Top of the Great Era

Chapter 1522 Hollywood's advantage
Zhou Buqi had a rare time to be lazy, it was past ten o'clock in the morning, and he was still tired of being in the gentle village and didn't want to get up. Ning Lu beside him persuaded him a few times, but he ignored him and was still sleeping in.

Later, when it was too late, I got up, washed, packed my clothes and prepared to leave.

There is a banquet at noon.

The listing of Huayi was a great success, and Huayi has also become a star stock on the GEM. Many businessmen in the entertainment industry organized a celebration luncheon, and many Hong Kong businessmen drove over.

Zhou Buqi promised to participate yesterday.

Although Huayi's size is not worth mentioning, it is a grand event after all to go public. This kind of social gathering to build personal relationships and promote business contacts should be participated in.

As soon as he entered the hotel lobby, Wang Xiaolei rushed over quickly, with a sad and helpless expression on his face, "Mr. Zhou, should your website be controlled?"

Zhou was puzzled, "What's wrong?"

Wang Xiaolei said: "Huayi is listed, and there is everything on the Internet."

"What did you say?"

"What else can it be? I'm jealous. This kind of wealth creation movement in the capital market is different from the traditional way of wealth accumulation, and many people can't accept it."

Zhou Buqi nodded, "Normally, there is always a process of gradual acceptance for the whole society. The stock market myth has a serious tendency towards capital, and it is not surprising that it has been questioned morally."

Wang Xiaolei suggested cautiously, "You don't care?"

Zhou Buqi laughed and said, "How do I control it? My website is under control, but on other people's websites, what should I say?"

Xu Baihui next to her said with a smile: "Times have changed. Entrepreneurs make a lot of money, and the public can actually accept it. This has been influenced for more than [-] years. But there are too many celebrities among the shareholders of Huayi. It is easy to be questioned, and the people's view of wealth must be gradually formed, and they will get used to it after a few years."

Wang Xiaolei's eyes were complicated, and he lowered his voice, "It's not just the people? Many traditional-minded old people also think that this kind of collective wealth creation movement of celebrities is against the mission. My brother has received several calls this morning, saying that he is worried about China. The successful listing of Yiyi will have an impact on state-owned film companies after raising enough funds.”

Zhou Buqi understands better, "Private companies are based on market theory, and movies are the first front of public opinion propaganda, so it's not surprising to be worried."

Xu Baihui also received the letter, "I think the most worrying thing is the supervision of capital. Isn't Poly Bona going to be listed? It seems that it can't be listed in China. It needs to adjust the plan to go to the United States."

The listing of Huayi was too sensational.

The main reason is that there are too many star shareholders, and the hype has produced a huge social effect. Those glamorous stars rely on the capital market to have hundreds of millions of net worth overnight. There is indeed pressure on social fairness. The gap widened rapidly.

Affected by this incident, it may be difficult for entertainment companies of the same level and scale to go public in China in the short term. Bona Pictures held a meeting early in the morning and said that they would adjust their listing plan and change their listing to the United States.

Bona Films is just a film company, not a big fish like PetroChina or China Mobile. The pool in the domestic capital market is too small to hold it, so it can only go public in the United States.Bona Films is just a small fish with stable profits, but went abroad for listing.The influence of public opinion has been controlled, but it has caused losses to the development of the domestic capital market.

Zhou Buqi was relatively calm about this, "Don't worry, I talked with the leader in charge of finance a few days ago, and he said that he would gradually liberalize the financial market and allow more private capital to participate. In the short term, some people may I don’t quite understand Huayi’s listing. When Polybona and Jieyu Media go overseas for listing, they will react. The most important thing now is that Huayi has raised so much money, how to use it? "

Wang Xiaolei gave a thumbs up, "Yes, that's what I'm talking about!"

Zhou Buqi knew that the Wang brothers had great ambitions for Hollywood, "Invest in Hollywood?"

Wang Xiaolei smiled and said, "Yes."

Zhou Buqi nodded and said, "That's right. If all of them are invested in the domestic market, there will be no way for China Film and Shanghai Film to survive. They should also want to go public."

Wang Xiaolei smiled and said, "How about cooperating with Ziweixing Global?"

Zhou Buqi said: "It is possible, but the trend in Hollywood is changing, the status of blockbuster sequels will become higher and higher, and such works will no longer be financed from outside."

Sequel works are less risky and more rewarding.

Of course, the film company does not want to share the profits.

As for original works, the risk is high. It is best to cooperate with Hollywood giants on a large scale for some films with low-to-medium-level investment, and share risks and benefits.

Anyway, Jieyu Media's investment in Hollywood, apart from the platter contract already signed, there is no need to cooperate with commercial blockbusters in the future.

Some people came to the banquet, mainly businessmen in the entertainment industry, and many Hong Kong businessmen.The protagonists of the banquet were obviously the brothers of the Wang family, but Zhou Buqi became the object of compliments from everyone, especially those Hong Kong businessmen, whose level of flattery was much better than that of mainlanders.

Zhou Buqi was not too polite, he just said that Jieyu Media intends to start the plan to go public in Hong Kong, and the estimated time to go public is between March and May 2011. I hope everyone can help.

Everyone responded positively.

Going public in Hong Kong is in response to the national trend. In recent years, the status of the Hong Kong government as an oriental financial center has been getting lower and lower, and the financial market is not as active as it was in the early 90s.

In particular, the financial crisis has a greater impact.

In order to help the Hong Kong government solve this problem, the country has called on mainland companies to go public in Hong Kong one after another, using mainland assets to activate the financial market on Hong Kong Island.

……

Zhou Buqi only drank two glasses of red wine, and went to the branch office in the afternoon.

At 4:[-] p.m., go to the airport, ready to go to London.

Shi Jingmei, Wu Yu and others were also traveling on the plane. He didn't need to worry about other business matters. He mainly helped solve the sales of blind boxes in overseas markets.

The method is also simple.

Cross-platform collaboration just fine!
This is Hollywood's advantage.

For the sales of Manchester United's blind box in other regions, it is not enough to just put the blind box in Nike's store as a consignment, because Nike has too many products.

For Manchester United fans, Manchester United is much more attractive than Nike!
The players of the Manchester United Blind Box are coming for Manchester United, not for Nike. It is really not worthwhile to give Nike about 20% of the sales in this way.

The best solution is to advertise locally, then install blind box self-service vending machines in some important local shopping malls and convenience stores, and set up booths in Nike stores.

As for the process of advertising and selling...

In fact, it is the same as the film distribution of Hollywood giants. For example, Universal Pictures wants to release the DVD of "Fast and Furious" in Southeast Asia, and the mode is almost the same.

The difference is that DVDs should be sold in video stores, convenience stores or shopping malls, and blind boxes should be sold in Nike stores, convenience stores or shopping malls.

The reason why Universal Pictures is a Hollywood giant is that its most important asset is its global distribution capabilities.

The distribution department of Universal Pictures has a total of 2585 people, including 1401 in Los Angeles, 404 in the London office, and 780 in other parts of the world.At the same time, Universal and Paramount are also cooperating to share 16 offices around the world and 31 offices with other third parties, building a distribution system covering the world that has cooperated for decades.

This is the resource!

Just like Universal Pictures helped DreamWorks Animation to distribute "Shrek" globally a few years ago, and also helped them sell Shrek dolls. From the perspective of mode and process, it is the same as the global distribution of blind boxes.

If the resources of Chaowan Commune and Universal Pictures can be built and integrated, it will be equivalent to the "China-Taiwanization" of cross-companies, and the total distribution cost of the two companies will be reduced.

It is also convenient!

If Chaowan Commune is allowed to build a global blind box distribution system by itself, it will be impossible to do it in five or six years.

This may become the moat owned by the player blind box industry with no threshold.

(End of this chapter)