Top of the Great Era

Chapter 1310 Controllable flow is flow

A few years ago, Zhou Buqi's level was not as good as that of the old horse, so he was relatively restrained when interacting.It's different now, his level has faintly surpassed that of the old horse.

Especially recently, he has made troubles in the United States, raised two private equity funds, and stirred up European football, which has greatly increased his overseas popularity and influence.

In front of the old horse, Zhou Buqi became calmer and stronger, "Old horse, let's stop hiding it, I think it through now, I was fooled by you!"

Boss Ma was confused, "What are you talking about?"

"The competition between Baidu and Taobao." Zhou Buqi twitched his lips, "In the beginning, my colleagues in the industry... including me, also thought that in the competition between Baidu and Taobao, Taobao was at a disadvantage and was the passive side. It’s possible to do Baidu, so Taobao had to break with Baidu.”

Boss Ma looked serious, "This is indeed the truth."

Zhou Buqi said: "Yes, this is your brilliance, using the facts to cover up the deeper purpose. In the matter of Baidu and Taobao, Taobao has never been the passive side. On the contrary, it is Taobao who occupies the initiative. , Taobao is taking the initiative to block Baidu!"

"Where did you listen to the rumors?" Boss Ma was a little funny, shaking his head, "Blocking Baidu and losing the channel to obtain traffic, what good is it for Taobao? They are C2C, I can't help it .”

Zhou Buqi said: "In terms of advertising bidding, Baidu and Taobao are in a strong competitive relationship. Once netizens form the habit of 'searching on Baidu first when shopping', Baidu will control the entrance of shopping. It will go to Baidu to place bidding advertisements, and Taobao will become a transaction center. This matter is essentially a competition for pricing power between Baidu and Taobao. Taobao needs to have a relatively small share of traffic and mind share in Baidu. Nip it in the cradle under any circumstances, and enjoy all the profits of the shopping auction advertisement exclusively.”

Of course, Boss Ma didn't admit it. He blinked and said with a smile, "I heard you say that, it seems to make sense."

Zhou Buqi said indifferently: "If the general e-commerce platforms, such as eBay, Amazon, JD.com, Paipai, etc., really need traffic. But the difference between Taobao is that your ambition is too big, what you need is not traffic, It is controllable traffic. Once Taobao’s business relationship becomes a search relationship between merchants and consumers on Baidu, Taobao will lose control of traffic and business relationships, which is a huge hidden risk.”

"interesting."

Boss Ma smiled and neither refuted nor admitted.

Other colleagues may not feel it, but Zhou Buqi, as a member of the Taishan Society, knows the logic of it all too well.In the Taishan Club, everyone basically revolves around Boss Liu and learns his corporate philosophy.In fact, it's not just the Taishan Society anymore. Entrepreneurs all over the country are learning.

But there is a problem here.

If you learn Lenovo, you may encounter the dilemma encountered by Lenovo's business model - no core technology.

On this point, Boss Liu often complained in private, saying that the US emperor is not trustworthy, and the prices of various chips, hard drives, and storage devices fluctuate greatly, resulting in great pressure on the cost of Lenovo computers.

This is uncontrollable.

The lifeline is in the hands of others.

Some entrepreneurs who are better than Boss Liu will learn from it, and the design of the business model must be sufficiently independent and controllable, so as not to be stuck in the future when they grow bigger and stronger, and their profits will be given by uncontrollable factors. snatched.

For example, recently, Boss Liu is about to leave the mountain again, and he will be in charge of Lenovo for the second time.Under the economic crisis, Lenovo suffered its first loss in more than ten years this year, losing hundreds of millions of dollars.

However, the data shows that Lenovo's global sales volume has not declined. Why is it losing money?Because the profits are all taken.

During the economic crisis, those technology giants in the United States who have mastered the core technology are all raising prices in order to stabilize the stock price, which has led to a significant increase in the cost of Lenovo computers.But the sales model of computers is to sign the sales order first, get the payment and loan, and then purchase components and reproduce.This leads to the real market price of the computer, which may be lower than the cost price.

This is a huge hidden danger.

From Lenovo, this is the lack of core technology.But from a higher level, this is a lack of business model. A great company must be independent and controllable in its core business.

For example, Netflix, a video streaming platform, produces self-produced dramas, produces and sells itself, is self-controllable, and has unlimited potential.However, Spotify, a music streaming platform, relies heavily on the three major music groups and is controlled by them. There will definitely be problems in its future operations, and it will encounter Lenovo-like difficulties.

Another example is the old horse.

It turns out that he has already learned from experience and acted. He wants to eliminate unstable factors and build an independent and controllable Taobao.

Zhou Buqi said: "Traffic is not important, but controllable traffic is important. But I am a little surprised, what is the difference between Baidu and Weidian? Do you really believe in Weidian's traffic?"

Boss Ma smiled and said, "Didn't you say that Ziweixing should be made into a fair, just, open and transparent Internet platform?"

Zhou Buqi nodded, "As expected, you have studied me a lot."

"Baidu must not cooperate." Boss Ma sighed, and his tone was very firm. "A few years ago, most of Taobao's traffic came from Baidu. It's nothing, and I didn't pay much attention to it. It’s also from Baidu.”

Zhou Buqi admitted, "Almost."

In the Baidu search box, search for "Taobao" or "Xiaonei", and enter the website through the pop-up search results, which is considered as the traffic brought by Baidu.

Boss Ma asked, "Haven't you ever worried?"

Zhou Buqi already understood what he meant, and said with a smile, "I've never worried about it. Baidu Space is an immature product, and it's no match for Xiaonei and Youyou."

In the domestic Internet industry, there are really no rules at all.

This is because Baidu Space did not start, or it did not create a "Baidu Xiaonei" website to compete strongly with Xiaonei.Xiaonei took advantage of Baidu's lack of cognition in this field and grew up secretly.

Once Baidu realizes that there are important opportunities in this field, they can use the model to deal with Taobao to deal with Xiaonei.

For example, make a "Baidu Xiaonei" project by yourself, and then block Xiaonei.

When users search for "Xiaonei" on Baidu, the search results given are "Baidu Xiaonei"'s own products.Without knowing the inside information, the user may be fooled into becoming a user of Baidu Xiaonei, which is equivalent to hijacking the traffic of Xiaonei.

Once Taobao doesn't block Baidu, it might end up like this in the future.Netizens are used to searching in Baidu, and then Baidu lures the traffic to its own "Baidu Youah". If Taobao's traffic is hijacked, there is a potential serious hidden danger.

Boss Ma sighed, and said slowly: "The general logic you just said is correct. The business model must be self-controllable. But the details are wrong. I never care about money. All I make are life-and-death decisions. It’s not a small problem of earning more or less. I never thought of enjoying all the profits of shopping bidding ads. Taobao’s advertising platform is Alimama, and we only get 5% of the share, and 95% belongs to Taobao customers. Ziweixing There is also an advertising platform, how do you divide it? [-]/[-], right? I am so generous?"

Zhou Buqi scolded with a smile: "Stop pretending!"

Boss Ma said: "If you have money, everyone can make money together. How good is that? The more partners who make money together, the longer-term and more stable the business will be. If Baidu doesn't build its own C2C platform, I won't care about the performance of their bidding system." How much profit has been taken away from us, Taobao will definitely continue to cooperate with Baidu.”

"It seems reasonable."

Having said that, Zhou Buqi will not believe everything the other party says.

Boss Ma stared at the other party with deep eyes, "I think you are different from others."

Zhou Buqi raised his eyebrows, "How do you say?"

Boss Ma said: "You are more pure. What you do is business, not making money. This is very similar to me."

"Cough, cough, cough..." Zhou Buqi almost couldn't hold back, feeling like he had heard a big joke, he tried to hold back and said, "Why is it so pure? If you talk about being a human being, then I admit that I have many advantages in being a human being. Integrity, responsibility, bravery, loyalty, single-minded loyalty, and generosity.”

Boss Ma waved his hand, "I'm referring to business cognition, which is a matter of thought level."

Zhou Buqi took it seriously, "Well, you are right, my biggest advantage is that I have a big layout."

Boss Ma said seriously: "I have observed you for a long time, this is my feeling. From the perspective of Ziweixing's development and industrial layout, you are different from other Internet companies, and you have no obvious selfish attributes. It can be seen from the Xiaonei website. It is not easy to do e-commerce, especially B2C e-commerce. From the Xiaonei website and the model of group buying in the school, I can see Ziweixing’s social responsibility.”

Zhou Buqi snorted and said, "Stop filling me with confused porridge! Anyway, I'm going to leave the talk here today. We must make a charter for the cooperation between Taobao and Ziweixing. Don't let me provide traffic to Taobao with good intentions, and help you Started up the domestic e-commerce market. Looking back, you kept doing nothing and blocked Ziweixing.”

"impossible!"

"There is nothing impossible in the future."

"Alibaba and Baidu are in strong competition, and Penguin is also in strong competition. There is only Ziweixing left. If I don't cooperate with Ziweixing, where can I find traffic?"

"Hehe, feed me porridge again."

Zhou Buqi had foresight, he didn't believe it at all.

There was no Ziweixing in the previous life, but Boss Ma's courage is really unambiguous.First, take the initiative to attack and block Baidu.Later, WeChat started to work, and took the initiative to block WeChat.WeChat and Taobao do not communicate with each other, and it is not WeChat that makes the first move, but Taobao.

Zhou Buqi said in a deep voice: "Let me tell you the truth, it's easy for you to block Baidu, because Baidu can't do anything except search. If you are confident, you don't need to block Baidu at all. Their Baidu Yes, it’s completely useless. But Ziweixing is different. Especially now that the mobile Internet has risen, you have to change your concept. The person you hit with a rock may be your enemy or yourself.”

This is a kind reminder.

Taobao blocked Baidu, and the result was very successful; Taobao blocked WeChat, and the bitter fruit was brewed, which became the beginning of the gradual erosion of the Taobao empire.

(End of this chapter)