Top of the Great Era

Chapter 1510 Transferring Risk
Europe is partial to pragmatism, which can be seen from the luxury goods industry.The world's top luxury goods are basically produced in Europe, but Europeans don't buy them very much, and they sell them to the United States, China, Japan and South Korea.

The player blind box and the star card do have similarities in terms of gameplay, but the blind box is a figure, a toy, and has more practical value.

Another point is that European football is too big and there are too many professional players.

It will never be possible to collect all the star cards. As long as this road starts, it will have no end. It is a pure industry of harvesting leeks.Blind box figures of players... Of course, they also have the attribute of harvesting, but they will be more practical in all aspects.

A team can only register 25 players per season, and then launch a player blind box full of 25 players each season.

This is a collection that has a beginning and an end.

After the collection is full, you can gain a full sense of accomplishment.Buy another figure card slot, and place 25 player figures in their respective positions according to the logo, and it becomes a collectible, which is also of ornamental value when placed on a desk, bookshelf or showcase.

The star card is just a card, which was hyped up. This set is very popular in the United States, but it is not accepted in Europe.The toy attributes of the figure have an impression of value for money.

Of course, Shi Jingmei's worry was not unreasonable.

What if Europeans are weird and just don't accept it?At this time, Chaowan Commune signed long-term contracts with major giants. Once the market did not approve, the long-term contracts would fall into their hands.

Shi Jingmei suggested: "Otherwise, first sign a sharing contract with Liverpool, Arsenal, Tottenham and see the effect. If the effect is good, then buy out."

Zhou Buqi said: "It's impossible for you to take all the good things by yourself!"

Wu Yu nodded again and again, "That's right, Manchester United is my family's team, anything is fine, but teams like Liverpool and Arsenal can't do it. If you sign a 40% sales sharing contract with them in the first year, and the market The response was very good, and they earned nearly 1000 million pounds. Our risk is small, and they have seen the money!"

Zhou Buqi smiled, "Yes, as the saying goes, the greater the risk, the greater the reward. Sign a sharing contract first to test the waters, which can certainly reduce the risk of Chaowan Commune, and also give the major teams a higher demand The basis for negotiating the amount of remuneration."

Whoever takes the risk will benefit more.

If Chaowan Commune signed a 40% sales dividend contract with Arsenal, it would be equivalent to Chaowan Commune transferring the risk to Arsenal.

Arsenal don't want to take risks either!

Football clubs like to do safe and stable transactions. Almost all derivative cooperations are based on the "fixed buyout fee + low commission" model.

The profitability of European clubs is very poor, and their ability to withstand pressure is very poor. A slight disturbance in the market may cause the team to go bankrupt.

For them, stability trumps everything.

For Arsenal, signing a 6-8-year long-term contract with Chaowan Commune, the annual fixed sponsorship fee is 200 million to 300 million pounds, and there is a lower sales share... Anyway, it is fixed every year The sponsorship fee is guaranteed by drought and flood.

If it is a pure share model, even if it is a 40% sales share, what if the player's blind box sales are poor?That would amount to a budgetary loss for Arsenal.

If the sales of blind boxes are booming, and Chaowan Commune wants to cooperate with the "buyout + low commission" model, Arsenal will also open their mouths to get a matching high sponsorship fee.

Zhou Buqi went on to say: "In the final analysis, the initiative in this matter is not ours. From the club's point of view, they prefer the fixed sponsorship model, and they don't like to take risks. If Chaowan Commune does not adopt this model, it will leave opportunities for other blind box companies.”

Shi Jingmei nodded slightly, "Well, the copyright is in the hands of the major teams."

Zhou Buqi said with a smile: "If it is to cooperate with Hollywood movies, or cooperate with Disney to launch the Disney Princess series of blind boxes, it must be a split model. Americans are more adventurous. The environment in Europe is different."

Wu Yu raised her hand and said excitedly: "Yes, I know! The reason why the United States came into existence is that a group of people who can't survive in Europe and a group of people who have an adventurous spirit in Europe went to the American continent. Both stayed in Europe. These are two cultures. Europe is more conservative, America is more adventurous."

Zhou Buqi said: "Yes, almost! That's what it means! To do business in different cultural regions, you have to cater to the local culture and value judgments. If you want to expand the industry in Europe, you still have to adopt the conservative cooperation they prefer. Solutions. For those clubs, they would rather make less money than take the risk."

Shi Jingmei also thinks that the "buyout + sharing" model is more in line with Europe, but she is only the general manager of Chaowan Commune, and cannot bear the responsibility of making huge losses to the company due to wrong decisions.

Seeing that the big boss has spoken, then there is no problem.

Shi Jingmei took a deep breath and clenched her fists, "In this case, let's follow the cooperation model of jerseys, cooperate with sponsorship fees and low share."

Zhou Buqi agreed: "That's right. Whoever owns the copyright will have the right to speak in this kind of cooperation. The most important thing at the moment is to sign the contract with the big giants. There is no threshold for the blind box industry, and the most urgent thing is to grab it. The track. Wait for blind box companies to follow the trend to appear one after another, and everyone will compete viciously. We have to offer more competitive contracts to convince the big clubs. This matter must be acted as soon as possible, and within this year, Real Madrid, Barcelona, ​​etc. , Chelsea, Arsenal, Liverpool, Milan, Inter Milan, Bayern and a number of giants signed contracts."

Shi Jingmei gave a soft "hmm", even if the matter is settled, "What if... what if something really happens and the contract falls into my hand?"

"So it is necessary to sign a long-term contract. The long term can reduce the risk. It will take a long enough time to cultivate the market."

In terms of cultivating the market, Zhou Buqi is more confident.

How to cultivate the market?

In fact, it is public opinion guidance.

If many social celebrities are playing player blind boxes, there are many news about player blind boxes appearing frequently, which can drive more followers to participate.

With the development of the Internet and the fermentation of Twitter, Facebook and Helo circle of friends, this is not difficult for Ziweixing.

Wu Yu blinked her eyes a few times, and said quickly: "Yes, Miss Meimei, my husband said that it is good to sign the contract now. When signing the contract, I must have used Manchester United's blind box sales data as a reference. But the Manchester United blind box is only sold in the Manchester area now, and it has not been really promoted around the world. This kind of data sample is obviously too small. When we negotiate the contract, we will have more benefits."

Of course Shi Jingmei understands this truth, "If the player's blind box will be generally popular, it's no problem, even if our contract is signed a little bigger, it's worth paying more sponsorship fees. I'm afraid the market will not recognize it. The benefits are the risks."

Seeing her, Zhou Buqi was still worried, so he smiled and said, "Second sister, is there any risk in doing business? But from my point of view, the possibility of success is very high, definitely more than 50%! Like Real Madrid, Barcelona and Manchester United. Teams like Liverpool and Arsenal have fans all over the world. Even in some areas, blind boxes may not be popular, but they can’t be unpopular all over the world, right? They can be entrusted to Adidas, Nike, or other distributors to sell them .As long as the market is opened in a certain region, relying on the addictive mechanism of the blind box, there is room for excess benefits.”

Seeing his resolute attitude, Shi Jingmei accepted it completely, "If this is the case, it is necessary for Chaowan Commune to set up a European headquarters and recruit some teams for operations, design, finance and negotiation."

Zhou Buqi said with a smile: "It should! You can be more generous, and go directly to the world's top 500 to poach executives!"

"what?"

Shi Jingmei felt a little guilty.

Wu Yu also panicked, and was taken aback for a while.

real or fake?

The reason why Chaowan Commune was established at the time was mainly because she thought Japanese gashapons were fun, and it happened that Zhou Buqi also wanted to find something for her to do, so relying on the popularity of the movie "Red Cliff" in Japan, she started the company. Three Kingdoms series blind box.

It's like making a game, starting a business in a daze.

It has only been more than a year, and you have the qualifications and strength to go to the world's top 500 to poach executives?

"Um……"

Wu Yu thought secretly.

The fundamental reason is that her husband bought Manchester United.If Manchester United was not their own team, how could Chaowan Commune reach a cooperation with Manchester United so easily?

There is also Ziweixing Digital Media, which seems to be related to Manchester United.

I thought that my husband's acquisition of Manchester United was also a game move, for pure entertainment.Unexpectedly, there are so many derivative industries from Manchester United!

European football can actually make so much money!
My husband has such a good eye!

Zhou Buqi has some other opinions, "That's right, signing contracts with so many wealthy teams, there must be risks for Chaowan Commune. The fixed sponsorship expenses of tens of millions of euros per year, if the strategy is wrong, the If not, it will go bankrupt."

Shi Jingmei nodded again and again, "Yes, the risk is great!"

Zhou Buqi laughed and said, "No matter how great the risk is, is it too big to take advantage of the fire?"

"What do you mean?"

Shi Jingmei was stunned and did not respond.

Zhou Buqi said with a smile: "In this world, there is an industry called venture capital. There is no industry that is more risky than this. Chaowan Commune is not afraid of risks, just transfer the risks to venture capital funds."

"Transfer the risk..." Shi Jingmei took a deep breath and said softly, "Go to the capital market for financing!"

"Yes, the adventurous spirit of venture capitalists is amazing." Zhou Buqi gave the ultimate strategy, "Manchester United's blind box sales are very good, can the blind boxes of other giants sell as well as Manchester United , I don’t know either! But it doesn’t matter, venture capitalists dare to bet. Take the sales data of Manchester United’s blind box, and then use the contracts of Real Madrid, Barcelona, ​​Liverpool, Arsenal, Inter Milan and Bayern to find VCs on Wall Street. Money! If you tell the story beautifully, you may be able to raise more than 2 million U.S. dollars at one time. All the plans of Chaowan Commune will have an economic basis for realization.”

(End of this chapter)