I really don't want to fight with gods

Chapter 1442 Symbol of the Times

Even Sugimoto thought he had seen through Jing Xiaoqiang's thinking: "Go to Shanghai to build a mobile phone factory, right? No problem, I am very optimistic about your mobile phone strategy, first occupy the market through game mobile phones and low-priced color shell mobile phones, and then Then launch music phones, TV phones, following Sooney Electronic Entertainment Co., Ltd., this Sooney Communications Co., Ltd., you are always interested in being in charge, right?"

That's right, for Sonny, which originally sold tens of billions of dollars a year, with the addition of laptops and game consoles, the output value has doubled abruptly. Now this mobile phone industry line is clearly a new way to make money.

Jing Xiaoqiang puts on the airs of an artist who wants to make money but also speaks loudly: "This is my inspiration from repeated observations and reflections combined with Suni's participation in the industry of SDDD Communication Co., Ltd., to be a communication operator in China and to be the largest in the world. The mobile phone seller may be the meaning of the existence of Sunny Communication, but I am not interested in entangled with this business model, and continue to take the feeling of an artist to commission. I still have a lot of ideas about mobile phones. For example, this is just the first step to gain a foothold. , the next step is to make a fuss about the appearance, if we can sell hundreds of millions of a mobile phone, what kind of great achievement will it be?"

If Jing Xiaoqiang said this before game consoles and laptops, Sugimoto would definitely think it was a fantasy.

But Jing Xiaoqiang really sold tens of millions of game consoles and laptops that used to be sold for hundreds of thousands of units, and they can continue to sell after repairs and upgrades every year. This is a high-quality product that they have never done. product business.

Now that I heard that it can sell hundreds of millions of units, my first reaction is: "Really?"

Jing Xiaoqiang spread his hands as a matter of course: "I think if it sells well, it can sell this amount in the single market of Japan and the United States alone. You have to think about who doesn't need a mobile phone?"

This is a huge change in the product concept.

Sugimoto began to actively brainwash: "You mean, everyone can buy a mobile phone?"

Jing Xiaoqiang nodded: "That's right, maybe before Sonny and KING mobile phones were launched on the market, mobile phones have always been mid-to-high-end electronic products, communication tools for white-collar workers, and a must-have for a few elites, but in fact, who Everyone needs a mobile phone, and everyone needs to communicate all the time. Isn't the mobile phone in the Jiaopen market moving towards the standard that everyone can afford and play? The feeling is the worst, but it is indeed the best in terms of popularization and use, the phone is cheap, and the call cost is lower, and the coke basin will be an example for the future global market."

Sugimoto has already believed: "SDDD is indeed considering choosing a communication system with stronger signal and better transmission, especially with your capital injection on behalf of the Middle East consortium, the high cost of base station construction in the early stage has also been solved, and I will stick to it. It is more beneficial to our products. system, and strive to simultaneously seize the market in Jiaopen China and North America."

Then Jing Xiaoqiang gradually realized: "If the output of a single model can exceed [-] million units, it will definitely need to set up factories around Shanghai and Shanghai to explode the production capacity, but this also means that there must be hundreds of millions of mobile phone central processing chips, and hundreds of millions of chips. For memory chips, is such a large demand not enough to guarantee the investment in self-research and self-production?"

In fact, he has always been a porter of semiconductors. Souni, who only designs and assembles electronic components from major manufacturers around the world to form his own products, has never been involved in the production of semiconductor chips.

If each product is only produced in tens of thousands or hundreds of thousands, this model is understandable.

Until tens of millions of game consoles and laptops have been produced, Sonny's material supply has actually approached its limit.

At this time, there are only a few large chip suppliers in the world, and the tens of millions of orders for the same chip are almost super large orders that can be customized and launched separately.

Whoever makes a slight mistake in chip production will suffer huge losses in the pre-sale and delivery of Sunny products.

Suuni was very sophisticated and gave a part to the domestic chip and Citi chip manufacturers.

It not only reaped the gratitude of the domestic counterparts for their last days, but also satisfied the Citi manufacturers, the source of technology.

It also ensures a certain room for adjustment in emergency situations.

Therefore, in the past two years, there has been a word-of-mouth difference between Jiaopenxin and Citichip among consumers.

Citi's computing performance is better, but its heat resistance is poor, and the screen may be blurred when playing continuously. The core of the core is more stable, but the performance of [-]D games occasionally freezes.

Sugimoto has already connected his thoughts: "You mean...just use the domestic chip manufacturers we have connected to independently develop and put into production our own chips?"

Jing Xiaoqiang felt that his sigh was very artificial: "I have a hunch that Suony's future may be these four blockbuster products, game consoles representing animation culture, laptops with Internet technology, LCD TVs for home audio-visual series, and How many chips do you need to really enter the mobile phones and music players in everyone's hands?"

If Suni is compared to an electronic audio-visual empire, Jing Xiaoqiang's slander is almost equivalent to overthrowing the entire national policy.

All walks of life in this era are prone to fall into the path of becoming bigger and stronger. Sonny even has unpopular product lines such as camping lights and field radios. On the surface, the majestic multinational giant is actually behind most The product lines are all loss-making, relying on blood transfusions from major projects such as color TVs and Walkmans.

If the product line is not shortened as soon as possible, when the global product circulation intensifies in the Internet age, consumers will no longer have information gaps, and they will have a great choice. The large and comprehensive brand strategy will be replaced by various small and refined special brands. If it is fragmented, many big brands will struggle as a result.

In the end, the big brands that can survive are almost all following Apple’s few high-profit product routes, and only by concentrating their firepower can they earn the ultimate profit.

But in the mid-to-late 90s, who would have thought that change would come so impatiently? Jing Xiaoqiang himself didn't quite understand it.

But that's probably what he's proposing now.

After 20 years, ordinary people don't quite understand why such multinational companies have to do so many unprofitable product distributions.

In fact, it all stems from the principle of wide-ranging and low-yielding that does not know what will become popular in this era.

As the head of the company, Sugimoto is of course aware of the uneven profit and loss situation of the company. It is true that he has made a good profit in the past two years, but it is all due to the game consoles and notebooks of the electronic entertainment company.

In fact, the current investment in LCD TV R&D has basically exhausted the profits of Trinitron TV itself.

Without the electronic entertainment company brought by Jing Xiaoqiang, and without the revival of Suony Pictures by Jing Xiaoqiang, Sunny would be losing money every year!
If all of its subsidiaries are made up of profitable parts like electronic entertainment and film companies, and those messy loss-making parts are discarded, then the financial report will be simply top-notch, and it will even become the most brilliant foundation of the Souni Empire!
Just like Miyamoto has always been obsessed, and he was so worried that he was not the founder of Suni. He worked hard all his life and could only be a doormat director in the thirties.

Jiaopenren's character is easy to be like this. In fact, Sugimoto has always wanted to prove that he is better than Akita. Even if it is a subconscious thought, he still compares intentionally or unintentionally.

Of course, as a high-level executive who has led Sunny for decades, he finally had the city government to think about it.

But in the past few days, we will first arrange for Communication Co., Ltd. to negotiate and cooperate with HK's largest market capitalization Internet company, and arrange for chip manufacturers to come to talk...

Jing Xiaoqiang hurriedly stopped, the former is fine, but the latter is unnecessary: ​​"I don't want Citigroup to think that I am in-depth cooperation with the Jiaopen semiconductor industry. Ni came forward to win it, or the son of a wealthy HK businessman won it?"

Sugimoto smiled meaningfully: "Of course it's best to find such a guy to come out."

Therefore, in the future, Jing Xiaoqiang will charge five dollars for patent royalties in the sale of each Souni mobile phone, mainly emphasizing the various patent applications that integrate entertainment functions into mobile phones.

Conversely, Sonny only charges one dollar for the design and production management fee in addition to the production cost of each KING mobile phone.

In the future, we will see whether high-end entertainment mobile phones that follow the brand line make more money, or civilian mobile phones that run more.

The agreement between the two parties who have cooperated many times was signed very quickly. Jing Xiaoqiang still came home early to see the baby, and accepted the broken thoughts of Sister Zhongsen by the way. How could there be no movement here when Teacher Wang is already there? !

In fact, Nakamori and Wang Qian are the oldest. They are both in their early thirties, so they are really anxious.

Jing Xiaoqiang, anyway, the kind of married man who is not afraid of being scalded by boiling water, you are right in everything...

Nakamori felt that there were eyeliners everywhere near the Harbor Theater, so he dragged him to the high-end hotel over the Tokyo Tower to practice solo, and he was also picky about whether he was in the wrong position or in the wrong posture.

Jing Xiaoqiang is busy doing stand-up comics, why don't you mention yourself in a word.

Fortunately, Nakamori didn't understand well, and she couldn't care less.

Anyway, after practicing a whole set of perfect strategies learned from the experience of various companies, dusk has fallen, and Pan Yunyan and Gong Ze have taken turns to bombard them on the phone, why don't they go back to have dinner?

This reminded Jing Xiaoqiang, holding the soft Nakamori and saying that it is better to exercise, and we walked back.

In fact, I stopped by a high-end telecommunications store in the port area to have a look. Sure enough, there was the Nokia 8110 that appeared in the opponent's data collected at the Sunny R&D Center today, a miracle machine!
I even saw the very rare Nokia 9000 that was not mentioned in the information, so I bought them all.

The Nokia 9000 can be called the embryonic form of the world's first smartphone. To put it bluntly, it is a notebook computer shrunk down into a bar machine.

The size and weight are actually much smaller than that of the early mobile phones. The screen can be opened horizontally like a half brick, and it has a full keyboard.

In the era when wireless Internet technology was not yet perfect, in addition to editing documents and forms, this thing can also connect to a telephone line to dial-up to send emails, use faxes and browse the Internet!
Jing Xiaoqiang lived around Los Angeles in his previous life, and met many so-called entrepreneurs who used the IT industry as a gimmick. They all liked to wear this thing on the back of their jeans, saying that they were Internet trendsetters. They will all take it out and play with it.

But his focus is on the 8110, which is slightly curved like a banana, and it is much lighter than the Motorola tortoise shell commonly used by his group.

There is also a cover on the banana shell that slides down to reveal the keyboard, which is very chic when making a phone call!
Jing Xiaoqiang bought seven or eight of them in one go, of course not for chic.

It's because this phone reminded him of "The Matrix". In the movie, the gesture of using this phone to open the slide cover is so cool.

Hurry up and make money!

(End of this chapter)