Top of the Great Era

Chapter 1296 Cancellation of Page Ads
For Ziweixing Japan, other businesses should not be carried out.Those are foreign countries, and Ziwei Star does not have an advantage over the local market. As long as it is in the Internet field, it can do whatever it wants.

Under the grand strategy of "mobile phone first", the most important thing for Tang Binchen at the moment should be to develop Helo for mobile phones!

This is the core product.

Luqi has already developed a similar product in the United States. In January next year, Helo will first land in the Apple Store. Versions for Android, Symbian and Microsoft systems will be released in February.There is no need for more systems, and the energy is limited, so only 1 versions will be made.

The technical strength of the Japanese branch is slightly weaker, and the level of programmers is insufficient. It can take the American plan and make minor modifications and adjustments according to the framework.

This matter is more complicated.

And very important.

Zhou Buqi wants to pay attention to it personally, and plans to meet Tang Binchen for a detailed discussion after going to Japan after a while.After the phone call, Ning Yaxian reminded him that Lu Qi was in China now, and was discussing with Shen Xiangyang the development direction of artificial intelligence, as well as the cooperation with the three major universities in London, namely University of London, University of Cambridge, and University of Oxford.

It's also a big deal.

Artificial intelligence is the technology investment direction that Ziweixing focuses on betting, not only related to the Internet, but also AI chips.It's just that the three major universities in London are the world's top universities in this field, no worse than a few Ivy League universities in the United States.Moreover, the relationship between China and Europe is better than that between China and the United States, and the cooperation in the economic field is deeper.

Especially in the field of IT.

Europe is not willing to be the back garden of Silicon Valley, and the competition is much fiercer than the domestic competition against the United States.

The domestic strategy is still centered on economic development, endure as much as you can, make a fortune in silence, and strive to make the cake bigger, and wait for the country to become stronger.

For example, Microsoft’s black screen door, the domestic side has made some concessions, expressing its willingness to let colleges and universities step forward to further purchase genuine systems and software, so as to appease Microsoft not to make trouble.

It is different in Europe. Back then, France concocted a "leaking door" in order to engage Microsoft, saying that the Windows system had a backdoor, which led to company secrets being obtained by competitors. After several months of investigation, Microsoft's stock price plummeted.It has also initiated antitrust investigations against Microsoft several times.

Silicon Valley giants have never really used their own technological strength to promote the development of industries belonging to Europe, and they have always used Europe as a cash machine.While harvesting non-stop, while using technological advantages to suppress the local industries in Europe.

Europe is definitely not convinced. Their largest software giant, SAP Group, also wants to enter the US market, but the resistance is too great, so they can only make small troubles.We can only focus on the development of the Greater China market and focus on cultivation.

In this situation, it must be a combination of the weak and the weak, China and Europe unite to deal with the technological invasion of Silicon Valley, provide each other with markets and technologies, and achieve mutual benefits.Huawei's largest market is Europe, and its scientific research institutions are mainly located in Europe.The core framework of Huawei's 5g chip is ARM from the United Kingdom. American companies have tried to acquire ARM many times, but it is impossible.It's not about the money, the regulators don't allow it.

This is a more far-reaching significance of Zhoubuqi's layout in Europe.

Silicon Valley regards Europe as its back garden, constantly harvesting and harvesting, and has not made any systematic contribution to the development of European industries. Europe is bound to be dissatisfied, and it will attack Silicon Valley giants whenever it has the opportunity.

Ziweixing is different, and is actively promoting the digitization of the football industry.

The main reason why the football industry lags behind the US sports industry is that the Internet giants do not participate, so that football players cannot feel the dividends brought by the Internet to football.

As long as they make money and the benefits are touching, wouldn't football reform come?

Isn't the football industry getting better and better?
Football is an important industry rooted in Europe. If Ziweixing helps Europe to improve this industry and make it bigger and stronger, its contribution will be much greater than that of Silicon Valley giants, and its popularity will be greatly improved.

This is the basis of cooperation.

Zhou Buqi immediately asked his secretary to contact a private jet to go to Japan to bring Tang Binchen back.While the lander is here, let's sit down and study the international business operation mode of the mobile version of Helo.

Then, he got up and went to look for Lu Qi.

"Old Zhou, are you in a hurry?"

Walking outside Zhang Yiming's office, because the office is transparent, Guo Pengfei, who was having a meeting inside, saw him and opened the door to call him.

Zhou Buqi didn't stop walking, "It's okay, what's the matter?"

Guo Pengfei squeezed his eyes, "Then come over and have a chat."

The office smells of cigarettes.

Young people like Zhang Yiming, Guo Pengfei, and Liang Rubo don't smoke, but Chen Tong and Yu Yongfu smoke.

Zhou Buqi was a little surprised, even Yu Yongfu came over, the standard of this meeting is not low, he smiled and said hello, "Lao Yu is here too?"

Yu Yongfu held a cigarette between his fingers, and said with a smile, "I just flew back from Japan. UC's business in Japan is developing very well!"

Meng Houkun interrupted their chat, "Let's talk about the topic first, don't waste everyone's time."

"what's up?"

"Liang Rubo, this is your proposal, can you tell me?"

"it is good."

Liang Rubo is Zhang Yiming's classmate, Zhou Buqi once thought he was a related family.But it turns out that this kid's level is very high, no worse than anyone present here.

Tang Binchen didn't understand Friends.com. After Liang Rubo took over, he made a series of changes to Friends.com, from the past model of Moments to the current "three circles" model of Moments, Interests and Secrets. Increased the income of the friend network.

His current position is the vice president of Ziwei Star Group and the president of the social business group. He is already a prince and has the strength to wrestle with Guo Pengfei.

Looking at the current posture, he has some new ideas.

"At the beginning of the year, the expected profit of the domestic business was 22 billion to 25 billion yuan, but the financial report shows that in the past November, Ziweixing's business profit has reached 11 billion yuan. Counting this month, it is likely to reach 35.3 billion yuan. 38 million yuan. The expected profit increased by 55%, which was mainly due to the higher-than-expected growth of advertising revenue.”

"It's a good thing and a bad thing."

"Excessive advertising will affect the user experience. Ziweixing is not a company whose business is stagnant and needs to continuously place advertisements to pursue profit growth. We still have many new businesses to develop."

"If you want to start a new business, the most important thing is the brand, and the brand comes from the user experience. In particular, the decision-making committee also said that now is the era of great changes in the Internet, and it is possible to complete the transformation from the PC Internet to the mobile Internet..."

Liang Rubo was talking eloquently, but Zhou Buqi interrupted him, and said unquestionably: "It's not possible, it's certain! I repeat, everyone must unify their thinking and resolutely implement it. Japan has entered the era of mobile Internet, and most Internet users use mobile phones to access the Internet. It will be delayed for a few years in China, but it will not be too long. We must establish this concept.”

"Yes, mobile Internet." Liang Rubo nodded, "Under the changing situation of the industry, the most important thing is to welcome newcomers and delay gratification. In the past two years, we have earned too much advertising fees. Business development is more important than short-term advertising. Earnings are more important."

Zhou Buqi understood what he meant, "Do you want to reduce advertising?"

Liang Rubo smiled, "I think traditional page advertisements should be completely eliminated."

"Ah."

Zhou Buqi was silent for a while.

Page advertisements are very valuable. The early development of Xiaonei.com was due to the fact that Sister Zhenyu led a team to do marketing, and attracted page advertisement orders from several companies such as Taobao, Wanglaoji, Ninetowns, and Shanda.

Especially Taobao.

In order to earn more advertising fees from Taobao, Zhou Buqi played tricks on the old horse and came up with a very complicated advertising mechanism. This year, he collected 1 million yuan in advertising fees from Taobao.All page advertisements are added up, and the annual advertising fee is 1.4 million, which is the main source of income for Xiaonei.com when it does not carry out intramural group buying.

Taking a look at Ji Zian, the president of Xiaonei.com, his expression was rather cold.

Ziweixing Group does not lack this advertising revenue, but Xiaonei very much needs it!Without page advertisements, Xiaonei's financial statements would be too ugly, and he, the senior vice president of M7, would also lose face.

However, what Liang Rubo from M6 is quite reasonable, he has taken control of the boss of M7, including Guo Pengfei, the president of M7's media business group!
It is really complicated to manage a large company, not only in business management, but also in the coordination and handling of interpersonal relationships.Once there is a conflict among executives, it will be a loss for the company if anyone is missing.

Zhou Buqi remained calm, wondering whether there was a power struggle in the workplace behind this.

Liang Rubo said: "Advertising is the most important monetization model for websites, but poor-quality advertisements are a kind of harm to users. I did a survey, and the most annoying thing for users is pop-up advertisements. In the past, Shanda Literature and other websites were full of pop-up windows. Advertising. We completed rectification after the acquisition, canceled all pop-up windows, and were welcomed by users. In addition, the most affecting user experience is page advertising. This kind of advertising model in the web1.0 period is extensive and clumsy. It is no longer suitable for the current 3.0 era."

Guo Pengfei couldn't help but said: "But page advertisements are the easiest for advertisers to understand."

Liang Rubo nodded, "I don't think this is an obstacle. Ziwei Star has the largest traffic and the highest advertising exposure. And...rare things are more expensive. If you have traffic, you don't have to worry about no advertisements. Friends, Xiaonei, Today Toutiao, Embarrassment Encyclopedia, Weidian... We have too many advertising spaces. As long as the advertising effect is good, the idea of ​​increasing the unit price of advertising and reducing the number of advertisements is feasible."

Then, it is further explained.

In the past few months, Friends.com has continuously reduced page advertisements, and the effect is remarkable.Friends.com has many sections and is a feature-rich website.

In terms of experience, the complexity brought by one page advertisement to a web page is comparable to adding three content sections.The page advertisements are reduced, and the whole website feels much fresher at once.

Another very important point is that the profit of Friends.com has not been reduced because of the abandonment of page advertisements.According to Liang Rubo, Friends.com’s next profit direction should be three points: personalized information flow advertisements, recommendation positions and commissions on open platforms, and commissions from Taobao’s preferred channels.

None of these revenue streams detract from the user experience.

With experience, there is a brand.

With a brand, there will be market certification, and it will be easier to carry out more business in new fields in the mobile Internet era.

(End of this chapter)