Top of the Great Era

Chapter 1311 No war between giants
When doing Internet business, Zhou Buqi never thought of killing any competitors.Whether it is Baidu, QQ, or Taobao.A single family can never be truly big, and the strong under the control of hundreds of schools is the real king.

What Ziweixing wants to do is a worldwide business.

What's the point of fighting with your own people in China?Going abroad to compete with foreign giants such as Amazon, Google, Apple, and Yahoo is the goal of Ziweixing.

However, if you go abroad, can you kill all these Silicon Valley giants?
It is impossible to kill him.

Domestic business is an experimental field.Stand out in the fierce domestic competition and accumulate a lot of competitive experience.The more complicated the domestic competitive environment is, the more successful it is to go to overseas markets.

Zhou Buqi is an e-commerce business, and most of the time he still has a small-scale mentality. He invests in JD.com, engages in a group buying on campus, and launches Farfetch, a cross-border trendy e-commerce business. The audience will be far smaller than Taobao.

Don't engage in Pinduoduo, it's more like a game than a business.In the field of comprehensive e-commerce, it mainly cooperates with Taobao.

Taobao blocked Baidu's crawlers, and Taobao blocked the ecology of penguins. The method is a bit ruthless, but it also makes commercial sense.Because both Baidu and Penguin have their own comprehensive e-commerce platforms, and Taobao is a life-and-death relationship.

Ziweixing will not do this.

It is absolutely possible to reach a long-term and stable cooperative relationship with Taobao. As Zhou Buqi has stated many times, Ziweixing is a fair, just, open and transparent traffic platform. Any Internet peer can use its own resources equally.

Just like Baidu, it actively cooperated with Taobao at the beginning to give Taobao traffic.When netizens get used to using Baidu for shopping and searching, suddenly block Taobao, launch their own e-commerce platform, and attract traffic to their own products...Ziweixing must not do such a thing.

Any counterbalancing strategy has negative effects.

In order to launch Baidu Youah, Baidu offended Taobao.But Baidu did not do it, and lost Taobao, the largest e-commerce giant in China.

Both ends are gone.

The bulk of Google’s advertising revenue is e-commerce advertising.Baidu has lost this big customer, so it can only find ways to find profits from other places, and there have been major problems that have been criticized in business design.

Ziweixing has no reason to provoke Taobao, and then suffer similar backlash.

Zhou Buqi said: "It's like fighting in ancient times. When two armies fight, foreign countries line up neatly and face each other squarely. Whoever is stronger wins. It's different in China. Thirty-six strategies are used once. , to do anything to win the war. It's not good."

Boss Ma laughed and said, "That's all from the movies."

"That's what I'm talking about." Zhou Buqi had to convince him that business cooperation at this level cannot rely on personal friendship, "An all-purpose war will definitely be accompanied by the Yellow River bursting its embankment, burning cities and massacring cities." Large-scale massacres, lives lost. In addition to the winner takes all, it has caused too much disaster to this society and this country."

Boss Ma nodded, "That's right."

Zhou Buqi said: "The domestic requirements for the Internet are still a little loose. I don't believe in these domestic Internet competition methods. Who would dare to use them in the European and American markets. Just like the competition between Baidu and Taobao, this is a lose-lose situation. Going big To put it bluntly, this is a disruption to the Internet economy. Without Baidu’s traffic, Taobao can only look for it from other places, and may even find offline magazines and newspapers. Without Baidu’s e-commerce revenue, it can only go to other places. These are potentially huge hidden dangers! After a few years, the growth of the Internet industry will weaken and the country will not gain weight. At that time, various rules will be added. Just watch, All of you who don’t follow the rules and play informal competition will cry!”

Boss Ma could hear the extended meaning in his words, and his expression was heavy, "There is no way to do this. Good money cannot be driven out by bad money. Let's talk about the competition between Taobao and Baidu. Who are you wrong about?" ?”

Zhou Buqi snorted, "You can't slap a slap."

"To put it bluntly." Boss Ma looked contemptuous, "The competition between Helo and QQ is not much better! When Helo was first launched, your dazzling methods were too dizzying!"

Zhou Buqi coughed lightly, "This moment, that moment."

"Admit it?"

"Now Helo is also a giant. If you are a giant, you must abide by the rules. If even the giants don't obey the rules and work from top to bottom, won't the market be in chaos? Let's not discuss the previous situation, just talk about the current Helo. You can find Is there an Internet product more disciplined than Helo?"

"Ah."

Boss Ma admitted his statement.

This is true.

Helo's operation is indeed very well-regulated, at least it is fair and just, unlike QQ, which uses traffic advantages to block all competitors and only promote its own products.

In Helo's traffic promotion, as long as you give money, even competitors can buy advertising space.Baidu, 51, and even Renren.com have all bought recommended advertisements for Helo’s wallet system.

Especially the "[-] billion subsidy". When this plan was first launched, even people in the industry thought that Ziwei Star was a bluff and a marketing gimmick.

Unexpectedly, they played for real!
A list will be made every month, and the expenditure of the monthly "ten billion subsidy" fund pool will be disclosed in detail to explain to the whole society.

After this wave of operations, the credibility immediately came up.

Many white-collar workers don't care about the "extra money" income in the gold coin wallet system, which is really too little.However, what they care about is credibility and branding.

Helo's upright approach is indeed respectable and can be recognized by the middle and high-income class.

Zhou Buqi said: "It is best not to have a war between giants. Even if there is a war, both sides must abide by the rules, and don't spread the flames of war too far, causing harm to the lives of people. Unordered expansion, unordered competition, It can only enrich the family and harm everyone. It destroys the Internet economy of the entire country, which is not good for anyone."

The way Boss Ma looked at him changed slightly, "I didn't expect that."

Zhou Buqi said angrily: "Did you underestimate me before?"

"No." Boss Ma shook his head, and then admitted, "I didn't expect you to be better than I imagined. From a bigger picture and a higher perspective, what you said is right."

Immediately, Boss Ma sighed, and said sincerely: "It's no wonder that Ziweixing can hold its head high in the overseas market. This is determined by the structure. You are very good. There is an absurd argument in China that details determine success or failure. It is a kind of rhetoric that upper-level leaders shirk responsibility to grass-roots employees, and it is also regarded as a standard for people to believe. The real situation is that strategy determines success or failure! If the strategy is successful, the details can determine how much you win and how little you win; if the strategy fails, the product will fail. Undoubtedly. This has nothing to do with the detailed design of the grassroots, it is the responsibility of the group who make the decisions."

Zhou Buqi felt the other party's sincere praise, and felt a little proud in his heart.

The current him is not the previous him.

People grow through experience and experience.

Especially under the great success, wealth and honor are close to him, which makes his whole realm and thinking leap forward, and his self-confidence will improve the situation.

Zhou Buqi said solemnly: "Ziweixing's strategy is fairness and equal competition. Not to mention that Ziweixing does not know how to do e-commerce, even if it really does, it will not manipulate traffic like Baidu and deliberately suppress competition. Opponents. Ziweixing will act in accordance with the international laws of the Internet, both at home and abroad. In the same sentence, unfair competition among giants is too destructive, and all parties must exercise restraint."

Boss Ma sighed, "As you said just now, you can't slap a slap. You tell me that Taobao doesn't block Baidu's crawlers. What can I do? People search for Taobao on Baidu, and all the traffic is directed to him. Home’s platform. Isn’t this using Taobao to play Taobao?”

Zhou Buqi said: "I don't care what others do, but war between Ziweixing and Ali must be avoided."

Boss Ma smiled and said, "Of course, Ali is a shareholder of Ziwei Star."

Ali participated in the financing of Ziwei Star before, holding 3000 million shares, which is not worth mentioning.If Ali and Ziweixing fight in the future, this share is not an obstacle at all.

Zhou Buqi still wants to avoid war and develop peacefully.

It's not that he's afraid, but that it's unnecessary.

What's the point of using all your energy to compete with Baidu, Penguin, and Ali in China?What if we win?From the perspective of the country and the nation, this is a civil war and internal friction.

With this energy, how about competing with Google, Facebook, and Amazon?
Zhou Buqi went on to say: "Now is the first half of the Internet, and the e-commerce model is 'I have a demand, so I want to place an order. People recommended, so I want to place an order', 'I found it interesting and fun, so I want to place an order'. Taobao's armor is the former, and the latter is Ziweixing's advantage. If Ali wants to have further development, he still needs to work with Ziweixing deepen cooperation."

Boss Ma said: "Well, it makes sense."

Zhou Buqi said indifferently: "Lao Ma, I'm not afraid of you or anything when I tell you this. I just don't want to spend all my energy on internal conflicts. I want to gradually decentralize my domestic business, and then go to fight with the Silicon Valley giants. Don't worry about me. I was fighting fiercely with the Americans outside, and my own people stabbed me in the back."

The nature of this statement is a bit serious, and Boss Ma said seriously: "You can rest assured that as long as you don't build a comprehensive e-commerce platform like Taobao, Ali has no reason to give up the cooperation between the two parties. I said, I don't care." Money, what we have to do is a strategic life-and-death decision. Earning more or less is a matter of details, and it is a matter for the people below. If Baidu doesn’t sell me traffic, I will buy it from Ziweixing. That’s no problem! Long-term cooperation!"

Zhou Buqi was very happy, "Alibaba's ecology and Ziweixing's ecology can be fully liberalized and mutually beneficial, and we must persist in it for a long time."

"Should be."

"Sign the contract?"

"Will you be the second Taobao?"

"will not."

"Then sign!"

(End of this chapter)