Top of the Great Era

Chapter 1511 Exiting is easy and entering is difficult
If the industry of Chaowan Commune wants to expand, financing is necessary.

Don't look at the past year, Chaowan Commune's performance is very good, but this is cheating, it is a shortcut, this is not a data that can really be used for comprehensive reference.

Chaowan company now has a gross profit of 1000 million US dollars in its account, mainly from the blind box of Three Kingdoms characters and the blind box of Manchester United players.

The former achieved success by relying on the popularity of the two films of "Red Cliff" in Japan, and then the blind box of the Three Kingdoms took advantage of the opportunity to sell together;
Not to mention the latter, Old Trafford has a natural geographical advantage.

In the Manchester region, the largest cultural and entertainment center is Old Trafford Stadium. Whether it is fans or tourists, as long as you come to Manchester, you must go to Old Trafford to buy a ticket.

The annual tourist ticket fee can earn more than 1100 million pounds.

With such an advantage, the Manchester United blind box does not need to be advertised, and self-service vending machines are directly installed in some important positions of the Old Trafford Stadium, and a special blind box booth is set up in the official Manchester United store.

Fans will spend for players, tourists will spend for souvenirs, and that's it.

But not in other cities.

Like London.

This is a world-class metropolis, a world of fun, with a variety of entertainment methods, and football is just one of the options in London's rich and colorful cultural life.

If you want to call on everyone to buy blind boxes, you need some advertisements to guide consumers, preferably TV ads and Internet advertisements, otherwise they may not even know what blind boxes are.

If you want to advertise, it costs a lot!

It's not that the little money in Chaowan Commune's account can satisfy.

Internet advertising is okay, Ziweixing Digital Media is building the largest football community.

The trouble is traditional TV advertising.

There is a famous saying in advertising: "I know that 50% of my advertising expenses are wasted, but I don't know which half." Later, another survey said that 50% of the data was inaccurate, and it should be 90%.

To sum up, the traditional TV advertising model has a wide coverage and high advertising costs, and a large part of it is wasted, targeting ineffective groups.

Fortunately, Ziweixing's biggest way to make money is advertising, and it is precision marketing. Zhou Buqi is very experienced in this.

Even if it is a TV advertisement, there is actually the possibility of accurate recommendation!
If the advertisements of the players' blind boxes are arranged to be inserted in the middle of some TV programs and news, this will definitely cause a lot of waste.However, the player blind box is mainly aimed at fans and loyal fans.

And loyal fans want to watch the game.

That leaves room for maneuver.

For example, Chelsea fans, some diehard fans with spending power will go to Stamford Bridge Stadium to watch the game. During this process, you can see various blind box self-sale points arranged in the stadium, and you can buy them yourself.

Most of the fans watch the game on TV.

At this time, Chaowan Commune only needs to cooperate with the broadcast station. For example, in the Chelsea VS Manchester United game, a large number of Chelsea fans will watch the game.In this process, advertising for Chelsea's player blind box has achieved the effect of precise delivery.

In addition, there are regional distinctions.

If you sell a blind box in the UK, you need to advertise in the UK; if you sell a blind box in Spain, you need to advertise in Spain; if you sell a blind box in Thailand, you need to advertise in Thailand.

This is a big investment and a lot of risk.

Businessmen with traditional thinking are generally conservative.

Steady and steady, with a net profit of more than 1000 million US dollars a year, how good is it?What if you blindly expand the market impulsively and fail to keep the profit of 1000 million US dollars?
However, Zhou Buqi's business philosophy is in the same line, it is an Internet thinking, and what it advocates is holding high and advancing quickly.This kind of concept is very risky, and it may be like Vancl, and it will be a complete failure.

But if it succeeds, it will be a giant.

Giant companies under the traditional model have become world-class giants only after decades of continuous development.Internet thinking can become an admirable big company in a few years.

After talking with Shi Jingmei for two hours, Zhou Buqi left.

The words have not yet been finished.

Give her some time to react.

Zhou Buqi continued to solicit customers for the cloud computing business. Sina, Dangdang, 58.com, and Ctrip all have relatively good relationships, and each of them promised to take part of their business to the cloud.

Now Ziweiyun is not in a hurry to make a profit, and it is impossible to make a profit.

The participation of these well-known companies is mainly to show their support for Ziwei Cloud.For them, Ziweiyun is not a rigid need, but a start-up company that is more urgent.

As the tide of the mobile Internet is coming in China, a new wave of Internet entrepreneurship will be surging.

These well-known companies are Ziweiyun's business cards.

But Baidu is unwilling to join in.

Baidu has been relatively unlucky recently, and the layout of social networking and e-commerce has failed successively, especially in the field of e-commerce, which can be said to be defeated by Taobao humiliatingly.

Fortunately, there is good news in the search field of the main business.

Li Yanhong invited Zhou Buqi to his office to talk, and said with a smile: "Google is about to withdraw, the news is accurate."

Zhou Buqi said: "No, Schmidt and Page said they haven't considered it yet."

Li Yanhong snorted, "It doesn't seem like they can decide."

Zhou Buqi sighed, "Oh, I really don't want to see Google withdraw. It's a bit too much for the two of us. It would be nice to leave a way for Google in the search market."

Google withdrew from China, and they said that they could not accept censorship.This is of course their one-sidedness, so let's pick the good ones.In fact, the most important point is that Google has been in China for so many years and has never really made money.

Sustained losses every year.

In the previous life, Google was beaten badly by Baidu.

In this life, Ziwei star joined in again, and the squeeze was even worse.Together, Micropoint and Baidu account for 90% of the search market. How can there be room for Google?

The capital market has no feelings at all.

If Google can make a lot of money in China like Microsoft, Apple, and Oracle, it will kneel down and give in in all likelihood.The choice of interests and dignity, it is best to have both.If you can't do it, choose one.The most unacceptable thing is empty-handed.

"Liusheng Road?" Li Yanhong curled her lips and looked at Boss Zhou, "I remember that you planned this series of measures against Google, right?"

Zhou Buqi waved his hand, "Forget it, historical means have no practical significance."

"You can really lie!"

"Google is going to quit, do you have any ideas?"

Li Yanhong frowned, "What do you mean?"

Zhou Buqi said: "Accept Google's assets! It's like Yahoo's inability to survive in China, and when it withdrew from the domestic market, Ali took over Yahoo's assets."

Li Yanhong said angrily: "Just set me up, you are full of bad intentions! Ali has taken over Yahoo's assets, and now he still has indigestion. One is a localized company and the other is an international company. The two companies have different values. How easy is it to integrate a company with the same concept?”

Zhou Buqi said with a smile: "Different people have different values. But people with different values ​​can drive the same car and use the same brand of computer."

"What do you mean?"

"Tool, I recommend you to use Weishu."

"You are really..." Li Yanhong didn't know whether to laugh or cry, "You are really a sales champion, and you never let go of any opportunity."

Zhou Buqi said sternly: "To be honest, what product you make is far from our Weishu, you will know it after using it. I can guarantee that as long as Baidu employees use Weishu, I can no longer use other office products. WeChat documents can be uploaded to the cloud, and can be logged in from multiple terminals across platforms, how practical is it?”

Li Yanhong is a science student, so she doesn't know how to beat around the bush, "Forget it, Baidu's documents are saved on Ziwei Cloud, I'm afraid that you will peek at them."

"Depend on!"

Zhou Buqi really couldn't say the reason for his objection.

In the previous life, this kind of thing did happen on a certain cloud platform in China. A start-up company's proposal for investors worth tens of millions of dollars was peeked by the middle management of the cloud platform by taking advantage of their authority.

As an enterprise, you can abide by business ethics, but there are always bad people.

Like a mailbox.

In the early days of starting a business, Ziweixing had limited strength and used other people's mailboxes.In less than a year, Ziweixing launched its own mailbox, and all mailbox files are stored on its own server.

Li Yanhong said: "Baidu will choose the opportunity to launch its own cloud platform."

"really?"

"Look for an opportunity, wait until Google is kicked out."

"Why do you have such a big feud with Google?"

Li Yanhong glanced at him, and said in surprise: "You don't know? Didn't you participate! Baidu's earliest strategic investor was Google. They got Baidu's internal data and thought it was profitable, and then entered the domestic market. Just like a thief."

Zhou Buqi knew about this, and he was the one who helped take over Baidu shares held by Google Singer, and helped him make a lot of money, "What do you think of Google's assets?"

"It's not interesting!" Li Yanhong waved his hand, not optimistic, "Google's research institute is all about application development, with no technical content. The key is that the value concept is different, and it is too laborious to integrate. If you really feel that talents are rare, we will join forces. , Hurry up and drive Google out. When their employees lose their jobs, we can just grab people again.”

Zhou Buqi was angry and funny, "Why drive away? Ziweixing's business has gone to the United States, how do you want me to drive away? If you want me to say, it's all over, let's just wait quietly. Dog worry What if they are bitten twice? It’s better to let them exit safely and voluntarily.”

Never be too aggressive.

In the previous life, when Google was about to withdraw from the mainland market in disgrace, Baidu was of course the happiest.Then the joy turned into sorrow. Baidu, which is known as the number one technology in China, had its website hacked, which caused a lot of embarrassment.

As for Google...

Withdrawing from the domestic market is definitely a huge strategic mistake made by Google.I haven't been able to make money in the past few years, but as long as I endure the humiliation and make more compromises, and persist until the mobile Internet era, I can make a lot of money every day.

Easy to get out, hard to get in.

After they quit, it is impossible to apply again and again.As a result, only the castrated version of Android can be used in China, which has had a huge impact on the domestic mobile Internet industry and even the entire smartphone industry.

(End of this chapter)