Top of the Great Era

Chapter 1242 Internet + Fashion
Shi Jinglin is not interested in some luxury or fashion products, not because she doesn't like them, but because she has been playing with these things since she was a child, and she is tired of playing with them.

She knows these things very well, and said: "Many fashion items released by international big brands are not available in China, and some of them are not available at all."

Yang Mi nodded again and again, "Yes, I know, I have a cousin who works as a stewardess on international flights, and she specializes in overseas shopping, earning [-] to [-] yuan a month."

Speaking of this, Zhou Buqi already knew, "There are quite a few websites in China that do overseas shopping, but they are uneven and their reputation is too poor."

Yang Mi hurriedly said: "That's right, there are a lot of scammers. When I was studying at Nortel, my classmate bought a bag from the Internet. When I arrived, I went to appraise it and said it was a fake. After checking it again, I even passed the test." The materials are all fake."

"Well, this direction is very good."

Zhou Buqi is more optimistic about this entrepreneurial direction.

Many trendy products do not enter the country, and if you want to buy them, you have to go abroad.However, it is inconvenient to go abroad at home, and it is more complicated to apply for a visa, which has given birth to the overseas purchasing agent industry.

Under the global financial crisis, the consumption power of developed countries in Europe and the United States has been greatly weakened, and more and more luxury and fashion products have been bought by domestic high-income earners.

Although this is a niche industry, the customer base is all high-income earners with strong spending power.As long as the service is in place and the reputation is guaranteed, it can easily generate profits.

The problem is, that's easier said than done.

With Yang Mi as a small star, can she really do it?
Shi Jinglin has long thought about it and is eager to try, "Farfetch is doing very well. The entrepreneurial team used to be a buyer's store and has a close relationship with the European fashion circle. They have already opened up the relationship between the Internet and the fashion circle. If we want to do it, we can directly connect with Farfetch and use their resources. I have asked, and their boss also values ​​​​the mainland market, but they are not from the Internet industry and lack resources in this area, which happens to be ours.”

Zhou Buqi was a little funny.

What a big appetite!

He is still laying out the "Internet + Movie" industry, and Shi Jinglin is going to arrange for Yang Mi to go into the "Internet + Fashion" industry.

However, her thinking was quite clear.

Farfetch has only been in business for less than a year now, and it is a website made by a team from the Portuguese fashion circle.They now lack financing, and they also lack Internet-related resources.

Although this is a niche e-commerce platform, the technical difficulty is not high.But this is also relative, it's nothing to Ziweixing, but it's more complicated to a group of cross-industry teams.

With such a background relationship, there is a prerequisite for cooperation.

First of all, Ziweixing Group raised funds for Farfetch to help them build a more complete and excellent e-commerce website.It just so happens that Lu Qi is setting up a branch in London and can help out.

Then, it is to start cooperation with China.

It is possible to cooperate with multiple parties to build a domestic Farfetch branch together. The partners can be Ziweixing and JD.com, plus Yang Mi.

Ziweixing provides data and traffic support, and almost all high-income groups are deep users of Ziweixing;

JD.com provides logistics support, and the Farfetch branch is actually very simple to do. It is only open to first- and second-tier cities, and there is no need to go to small cities.JD.com's logistics system is still under construction, mainly around big cities, which just complement each other;

Yang Mi is a star and can provide brand effect and reputation guarantee.The entertainment circle and the fashion circle are often highly overlapped, and she can use her relationship in the circle to gain popularity.

The question now is whether her level can do it?
Zhou Buqi was suspicious.

Shi Jinglin said: "Sister Zhao Ying can go there."

"Zhao Ying?"

"Forgot? She used to be the editor-in-chief of fashion. Later, when I was doing group buying of cosmetics on Xiaonei.com, I asked her to come over to help. Now she is the deputy director of group buying on campus, in charge of purchasing."

Zhou Buqi nodded, "Oh, it's her!"

Shi Jinglin said with a smile: "She is a good friend of mine. She used to be in the fashion industry and recommended some fashion products. Let her come out and set up Farfetch's domestic branch."

"Ah."

Zhou Buqi approves of this arrangement.

Yang Mi's intelligence and self-motivation are stronger than most female stars.But she is only a female star, how strong can she be?At the beginning, she said that she wanted to have some other business, but Zhou Buqi thought she was an agent of a mask or some other products, and started a simple small business.Unexpectedly, she was suddenly dominated by Shi Jinglin to do e-commerce.

It will definitely not work for Yang Mi to lead a team to do e-commerce.

If Zhao Ying is allowed to go out, it will be very reliable.As the deputy director of intramural group buying, former Netease and editor-in-chief of several fashion magazines, she has a good understanding of the Internet and fashion circles.

Combined with the resources of Ziweixing and JD.com, it can be easily done.

At that time, let Yang Mi be Zhao Ying's deputy, mainly doing some marketing and promotion work, and starting a business together is enough.

really weird!
Why is Shi Jinglin so concerned about Yang Mi's affairs?Not only did I find a project called Farfetch in London, but I even thought about the domestic operation mode.

What do you mean?
Is she empathizing?
Don't like Wu Yu, like Yang Mi?
It's impossible to like both, right?

snort!
Too scum!
Zhou Boqi kept his composure and said calmly: "I'm tired, take a bath and rest. Well, who's going to bed tonight?"

Shi Jinglin volunteered very rarely, "I will!"

"you?"

Zhou Buqi raised his eyebrows.

Shi Jinglin said sweetly, "Mimi and I are together, and by the way, we'll have a good chat about starting an overseas purchasing agent."

Zhou Buqi turned his head to look at Yang Mi, and found that her face was bright red.

Depend on!
Sure enough!

Scumbag!

……

Farfetch is just a new company established less than a year ago, and it has done quite well. The main reason is that the main creative team used to be an offline buyer store, and has already had a group of customers and industry contacts.

It was a bit overkill for Zhou Buqi to personally come forward to run this matter. He made a phone call to the country and asked Zhang Yiming or Xu Liangjie to come over, and then together with Lu Qi, he settled the Farfetch matter.

In any case, this is indeed a good entrepreneurial direction.

I don't know how it is going abroad, but doing a Farfetch in China will be very marketable and in demand.A genuine e-commerce platform for online orders and overseas purchases can solve the plight of consumers.

There are so many fakes of luxury and fashion.

Not only are there many fakes, but in many cases there are no genuine products in China.

Many young girls have worked so hard to save some money and want to buy a beloved bag, but the result is that they buy a fake product after buying it... that is really heart-to-heart.

Ziweixing should undertake such social responsibility.

(End of this chapter)