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Chapter 1017 A Beautiful Vision (two chapters in one)

"Brother, this is interesting! It's like we are holding a mobile phone at the scene, and we can take pictures from any angle?"

Yang Qian fiddled with it happily for a while, then raised his head and smiled at Yang Yan.

"Yes, that's the idea. However, the current optimization is not very good, and the feeling of operating the joystick is relatively jerky. What you see now is also a beta version of our product, and we will make improvements in the future.

In fact, it is not complete, and some functions such as barrage, social networking, and live broadcast have not been considered to be added.For products like ours, in the future, we will consider providing users with cloud theater and cloud concert services through live broadcast. "

Yang Yan nodded, and told Yang Qian what he thought.

Cloud concert?

Yang Qian imagined it in his head, and felt that this really felt a little bit like watching a concert!

Don't look at the fact that because of the epidemic, many star singers turned to the front line to broadcast live concerts to fans.But that kind of experience is more general, it is not like watching a real concert.

There is no atmosphere at the scene, no cheers from the audience, not to mention the experience of the fans, the singers themselves are a bit boring.

Of course, this is not a big problem, because they can also go to the live concert to broadcast live, but ordinary singers don't do this.

You live broadcast live online for free, who wants to be taken advantage of and spend money to buy tickets to watch live?

In addition to the atmosphere of the scene, the problem with the current concert live broadcast is that it feels like watching a video!
Because the interaction between the singer and the audience is also very limited. After all, they still need to walk around the stage to perform in a large area. They can’t be like Yang Qian’s live music class, singing while looking at the screen and saying, “Thank you for the boat from Laotie.” long"?

In this way, what is the difference between watching a live broadcast and watching a video?If I want to watch videos, why don't I choose the previous concert videos of these singers at their peak?Aren't those big scenes and classic pictures more exciting than the current live broadcasts and recordings?
Yang Qian feels that the effect he is watching now is better than the previous live broadcasts. Although it may not necessarily increase the communication and interaction between the audience and the singer, it has a lot more fun to explore.

For example, to appreciate a singer's performance from different angles, it is as if you can change seats at will in the entire performance venue. This experience is even better than going to a live concert - after all, the concert site will not change seats for you at will !

"It switches different angles, and the sound effects change!"

Yang Qian discovered a remarkable situation.

Because many live broadcasts are relatively fixed, such as through the microphone on the stage, so that the sound will not be far and near due to the camera cutting.For example, in the live broadcast of the Spring Festival Gala, no matter how you switch the camera, the sound is very stable. Even if there is a switch, it will not give people a sense of difference in distance and abruptness.

But what Yang Qian sees now is different, it is completely the experience of the audience's perspective and the audience's "listening" corner!
Whether it is moving to the left or right, or far or close, the sound combination effect of its different channels will be different!It really gives people an immersive feeling!

"Yes, this is to reflect a sense of audience substitution, the sound is immersive, or the sound of the sound. Of course, you don't have to choose the sound of the auditorium. We will also provide relatively pure stage radio, so that It is equivalent to the pure premium version, but the viewing angle and radio can be set separately, and the experience is more diverse."

Yang Yan laughed.

"Hey, how did it end?"

Just when Yang Qian listened to him and wanted to switch the sound option, the screen on the phone indicated that the source of the movie had finished playing.

It took less than 5 minutes to finish playing?
Yang Qian hasn't experienced enough yet!

"We haven't set up a dedicated server for this software, and all the content is stored locally. Therefore, it can only be so long. If it is longer, this mobile phone will not be able to fit it."

Yang Yan spread his hands.

You know, this prototype has a full performance configuration. Yang Yan didn't say it clearly, but its storage capacity should be able to reach more than T.

Of course, Yang Qian could understand him when he explained it this way.

I usually watch videos, and I need to go to G for a few minutes when the picture quality is good.The "video" that Yang Qian is watching now is not only good in picture quality and sound quality, it can also switch many perspectives.There must be a lot of data behind this effect.

All these data are stored in this phone, it is indeed a bit difficult for it
"In fact, even if we build a server in the future, even if we still optimize our audio and video storage methods, it will be difficult to keep so much data. It is impossible for our audience to save such a huge amount of data in their on the phone."

When Yang Yan said this, he paused, and then he continued confidently:
"So, if you want to switch the viewing experience at will, only the live broadcast can do it. That is to say, if you want to watch the concert on the cloud, you can only watch our live broadcast!"

"Well, yes, it's really comfortable to watch the live broadcast with such an effect."

Yang Qian nodded in agreement.

But his expression is not very excited!
On the contrary, Yang Qian still felt a little heavy.

Because once such a good technology for watching concerts online is released, who would want to go to a singer's concert live?
As a practitioner in the music industry, Yang Qian is now inevitably worried about the music he loves. He is very afraid that this will bring another impact to the industry that they have been devastated.

Just like the previous online piracy, how long did it take for the Chinese music scene to slowly recover?Moreover, even if it recovers a little, it will be difficult to return to the glorious level of the year.

Yang Yan didn't notice the change in Yang Qian's expression. After he took a sip of tea, he continued to talk about his thoughts.

"This also gives our operation department some room for imagination, and we can charge according to the different experience effects.

For example, those who watch for free only have the perspective of a relatively far stand. They can also move left and right in a small range within the same distance, but they cannot move forward and backward, and the experience effect is limited.

Then annual members, or those who buy discount tickets for a single game, can move left and right in a full range, and then move back and forth in a small range, so that they can get a better viewing experience.Of course, this will still be distinguished from the VIP ticket experience.

If he bought a VIP ticket for a single show, which is equivalent to a live VIP ticket, then his experience will be better, and he can stand in front of the stage directly to watch the show!Of course, he can choose any viewing angle from the auditorium at will, and he can watch it wherever he wants! "

What Yang Yan said is quite feasible. If the price of the discount ticket is not high, or if the annual membership can watch a few more concerts, maybe the fans will be willing to pay.

Even some wealthy fans will be willing to pay for VIP tickets to get a richer and more interesting experience in the cloud concert!
"Brother, but in this way, no one is willing to go to the live concert? You are like a stand farther away, and the effect of watching it on the cloud with our software is not as good as paying for it. There are also VIP tickets on site. , they can only sit in the original position to watch, the experience is not as good as the cloud VIP? Although it is possible to make some money online, but no one came to watch it, it was deserted, and we couldn’t sing the passion come!"

Yang Qian asked with a wry smile.

"Brother, your ideas have to keep up with the changes! Who asked you to sell live concert tickets at the original price? You have already obtained a large part of the income through the cloud concert. Can't the ticket price come down?

For example, if you used to sell 30, now you sell 50, or [-], and if you used to sell [-], now you sell [-].Tickets for the stands farther away are not easy to sell, so they can be sold for more than [-] yuan, [-] yuan cheaper.Maybe the audience from out of town will not come to see it, but for the local audience, would he not be willing to go to see a big star sing live at the price of watching a movie? "

Yang Yan criticized Yang Qian.

Although Yang Yan is engaged in technology, he is essentially similar to Yang Qian in music, and he is not very good at marketing, but he is the boss of a top [-] company in China after all, and he is more forward-looking than Yang Qian in seeing problems.

After Yang Qian pondered for a while, he suddenly realized.

Yup!

What my cousin wants to do is not to hit their music market for free, but to help them broaden the market and make the cake bigger!

With online, it means that good singers can earn more, and their concert ticket income will not be limited to that small venue!
With online, it also means that the ticket price will be lowered, and the threshold will be lowered. Fans will be more enthusiastic to watch the concert live, and the venue will of course be more popular!Who doesn't want to spend the price of watching a movie and experience the passion of a live concert?

Similarly, with online, Yang Qian’s vision of going to more second- and third-tier cities and bringing the joy of music to fans who can’t go to big cities to watch performances can also be realized!

Because they can make a lot of money online, they don't have to be limited by the low income of offline tickets!
This is not a heavy blow, this is a very good promotion!

After figuring this out, Yang Qian's previous state of worry was swept away, and he lifted up his spirits.

"Brother, you are right. In this way, many singers in small third-tier cities like our city of Hecheng can also arrange to hold concerts there! Because online can make money, offline ticket prices are lower, and local audiences They will be willing to buy tickets to watch the performance, and all their worries about holding concerts in the past can be dispelled.”

Yang Qian said with some excitement.

"Yes, as long as we build this platform well and balance the interests of all parties, the ecology of your music circle will also be improved."

Yang Yan smiled slightly.

He is not as excited as Yang Qian. After all, he does not have much enthusiasm for music, and his passion is devoted to technical research.

"Just now I said to take the software route, but I didn't really just take the software route. In the early stage, we will focus most of our energy on software, but in the mid-term, we will still implement a two-pronged approach as soon as possible, with both software and hardware!

For example, in the future, I want to add some VR operation options. We will develop a VR headset and supporting control equipment. This headset can not only be plugged into a mobile phone to play games, but also can be more immersive after wearing the headset. Situation "sit" to the theater scene, or the concert scene to watch the performance.

And the supporting control equipment, just like the Joy-con grip of the game console, can replace the joystick, mouse and other equipment, allowing you to flexibly control your own perspective in the Metaverse while sitting. "

No, when talking about technology, Yang Yan's voice was sonorous and powerful, and his eyes burst into excitement.

"It can also be equipped with a stereo surround sound set. I think Xiaoai's sound is very good. If there is a better combination, and you can enjoy the feeling of listening to the concert at home, it may be more effective than wearing headphones to watch VR."

Yang Qian offered advice actively.

"Yes, your idea is very good. Smart audio is our strength and we have to make use of it."

Yang Yan praised.

In fact, the people in their company also mentioned that these professional technicians must not be compared by Yang Qian.

However, Yang Yan was not without gains.

Yang Qian attaches so much importance to the sound experience, it means that the target audience of their live broadcast platform will pay more attention to sound quality, perhaps even more than visual effects.

Then their future "hardware route" needs to work harder on audio quality!
"In addition to these popular equipment, if the demand for watching dramas and concerts on the cloud increases, we can also obtain considerable benefits in recording and radio equipment."

Yang Yan is not afraid to tell Yang Qian about these commercial secrets.

Because Yang Qian's character is trustworthy, and Yang Qian is also a shareholder of the future platform, their interests are bound together, this is more credible and reliable than character!
"Yes, selling equipment, this is very powerful! Like the audio equipment of many performance service companies, they all spend a lot of money to buy it, and then rent it to the performance organization that hosts the concert. Your equipment will also have a big market !"

Although Yang Qian is just a singer, UMG is the contractor for his concert, and UMG also cooperates with other performance service companies and concert venues, but he also knows a little bit about the sources of behind-the-scenes personnel, audio and lighting equipment.

"Well, this is a matter of the future. In the early days, we may still need to spend money on it, get the equipment out by ourselves, rent it out to others, or even give them a free trial!"

Yang Yan laughed.

"After the market is established, the equipment will be sold. Just like the audio manufacturers in those island countries, they will make a lot of money just selling audio equipment."

Yang Qian has already sketched in his mind the picture of Xiaoai Company becoming the top manufacturer in this field in the future!
"These are all very good, but we still don't want to think so long-term. We should focus on the present. The most important thing is to build our platform and ecology well!"

Yang Yan reminded him not to be blinded by wealth.

"Well, yes, as a musician, I also hope to build a good ecology!"

Yang Qian nodded quickly.

(End of this chapter)