Light and shadow player

Chapter 349 In America

This is called taking advantage of the situation, but not shabby.

That's how market competition is.

Cheng Yu'an was very attentive on the set. When he was filming a scene, he didn't complain about his bad performance and re-shot it many times. The director didn't dare to scold him, so he could only patiently grind him down over and over again.

The other actors were out of luck, and the director's backlog of anger was poured out on them. If they were not careful, the director and producer would scold them.

Which director doesn't scold people on set, it's a normal phenomenon.

When there is no play, Cheng Yu'an will either sit on the set and act with others, or keep talking on the phone to communicate business.

The acquisition of Tudou was a big deal, and Zhong Lifang, Zheng Qiao and Chen Zhixi came to the set almost every day.

The preparation of "Hunting" has entered a critical period, and many things need to be finalized by him, the director and boss.

What's more, the awards season in North America has started, and a big film company is betting on "The King's Speech" this year. As an investor, he has to be present on many occasions to show his importance to the awards.

Cheng Yu'an has been very busy these days. "Star You" took this into consideration when making the filming plan, so all his scenes were concentrated and filmed in advance.

"What's the matter, I'll talk about it when I get back to China." After Cheng Yu'an finished filming the scene, she took off her makeup at the speed of light and asked the crew for a week's leave to fly to the United States.

One is to give a platform for the award-winning film, the other is to send Yang Mi and Tangtang to "Resident Evil 5" to audition for Ada Wang, and the third is to make money. He will raise a sum of money from the US trumpet and return to China to deal with Tudou acquisitions and other expenses.

Seeing the two of Yang Tang, Cheng Yu'an asked directly in English: "What do you think of the story of "Resident Evil 5"? What kind of character do you think Ada Wang is? How would you shape this character?"

Three questions were thrown out, Tangtang was okay, although she had an obvious Chinese-English accent, but she answered fluently, her thoughts were clear, and she was easy to understand, but Yang Mi couldn’t do it, stuttering.

Cheng Yu'an got angry immediately: "I gave you 4 months to practice English, and you just use this to fool me?"

"I've been on the set for the past few months, and I..." Yang Mi felt aggrieved, but he also knew that the responsibility lay with him.

"I don't want to hear your explanation. When you come to the United States, you can see if the interviewer will give you a chance." Cheng Yu'an put on the blindfold, leaned on the plane seat and fell asleep.

Yang Mi on the side didn't know what to say, Tangtang comforted her softly: "Okay, for the problems you will encounter in the audition during the surprise practice these few days, first pass the audition before we talk about it."

This year's awards season has been a real Ragnarok.

Take a look at what works are playing:
"The Social Network", "The King's Speech", "Black Swan", "Grit Grit"...

They are all good movies.

A big film company of "The Social Network" gave the distributor Fang Dafa the control of public relations, and he devoted himself to "The King's Speech".

"Black Swan" is regarded by Cheng Lingfeng as the biggest competitor.

Fox Searchlight is full of praise for Natalie Portman, but deliberately ignores one point: the ballet segment of "Black Swan" was not danced by Natalie Portman herself, and she found a substitute.

Cheng Lingfeng was about to release this black material to suppress a wave, but she didn't expect to be preempted.

Natalie Portman's use of a stand-in was the first to break out online.

Which teammate is this!

At first glance, Weinstein Films' "Winter's Bone" is working hard.

Big cousin Jennifer Lawrence is here.

After the hit of "Black Swan", "Winter's Bone" turned to "The Social Network".

First, Vanity Fair criticized director David Fincher.

Then the Facebook staff said that "The Social Network" fabricated facts and vilified the characters.

Then the original "The Social Network" novel was accused of plagiarism.

Cheng Lingfeng was really hurt by the three tricks. Although "Social Network" does not belong to the company to do PR, this film is still a project of the company.

Cheng Lingfeng immediately fought back, regardless of who did it.

In any case, indiscriminate attacks, this year's wiretapping scandal of News Corporation, the parent company of Fox, will be blacked out vigorously.

With Weinstein, she and her public relations team were ready to settle the old score.

"In 1999, Harvey put Hollywood to shame!"

"Harvey plays Oscar to applause!"

"If Harvey wins again, it will send a signal to filmmakers around the world: look, there is no art at the Oscars, only money."

You said detonating the Harvey Weinstein sexual assault scandal in advance?

It's not that Cheng Yu'an doesn't want to, it's not the time, Harvey is really powerful in Hollywood now, and the exposure of the scandal at this time has no effect on him.

It's not that no one has exploded before.

While smearing its opponents, a major film company mobilized its power in the British film circle, mobilizing various British historians and even members of the royal family to promote "The King's Speech".

"Original copy."

"Perfect reproduction."

The public relations team turned to the personal card again, focusing on shaping the image of British gentlemen (ladies) outside the main creators. Every time the main creators appear tall, handsome, and polite, they earned enough impression points from the outside world.

By the way, the filming of "The King's Speech" is very supported by the British government, the tax rebate policy is very good, and part of the public relations expenses is also supported by the relevant British film fund.

Saved a major movie company a lot of money.

Cheng Yuan landed in Los Angeles with Yang Mi and Tangtang, and the company staff picked them up.

"Sarah, I'll leave the two of them to you, and I'll take them to the "Resident Evil 5" audition when the jet lag is good."

"No problem, Cheng." Sarah is the vice president of production of a large film company, a middle-aged woman in her fifties.

The two girls were handed over to Sarah, and the schedule did not allow Cheng Yuan to be jet-lagged, so he hurried to see his financial advisor.

Prepare a batch of money to bring back home.

The best way is to use NGOs or offshore companies, and I won't go into details here.

Cheng Yu'an prepared 5000 million U.S. dollars to bring back to China the proceeds of a major film company and some personal investment proceeds.

Of course, the money will not reach the country so quickly, and it will take three months at the earliest.

After doing this, Cheng Yu'an has been in the United States for four days, and went to run a few activities for "The King's Speech".

In the afternoon before returning to China, Cheng Yu'an finally finished all his work in the United States and returned to the company to catch his breath.

"Yu'an, take a look." Cheng Lingfeng handed over a list, "The script of "The Hunger Games" is almost ready, and the cast has already begun to be cast."

Cheng Yu'an glanced at the list, and there were several candidates on it.

"Is Beckinsale a little old?" Cheng Yu'an saw Kate Beckinsale's name written in the heroine candidate, "Beckinsale is 37, is it suitable to play a girl like Katniss?"

"She is well maintained, and it's no problem to play a girl in her twenties with makeup."

"It's Keira Knightley instead."

"You just like her!"

Keira Knightley was used in the company's Love Actually, Pride and Prejudice and Atonement.

"KK has a good looks, temperament and strength, the asking price is not expensive, and she is an acquaintance, why don't I use her. Besides, Keira Knightley's box office appeal is not stronger than Beckinsale's? The British Rose is called for nothing?" Cheng Yu'an did not admit it KK and Liu Yifei have similar temperaments,
"I can't say it to you, you say KK is KK." Cheng Lingfeng didn't plan to fight for the casting, "I heard Zhong Lifang said that you plan to buy Tudou?"

"Well, video websites must be established. There are only a few TV stations. In the future, there will be a large number of dramas that cannot be broadcast on TV stations and can only be broadcast online. Let's make preparations first."

"Have you figured out how to make a profit?"

"First develop the film library, and then make high-quality self-made dramas to collect advertising fees and VIPs." Yuanyuan now has Golden Harvest's film library and his own company's film library, and then cross-authorizes with the outside world, which should temporarily guarantee the quality of the film library.

"Oh, by the way, you can talk to Warner another day and get back the 98 film copyrights that Golden Harvest sold them in 172. He clings to the copyright for a long time and doesn't release or restore it, so he knows how to collect copyright fees."

"You think I didn't talk to them. I saw that "Inception" sold so well, so I wanted to use it as a bargaining chip to get back those movie rights. I also added another 2000 million US dollars, and Warner didn't let it go." Cheng Lingfeng Talked to Warner a long time ago, "But they promised to license it to us at a low price."

"How low is it?"

"10 million US dollars in 2000 years, but only for online platforms in mainland China."

"Warner is enlightened? Is this the same Warner who sells discs?" The price is really not high.

"Not in vain. I signed a distribution agreement with Warner Bros. for 5 films, and "The Hunger Games" is the first one."

…………

(End of this chapter)