Top of the Great Era

Chapter 1366 Sea King
Finally, after some selection, the proposal of a designer team from Amsterdam, the Netherlands was determined.Then, it will cooperate with the German Leshun Shipyard to turn the drawings into reality.

After the plan is determined, how to name it?

Zhou Buqi was very casual, "I can do whatever you want, Senior Sister Zhenyu, do you have any good ideas?"

"I?"

Zhen Yu was slightly taken aback.

Zhou Buqi said with a smile, "I think you're good at naming names, and Jieyu Media is very nice."

Zhen Yu rolled his eyes at him.

"Jieyu" is a title given by the emperor to the concubines around him. What's so nice about this name?

However, she really didn't want to miss this naming opportunity.

"How about...or just 'Sea King'?"

"Sea King? Ahem..."

"what happened?"

"Stop teasing me."

Zhou Buqi felt a little guilty, and looked suspicious. He glanced at Sister Bao, and thought that she must have slipped the tongue in private, right?Let Senior Sister Zhenyu misunderstand that she is really the king of the sea.

But the concept of "Sea King" is not popular yet, Zhen Yu is a little strange, "Doesn't Sea King sound good? The king of the sea is so suitable for yachts. Besides, isn't your private equity fund also called Neptune, so it fits well."

Zhou Buqi blinked, and tentatively said, "Senior Sister Zhenyu, since you have asked, then I will really be the king of the sea?"

Zhen Yu said, "It's the name for this ship."

"All the same, all the same."

Zhou Buqi laughed, his heart fluttered, but he didn't know what to do.Although the goal has been set, this is Senior Sister Zhen Yu, so I can't rush forward like a stunned young man.

You can't just bite the bullet and ask her: "Senior Sister Zhenyu, are you a big girl?"

It's also impolite.

Ugh!
It's easy to be a scumbag, but hard to be a good person.If you are really a Neptune and a scumbag, then that's fine, you can rush up without any psychological burden.

For the stability and prosperity of the family, it is really not easy to go to Xunwan, a sister who has been respected for the past few years and has helped him a lot in his career.

I'm going back home tomorrow.

Zhou Buqi was busy with other things, so there was no delay.

In the afternoon, go to the interview.

I also met with Gilbert Lawrence, and with the support of Zhu Jun and Chen Wenhao, made a decision on the spot to confirm the decision to hire him, invited him to join the board of directors of Manchester United, and became the chairman and president of the subsidiary of Manchester United Commercial.

Chen Wenhao is a confidant that Zhou Buqi found from China, and he was dug from Focus Media. He will be the vice president of Manchester United's business, in charge of sponsorship and advertising business.

There is still a lack of a vice president in charge of the peripheral and derivatives market, which has to be found from Hollywood.

One is the vice president in charge of consumer and international business of HBO under Time Warner, named Brandon Henk; the other is the director of Disney's business development department, mainly responsible for market development, named Joseph Delap.

Both of them are British and both are veteran fans.

Under the economic crisis, Time Warner and Disney are also laying off employees. They are not on the layoff list for the time being, but who knows if they will be laid off in the future?
Another very important point is that under the economic crisis, there are many chaos in the United States, and many shooting incidents have occurred one after another.If there is a chance, it is also very good to return to China to work.

This interview was relatively easy. Zhou Buqi, Zhu Jun, San Dezi, Zhen Yu, Xue Baoshan, Gilbert, Chen Wenhao and others spent an hour in the interview.

The overall feeling is about the same.

A 37 year old and a 38 year old.

The resume, experience and industry background are also well matched.This is not surprising. These are the two candidates that Heidrick & Struggles screened from a list of hundreds of people.

After the interview, Gilbert's recommendation was Joseph Delap from Disney.

The two knew each other before.

HBO is a subsidiary of Time Warner, and the music business must be handed over to Warner Records.Disney is different. It has a deep business relationship with EMI Records.

After discussion, except for Chen Wenhao who had a different point of view, everyone supported Joseph.

The reason is also simple, he is from Disney!
The development of Disney's peripheral products is not as good as that of Warner, but the development of Disney's derivative products is definitely the first in the world.The same is the operation of derivatives. Warner's DC comics, "Superman" and "Batman" are so popular in the market, they are the two most popular superheroes in the United States.

However, the derivatives of Superman and Batman did not sell as well as expected.

Not to mention that compared with the ace Disney Princess series, the revenue from derivatives of "Superman Returns" and "The Dark Knight" is not even as good as Disney's original "Pirates of the Caribbean" series.

Behind this must be the gap in operating mechanism, platform experience and market cognition.

Joseph Delap comes from Disney and has that advantage.

As a club, Manchester United's biggest peripheral copyright is the broadcasting rights. This thing is owned by the Premier League, and it cannot be operated if it wants to.

Warner is best at peripheral development, and has little use for Manchester United. At most, it will shoot some documentaries, produce a few songs and release them.

The commercial promotion of Manchester United mainly depends on the income from derivative products, such as stationery, shirts, sweaters, footballs, training supplies, and sporting goods authorized by the Manchester United brand. They can even cooperate with automobile companies to launch Manchester United customized collections, and mobile phone companies to launch Manchester United products. special edition.

The most important thing that has been put on the agenda is the blind box.

After many comparisons, Joseph Delap is more suitable for Manchester United's business.

Zhen Yu has been promised to be a director of Manchester United, and when the board of directors is officially appointed next time, she asks, "What is Manchester United's current derivative income?"

San Dezi coughed lightly, "It's the best in the Premier League."

Zhou Buqi hummed: "The Premier League is the best, but it may not be very good."

San Dezi said: "It is estimated that this season, the sales of Manchester United's jerseys can reach 120 million, and the authorized products related to Manchester United can sell 80 pieces."

Then, he couldn't help complaining: "The sales of jerseys are not bad, only 30 less than Real Madrid. But the authorized derivatives are too far behind. If I were to do it, the number of authorized products in a single season would be at least 200." Breaking through 5 million pieces. I proposed it last year. It was said that there is a local wig company in Thailand that wants to put on the Manchester United logo, and we can get a commission of 8%-[-]%. But this proposal was rejected by David Gill .”

Zhou Buqi said in a deep voice: "Even if it is a derivative product, there is no limit. What the hell is a wig? Is it related to Manchester United? David Gill's decision is right. Even if it is a commercial development, Manchester United cannot be squandered wantonly." s brand."

Gilbert obviously thinks so too, which shows the gap between a real master and a fake master like San Dezi, and said lightly: "The development of derivative products depends on the brand value. The higher the brand value, the higher the derivative value. Therefore, when developing derivative products, you must not do anything that harms the brand. You cannot destroy long-term goodwill for short-term benefits. The Disney Princess brand series has been in operation for a hundred years, and it has given birth to Hundreds of derivative products have been produced. But each derivative product must conform to the values ​​of Disney princesses, and no matter how much money is paid for sex toys, it is impossible to obtain the authorization of Disney princesses.”

Zhen Yu nodded lightly, "Disney's brand attributes are what all companies should learn from."

In the past few years, Disney has become the Whampoa Military Academy, sending a large number of talents to media, entertainment, and brand application companies all over the world.Even the presidents of Yahoo and eBay were poached from Disney, and even the global president of TikTok in later generations was poached from Disney.

In the field of commercial operation and market-oriented operation, Disney is the world's number one.

San Dezi was a little embarrassed.

Zhou Buqi wanted to reuse him, so he smiled and said: "Manchester United's business development is not doing well, it has nothing to do with you, and you have to take the helm in the future. By the way, the jerseys and authorized products you mentioned just now can How much income do you have?"

San Dezi said: "The sales of jerseys are about...about 7000 million pounds. If it is sold through a third party, we can get about 12% of the authorization fee. If it is sold by Manchester United's direct store or official website, Then all the sales go to Manchester United. In total... about £1500 million can be harvested. Including derivatives income, the estimated revenue for this season is £2000 million."

Third-party platforms are equivalent to Nike stores.

Fans go to the Nike store to buy a jersey for 70 pounds, and Manchester United can get a 12% licensing fee, which is about 8 pounds.

If it is Manchester United's official store, the £70 will all belong to Manchester United, and they only need to pay Nike a "production fee" of about £30.At the same time, Nike has to pay Manchester United a 12% licensing fee...equivalent to the purchase cost of a jersey is 22 pounds.Selling a piece of autumn clothing in a direct-sale store, if it is not a discounted version, Manchester United is equivalent to a net income of 48 pounds.

Excluding the utility bills, rent, employee salaries, and value-added tax of the directly-operated stores... a piece of autumn clothes should make a net profit of 20 pounds.

From this point of view, the effect of opening a direct store is still good.

However, offline stores are heavy assets, with high returns and high risks.Once the economy is sluggish, or the wrong location is selected, it can lead to poor sales and be forced to close the store.Huge renovation costs, shop rents, and layoff compensation for employees will be wasted.

Although the income is less with only 12% of the licensing fee, it is safe to transfer the risk to sports brands such as Nike, Adidas, and Puma.

The operation here is relatively complicated and requires detailed market research and risk assessment. A set of models must be made to calculate the maximum expectation of Manchester United's earnings before making decisions.

This is not a matter of Zhou Buqi.

Everyone is chosen.

"That's it, this is Joseph Delap, we can accept the annual salary of 180 million pounds, let him leave Disney immediately. In March, I want to see him on the job!"

Zhou Buqi made a final decision and made a decision.

Without any hesitation.

He's going back to China tomorrow, so there's no need to be so divisive.Get this done before you leave England!

(End of this chapter)