Top of the Great Era

Chapter 1241 Internet + Movies
"Internet + movie" is a relatively new concept in China, mainly because the current domestic movie market is too weak, and it is thankless to integrate the film and television industry across industries.

However, in the United States, this trend has already emerged.

For example, Amazon’s IMDB, such as Google’s YouTube, including Yahoo’s movie channel, the old website America Online, MySpace, etc., all have such a layout, and the new ones also include Netflix and Hulu.

That includes Comcast, too.

When Pluto Capital was raising funds, Zhou Buqi went to Philadelphia, Pennsylvania, and watched the Philadelphia 76ers game with several Comcast executives.

Well, the Philadelphia 76ers are a Comcast team.

Then, the two sides discussed the big case of Comcast's acquisition of NBC Universal. They communicated for more than 2 hours, and the other party invited Zhou Buqi to join their merger advisory team.

Comcast's acquisition of NBC Universal Group has the logic of "Internet + Movies" behind it.

At the same time that News Corporation and NBC Universal cooperated and joined forces with several Hollywood studios to launch the online film and television platform Hulu, Comcast also launched its own video website Fancast.

Hulu has a strong background, not only has the full support of Hollywood, but also poached Bezos' right-hand man from Amazon as CEO, which is aggressive.

Soon, Hulu reached a distribution agreement with Yahoo, MSN, MySpace and other websites.In fact, it is to spend money to buy traffic from these websites.

With the traffic, there will be a click-through rate.

Hulu's monthly video playback volume quickly exceeded 200 million, but Fancast's monthly video playback volume during the same period was only [-] million.

This obviously cannot satisfy Comcast's ambitions.

This is the only media giant from a traditional industry that can be compared with Disney in the future, with a market value of 2000 billion US dollars.The current market value of Comcast is only more than 400 billion US dollars, and the company's development potential can be seen from its strategic plan.

Hollywood is a video site, but only Hulu.

What is Internet thinking?
It is cross-complementation to create an ecosystem!
For example, Amazon, its IMDB membership service, has a series of movie-related websites, and can even be linked to Amazon's e-commerce services.

In fact, it is to use movies to attract Amazon's e-commerce services.

Hollywood doesn't have this kind of thinking, but Comcast does.

Last year, Comcast acquired the online ticketing sites Fandango and Movies.com. In just one year, Comcast has invested more than $6 million in the Internet field.

Obviously, it also has the ambition to build an "Internet + movie" ecosystem.

The immediate problem is that Comcast's core website, Fancast, is doing too poorly, far inferior to Hulu.If the core website cannot be built, no amount of supporting facilities will help.

This is also a very important reason why Comcast wants to start with NBC Universal.

Not only is Comcast interested in the film and television content of NBC Television Network and Universal Pictures, and combines the content of the other party with its own channels, but also because NBC Universal Group is the main founder of Hulu and holds more than 35% of Hulu. equity.

After winning NBC Universal, Comcast is equivalent to indirectly controlling Hulu, and can combine with its own movie Internet ecosystem.

Back in Philadelphia, Comcast executives were quiet and vague.

Such a strategic design is inconvenient to disclose to outsiders.

But Zhou Buqi is an expert, and he can guess the other party's ambition with just a few words.The other party didn't want to say more, but he was very happy.

If he is really asked to make suggestions and fail in the future, he will also bear part of the responsibility.

Hulu's genes determine that Comcast's strategic design cannot be realized.

Zhou Buqi has now stood at the top of the pyramid in the Internet industry around the world, and even has a certain right to speak to Hollywood.In many cases, even if he didn't know about his previous life and didn't have the effect of foresight, he can make a more accurate judgment about the future based on the experience and vision of this life.

This is true.

In the previous life, Comcast, after some operations, ate NBC Universal with a big appetite, and then took over a part of Hulu's equity from small shareholders, becoming Hulu's largest shareholder.

Later, it acquired Flixster, the largest movie social networking site, and Rotten Tomatoes.So far, Comcast has successfully built an ecosystem around the "Internet + Movies", including video sites Hulu and Fancast, cable online ticketing site Fandango, movie social networking site Flixster, and movie review site Rotten Tomatoes...

It looked fierce and fell flat quickly.

Hulu, the core website, has a big problem.

The ecosystem is not functioning well.

Later, there was no way but to sell Hulu to Disney. In the "Internet + movie" pattern, it has become a four-power struggle among Apple, Amazon, Disney and Netflix, and Comcast has been eliminated.

Apple plays product ecology, Amazon plays traffic portals, Netflix plays exclusive self-produced film and television dramas, and Disney relies on powerful Marvel and Disney animation.

These four aspects are actually the four layouts that Zhou Buqi has made for the "Internet + Movie" model in the past few months.

First, product ecology.

We must rely on our own social products such as Helo and YikYak to form cross-complement.

Second, flow entrance.

This is learned from China. It is much more advanced than the traditional Silicon Valley model, and it is very close to Amazon's gameplay.Just throw money at it!Amazon has always lost money in the film ecosystem business. It doesn’t matter if this business loses money. It brings in traffic and can rely on e-commerce to make money.

In the next ten years, the mobile Internet will grab traffic, and film and television entertainment will be a very important traffic portal.

Third, Netflix.

This thing has been done.

After some work, Zhou Buqi has become the largest shareholder of Netflix, and he and Lu Qi have also entered the board of directors of Netflix. The core products of "Internet + Movies" already exist.Moreover, this is not a genetically disordered Hollywood hybrid like Hulu, but a pure Silicon Valley technology company that can seamlessly connect with movie ecological websites such as Rotten Tomatoes and Flixster.

Fourth, Disney.

Disney has a lot of high-quality content, especially Disney cartoons, which dominate the world.However, with the development of technology, there are more and more excellent animation studios, and exquisite 3D animation is no longer the patent of big manufacturers.The competitiveness of Disney animation is gradually declining.The products that really allow Disney to have a place in the streaming media field are actually the irreplaceable Marvel and Star Wars.

In the previous life, Netflix's market value once steadily crushed Disney.Later, Disney launched its own streaming media platform and acquired Hulu, so it no longer leased the film and television copyrights of Marvel and Star Wars, and fans could only watch them on Disney’s platform.Netflix lost Marvel's ace film and television series, its stock price plummeted for a while, and its market value was overtaken by Disney.

There is no need in this life.

Zhou Buqi has been arranged.

He won 20% of Marvel's shares. It is impossible for Marvel's film and television works to exclude Netflix, unless Disney dares to tear his face with him and completely ignore the interests of minority shareholders.

Partly relying on the foresight of the previous life, and partly relying on the experience of this life, Zhou Buqi has made perfect preparations for winning the "Internet + Movie" industry.

Exploring overseas markets is difficult.

"Internet + Movies" is one of Zhou Buqi's bottom-line industries, and it can develop one step faster in the coming mobile Internet era.

……

Life is so wonderful.

Zhou Buqi is from the Internet industry, and wants to cross-industry into the entertainment industry.Miss Yang Mi is an actress in the entertainment circle, but she wants to cross-industry to do the Internet.

"Making the Internet? True or false?"

"Yes, there is a website called Farfetch, it's very good, we went to investigate."

It was Shi Jinglin who spoke, and Yang Mi was by her side, like a little follower.

Zhou Buqi took a deep look at the two of them.

This Shi Jinglin, why is she so caring?

He has no confidence in Yang Mi, but he has confidence in Shi Jinglin. She thinks this website is good, so it should be very good.

"what for?"

"E-commerce."

"What?"

Zhou Buqi has a big head.It is very difficult for him to engage in e-commerce, and he may not be able to do it well.Isn't it nonsense to let Yang Mi enter the market to engage in e-commerce?

Shi Jinglin quickly explained, "Don't go into the alley of thinking, I think differently for you, this is a niche website, an e-commerce that sells luxury goods."

"Oh."

Zhou Buqi nodded, his face looked much better.

Luxury e-commerce is much easier from the operating model.

First of all, if luxury goods are too expensive, the audience will be small, and the website traffic will be very low. It is easy to operate without network technology threshold.Secondly, luxury users are all high-income groups with relatively high average quality.With fewer customers, the best service can be provided.

The smaller the business, the easier it is to operate.

Shi Jinglin asked: "There is a business model in Europe called buyer shop, do you know?"

Zhou Buqi thought for a while, "I've heard of it, but I don't know much about it."

Shi Jinglin said: "In terms of Internet thinking, it is probably one-stop shopping. There are too many luxury brands in the world, and there are many novel styles. Many consumers don't know what to choose. Da Da, who is proficient in fashion trends, According to the most popular trends in the world, people can choose clothing, accessories, jewelry, leather bags, shoes and cosmetics from many luxury brands and integrate them in one store to provide consumers with the greatest convenience. This model Hong Kong There are in Taiwan, but not in China.”

Zhou Buqi understood what she meant, "Do you want to promote it into the domestic market?"

Shi Jinglin pursed her lips and said with a smile: "And it's an online buyer's store! The cost of offline operations is too high. Orders are placed online, purchased all over the world, and then shipped and mailed."

Zhou Buqi asked: "Is this Farfetch an online shopping store?"

Shi Jinglin nodded lightly, "Yes, this website was established in London last year. The founders used to work as buyers in Porto and are proficient in fashion circles. As far as I know, they have not yet received financing. .”

(End of this chapter)