Top of the Great Era

Chapter 1322 Salary Raise
Zhou Buqi's business plan for stadium billboards is far beyond San Dezi's understanding.

This is not surprising.

Not only San Dezi, but even Silicon Valley giants can't understand it, which even exceeds the scope of "Internet + football".Combining the Internet with football, probably only Ziwei Star in the world can do it.

And Zhou Buqi's plan has another element - Focus Media's business model.

Focus Media is a domestic media company, but its business model is original.Over the years, a complete and systematic operation process has been formed.

This has become a big advantage of Zhou Buqi.

The United States is a football desert, Europe is an Internet desert, and Focus Media is an original domestic business model.The combination of the three places Ziwei Xing in a unique position.

When I return to China, I will go to Focus Media and have a good chat with Mr. Jiang, and combine the Focus Media model with "Internet + football".

Regarding the stadium billboards, Zhou Buqi actually has a longer-term vision.

The traditional static advertisements in the stadium are equivalent to the page advertisements on the Internet; the LED electronic screen advertisements are equivalent to the information flow advertisements on Youyou.com.

But refinements can also be made here.

The reason why the information flow advertisement is far more effective than the page advertisement is because it is a personalized advertisement!Thousands of people, thousands of faces, push different advertisements to different people!

Can stadium advertisements use this idea?

For example, Japan’s Yanmar agricultural vehicles are mainly sold to Thailand. They advertised at Old Trafford for customers in Southeast Asia.

However, Manchester United's game is global.

After the advertisement is launched, fans all over the world can see it.But the real advertising effect is only effective for Thailand and the surrounding small Southeast Asian countries.

This has resulted in a huge waste of advertising resources.

Can it be personalized, segment the global market, and place different advertisements for different regions?

For example, in Thailand and Malaysia, when the game is broadcast live, the broadcast screen shows the advertisement of Yanmar agricultural vehicles.The live broadcast of the race in the United States and Canada shows the advertisement of General Motors; the advertisement of Uniqlo in Japan, and the advertisement of Wanglaoji in Hong Kong and Taiwan...

A piece of resource can repeatedly make money many times.

However, this is beyond the scope of Manchester United and has to cooperate with professional league broadcasters.

For example, in cooperation with the Premier League and the BBC, when broadcasting the live broadcast signal of the game to the world, the signal is fine-tuned through technical means, and the advertisement on the stadium billboard is virtualized, through German, English, Chinese, Japanese and more than a dozen languages Personalized virtual advertising content in different languages ​​will be pushed to hundreds of countries and regions.

This gives advertising partners more options, such as individually reaching a certain target group in different regions, or seeking different partners for copyright owners in different regions.

In this way, the advertising space is equivalent to a great increase.

The billboards in the stadium become a platform on which countless personalized advertisements can be displayed.

Going forward a little bit, using virtual reality technology and metaverse technology to "visit" the scene to watch the game, then it will not be individualized regionally, but subdivided into each individual.

According to each person's occupation, gender, hobbies and other information, personalized advertisements are specially placed, which can be deeply combined with the personalized advertising algorithm of Friends.com, and the unification of cross-industry technical business models has been completed.

However, these ideas are still a bit far away.

If the "Internet + football" industry develops smoothly, try to complete regional advertising within 5-8 years by truly modifying conventional transmission signals.

Right now, the contradiction between Manchester United's internal commercialization and competitive pursuits must be resolved.

The method is also simple.

raise!

Ferguson's contract expires in two years, and he can raise his salary by 100 million to 200 million pounds, and promise a certain amount of transfer share for business activities.Ferguson is the greatest head coach in the world, but his salary is only half of Mourinho's, unlike Wenger and Benitez who coached in the Premier League.

It's a little too bullying.

In particular, Sir Alex Ferguson is still the most outstanding person in Manchester United.

"You can do the job of raising Ferguson's salary." Zhou Buqi made a request to San Dezi, "In addition to the basic salary and performance-linked bonuses, there is also a share of business activities. The total annual salary should be Ensure after-tax income exceeds £500 million."

San Dezi was a little unwilling, "Such a big increase? His current after-tax income is only 240 million pounds. Will he just double it?"

Zhou Buqi said with emotion: "The old man has contributed too much to Manchester United, and he can't make too much money. This matter should be done well, and it will also help resolve the conflict between you and Ferguson."

"OK, all right."

San Dezi nodded, not seeming very happy.

Zhou Buqi saw it immediately, and said with a smile: "I'm usually busy, and I don't pay much attention to the situation of Manchester United. I don't know yet, how much is your salary?"

San Dezi stabilized his emotions and pretended to be calm, "Annual salary of 65 pounds."

"After tax?"

"Before tax."

"Uh……"

Zhou Buqi didn't know what to say.

How shabby!

This is probably the environment of European football!
The major clubs have used the money to pay transfer fees, agent commissions and player salaries, and they can save as much as possible on staff salaries.

Zhou Buqi has seen Manchester United's salary expenditure report before. The salary budget for this season is 1.21 million pounds.Among them, 68 players received a total of 8500 million pounds, and the remaining 476 staff received a total of 3600 million pounds.

The average annual salary of staff is 7.5 pounds.

The annual salary of head coach Ferguson is 400 million pounds, the annual salary of CEO David Gill is 75 pounds, and the annual salary of vice chairman Santoko is 65 pounds.

These are all pre-tax, and 40%-50% will be deducted after tax calculation.

Zhou Buqi was silent for a long time before he let out a long sigh, "I know the reform of Manchester United, where the first step should be."

San Dezi raised his eyebrows, "How do you say?"

Zhou Buqi said in a deep voice: "Manchester United's salary system has a huge mistake! If you want the horse to run, you have to feed the horse. If you want to attract outstanding talents, it is not enough to rely on feelings alone, you must pay attention to the benefits. I am satisfied with it. Before that, I only thought about improving the salary system of players, but now it seems that it should be adjusted systematically, including players and staff.”

San Dezi was surprised: "Is there a collective salary increase?"

Zhou Buqi said: "It is not necessary to raise the collective salary, but the key talents in key positions must reflect their importance in terms of income. I have said before that I will give David Gill a salary increase. Let's suspend this plan for now. .Because it's not David Gill's problem, it's a system problem. There needs to be a systemic adjustment."

San Dezi twitched the corner of his mouth, "Budget..."

For Manchester United this season, the budget is formulated based on the competitive results of "the Premier League runner-up, the Football Cup semi-finals, and the Champions League semi-finals". The budget income is 2.15 million pounds.The budgeted wage bill is £1.21 million, plus other miscellaneous expenses totaling £1.55 million.The budgeted profit was £6000 million.

It was made by the Glazer family.

The purpose is to make money to pay off debts.

If wages are raised, profits will be greatly reduced.

Boss Zhou does not draw blood from Manchester United, this idea is very clear.But he also said that it would cost a lot to renovate Manchester United's old infrastructure, including the training base, youth training base and Old Trafford.

Seeing San Dezi's hesitant look, Zhou Buqi was both happy and helpless.

I am happy that he can weigh the interests of the club, rather than rejoice when he hears a salary increase.The helpless thing is that San Dezi's level is a little lower after all.

In later generations of football, he was called a "business wizard", that is, he was a big guy out of a slut.

In the final analysis, he is just a small manager of the loan business dug by the Glazer family from Morgan, at most he can be regarded as a small middle-level leader of Morgan.

The level is still not enough.

But this is normal.

What kind of high-level talents can be recruited with an annual salary of only 65 pounds?Executives of world-class companies, who doesn't have an annual salary of tens of millions of dollars?
It's no wonder that European football's commercial development is so poor.

No talent!

All the managers of the club are paid such a small salary, what kind of great careers are they expected to achieve?How much money you take and how much work you do are the biggest laws of the market.

Zhou Buqi looked at the time, it was 10:[-] in the morning in Tokyo time, and it was not too late in Eastern time, so he took out his mobile phone and made a call.

On the other end of the line was the youngest son of the Roberts family, which controls the media giant Comcast.

Roberts Jr. is the current owner of the NBA's Philadelphia 76ers.

"I'm Zhou Buqi, I'm bothering you so late, I have something to ask... Well, I'm so sorry, I'm a little curious, what is the annual salary of your team general manager? Operations president What? Well, ok..."

I thought it was just a brief phone call.

But the other party is very enthusiastic, very enthusiastic!

Because a group of stocks on Nasdaq have been soaring recently!

Pluto Capital is still in the subscription period, and has issued its first financial report to all investors, with an increase of 14.6%!

It's so arrogant!

It's only been a month, right?
Zhou Buqi chatted with him patiently for 5 minutes before finally ending the call.

Then, feel helpless.

Depend on!
Basketball can only be regarded as the fourth largest sport in the United States.In the world, it is even more incomparable with football, which is a world of difference.But the earning power of the NBA is much stronger than that of football.

The clues were discovered after investigation.

费城76人的总经理年薪550万美元，运营总裁年薪360万美元。曼联的执行副主席、CEO的年薪是75万英镑，商务副总裁的年薪是65万英镑……

This is very telling.

High annual salary is far more harmful to the enterprise than low annual salary.A high annual salary will at most reduce the company's profits, but a low annual salary will make the company miss a lot of talents.

For example, Chen Guohuan, the marketing vice president of Ziwei Star, has to travel non-stop, visiting customers all over the country, and lobbying big customers to advertise on Ziwei Star's platform.

Zhou Buqi read his monthly newspaper.

Last month, he personally reimbursed 67 air tickets.An average of more than 2 flights a day, visited more than 130 customers.Who can afford such a workload?

The pay is low, okay?
How much work is required for how much money is paid.

No wonder so many clubs have empty stadium billboards.

Executives have such a small amount of money, who wants to do such dirty work?Sit in the office and wait for the merchants to come to cooperate with you, okay?
Not coming?If you don't come, it will be empty!

Prior to this, Zhou Buqi had contacted the headhunting company Heidrick & Struggles, hoping that they could recruit high-level talents from Hollywood and imitate Hollywood movies to help Manchester United promote derivatives.

If there is not enough salary, who will come?
This matter must be done immediately, Zhou Buqi said decisively and firmly: "Look for Deloitte, prepare a remuneration committee, and create a new salary system for Manchester United! This is the top priority of Manchester United's reform!"

(End of this chapter)