Top of the Great Era

Chapter 1365 Commonality of Design

The Spring Festival is coming soon, Zhou Buqi has to get things done in the UK as soon as possible.

Went to London and met with the design teams of 7 private yachts.

For many designers, they may not be able to participate in the project of designing the world's top and most luxurious private yacht in their lifetime, so they will pay special attention to it.

For this project, they have put all their efforts in the past few months.

But it’s different for Zhou Buqi, it’s just a boat, just go through it briefly and pick a design that you like.Those subtle details that make designers think of their achievements are not important at all.The main thing is to look at the general direction.

Zhou Buqi brought two little secretaries, Xue Baoshan and Zhen Yu, as judges, to listen to the 7 proposals and choose from them.

This process is very long.

The explanation time reserved for each program is 15-20 minutes.

In fact, in Zhou Buqi's opinion, 3 minutes for each plan is enough.But Senior Sister Zhen Yu disagreed, saying it was too disrespectful.It took hundreds of hours of hard work for others to come up with a plan, but it only took a few minutes for your side to reject it, which seems too arrogant.

So I set aside 2 hours.

It took a long time, and the girls were fascinated by the exquisite, magnificent and dreamlike private yacht design drawings, and even sister Bao looked obsessed.

Zhou Buqi is less emotional.

It's just a boat.

With a shipbuilding budget of 2.8 million to 3.2 million U.S. dollars, such a large amount of money has invited the top private yacht design teams in Europe. What else can you choose?Even if the worst and ugliest one is selected from these seven schemes, the yacht will surely shock the world with its beauty after it is built.

So when listening to these design proposals, Zhou Buqi's focus shifted.

Every time I ask a question, I will ask about the origin and background of these designer teams.

Then, there is a real discovery!

Almost all the core members of these designer teams have experience in the luxury industry, such as Chanel, Dior, LV, Ferrari, Lamborghini...

Yes!

Private yachting is a small and niche industry, usually three years without orders, and three years of orders.In such an industry, it is difficult to cultivate talents belonging to the industry from scratch. The best experienced designers are all transferred from other industries.

For example, the designer of Hermès bags.

It seems that designing bags is not related to designing yachts, but they are essentially the same.The essence of design is creativity, and the core of creativity is aesthetics.

You must have the most advanced aesthetics in order to design eye-catching and dazzling products.

Of course, aesthetics should not be too artistic.

For example, many art oil paintings are very ugly. The paintings of Van Gogh or Picasso at their peak are like graffiti of seven or eight-year-old children. They are all literati calligraphy rather than artistic calligraphy, so the writing is very beautiful, but as the writing function of calligraphy degrades, it gradually becomes art, and the trend changes. The more calligraphers, the uglier they are, and the more primitive Scholars and Jianghu calligraphy are more beautiful.

This is too high-end and seriously deviates from the public aesthetics.

Although a private yacht is a private product, it is not a private possession. It is to be displayed in front of the public. It cannot be designed too artistically. It must be combined with art and the market, and it must be acceptable to ordinary people and envied by them. Marvel, worship.

If the design is too high-end and cannot be understood by the public, people all over the world will laugh at the yacht after it is built, saying that Boss Zhou has a lot of money and built an ugly yacht, it would be too shameful.

Zhou Buqi in this life has far more experience, experience, knowledge and social relationships than the previous life. The more you experience and the more you see, the easier it is to discover insights from the details.

He immediately thought of the Aster phone!

The sales of Aster mobile phones are far lower than that of the iPhone. One of the most important reasons is that the design of the mobile phone is not as beautiful as the iPhone.

Comparing them together, the iPhone is like a work of art, and the Aster is just a mobile phone. In terms of design logic and shape structure, it is no different from the feature phones and multimedia phones in the past.

Zhou Buqi immediately thought of another thing.

It is said that after the death of Jobs, there were many problems in the product design of the iPhone, which caused the stock price to grow relatively slowly.The succeeding CEO Cook is a standard professional manager, not an artist.

In order to solve this problem, Cook offered the highest salary in Apple's history and poached the female CEO of the luxury brand Burberry.

Burberry sells clothes, bags, and accessories, similar to Chanel and LV.

Not close to the phone at all.

Designability, aesthetics, and understanding of art are common.

Sure enough, under the leadership of Burberry's female devil, the iPhone finally had an epoch-making design change. The Home button in the Jobs era was cancelled, the era of Liu Haiping came, and Apple reached a new height of $1 trillion in market value.

With this in mind, Zhou Buqi acted immediately.

It is said that the introduction of the design plan will be paused for a 10-minute break.

He immediately called Zhou Shaoning and told him about the designer.

"Designer?" Zhou Shaoning smiled, "Our team has more than 10 designers, all of whom have rich experience in mobile phone design."

"Mobile phone design...Old Zhou, the times have changed, how low is the design of mobile phones in the past! If we continue to use this kind of thinking, our mobile phones can only imitate the iPhone blindly, and cannot lead the trend in product design. .”

"Drain the trend?"

"At least we can't keep copying the iPhone. Whatever new models they release, we can copy them correctly. This brand height cannot be built. We still have to take the initiative."

Zhou Shaoning was puzzled, "How to do it?"

Zhou Buqi said with a smile: "There is an industry that can lead the world's trends four times a year, once in spring, summer, autumn and winter."

"what?"

"Clothes! What about spring shows, summer fashion shows, and autumn and winter."

"what?"

Zhou Shaoning was at a loss.

Zhou Buqi said: "The kind of extravagant and trendy clothing and bags can always attract the global trend. Why? Because their designers can keep abreast of the pulse of the times and feel the world's freshest fashion trends." Cultural and artistic aesthetic trends. This is actually no different from mobile phones. Aster mobile phones will launch one or two new models every year.”

Zhou Shaoning understood what he meant and was shocked, "You mean to hire an outsider to design a mobile phone?"

Zhou Buqi said: "It is to find a designer who understands the world's cultural trends best to design mobile phones, instead of using the traditional, old-fashioned and uncreative design schemes of the past."

"Well, this line of thinking is a little... a little..."

"I'm attending a design meeting for a friend's private yacht. I just learned that most of the design teams of those luxury yachts have worked in luxury brands. The aesthetics are common."

Zhou Shaoning said solemnly: "This is a bit risky."

Zhou Buqi smiled and said: "It's okay, you think about it again. Anyway, I have feelings, and I will act immediately."

"you?"

"Well, I'll ask someone to see which bigwig in the luxury goods industry is a fan of Manchester United. I will invite him to join the board of directors of Manchester United and provide suggestions for Manchester United's stadium renovation, design and planning of billboards and many other aspects."

"I can't compare with you." Zhou Shaoning sighed, admiring him very much. He thought that this kid bought the football team purely because he wanted to have fun after he was rich. After a deep understanding, he found that it was not the case at all. He said with emotion: "Playing football can play so many tricks, not only combined with the Internet, but also combined with the luxury industry. Your thinking really can't keep up. You have to let me digest it."

This reminded Zhou Buqi again. He immediately started to associate and slapped his thigh, "Yes! Cooperate with luxury brands! Manchester United will launch new jerseys every season. Don't let the Nike team design them in the future, go find luxury ones. Brand, this idea is right!"

Just like the jerseys of Real Madrid later, several classic versions were designed by designers of luxury brands, such as the famous Japanese master Yohji Yamamoto.

This thing is indeed common.

After the call ended here, Senior Sister Zhen Yu tilted her head and looked at him with a smile, "By the way, Manchester United is going to produce blind boxes."

Zhou Buqi said: "Yes, one set is produced for the first team every season, starting next season. Each set of blind boxes is valuable for collection, and each set has 2-3 hidden legends. star."

Zhen Yu blinked and said softly, "When will it start?"

Zhou Buqi said: "After the Spring Festival, Chaowan Commune will have a new general manager, come and study together. Well, the new general manager is Shi Jinglin's sister, Shi Jingmei, who studied in the UK before. .”

The globalization of blind boxes is not strong enough. The Three Kingdoms series blind boxes, which are mainly promoted in the Japanese market, are designed by Japanese designers.Manchester United's star blind box still has to come to the UK to find a designer.

"Didn't you just listen?"

"what?"

"That British designer team just now."

Zhou Buqi was a little embarrassed, "The English spoken by these British people is weird, and I can't understand it when they speak too fast."

Zhen Yu pursed her lips and said, "They are complaining, saying that under the economic crisis, if they don't accept orders, the company will not be able to operate. I hope we can help and let them win the bid."

"Ok?"

Zhou Buqi raised his eyebrows, and heard something in her words.

Xue Baoshan added on the side, "The British designer team just now has a total of three people. One is from the Rolls-Royce design team, one has worked as an assistant for fashion brand menswear Paul Smith, and there is a BDP architectural team. The designer of the firm has participated in the design of the National Museum."

At first glance, it sounds a bit like a rabble, but in fact they are all elites from their respective industries who came out to start a private yacht design company.

Such a group of people can even design a private yacht. Isn't it easy to design a blind box?
Traditional toy designers make toys, just like mobile phone designers make mobile phones.

In many cases, this kind of cross-border design can better combine the characteristics and advantages of various industries, and burst out more exciting ideas.

Zhou Buqi nodded, deeply agreeing, "Well, this suggestion is very good, so let this British team fail. Either go bankrupt, or transform to design blind boxes! There is no such thing as blind boxes in the UK. It is a precedent, able to show their personal value."

(End of this chapter)