Top of the Great Era

Chapter 1472 AliExpress

Zhou Buqi pondered for a while, and said: "It is very difficult to start this project. Without ten or twenty years of hard work, it is difficult to achieve results."

Boss Ma said: "In fact, it is an extension of the B2B business. In the past few years, the main development idea of ​​Ali's international business has been to 'surround the cities from the countryside', avoiding some developed countries in the United States and Europe, and starting from developing countries. The system and model are working. The effect is indeed good. With its cost-effectiveness, AliExpress has gained a large number of middle and low-level consumers, and quickly opened up the situation in several key markets.”

Zhou Buqi thought about it slowly and said, "Developed and developing countries, there may be two logics."

"Ok?"

"Development in developing countries, as you said, can quickly open up markets with cost-effectiveness. Not only can you open up overseas markets, but you can also open up domestic markets. But it is very difficult in developed countries. You can't avoid fakes and knowledge. Barriers to property rights."

Now that Zhou Buqi has more overseas Internet experience, he has a deeper understanding.

AliExpress, in fact, is to sell the products of domestic small and medium-sized enterprises to foreign countries, sell the products of foreign small and medium-sized enterprises to China, and create an online consumption platform to promote the circulation of goods.

For any country, small and medium-sized enterprises are the cornerstone of the economy, the guarantee to solve the largest number of employed people, and the basis of public opinion
If Lao Ma wants to do this business, he must be [-]% politically correct.

It is also because of this business that he has gained a huge reputation in the world, and he has become a world-renowned entrepreneur by mixing with dignitaries and celebrities from various countries.

Even the United Nations issued a special UN diplomatic passport to him in recognition of his help to the survival of small and medium-sized enterprises around the world.With this passport, you can travel around the world at will, and at the same time enjoy legal diplomatic immunity.

As a rich man in the country, no matter what his background is, he is actually doing the same thing, trying to find a way to protect his wealth.

Some rely on the system, some immigrate directly, some donate most of their wealth to the country, some worship the docks to find backers, and another is to gain strong overseas influence to obtain political asylum.

In order to stabilize the US market, Zhou Buqi launched Pluto Capital, which has a very high rate of return, to help politicians and celebrities make money together; in order to stabilize the European market, Zhou Buqi has penetrated deeply into the football industry, using football as an entry point.

In contrast, Boss Ma’s approach has a more global influence.

However, only from a commercial point of view, Zhou Buqi felt that his own plan was better.

The production costs of small and medium-sized enterprises in developed countries are very high, and they are sold at a high price when they are sold domestically.If domestic merchants want to sell well, they can only package those humble foreign low-end products into high-end overseas imported high-end products to sell to consumers, which is somewhat suspected of fraud.

Domestic small and medium-sized enterprises sell products to developed countries. Because the price is too low, they are easily boycotted by their peers, and various counterfeit and infringement lawsuits will be initiated.

Both inside and outside are at fault, so they can only rely on their ability to fool around to settle all kinds of troubles.

This is easy at the beginning, and gets harder as you go on.

Soccer is different. It is difficult at the beginning, and it gets easier as you go on.Especially when the fan community, club official website, big membership business, video and audio production, stadium advertising platform, data analysis and sports event live streaming media business ecosystem built by Ziweixing Digital Media can firmly lead European football has gone digital.

This influence is unprecedented.

Pluto Capital is even easier. Take advantage of the foresight and foresight, just start with a stud, just sit back and wait to make money.

It is easy for smart people to communicate. Boss Ma said with a smile: "It is always necessary to strive for the markets of some developed countries. Now everything is going well in China, and there are many excellent creative designs and original brands. For example, Vancl, Good quality and low price, but they still lack overseas channels. It is no problem to push Vancl to developed countries in Europe and America. Including your Yuanwei milk tea.”

Zhou Buqi said: "Of course, Fancl can do it, but how many Vancls are there in China? Last time I talked with Mr. Chen of Fancl, he said that Fancl's shirts are specially hired from Japan. How can this be? The model of small and medium-sized enterprises? Those domestic garment factories are still copying the design styles of international big names."

"Alibaba has launched Taobao Mall, and many high-quality sellers have settled in. This is a screening mechanism." Boss Ma waved his hand, "Actually, what you said is correct, so it is only in the testing stage now. I need your help."

Zhou Buqi asked, "What can I do to help?"

This kind of thing has gone beyond the scope of business, even if it is difficult, he will help.

Boss Ma coughed and said, "It's hard to say whether AliExpress can be established in developed countries. Ali has learned from the past, so it's really hard to make up his mind."

Zhou Buqi laughed and said, "Yes, I know, Ali almost made you bankrupt back then."

This was all many years ago.

At that time, Boss Ma did not have enough experience in business and did not know enough about the overseas environment. After getting financing, he got carried away for a while and started to open branches all over the world.

The U.S., U.K., Germany, France, Spain... They focused on developed countries, and went to Harvard and MIT to recruit with confidence. It seems that Ali has become an international B2B e-commerce giant overnight.

However, the bubble crisis broke out, Internet companies died one by one, Ali's capital chain was broken, and he could not get financing, and he was about to go bankrupt.

Later, an expert was invited to be the president, and all overseas branches were closed down in a heartless manner, and a large number of domestic employees were also laid off. Finally, it survived.

Later, when Ali did overseas B2B business, it only chose developing countries, mainly Southeast Asia.

Over the years, Ali's strength has become stronger and stronger.Coupled with the fact that all countries attach great importance to the development of small and medium-sized enterprises under the economic crisis, Ali wants to seize the opportunity to make a comeback and enter the developed countries again.

But the stakes are high.

For example, the US version of the AliExpress website.

You have to open a branch in the United States, you have to recruit employees, you have to have front-end, middle-end and back-end developers, right?There must be operations and markets, right?You have to lease an office building, you have to purchase servers, right?

These are big expenses.

It's okay if you succeed, but if you fail, don't you have to close down?

Not to mention all the previous investment was in vain, and it cost a lot of money to lay off employees.

The best way to avoid risks is to outsource the business.

Ali first handed over this business to Ziweixing International, and tried it first.

The effect is not bad when it is done, and Ali will play in person again, and come to open a branch company to recruit a team to do it himself.If the effect is not good, quit decisively.Those recruited employees, purchased servers and bandwidth can also be transferred to other departments of Ziwei Star, and the loss is greatly reduced.

Boss Ma talked about this cooperation model for ten minutes.

Zhou Buqi sighed, "It's hard for me too!"

Boss Ma frowned, "What's the matter?"

Zhou Buqi said: "The work efficiency in Europe and the United States is really terrible, let alone compared with our country, it is far worse than Korea and Japan! You know YikYak, right?"

"Just the website you made in Japan?"

"Yes, Ziweixing intends to promote this website to the whole world to compete with Twitter. The original plan was formulated last year. I thought it would be widely deployed in Europe and the United States within a year. What is the result? Ziweixing The branch team in Europe has just been established, and subsidiaries have just been established in the UK, Germany, and France."

"Have you never competed?"

"Competing ass, YikYak has not made any language versions in Europe. Now there are English, German and French versions. I thought Twitter ruled the US market, and YikYak ruled the Eurasian market. .Now it seems that the European and American markets are exhausted.”

Zhou Buqi was very helpless.

No way, after all, it is several years behind Twitter.If the country is fine, don’t be afraid to be late, just work overtime and frantically to catch up with the progress.

But the people in Europe and the United States can't do it. Asking them to work overtime is like killing their whole family.

This has hindered YikYak's European and American development plans.

Boss Ma asked: "Then what should we do? Have you given up?"

Zhou Buqi smiled and said, "That's not the case. Twitter is mine anyway. It's nothing more than changing the strategic plan and continuing to deepen the cooperation with Twitter."

"Twitter is yours?"

"Ziweixing is an investor, holding 40% of the shares."

"Then what are you worried about? Damn!" Boss Ma was a little annoyed, "Stop showing off to me, I know you are amazing, Ziweixing's overseas development is far ahead of Ali. Or can I ask you for help? Is it because you are doing well? In a word, do you want to help?"

"help!"

Zhou Buqi didn't hesitate.

Boss Ma slapped his hands and said with a smile: "That's right, it's not that I won't give you money. It will take a year at most, maybe only half a year. You can do it first, and I will see the effect. The effect is good, Ali. Just take over and do it yourself, officially open the US business, and compete with Amazon and eBay!"

Zhou Buqi waved his hand, "What money is not money... Well, money still has to be given, that's easy to say. But I have to say, the development and operation of the website is easy to handle. But we can't do it in the market, at most It is to use Ziweixing's public relations to communicate with the federal government and local governments."

Boss Ma agreed: "Yes, let's not do the market for now. I'll send two directors over to help me build and operate the website, and then check the official attitude and support. That's enough. The effect is good. Ali entered the market to develop the market.”

"Ok, deal!"

Zhou Buqi showed his boldness as a Northeasterner.

Boss Ma was very happy, and jokingly said, "Why, I heard you're going to Hollywood?"

"Correct."

"You are very interested in the entertainment industry."

Zhou Buqi said seriously: "Don't make trouble, I am interested in the entertainment industry, not the same thing. I have always maintained a good relationship with the entertainment industry."

(End of this chapter)