Top of the Great Era

Chapter 1473 Conspiracy
The old horse is here, Zhou Buqi must always be more enthusiastic.It's not convenient to bring a family dinner, but it seems that he is very interested in Hollywood.

Zhou Buqi checked the invitations, and it happened that Sony Pictures CEO Michael Linton held a reception at his home to warm up and promote Sony Pictures' blockbuster "11" which will be released in November this year.

Then, Zhou Buqi invited Lao Ma to join him, and happily attended Mr. Linton's business reception.

There are a few female stars, not too many.

They are all well-known aging female stars in the industry, so Zhou Buqi was a little disappointed.Unexpectedly, Boss Ma was very happy, his eyes seemed to be shining.

Zhou Buqi froze for a moment... Okay!You are busy with your business, I will go to mine!

He came here this time for another purpose, which is to get in touch with this Michael Linton more, he is very powerful.

In the 90s, he worked for Disney and became the vice president of Disney for a time, a strong contender for the position of Disney president.

Because of his outstanding ability, he threatened the power of Michael Eisner, then CEO of Disney, and he also left like many other powerful executives.

After leaving Disney, he went to an Internet company.After the bubble crisis, he was dug into Sony Pictures as chairman and CEO.

After Howard Stringer became the chairman and CEO of Sony, he was promoted to the chairman and CEO of Sony Entertainment, and he was regarded as the top leader of Sony's content business.

This made Zhou Buqi very interested.

There are not many people who understand both the Internet and Hollywood!
Coincidentally, now there is an opportunity to poach someone!
According to SoftBank’s previous statement, when they communicated with Michael Linton, they found that he was a tough guy who refused to sell the copyright of “Spider-Man” no matter what, and even the lion shouted for $40 billion.

The attitude is very firm.

Knowing it with reason, mobilizing it with emotion, and promising it with benefit are all useless!

This person is very serious about the copyright of "Spider-Man".

Unexpectedly, the accident happened suddenly!

Sony Entertainment, Sony Pictures, and Columbia Pictures disagreed, but Sony headquarters directly approved it, and even signed the contract!

This pissed him off.

This is crossing his authority and interfering with his business!

It is said that because of this incident, Sony headquarters and Sony Entertainment were very unhappy.

Zhou Buqi wants to test him out, and then talk to him about his understanding of the Internet. If it is suitable, he can get Ziweixing Global.As a result, this person insisted on the copyright of "Spider-Man", and complained a lot, saying that he was "surprised".

Since this person is not knowledgeable, Zhou Buqi didn't bother to say anything more to him.

I simply chatted with the big star Tom Cruise next to him. This is a handsome guy, his ex-wife is beautiful, his current wife is beautiful, and his daughter is also beautiful.

It's a pity that the career is a bit muddled, and half of MGM's bankruptcy is due to the failure of its investment in him.

At this time, Boss Ma came over and suddenly asked, "By the way, what do you think of the membership system?"

"What?"

Zhou Buqi was taken aback.

Boss Ma said: "Increase membership business in Taobao or Taobao Mall."

Zhou Buqi was very surprised, "Why do you suddenly ask this?"

"Analyze it, what's a good way?"

"Taobao is a 'free + membership' system, probably... well, there are probably three benefits."

"Tell me."

Boss Ma looked admiring, thinking that this is indeed a young man with a quick mind, and he can quickly catch up with any idea.

Zhou Buqi said: "First, loyalty. Member users will be more loyal, which will help you cultivate a group of highly loyal users. Second, increase the repurchase rate. Members who pay for purchases want to save the cost of purchasing members. If you earn back, you have to keep repurchasing to spread the cost. The third is the [-]/[-] rule.”

For Taobao, the "20th Rule" means that 80% of users generate [-]% of revenue.Therefore, for Taobao, it is impossible to provide high-quality services to each user on an average basis, which will increase the cost, not to mention the poor effect.

To use the best service on the 20% of the groups that can generate 80% of the income, the membership model can carry out such screening.

However, for the domestic Internet industry at present, this "free + membership" system is not well promoted, and users have not yet been cultivated.

There are free ones, who will pay for the service?
In another seven or eight years, the e-commerce environment will mature, and users will have a deeper understanding of online shopping, and then they will gradually understand the benefits of high-quality services, which will be a good opportunity to promote membership business.

Boss Ma obviously knew this truth, "That person talked to me just now, saying that Ali should launch the membership business."

"Who?"

Zhou Buqi looked in his direction, ho!

It was him!

Zhou Buqi said with a smile: "He is the chairman and CEO of Hulu, Jason Kilar. He used to be the vice president of Amazon, and he created Amazon's membership service system by himself."

"No wonder!" Boss Ma suddenly realized, "I told him that I intend to develop e-commerce business in the United States, and he started to sell me the membership strategy."

Zhou Buqi said: "I think what he said is quite right. The environment in the United States is different. They have to tip when they go to restaurants. They understand the matter of spending money on services."

Boss Ma glanced at him, "Is this your suggestion?"

Zhou Buqi said: "Pull it down, I'll just say it casually, I don't take responsibility."

Boss Ma whispered: "His plan is huge. He said that after AliExpress is launched, it can imitate Amazon to build a large membership system. At that time, Hulu and Ali can reach a strategic cooperation, and Hulu will serve as AliExpress. The membership system provides entertainment content and enriches the service content of members."

"I'll go!" Zhou Buqi was surprised, "This is really a big plan! He thinks highly of you too, he really regards your small B2B website as Amazon!"

Of course, Boss Ma was not convinced, and snorted coldly: "If Ali is an American company, there is no room for Amazon to survive!"

Zhou Buqi rolled his eyes, and soon a flash of inspiration flashed, and he whispered: "You can do me a favor."

"what's up?"

"Fudge him."

"Ah?" Boss Ma was stunned for a moment, angry and funny, "The last thing I know is fooling around."

Zhou Buqi twitched the corner of his mouth, "I know you won't be fooled, so just help me... well, deal with him."

"What to deal with?"

"Let his mentality fall from the top of the mountain to the bottom of the valley, and let him leave Hulu disheartened." This matter was very important, so Zhou Buqi pulled the old horse and leaned towards the side where there were few people.

"Ah?" Boss Ma looked him up and down suspiciously, "What do you want to do?"

Zhou Buqi said: "I'm not working on the Ziwei Star Global project. I lack a mature and experienced management team who understands both the Internet and the entertainment industry. I think Jason Kilar's team That’s good, 70% of his team are Chinese.”

Boss Ma's eyes widened, "You want to poach him and his team?"

Zhou Buqi nodded, "Yes, it's not easy. Hulu was founded by him with his team, and he put a lot of effort into it. As long as there is even a glimmer of hope, I'm afraid he won't leave."

"He's the founder of Hulu?"

"It's the founder, but the power of Hulu is in the hands of the management, which is several Hollywood giants. There are serious differences between the management's plan and his plan."

"what do you want me to do?"

Boss Ma was at a loss, not knowing what this kid was planning.

There is no need for Zhou Buqi and him to hide. The two of them often intrigue in China, but they are hard-core allies on the same front abroad, so they whispered about the current situation.

Hulu's two major shareholders are NBC and Fox, as well as minority shareholders Sony and Disney.

Comcast has bought a stake in Hulu from Sony and is in the process of buying NBC Universal.As long as the acquisition is successful, Comcast will be Hulu's major shareholder, with a shareholding close to 50%.

At that point, Hulu's fate rested in Comcast's hands.

That's the best hope for Hulu's management team.

However, Comcast is not a technology company, and it is difficult for them to understand the non-profit Internet thinking, which is not in line with Jason Kilar's philosophy.

Jason Kilar was unwilling to give up. After all, this was the website he created by himself, so he insisted hard, trying to persuade Comcast's management to change their minds and support him.

In the previous life, until 2012, when everything was hopeless, he resigned helplessly, and the whole team also left disheartened.

For Zhou Buqi, of course, the sooner the better.

It would be best if they could leave Hulu next year and join Ziweixing Global!

It is a good opportunity for Ali to come to the United States to launch AliExpress, a cross-border e-commerce platform.Jason Kilar's suggestion is actually quite good. AliExpress has a big membership business.Members can provide services such as free shipping, real-time customer service, and film and television content, which is actually an imitation of Amazon's membership model.

In terms of current size and scale, Ali may be stronger than Amazon.Amazon has never been profitable, Ali has made a lot of money.

Jason Kilar doesn't understand Ali's business, which happens to provide him with a wonderful fantasy opportunity through the platform of AliExpress.

After Comcast successfully acquired NBC Universal, Jason Kilar was full of confidence.

Unexpectedly, Comcast would be disappointed if he did not agree with Hulu's transformation plan from free to paid.

At this time, Ali also resolutely withdrew, saying that the membership business of AliExpress did not conform to the actual situation, and gave him another heavy hammer!
Then, Zhou Buqi threw out an olive branch, showing Ziweixing Global's streaming media plan.

Do it all at once, second time tired, third time exhausted.

Guaranteed to take down Jason Kilar and his team in one fell swoop!
After hearing Zhou Buqi's plot, Boss Ma secretly scolded the boy for being vicious, and said with an angry smile, "You use me as a tool?"

Zhou Buqi laughed, "Do me a favor! Anyway, you have nothing to lose!"

"My reputation!"

"Don't make trouble, your reputation is not as important as my interests."

"Fuck off!"

(End of this chapter)