Top of the Great Era

Chapter 1523 The bottle containing the devil

The chairman of Chaowan Commune is Wu Yu, the general manager is Shi Jingmei, and there are several senior executives, none of whom have too prominent resumes. Most of them are from sales and design companies.

All in all, this is a team with little combat effectiveness.

The most capable is probably the second sister Shi Jingmei who has studied in the UK, but in Zhou Buqi's opinion, her level may not be as good as Shi Jinglin.

The reason for this situation is that Zhou Buqi didn't pay much attention in the early days.

In the beginning, Chaowan Commune was designed by him for Wu Yu to play, to find something for her to do, don't drive a supercar every day to the top hotels and high-end restaurants to check in and drink afternoon tea, just follow a fake Like a celebrity.

Facts have proved that the program is very successful.

After the Chaowan Commune was established, Wu Yu's sense of professionalism and responsibility was indeed aroused. He stopped driving his sports car, stopped drinking afternoon tea, and stopped going to sister group gatherings. He stayed in the company every day.

It is a little surprising that the blind box of Manchester United players starting this season has achieved unexpected success, a huge success!The local fans in Manchester have fallen into a frenzy for this new style of play.

Especially young people and children, are deeply involved.

At Old Trafford, you can often see two or three young guys who bought a blind box self-service vending machine and kept investing money to buy it.

Now, the total sales of Manchester United's blind box has exceeded 1350 million pounds, which is second only to jerseys and sneakers among Manchester United's derivative products.

This is great!

If the player blind box can be promoted, it proves that the product form and business model of the "blind box" can be promoted all over the world!

At least in developed countries can be generally welcomed.

This is just European football!
Blind box business has unlimited imagination!

European football can do it, but can the NBA do it?Could it be the NFL?Disney's princess series, can you?Especially Marvel's superheroes, under the global influence of Hollywood commercial blockbusters, Marvel's superhero series of blind boxes must be a commercial product with great development value.

If Marvel can do it, so can DC.

It is even possible to cooperate with some well-known comics such as "One Piece" in Japan.

Where is the toy designed by Chaowan Commune for Wu Yu? It is clearly a world-class toy company with huge potential that is even stronger than Lego and Hasbro!

The difficulty now is that Zhou Buqi has no confidence in the team's ability of Chaowan Commune, and Wu Yu and Shi Jingmei are asked to manage a huge system covering the whole world. They do not have this level.

Best to keep it light.

Chaowan Commune is only responsible for design, production and marketing, and outsources asset-heavy businesses such as distribution and sales.

For example, the current cooperation between Chaowan Commune and Manchester United actually outsources the follow-up work of Manchester United's blind box to Manchester United, and Manchester United will provide venues, stores, sales services and after-sales services.

Manchester United can get 40% of the sales for this.

Zhou Buqi feels that this cooperation model is relatively stable, although a lot of rights and interests are given up to middlemen, and the difficulty of management is reduced.

In the global blind box operation, it is even more necessary to adopt this mode of finding partners.

On the plane, Zhou Buqi talked with Shi Jingmei and Wu Yu three times, and spent a total of more than four hours designing the business model of Future Chaowan Commune.

Universal Pictures has officially become a subsidiary of Ziwei Star Universal, and it is its own family. Transferring the interests to Universal Pictures is not considered a loss of assets.

We must make full use of the distribution system of Universal Pictures all over the world!

This is not just about selling player blind boxes.

In the future, the derivative products of Marvel Super British movies will be sold globally, which means that the global distribution system will support them. The Marvel Blind Box is actually a derivative product of Marvel Super British movies.

For example, the blind box of "Spider-Man", after earning money, 30% will be given to Marvel, 35% will be reserved for the distribution company and sales terminal, and 10% of the cost of the blind box, Chaowan Commune itself can keep about 25% gross profit.

At least 20% of the net profit can be obtained.

enough!
This is much more profitable than selling electronic equipment!
With the development of the times, electronic equipment is getting cheaper and cheaper. The profit of a computer is 5%-10%, and the profit of a mobile phone is 10%-15%.

More importantly, whether it is cooperating with well-known IPs of Hollywood movies or sports teams, it is necessary to pay a large amount of copyright fees of no less than 30%.

If it is the original blind box series of Chaowan Commune, such as the Three Kingdoms series blind box, which does not need to pay copyright fees, it will be great, and the gross profit rate can exceed 50%.

All in all, Chaowan should not be too greedy, and don’t try to become a real multinational company beyond its means. It is enough to be transnational in form, and use as many channels as possible from real multinational companies.

Such as Wal-Mart and Carrefour, such as Nike and Adidas, such as Ziweixing Global and Ziweixing Digital Media.

A very important business that Ziweixing Digital Media is doing is the official website agency of European football. Mr. David Dunn, a well-known football boss, vice president of Ziweixing Digital Media, and chairman of the football strategy committee, will take the lead to dredge The relationship between the major teams.

That's easy.

Relationships are done.

Ziweixing Digital Media will directly come forward and help take the lead to connect with the major giants, and coordinate in the middle to establish a cooperative relationship between the European giants and the Chaowan Commune.

At the same time, after Ziweixing Digital Media acts as an agent for the official website, it will also add a blind box module to the official website of each team to cooperate with the work.

For this purpose, Chaowan Commune only needs to pay an intermediary fee to Ziweixing Digital Media.

Chaowan Commune should be branded as much as possible, and become a lightweight company. If you can find someone to help, you can ask for help, and let more powerful companies and experts enter the market to help build this industry as soon as possible. The English name Called "Fanplaybox", the core concept is aimed at "fans".

Sell ​​Marvel blind boxes to Marvel fans, sell Manchester United blind boxes to Manchester United fans, sell Disney princess blind boxes to girls, and sell Three Kingdoms blind boxes to Three Kingdoms fans.

In fact, it is the theory of fan economy, and do a good job in systematic marketing.

Went to London and got busy.

I met with people from Ziweixing Digital Media and Universal Pictures respectively, and completed the matchmaking.During the period, Zhou Buqi went to Old Trafford to watch another Premier League game. Manchester United beat Everton with a big score of 5:1.

Manchester United this season is very strong, and it is much smoother than when they won the Premier League last season. From the very beginning of the season, they are already the most powerful giants in Europe. They are at the same level as Real Madrid and Barcelona. The Premier League has a feeling of standing out from the crowd.

The amazing performance and achievements are probably the reason why Manchester United's blind box can be sold at a high price.

On November 11, Zhou Buqi returned to London to interview the marketing vice president of Tesco, a well-known British retail group, and he felt so-so.I also interviewed Gemani, the president of the US region of M&G, a 2-year-old aunt, and I felt very good.She is British, but was arranged to work in the United States, resulting in a long-term separation from her family, thinking that she could return to the UK to work.

Although Chaowan Commune needs to operate at a lightweight level, it is also necessary to establish an overseas branch with its headquarters in London for the communication and development of overseas business.

In the following two days, Zhou Buqi, Shi Jingmei and others interviewed two people, both of whom were executives from Fortune 500 companies. One of them was Lin Deng, the vice president of the trust department of Barclays Bank. Play the position of Commune Global CFO.

Ability is definitely not a problem.

Chaowan Commune is planning to start financing. This level of industry elites has a very wide network of contacts and can easily accomplish this.

Zhou Buqi didn't take it seriously.

He has a lot of acquaintances on Wall Street!
Chaowan Commune wants to raise funds, but still needs help?He made a few phone calls, and the private equity capital rushed up one by one.Among other things, SoftBank promises to rush in waving a blank check.

In order to show off his connections in the financial industry, Lin Deng also flaunted, "Mr. Zhou, there is a financial-level project in Silicon Valley called Lendingclub. You must have heard of it, right?"

Lend is a loan, and club is a club.

Lendingclub refers to the loan club.

Zhou Buqi vaguely heard someone say, "I have a little impression."

Linden said with a smile: "This company is an innovative financial financing platform, but it has been criticized by Wall Street as a devil-level project. It contains unimaginable terrorist risks and is even suspected of provoking the law."

"Oh..." Zhou Buqi also remembered at this time, "Lendingclub! A P2P Internet financing platform!"

Lin Deng said with a smile: "Mr. Zhou is indeed an expert. You summed it up too correctly. It is a new financing platform organization relying on Internet technology."

Zhou Buqi glanced at him, "I remember hearing several times, right?"

Linden said: "Yes, this company started its business in 07. It has discussed legal and regulatory issues for more than two years, and now it has reached a conclusion. It is ruled that this P2P business model is legal and can be developed."

"Ah."

"However, capital institutions are still not optimistic, thinking that the risk of this project is too great, and the highest deposit interest offered by Lendingclub is as high as 15%."

"Oh, 15%."

Zhou Buqi smiled.

Indeed, from a normal perspective, an annualized rate of return of 15% is too exaggerated. For general private equity, the minimum standard per year is 8%, and anyone who can achieve an annualized rate of 12%-18% It is the first-rate private placement.

However, Wall Street has also seen new ways of playing recently.

It is the model of "long-term investment + high return rate".

For example, the fixed investment is 5 years and cannot be withdrawn within 5 years.What private equity capital promises is that the annualized rate of return is guaranteed to be 20% per year, and if it is lower than 20%, private equity managers will not draw commissions, so as to deal with the current situation that investors are afraid to invest under the financial crisis.

In fact, it is very similar to Pluto Capital and Neptune Capital created by Zhou Buqi.

The difference is that Zhou Buqi is very confident. Other private equity capitalists are betting that there will be a one-year bull market within five years.In the other 5 years, if the standard is not met, there will be no commission. As long as the standard is met in one year, you can eat and drink enough.

There is somewhat a suspicion of deceiving investors.

But even so, it is much better than the so-called Internet finance such as Lendingclub. This project is called "the bottle with the devil" by Wall Street, and the bottle cap must not be opened.

Linden said: "There are my friends in this team. I have assessed that their project has a very healthy business model. I have also successfully found two investment institutions for them."

Zhou Buqi smiled, "I'm quite interested. I'm going back to the United States, so we can talk about it in detail."

(End of this chapter)