Rebirth 2011

"How much money was spent on publicity?"

Hearing that the sales gap of more than 6000 million last week had narrowed to less than 2000 million in one week, Wan Yinfeng couldn't help frowning.

It seems that the other party is also willing to spend money.

Last week, Yinfeng Entertainment spent a lot of money secretly, and the opponent narrowed the gap. One can imagine the strength of the opponent's attack.

"As of yesterday, 3 million publicity funds have been spent."

Speaking of this publicity fund, the female assistant replied tacitly.

Naturally, advertising does not require such a large amount of funds. Most of the funds are used to increase sales, including both online and offline.

"Can sales in North America increase?"

For this amount, Wan Yinfeng, who holds more than a billion yuan, doesn't care at all, but cares about the sales in North America.

In the creation of Chen Jingru's new album, Wan Yinfeng naturally also considered the European and American markets, and specially asked people to collect two English songs for his singers.

However, after the release, Chen Jingru's new album "Sea of ​​Stars" received mediocre response in North America, with sales of less than 1.

Yinfeng Entertainment, which focused on Asia, didn't care, and focused on the markets of countries around China. Anyway, the boss Wan Yinfeng only wanted a result.

Who would have thought that Qingguo Entertainment would be so ruthless that it would sell 50 in North America.

According to 8 US dollars, there are 400 million US dollars, which is 3000 million US dollars when converted into Chinese dollars.

As if he had guessed how his opponent wanted to overtake in a corner, Wan Yinfeng sneered slightly.

"It can be, but the tax rate in North America is more transparent, and the cost may be [-]% higher than that in Asia."

Knowing what the boss meant, the female assistant explained the problem.

Although the publicity funds are scattered, a large part will flow back to the company's account, it is nothing more than the length of time.

However, the company's album sales in North America don't have many channels. Once it wants to 'get' the sales, at least it will cost more, which is very uneconomical.

"It's okay, the North American book will sell 50 first."

After waving his hand, Wan Yinfeng immediately settled down.

Since you want to fight that person, you have to keep up with all aspects.

Throwing money, who is afraid of whom.

As long as you win this game, you will not only save face, but also win 1 million euros from your opponent, which is real money.

"Yes."

Hearing the boss's order, the female assistant didn't talk nonsense, and quietly retreated.

"The fish is hooked."

Hearing the news from someone that Yinfeng Entertainment was transferring foreign exchange to North America, Xu Renshan's mouth twitched slightly, and he ordered North America to let go of the publicity.

As long as one or two of Zhang Ruola's new songs hit the top three weekly billboards, the next week's sales will increase by at least hundreds of thousands.

Then guide the local Chinese groups, maybe the effect will be better.

In addition, the European market can also pave the way.

Since it is necessary to guide the opponent to spend funds, let him bloom in many ways, and the flow of funds will naturally be clearer.

The weather in September has gradually faded from the heat. With the arrival of a new round of school season, the roads in Hangzhou will inevitably be a little more congested.

On Monday morning, Xu Renshan came to the fourth branch of New Era Education and looked at the publicity results for the opening of the school.

Through Qian Kun's hard work, the first three branch schools of New Era Education are operating well, the number of students has increased rapidly, and the funds have been returned very quickly. The process of opening branch schools has naturally accelerated accordingly.

"Is this the exclusive textbook for the institution?"

Arriving at the address of the branch school, Xu Renshan came to the teacher's office and saw some young teachers preparing lessons seriously, so he picked up an English textbook.

He didn't care much about the enrollment situation, what he cared about was the atmosphere of the entire training school.

So far, the overall situation is still positive.

"Yes, this is a textbook compiled by lecturers from several Ivy League schools in North America and England, covering nine grades of primary and secondary schools."

Qian Kun, who was standing next to his old classmate, explained with a little respect.

The other party wanted to come to the new campus to inspect the progress, so as the general manager, he naturally wanted to accompany him.

After returning to Hangzhou for more than half a year, he has quickly adapted to the new life and allowed himself to enter the position of general manager of the training school.

Although Xu Renshan was just a good-looking classmate when he was in college, he was the most famous rich man in the class at that time, but times have changed, and the other party has become his behind-the-scenes investor and major shareholder of the training school .

It's all for the sake of living, and it's not ashamed to bow to the old classmates who were once unconvinced.

"Ah."

He responded noncommittally, and Xu Renshan naturally knew that the so-called Ivy products were mostly peddlers.

If you really want to have contacts from prestigious Ivy League schools and set up a study abroad agency, then you can really make money lying down.

However, those parents of elementary and middle school students still follow this set, anyway, no one will really go to the bottom of whether these textbooks are produced by Ivy League.

Flipping through the elementary school textbooks in his hand, Xu Renshan couldn't help but focus his eyes, and stopped on a certain text illustration.

Perhaps, he has found the trap of the conspirator behind the scenes.

"Mr. Qian, come with me."

Holding the textbook, Xu Renshan walked to the principal's office first.

"it is good."

Noticing the expression on his old classmate's face, Qian Kun couldn't help trembling in his heart, and followed him in.

For some reason, Qian Kun felt an inexplicable aura emanating from his old classmate.

Combined with the news he has heard in the past six months, this old classmate is now worth tens of billions, and is enough to rank among the top few young rich people in China. His status is very comparable.

Facing such an old classmate with superior strength, it is normal to feel pressure.

Sitting on the sofa waiting for guests, Xu Renshan took the water from the headmistress of the branch school. After the other party went out, he asked his old classmate: "Where did you provide this set of textbooks?"

"It was provided by Mr. Du. I had someone investigate it, and some of the editors marked on the textbooks are indeed on-the-job tutors of Ivy League schools."

Hearing the old classmate's question, Qian Kun simply answered it.

It is precisely because of such confidence that Qian Kun made people vigorously publicize that the teaching materials of his own training school are ahead of other training institutions. In fact, he has recruited many parents of students who are interested in studying abroad from other training institutions.

Coupled with the small class training for school courses on weekdays, Qian Kun, who used some tricks to contact the school's in-service teachers for help, gained a lot of fame in just half a year.

In the past six months, although New Era Education has burned a lot of funds, it has returned a lot of funds. In another six months, there may be no need for follow-up capital injection, and it can achieve expansion with its own capital flow.

Sometimes, Qian Kun thought, if he had been engaged in this industry earlier, perhaps his father would not have had the hope of jumping off a building in the first place.

"There is no major problem with the text content of these textbooks, but the illustrations have a lot of problems."

Pointing to the ugly images on the two pages of illustrations that were opened, Xu Renshan seemed to have found some little plots of Mr. Du behind the scenes.

In these illustrations, the images of some characters have been uglified. If you don’t pay attention to it, it’s okay, but if you look at it carefully, you will feel a little uncomfortable.

As an institution that focuses on English training supplemented by course training, many students who study abroad will definitely sign up. The English textbooks for primary and secondary schools will have a great influence on students' life.

In particular, primary and middle school students are at an important stage of perfecting their values ​​and outlook on life, and are easily influenced by these illustrations.

When these students grow up and go abroad to study, they will have a high probability of becoming those "excellent workers" who live abroad and dedicate their youth to other countries.

Of course, these may all be his guesses and may not be accurate.

Whether it was a trap set by the other party or not, Xu Renshan would not allow such misleading teaching materials to exist in the training school he invested in.

His aboveboard image does not allow stains.