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Chapter 264 "The Great Cause of National Founding" and "The Wind"

In fact, at the end of August, the promotion of "The Wind" was launched, and two media screenings were held in Beijing.

The response has been very good.

However, "The Founding of a Country" is here!
Cheng Yu'an was not able to attend the press conference for "The Wind" in the United States, but he had to be present as a planner for the premiere of "The Founding of a Nation".

The premiere of "The Founding of the People's Republic of China" was held at the Olympic Sports Center. Chief director Han Sanping led the leading actors Tang Guoqiang, Zhang Guoli, Xu Qing, Wu Junmei, Chen Kun, etc. Jackie Chan and Wu Baige and his wife also appeared at the premiere.

173 stars participated in the show with zero remuneration, which was unprecedented. Its box office is the most concerned issue for everyone. Director Han said: "Generally speaking, the number of copies of a movie released is directly proportional to the box office. Finally, the number of copies ordered by the theater manager is the highest since I took charge of China Film Corporation, and 1450 copies have been ordered. But it may not necessarily have the highest box office." It is also the best since he presided over China Film Corporation.

Although I didn't predict the box office, I am very confident in the box office.

A reporter asked about Cheng Yu'an's box office for "The Founding of a Country".

"It's hard for me to say." Cheng Yu'an can't say that the movie's butt is a bit crooked. Now that the relationship between the two sides of the Taiwan Strait is good, this is the only way to shoot. Cheng Yu'an can fully understand, "But there should be a very good result."

"How does that compare with "The Wind" and "The Martian" that you released later?"

"It's hard to say. The current market can accommodate many blockbuster films. I hope everyone wins."

"Cheng Dao, it is said that the format of the All-Stars was proposed by you. May I ask why you thought of doing this at the time?"

"This year's 60th Daqing. At that time, I discussed with Director Han and didn't think it would work. I just mentioned it. I didn't expect it to work. In fact, I should thank Mr. Guoli for this matter."

Zhang Guoli was mentioned and looked at Cheng Yu'an.

Cheng Yu'an continued to laugh and said, "Ms. Guoli was the first one to ask for no pay, and the actors behind him saw that Mr. Guoli didn't want it, so I felt embarrassed to ask for more pay."

"Hahaha!!" Cheng Yu'an's words made everyone laugh.

Zhang Guoli said: "Actually, this matter has to start when Director Han approached me. At that time, I was still filming the fourth part of "Ji Xiaolan". He came to me to play Jiang. However, secondly, I don’t look like me either. No matter how good I am in acting, I don’t look like it in appearance, and the audience will be able to act immediately after seeing it.

"So I don't want to play this role. But he said a reason that I couldn't refuse. He said that the motherland was born on the 60th anniversary, and he compared the motherland to a mother. Shouldn't we as children express it? When I heard it, he played for me. I really have no way to refuse this trump card. Afterwards, since it is for my mother's birthday, I simply don't want the pay."

When Cheng Yu'an proposed an all-star lineup, he mentioned zero salary to Han Dong, but when Han Dong invited actors, he didn't feel ashamed to mention this. Unexpectedly, Zhang Guoli's idea coincided with Cheng Yu'an's, and zero salary would be the same. Push it down like this.

"The Founding of the People's Republic of China" is an atypical successful commercial film. These 173 stars, even if they are filmed eating and sleeping, the box office can exceed [-] million.

Director Han seized all the right time, place and people to produce such a film.

Even he himself said: "The experience of "The Founding of a Nation" can be used for reference, but it cannot be copied, and there is no need to copy it."

How do others copy it?

The premiere was screened nationwide for seven days, fundamentally eliminating the audience's choice to watch other movies. It was not until the seventh day that a cannon fodder "Iron Flow 1949" was released.

Moreover, the ticket price of "The Founding of the People's Republic of China" is also high. First-tier cities, especially several major ticket warehouses, have ticket prices above 60, or even break 51. Second- and third-tier cities also sell [-] tickets.

Don't think it's too expensive, don't discount it!
It is said that in the early stage, organizations such as government departments, enterprises and institutions, schools, and companies booked the venue.

Then, the box office of "Founding of the People's Republic of China" was like a rocket.

Over 1.5 million in three days, 2.3 million in four days, [-] million in eight days!
But in fact, Cheng Yu'an proposed the model of zero pay for all stars, which also has disadvantages.

The downside is that this kind of country-prefixed film relies on administrative orders to forcibly occupy film scheduling and social ticket purchase resources.

This naturally violates the laws of the film market.

Coupled with this method of gathering strong actors, this type of movie is extremely short-lived, but it has achieved great results in a short period of time.

All-stars star in with zero pay, leaving enough profit margins for this kind of film.

There are pros and cons, Cheng Yu'an doesn't know if it's right for him to do so.

…………

How difficult it is for "The Wind" to bite off the meat from "The Founding of the People's Republic of China"!

Fortunately, "The Wind" and "The Founding of the People's Republic of China" were released nearly two weeks apart.

Moreover, as Cheng Yu'an said before, the current domestic market capacity can accommodate two blockbuster films at the same time.

So far this year, the number of domestic screens has exceeded 5000. Such a number can theoretically produce a super blockbuster with a box office of over 10 billion.

But definitely not The Wind.

The marketing point of "After the wind, there will be no more legends" is very good, and Cheng Yu'an honestly moved it over to use it.

Long-distance has paid enough attention to the promotion of "The Wind". The hard advertisements and pre-roll advertisements in the early stage have been bought enough, and the variety shows and interviews to be shown in the middle and late stages have also been contacted.

This year, a publicity channel was specially opened up in the online forum.

Questions and answers on Weibo, as well as interviews in communities such as Tieba and Tianya, have all been arranged.

From one month before the release to the end of the release, the remote publicity department kept on going.

The premiere scene of "The Wind" became "Cheng Yu'an Criticism Conference".

Every actor complained about how they were tortured by Cheng Yu'an when they were filming.

Especially Jiang Wenli, crying and crying about the scene of being humiliated by Takeda's physical examination.

Although she has been filming for decades, she can still accept some so-called large-scale scenes, but she also carried out a very long period of psychological construction before filming this scene.

"The atmosphere of the whole crew is very dignified. Only the director and the cameraman were on the scene during the filming of this scene. It took more than 20 times of NG. That day when the scene was over, I drank more than a catty of liquor before I fell asleep."

Of course, Cheng Yu'an didn't let Jiang Wenli get away in this scene, he took protective measures and borrowed a seat during the filming.

Takeda's actor Hidetoshi Nishijima recalled this scene and said: "This scene is so horrible that I don't dare to watch it a second time now."

Mr. Zhou shared his filming experience: "Filming "The Wind" was very enjoyable, because there are free cigarettes. Ha ha."

Jiang Wenli complained: "I don't know who hugged me and cried as soon as the film was finished, saying that he would never make his movies again."

When the reporter asked about this story, Mr. Zhou laughed and said: "It was really hard at the time. The story was too deep and depressing. After filming, I couldn't take it anymore and cried for a long time."

"Then how did you adjust it?"

"What's the adjustment?" Cheng Yu'an finally found the time to interject, "A large group of us drank with her in the capital for two days, and I promised to pay her a movie later so she let me go."

The reporters and media present knew that the two were close, so they didn't think there was a problem after hearing this, so they laughed and passed.

(End of this chapter)