Top of the Great Era

Chapter 1295 Mobile Phone First
Coming out of Yang Mi's apartment, Zhang Yuqi's face was rosy and full of charm, her eyebrows were pointed and her eyes were sharp, her eyes were seductive, and her red lips added a bit of sexiness.

"You're such a stunner."

After getting in the car, Zhou Buqi stretched out his arm and gently put his arm around her waist, sighing sincerely.

Zhang Yuqi smiled and said, "I can understand this sentence as a compliment."

Zhou Buqi said, "It's just praise."

"Compared to Yang Mi?"

"all good."

"Duplicity." Zhang Yuqi giggled, quite proudly, "I can feel it, you like me more."

Zhou Buqi was also unambiguous, and said frankly: "It's a pity, you are not good."

Zhang Yuqi rolled her eyes and said speechlessly: "Mr. Zhou, what year is this? Do you still care about this? It's too feudal!"

Zhou Buqi said: "No matter what age, you can't violate the rules designed by the Creator. Don't be confident with me. It's your fault."

"Depend on!"

Zhang Yuqi wanted to scold him.

There's no way, it's not that Zhou Buqi wants to spoil the atmosphere, but to gag her.In the apartment just now, Yang Mi showed off, saying that she was going to start a company and become the boss.

With Zhang Yuqi's personality, she must not be convinced.

Gotta make it clear to her.

Zhou Buqi said: "Mimi was with me when I was a junior in college. She was a girl at the time, and she gave it to me completely. If you are like her, I will definitely spoil you even more."

"Is it fake?" Zhang Yuqi was very sarcastic, unwilling to reconcile, "She is a child star, maybe she slept in someone's bed long ago, and it was repaired later, right? Medical conditions are so advanced now."

Zhou Buqi glanced at her, "Are you doubting my discerning ability?"

"No." Zhang Yuqi was downcast, "I regret it."

"Regret what?"

"I shouldn't have been so naive back then and been deceived."

"It's a pity that there is no regret medicine."

"My parents are divorced, and I live with my mother. If my family is complete, I must be a complete and good girl. It's not my fault."

Zhang Yuqi was trying to explain.

Zhou Buqi smiled, "Okay, no need to explain, contract society, work according to the contract, it's not what you said, three years."

"Then...then..." Zhang Yuqi bit her lip, a little embarrassed, "Mr. Zhou, please give me more money."

"Lack of money?"

"The economy is not good, there are fewer film appointments, and my mother is not at ease."

"Okay, then later on, you can sign an endorsement contract with Yuanwei Milk Tea, which will increase the endorsement fee by 500 million per year. By the way, you can consult with the agency. Some places have introduced tax incentives for attracting investment, which can greatly increase your income." Start some sole proprietorships in the film and television industry at a low tax rate."

The endorsement fee of 500 million, if it is personal service remuneration, the individual tax is 20%.If it is linked to a sole proprietorship, coupled with preferential tax rates in some places, the tax rate may be 2% or 5%.

Many economically underdeveloped areas have similar policies in order to develop the local economy, and then a bunch of empty shell film and television companies have gathered together, and celebrities have flocked to them, just for tax declaration.

In the future, when the country's finances are in difficulty, this will not work. Once a paper order is issued, all past local policies will be invalidated, and everyone will have to pay taxes.

That will be ten years later, and the current policy is still to make the cake bigger.

Zhang Yuqi was very happy, and teased: "Mr. Zhou, did you know? Everyone has been doing this for several years. Now it is an economic crisis, and the policy is better."

Zhou Buqi nodded, "I'm going to Japan in a while, do you want to go with me?"

"Yang Mi going?"

"Don't take her."

"Then I'll go." Zhang Yuqi has been fighting for favor with Yang Mi for so long, and now she is giving up, "Why go to Japan?"

Zhou Buqi laughed and said, "Ball game, I bought a team in the Premier League."

Zhang Yuqi had little interest, "Oh, football game. Then I'd better go shopping with my friends and take your plane, is that okay?"

"can."

Zhou Buqi did not refuse.

……

Zhou Buqi is a bit lazy now.

Since Zhang Yiming did such a good job, he didn't want to take care of anything.Whether it is personnel, finance, or the adjustment of the organizational framework and business development.

Mainly his energy is limited.

After the international business started, it was a bit overwhelming.Ziweixing's domestic business, if the secretary had to report some documents from time to time, many of the business he had grasped at the beginning would have been forgotten.

For example, Hellogoo, a web portal, had a revenue of more than 1700 million yuan last month, a decrease.The report typed below said that they wanted to add 10 sales positions, and that next year they could ensure a revenue of 3.2 million yuan.

Zhou Buqi didn't dare to reply casually, and he didn't understand the situation, so he directly forwarded it to the president's office.

However, overseas business cannot be transferred.

The business materials of Ziweixing Japan.

is good news!

YikYak continues its efforts, surpassing 3500 million daily active users last month.Among them, there are 1300 million computer-side users and 2200 million mobile-side users.

This is already the largest social networking site in Japan, and it is also the second-ranked site in Nikkatsu, second only to Yahoo Japan.The data of Yahoo Japan is exaggerated, with daily active users approaching 6000 million.It is equivalent to one out of every two people in Japan logging in every day.

However, in terms of PV traffic, YikYak is not much worse than Yahoo Japan, only 26% less.

Because of the success of a new project on YikYak - emoticons.

When it comes to ethnic issues, the Japanese are not very good at striking up a conversation, even on the Internet. If you want to send a message to someone, you don’t know what to send, for fear of being rude and disturbing them.

Emoticons solve this problem.

When you come up, just pick a cute and smart expression and send it, even if you strike up a conversation.

As soon as this feature came out, it only took one quarter to make YikYak a popular website among young people.And this "message-reply-message-reply" model is constantly driving PV traffic to the website.

It can be said that YikYak has achieved great success.

This is just the beginning.

There are still a series of marketing strategies that have not yet been released, and "The Voice of Japan" has not yet been broadcast!

In the report materials, Tang Binchen put forward a clear suggestion, saying that next year YikYak can be commercialized.At the same time, further business promotion can be done around YikYak.

Zhou Buqi thought it was okay.

Domestic microblogs cannot be commercialized in a hurry, but YikYak can.

Japan has a total population of only 1.2 million people, and YikYak’s DAU has reached 3500 million… You must know that Ziweixing’s product with the highest DAU in China is Micropoint Security Guard, which is only 8000 million. Helo has 5900 million DAU, Friends.com has 4500 million DAU, Xiaonei has 1600 million DAU, and Meitu has 25 DAU.

The main Internet tool in China is the computer, which is very different from the mobile Internet.

To surf the Internet with a computer, many people have to make a special trip to the Internet cafe, or turn on the computer at home...the frequency will not be too high.Mobile phones are different. You can access the Internet anytime, anywhere, and the frequency will be very high.

From a cultural point of view, Japanese netizens also prefer to use mobile phones to surf the Internet.The screen of the mobile phone is small, and the confidentiality is good. When using the mobile phone to surf the Internet, others cannot see it.It’s not enough to use a computer to surf the Internet. The computer screen is so big that people next to you can easily see what you are doing and who you are chatting with.

As for the expansion of other businesses...

Zhou Buqi leaned back, put his legs on the desk, and called Tang Binchen to inquire about it.

"Search, this is the most profitable area in the Japanese Internet market."

"You think too much!"

Zhou Buqi rejected the proposal without thinking.

What are you doing?

Take care of your compatriots, okay?
Baidu is still doing search business in Japan. It has been doing it for more than a year, and it has spent a lot of money, but there has been no improvement.Yahoo Japan is so powerful, and Google continues to increase its presence in the Japanese market. This field is not easy to compete for.Ziweixing has Weidian search in China, but it can't be played in the Japanese market.

Zhou Buqi said: "Search is a traditional Internet project, and user habits have already been formed. Multinational Internet companies often face a problem, that is, poor replicability. The cultural attributes of the Internet are relatively strong. Unlike IBM, a software and hardware company, products Weak cultural attributes. Although the financial statement system is different from country to country, it is generally the same, so selling financial management software is not a big problem. Selling computers and servers is even less of a problem. Internet products can’t be taken for granted, don’t I want to make a powerful product, and then dominate the markets of various countries through language translation.”

This can be regarded as a lesson learned from the failure of Silicon Valley giants in the Chinese, Japanese and Korean markets.

Just like eBay, Japanese eBay is actually the Japanese version of the local eBay website, and it is difficult to do well without localized features.In this regard, the Americans are too conceited, thinking that the Asian market can be captured as easily as the European market.

YikYak and UC Beauty were able to succeed because there were no similar products in the Japanese market before, and all user habits were cultivated by Ziweixing.

Search is different. Yahoo and Google have been competing for supremacy for a decade.

Zhou Buqi went on to say: "Japan's mobile Internet is highly developed, not only much ahead of China, but also much ahead of Europe and the United States. We can assert that they have entered the era of mobile Internet."

Tang Binchen agreed, "Yes, the year before last, the number of mobile Internet users in Japan surpassed that of computer Internet users. Now the number of mobile Internet users exceeds 9000 million, while the number of computer Internet users is only 5000 million. Only about 3000 million Internet users can use computers and mobile phones skillfully. For example, use UC mobile assistant to transfer music MP3 between computer and mobile phone. Most mobile Internet users pay to download music directly on the mobile phone..."

Zhou Buqi interrupted him, "You can consider these details yourself, I just give you a general idea. The Internet environment in the Japanese market is different from that in other countries. Mobile phones are the priority here."

"Mobile phone first?"

"That's right, when designing products, mobile phone users should be given priority. Computer-side products should be adapted, optimized and improved along with mobile-side products, and the past concepts should be reversed."

Zhou Buqi's words were really strategic, and made Tang Binchen's thoughts fly.

In the past, when designing Internet products, they were all designed around computers, and a computer version of the YikYak website was made.Then adjust, optimize, and adapt this website to make it into a mobile version of an independent application or a wap website.

The whole world is like this.

Because Internet users in various places mainly use computers to access the Internet, the number of mobile Internet users is relatively small.

But Japan is different.

The mobile Internet here is highly developed, and the Internet platform is mainly based on mobile phones, supplemented by computers.In this case, the product development ideas should also be adjusted!
This change in thinking is not simply a question of whether to give priority to computers or mobile phones, it will be related to the development direction of the product line.

Just like searching.

If it is a computer search, the screen is large, and the technical content applied is relatively high, so it is necessary to provide sufficient rich and detailed content.But the search on the mobile phone is different. The screen is small, and the content display is not rich enough.Searching with a mobile phone, there is no need to provide too professional content.

The entertainment nature of mobile Internet access is higher, and it should be a simple search.If a professional wants to search for some professional information, he must turn on the computer and go to work instead of choosing a mobile phone.

Under the "mobile phone first" strategy, if Ziweixing Japan wants to do search business, there will be huge changes in the choice of technical direction and the selection of team members.

But even so, Zhou Buqi doesn’t think it’s a good idea to do search business in Japan. “No one can compete with Google when doing search overseas. If Baidu can’t do it, Yahoo Japan will have to fall. We don’t need to hit the gun. , to find the difference."

(End of this chapter)