convenient for everyone to be able to walk outdoors and make unrestricted round-the-clock calls, but they have not realized that this thing will bring The whole world changes.

Not to mention the future mobile Internet, which is a milestone in the global new economy, just that billions of people around the world will have an ordinary mobile phone. At this moment, the most daring entrepreneurs dare not think about it.

Jiaopen people who have done business all over the world relying on home appliances and cars have not yet realized that mobile phones are the real first global commodity.

Those home appliances and cars they sold back then broke the boundaries of countries, and opened the door to the global economy for the first time, mainly in Europe and the United States, supplemented by Asia, Africa and Latin America.

But the countries of the former Big Bear system still have their own set of product lines, and many products have differences in countries, ethnicities, consumption levels, and usage habits. It is difficult to make the same product applicable all over the world.

In the end, Nokia did it.

Jing Xiaoqiang vaguely remembered that he had seen such an evaluation report in Citigroup. The greatness of Nokia lies in making mobile phones a common communication tool that everyone can afford.

He also came to Citigroup in 98, just in time for this boom in mobile phones that can be purchased cheaply for two hundred dollars, and has since used mobile phones.

At least until today, in late September 1996, Nokia has not seen this kind of cheap and ordinary functional phones sweeping the world.

Jing Xiaoqiang looked at the Suini style in front of him, and decided to grab this dish first.

He used his Broadway professional acting skills to express his inspiration and thoughtful wisdom output: "Music mobile phones must be launched, but the establishment of a music ecosystem must be a prerequisite. I will urge Internet companies to get this done before the end of this year, but the era of mobile phones It has come, we can't miss it, and we want to put Suni's unique high-quality audio-visual entertainment image in it, so the entertainment mobile phones produced by Suni, TV, music, games, all have to be the same, maybe one day in the future, all of these will be Summed up on one phone."

Everyone in the audience must look at Jing Xiaoqiang as they look at Jesus!
Sunny himself makes TVs, Walkmans, and game consoles, and it's not like no one has tried to superimpose these things with mobile phones.

However, it may not be possible without links such as LCD panels or memory.

Until now Jing Xiaoqiang pointed it out clearly.

And make the simplest pixel games such as Elros Cube on mobile phones.

This is an absolutely brilliant idea!
The Cube handheld game console has been sold all over the world, and Jiaobai Enterprise is still the mainstream promoter.

With a keyboard and a screen, why can't it be a game console? !
Absolutely!

If TV, music, and games are all integrated into one mobile phone in the future, oh, this is indeed a very amazing idea!

The engineers all felt ignited.

Jing Xiaoqiang also immediately designated three games, Erros Cube, Snake, and 1024, a sokoban game with multiples of 2 and 2.

Get started now!

The cheers in the R&D center could not be suppressed.

All the R&D personnel now confirm that the direction guided by Luo Sang is correct and everyone can achieve it.

The files of this kind of pixel game are very small, which will not cause any pressure on the storage of the device, and the difficulty of design and manufacture is even lower.

The key is that such an unexpected product will definitely help Suoney successfully step into the mobile phone industry and quickly become a leader among them!
Take a look at its peer Motorola, which is still making a fuss about lightness, and Nokia also puts the appearance first. As for other electronics manufacturers in the focus basin, they have never thought of expanding the additional uses of mobile phones.

Now music can be used as the next step, put the game on the mobile phone first, and completely explode the sales to seize the market!
As the electronic product company with the most powerful research and development capabilities in the world, Souni lacks exactly this kind of direction. Now it is a bit difficult to launch a new product in the Christmas season, but it is not impossible!
Suni is famous for launching a new product every three days, let’s fight together!
And Jing Xiaoqiang doesn't care too much about the design of these bar machines. It is enough to have a vertical screen suitable for games, which further reduces the difficulty of everyone's research.

Some impatient engineers can't wait to start work.

However, Jing Xiaoqiang casually rummaged through the design drawings and photos of other alternatives and competing brands, and picked the simplest and most inconspicuous candy bar model: "Then strip off all redundant entertainment functions, and aim for the lowest cost. Optimize the design of this model at the lowest price, as a joint model between me and Soni, it will be used to hit sales all over the world, and it will not affect the nobility of the Souni brand."

The engineers who were focused on the technical indicators didn't care about the strategy and tactics behind it. They looked at the model and said hi, hey, hey.

Sugimoto was full of the satisfied expression that I had known for a long time. He put the boss's money in front of his subordinates, and he was secretly delighted that Sunny would get another huge profit project next time.

Now also take a quick look, and confirm with Jing Xiaoqiang again: "Don't want all the entertainment functions? Just low price?"

To be honest, Sunny had never done this kind of work.

Even in the Jiaopen electronics industry, Sunny is considered a relatively expensive high-end product. He didn't doubt it, but just confirmed that it can also make money?
Jing Xiaoqiang misunderstood the tone, forgetting that low price is king, and almost blurted out: "Then let's make the whole battery back cover into four colors, black, white, red, yellow..."

There are so many people standing in the R&D center, but at this moment, they suddenly quiet down. Everyone seems to have written on their faces, is this a genius?
Geniuses are like this, do you throw beans into soldiers?

Just such a sentence is more effective than us mortals thinking about it for days!
A few female engineers applauded kawaii in amazement, and the others hurriedly applauded enthusiastically!

That's right, before Jing Xiaoqiang came up with this "shocking" idea, mobile phones around the world were basically black, with occasional white and beige, just like the big mobile phone given to him when he got married, which was a very rare beige.

In general, everyone still regards mobile phones as communication tools, and engineering equipment maintains that cold and rational color.

It is not bad to be able to make a silver-gray design with a bit of design thinking like Su Ni.

Theoretically, it was not until 98 that Nokia launched the 5110 with the concept of changing color shells at will. It was called "a very innovative design" at that time, and then sold hundreds of millions of units!

This is Jing Xiaoqiang's first $199 mobile phone, which he used for more than three years until he went to Broadway.

Impressed, of course.

So now that he is so "hands-on and touches gold" casually, this thing has been endowed with a fashionable color!

In the 90s, it can give people a shocking exclamation!

Mainly sigh why I can't think of such a simple and special idea?
Sugimoto laughed out loud. He was [-]% sure that this phone would be a hit. He assigned the design department to finish it quickly, the production department to arrange the material progress, and the sales department to prepare for Robert's new miracle!
Then he put his arms around Jing Xiaoqiang's shoulders and walked around, we discussed how to divide the spoils...

This incident is said to have greatly affected the later design style of Soni. Since 96, the color tones of various electronic products produced by Souni suddenly seemed to be so colorful that the palette was overturned!

Unique!
The internal history is called "Rossang's Law". Once the exterior design reaches a dead end, change the color, and it will never work!
And Pan Shiying and the others standing outside the glass observation gallery suddenly saw all the engineers and designers applauding enthusiastically, nodding and bowing in unison to send the two big bosses away, and they couldn't wait to rush forward look...

They knew that Jing Xiaoqiang must have accomplished a miracle that they could not do in their entire lives.

There are people from Europe, America, Hong Kong and Taiwan, and mainlanders in this group. Pan Shiying has firmly established the image of CEO: "I hope you will firmly remember this scene. It was Robert who led you to this position, and only Robert can continue to lead you. When you win, everyone's work attitude should be based on how to perfect his conception and realize his intentions, and you must understand that it is the greatest luck in your career to be able to move forward under the guidance of such a talented leader!"

Even if they didn't know what was discussed in it, and some people were not Pan Shiying's subordinates, they all responded in unison at this moment!
Just like Suni's technical team, Jing Xiaoqiang has now become superstitious.

In fact, it can be seen from the fact that they advertise a new product every three days, how difficult it is to design industrial and electronic products.

As the top electronic product manufacturer in the minds of several generations, Sunny has products ranging from walkman color TVs, projectors to hair dryers.

In fact, there are only a few excellent product scenes that can be remembered by everyone in each category, which means that more than 90.00% of their designs have actually failed.

Whether it is market positioning, product demand, consumer preferences, or product functions, any link that is almost meaningless may lead to its silent launch and disappearance in the market.

Before the appearance of Jing Xiaoqiang, most of Suni's products were made in a small number of varieties to minimize the risk of research and development, and everything was designed and launched on the market, and there were always more production points that could hit the best-selling ones.

In fact, a lot of profits are consumed in the endless new product development, which also makes the development department quite cumbersome.

And Jing Xiaoqiang has completely changed Suoney's design specifications from the two major products of game consoles and notebooks.

Of course, it actually destroyed Suony's research and development capabilities that could last for a while, and now it is purely a team around Jing Xiaoqiang.

Believe in Luo Sang, win the market!
Cambale!
(End of this chapter)