Chapter 314
No spoilers, and the content of the trailer has to be filmed as a side story?
Everyone seemed to understand Jiang Li's explanation.
In the past, when they made trailers, they needed post-editing editors to quickly discover the core selling points of the movie and select the most exciting content by watching the original screen materials.
On the basis of absolutely not revealing every piece of information in the film, it is necessary to take into account the mental outlook of the characters, the plot, and the inevitability of the development of events, as well as the movement, direction, speed, light and shadow, color, scene size, and lens of the subject. Creative combination of organic transformation and so on.
The ultimate goal is to attract the audience, so that they willingly take out the money in their pockets and step into the gate of the cinema.
After all, a good trailer is the one that most arouses the audience's desire to go to the cinema.
But this kind of production method completely gives the trailer a new storyline.
No one has seen it...
Not to mention before, even foreign Hollywood blockbusters have never seen this model.
Will this work?
Everyone continued to look at their boss in bewilderment.
no way.
Who made the boss think too far ahead?
Jiang Li cleared his throat and continued: "First of all, Battle Hymn of Kyushu is a movie after all, no matter how long it takes, there must still be some content that cannot be fully released due to various reasons."
"So our side story is equivalent to the function of helping to supplement the content of the work."
"My idea is to make a trailer independently of the movie itself by making a side story, and make this trailer a derivative of the movie."
"It can be used to support the promotion of the movie, and it is related to the movie itself, but it is also an independent and themed complete film and television clip."
"So, in terms of content, we must seek a breakthrough, so that the movie and the trailer seem to be closely related, but they are actually two brand new stories."
"You understand what I mean?"
Everyone nodded first, then shook their heads.
This……
It seems to understand.
But I don't fully understand...
Although Mr. Jiang said it in detail, how can the movie and the trailer become closely related but completely different?
Tong Zufei raised his hand and said, "Mr. Jiang, do you need me to write a short story for the protagonists?"
protagonist?
Jiang Li thought for a while.
Discovering Tong Zufei's problem seems to be a hidden danger.
Write a spin-off for the protagonists. What if the audience really likes it and watch the trailer as a spin-off of the hero and heroine?
Jiang Li bowed his head in thought for a moment.
Suddenly thought of a "good idea" and said: "You can choose two supporting actors and use their perspectives to rewrite the content of this trailer."
Jiang Li laughed inwardly.
As long as the protagonist of my trailer is a supporting role, after watching the trailer, the audience will definitely think that the person in the trailer is the protagonist.
The trailer became a "trailer cheat".
The movie didn't live up to expectations at all.
This is sour...
It is completely unavoidable for consumers to give bad reviews after buying, and they will definitely yell at the producer of the movie.
Jiang Li thought about the wording, and said: "I believe that a good trailer does not necessarily provide the audience with the best material in the movie, but to provide the audience with the best imagination..."
"Whether the audience can not only satisfy their initial desire to watch the movie when they walk out of the cinema, but also get extra surprises is what we want to do."
"So, let's break with tradition."
"Who said that the protagonist must be in the trailer? We can redefine our movie from another angle."
"My idea is that no matter which supporting role is chosen, he can undergo some great changes in the extra episode, whether it is in terms of character, or the choices they make when they encounter things, they can be completely different from those in the film. In this way, I believe that the content of the story will also be enriched a lot.”
Tong Zufei was stunned.
Secretly amazed in my heart.
As expected of Mr. Jiang, only she would have thought of such a tricky and brilliant idea.
What a genius!
In fact, using various trailers to build momentum for movies is a common mode for all commercial movies.However, after the short video platform has become the most important channel for film dissemination in recent years, the sideshow videos edited and produced by many big Vs themselves are often better than those edited by the producers.
Not only that, but it even inadvertently revealed the entire story line to users, which caused everyone to lose the motivation to go to the cinema.
So, just to be on the safe side.
In the content selection of the trailer, most filmmakers will add as much as possible the exciting content of the feature film, or simply put the discarded scenes in the feature film into the trailer, resulting in a whole scene of wrong version.
Therefore, the trailer will become a "trailer cheat".
And Jiang Li didn't care about the effect of publicity at all, and dared to be the first to eat crabs, which made Tong Zufei couldn't help admiring him.
In the future, when it comes to the creation of plots, he must be on par with Mr. Jiang. He must not stand still and try boldly to grow into a better and better screenwriter.
Except for Tong Zufei, the other people in the meeting room also, as if with the help of a god, quickly recorded the words of the boss in their small notebooks.
Anyway, what the boss says is what they say, as long as they do it.
Jiang Li nodded in satisfaction.
very good!
There is no objection. It seems that this project, at present, should be, there will be no strange entry points, and it is completely controlled by oneself.
"Two days to produce the trailer script, one week to shoot, and three weeks to complete the rendering and production of the trailer clip, is there no problem?" Jiang Li looked at everyone in the conference room.
Everyone nodded wildly: "No problem, Mr. Jiang."
"Very good!" Jiang Li thought for a while, and added: "I know that I may be a little anxious about the time, so this time, everyone is allowed to work overtime in the company, and there is no need to secretly take work home. The health is really bad."
Everyone nodded frantically, their eyes moist.
With a humane boss who cares so much about his employees, shouldn't this embarrass Mr. Jiang?
(End of this chapter)
No spoilers, and the content of the trailer has to be filmed as a side story?
Everyone seemed to understand Jiang Li's explanation.
In the past, when they made trailers, they needed post-editing editors to quickly discover the core selling points of the movie and select the most exciting content by watching the original screen materials.
On the basis of absolutely not revealing every piece of information in the film, it is necessary to take into account the mental outlook of the characters, the plot, and the inevitability of the development of events, as well as the movement, direction, speed, light and shadow, color, scene size, and lens of the subject. Creative combination of organic transformation and so on.
The ultimate goal is to attract the audience, so that they willingly take out the money in their pockets and step into the gate of the cinema.
After all, a good trailer is the one that most arouses the audience's desire to go to the cinema.
But this kind of production method completely gives the trailer a new storyline.
No one has seen it...
Not to mention before, even foreign Hollywood blockbusters have never seen this model.
Will this work?
Everyone continued to look at their boss in bewilderment.
no way.
Who made the boss think too far ahead?
Jiang Li cleared his throat and continued: "First of all, Battle Hymn of Kyushu is a movie after all, no matter how long it takes, there must still be some content that cannot be fully released due to various reasons."
"So our side story is equivalent to the function of helping to supplement the content of the work."
"My idea is to make a trailer independently of the movie itself by making a side story, and make this trailer a derivative of the movie."
"It can be used to support the promotion of the movie, and it is related to the movie itself, but it is also an independent and themed complete film and television clip."
"So, in terms of content, we must seek a breakthrough, so that the movie and the trailer seem to be closely related, but they are actually two brand new stories."
"You understand what I mean?"
Everyone nodded first, then shook their heads.
This……
It seems to understand.
But I don't fully understand...
Although Mr. Jiang said it in detail, how can the movie and the trailer become closely related but completely different?
Tong Zufei raised his hand and said, "Mr. Jiang, do you need me to write a short story for the protagonists?"
protagonist?
Jiang Li thought for a while.
Discovering Tong Zufei's problem seems to be a hidden danger.
Write a spin-off for the protagonists. What if the audience really likes it and watch the trailer as a spin-off of the hero and heroine?
Jiang Li bowed his head in thought for a moment.
Suddenly thought of a "good idea" and said: "You can choose two supporting actors and use their perspectives to rewrite the content of this trailer."
Jiang Li laughed inwardly.
As long as the protagonist of my trailer is a supporting role, after watching the trailer, the audience will definitely think that the person in the trailer is the protagonist.
The trailer became a "trailer cheat".
The movie didn't live up to expectations at all.
This is sour...
It is completely unavoidable for consumers to give bad reviews after buying, and they will definitely yell at the producer of the movie.
Jiang Li thought about the wording, and said: "I believe that a good trailer does not necessarily provide the audience with the best material in the movie, but to provide the audience with the best imagination..."
"Whether the audience can not only satisfy their initial desire to watch the movie when they walk out of the cinema, but also get extra surprises is what we want to do."
"So, let's break with tradition."
"Who said that the protagonist must be in the trailer? We can redefine our movie from another angle."
"My idea is that no matter which supporting role is chosen, he can undergo some great changes in the extra episode, whether it is in terms of character, or the choices they make when they encounter things, they can be completely different from those in the film. In this way, I believe that the content of the story will also be enriched a lot.”
Tong Zufei was stunned.
Secretly amazed in my heart.
As expected of Mr. Jiang, only she would have thought of such a tricky and brilliant idea.
What a genius!
In fact, using various trailers to build momentum for movies is a common mode for all commercial movies.However, after the short video platform has become the most important channel for film dissemination in recent years, the sideshow videos edited and produced by many big Vs themselves are often better than those edited by the producers.
Not only that, but it even inadvertently revealed the entire story line to users, which caused everyone to lose the motivation to go to the cinema.
So, just to be on the safe side.
In the content selection of the trailer, most filmmakers will add as much as possible the exciting content of the feature film, or simply put the discarded scenes in the feature film into the trailer, resulting in a whole scene of wrong version.
Therefore, the trailer will become a "trailer cheat".
And Jiang Li didn't care about the effect of publicity at all, and dared to be the first to eat crabs, which made Tong Zufei couldn't help admiring him.
In the future, when it comes to the creation of plots, he must be on par with Mr. Jiang. He must not stand still and try boldly to grow into a better and better screenwriter.
Except for Tong Zufei, the other people in the meeting room also, as if with the help of a god, quickly recorded the words of the boss in their small notebooks.
Anyway, what the boss says is what they say, as long as they do it.
Jiang Li nodded in satisfaction.
very good!
There is no objection. It seems that this project, at present, should be, there will be no strange entry points, and it is completely controlled by oneself.
"Two days to produce the trailer script, one week to shoot, and three weeks to complete the rendering and production of the trailer clip, is there no problem?" Jiang Li looked at everyone in the conference room.
Everyone nodded wildly: "No problem, Mr. Jiang."
"Very good!" Jiang Li thought for a while, and added: "I know that I may be a little anxious about the time, so this time, everyone is allowed to work overtime in the company, and there is no need to secretly take work home. The health is really bad."
Everyone nodded frantically, their eyes moist.
With a humane boss who cares so much about his employees, shouldn't this embarrass Mr. Jiang?
(End of this chapter)
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