Top of the Great Era

Chapter 1544

As early as the beginning of the business, Zhou Buqi’s Internet positioning for Ziweixing was neither e-commerce nor games, so there was only one choice left—social networking.

Therefore, at the very beginning, Ziweixing's ultimate challenge was QQ, and the method he chose was a social product based on smartphones in the early days of the mobile Internet explosion.

Whether it is called "WeChat", or "Fetion", "Quick Letter", "Haoxin", "Tianxin", the most important thing is to sort out the relationship between product logic and user groups.

The communication method of mobile social apps must be viral and fission, which means that the accumulation of the first wave of user groups is particularly important.

This first wave of user groups must have extensive social communication and influence, and must have sufficient product loyalty and recognition.

Ziweixing has been doing it for so many years, and it has accumulated enough.

Xiaonei brings together college students from all over the country.Friends.com brings together white-collar workers, civil servants and other middle- and high-income groups across the country.

Even Helo has been surprisingly successful, rivaling QQ on the computer side.

The user group of QQ is mostly young teenagers, and some low-end young migrant workers in society. After graduating from middle school, they did not go to university. After entering the society, they still use QQ as their main tool.

This is the disadvantage of QQ in the user group based on the era of smartphones under the squeeze of Helo.

Now, smartphones are very expensive, and the spending power of QQ user groups is generally insufficient; now, smartphones are unstable and cumbersome to operate, and QQ user groups may not have a good understanding of new products.

In comparison, Ziweixing has a huge advantage.

No matter it is Xiaonei, Friends.com or Helo, it has already wiped out the groups with the strongest learning ability, the strongest adaptability, and the strongest consumption ability in society.

Penguin is different. Even if they found out in time, followed up in time, and quickly launched a social product on the mobile phone, it was useless, and it would be difficult to defeat Mi Chat as easily as in the previous life.

Because the social structure of the domestic Internet industry has changed, the user base of QQ has been severely compressed.

Ziweixing launched WeChat, which can use Xiaonei, Friends, and Helo to attract traffic, which is like flowing water, which flows naturally.

It is very difficult for Penguin to launch Q Letter and use QQ to attract traffic. These are two different user groups. Q letter needs to dig its own well to attract running water, and it is difficult to attract QQ users to Q letter.Users of computer QQ can at most be led to mobile QQ. These are two completely different product logics.

That's it!
Zhou Buqi is very confident, Zhang Yiming, Guo Pengfei and others are also full of fighting spirit.

Ziwei Star has even completed the layout of the smart phone industry, and WeChat can be pre-installed directly into Aster mobile phones. If WeChat cannot be implemented in this case, it will be unreasonable.

Meng Houkun is not a product maker, and his understanding of the product is relatively shallow. He can only consider it from the perspective of an ordinary user, and asked, "By the way, do you want to change the name of Helo?"

"Rename?"

"Domestic Helo is software on the computer side, while overseas Helo is software on the mobile phone side, which is too messy."

"What's the mess?" Zhou Buqi dismissed it, "The foreign domain name is helo.com, which is the English official website. The domestic domain name is helo.cn, which is the Chinese official website. In fact, they are two products. WeChat and foreign Helo are one Products, which can interoperate appropriately, are mobile-based social products."

Meng Houkun had a headache, "It's a mess."

Zhang Yiming said with a smile: "It's actually not chaotic, because you have a God's perspective and feel that there are Helo in China and Helo in foreign countries. It's not just a product, so it's easy to be confused. Ordinary users are separated by walls, so there will be no troubles." For domestic users, there is only the difference between Helo on the computer and WeChat on the mobile phone. Foreign users do not have products on the computer, only Helo on the mobile phone. This is actually an advantage. Having the same name at home and abroad will increase the national pride of domestic users .”

"He doesn't understand, so there's no need to explain so much." Guo Pengfei said with contempt for Meng Houkun, "The problem now is... Well, since WeChat is going to be launched, what about other products? Are there mobile apps to be launched?"

"Should be!" Zhou Buqi nodded, "But don't worry, take your time first, pick a few relatively easy projects to launch, such as browsers, ledgers, notebooks, embarrassing encyclopedias, and mobile assistants. Complicated The project is not in a hurry."

Guo Pengfei understood what he meant, and said with a smile: "Yes, use the best mobile development talents on the WeChat team. The other projects will be put into simple operation first. After accumulating more experience, the talents on the mobile side will gradually develop. Once cultivated, we will slowly launch more complex apps.”

Zhou Buqi said: "Okay, then it's settled! This is the most important thing for Ziweixing in the product line. It must gradually and comprehensively tilt towards the mobile terminal. The ultimate goal is to allin the mobile terminal, and the host and guest will change positions."

It is a very bold judgment to change the position of host and guest. Guo Pengfei asked worriedly: "Really? The number of users on the computer terminal is still increasing, and it is far from reaching saturation."

Zhou Buqi said: "The computer is too expensive."

"Is it expensive?" Guo Pengfei didn't understand, "It's about the same as a smartphone, right?"

Zhou Buqi said: "Computers are not a necessity. There are 13 billion people in the country, and no more than 2 million people cannot live without computers every day. Mobile phones are different. With the improvement of consumption levels, mobile phones are an important part of life and work. The necessities in life. Smartphones are quite expensive now, but after a few years the industrial chain is perfected, the performance is improved, and the price will drop. A smartphone worth a few hundred dollars can be used by people all over the country.”

This is why computer manufacturers such as Hewlett-Packard, Lenovo, Dell, and Asus have gradually left the mainstream.

In the past, if you wanted to surf the Internet, you could only buy a computer, which was the center of the industry.

I won’t need it in the future. Computers are expensive and impossible to carry. The convenience is far worse than that of smartphones.After the advent of smartphones, the business of Internet cafes has not been as prosperous as before.

Mobile phone manufacturers will replace computer manufacturers and become industry leaders in the field of hardware manufacturing.

Zhang Yiming nodded, and slowly concluded: "Yes, access to the Internet depends on hardware equipment. The application scenarios of smartphones are far greater than computers. The future trend of hardware equipment determines the future strategic focus of Ziwei Star. It's mobile."

……

Ziweixing's development in the domestic market is very good, and there is no need to participate in the implementation level.

After finishing this matter, he put on his heavy coat and planned to go out to play with Yang Mi, Jiang Bingjie, and Li Xinwan.Well, there is also Dili Reya.

It is already December, and in one more month, the university will enter the winter vacation.

My younger sister Zhou Nan has already said that the weather in the capital is really too cold. When I go abroad to play after the holiday, I want to go to the tropics!

And bring Dili Reya with you.

This looks like a child's mentality, still thinking about things like traveling, eating, drinking and having fun.

Unlike the other girls who have been with Zhou Buqi for several years, they are really pursuing tangible benefits.After Huayi went public, the stock price hit a record on the first day, and the stock price fell back in the following period.

But even so, the stocks held by Yang Mi, Jiang Bingjie and Li Xinwan are worth more than 1500 million yuan.For them in the past, this was an astronomical figure.

For example, when Jiang Bingjie filmed "A Dream of Red Mansions", she filmed a total of 41 episodes, and her total salary was only 20 yuan, and each episode was only 5000 yuan.When she was still in school, she thought it was a huge sum of money.

After a few years with the benefactor's father, looking back, the money was really poor, and it was easier to make money lying down.

Now, Jieyu Media has also launched a listing plan.

The three of them received the dividends of Huayi's initial public shares, and of course they couldn't wait to get some shares of Jieyu Media.This matter still has to be asked to the patron's father.

Hearing that Zhou Buqi had returned to China, the three of them gathered in the capital early and got ready.

Zhou Buqi put on his clothes and was about to leave the company. He happened to meet Fu Sheng, the president of the software business group that he focused on training, in the elevator. He asked casually, "How is work recently? Is there a lot of pressure?"

"Big."

Fu Sheng's response was straightforward and surprising.

Zhou Buqi was a little amused, "Which aspect? Is it business pressure, or pressure from the company's order?"

Fu Sheng was transferred from a technical post to a product post and then to a management post. His technical level is very high, and he also has the low EQ of a technical person. He may not be able to handle the complicated relationship between power in the workplace when he is in a high position.

"It's external pressure."

"external?"

Zhou Buqi was taken aback.

Ziweixing's software department mainly produces Weidian browser, Weidian antivirus, Weidian security guard, and Weidian input method. These four software have almost no rivals in the industry.

Fu Shengdao: "Baidu has also entered the market."

Zhou Buqi was not clear about this, and asked, "Why did Baidu come into play?"

Fu Shengdao: "Google China has already laid off employees on a large scale, and they are about to withdraw from the domestic market. After squeezing out Google, Baidu is now going back to a decisive battle with us."

"Isn't it?"

Zhou Buqi was not convinced.

Fu Sheng said in a deep voice: "It's true, Baidu has been actively poaching people from security vendors recently, and it has also clearly added security protection positions during school recruitment. If there is no accident, it will not be long before Baidu will launch Baidu antivirus, or Baidu browser, Baidu security guard. Well, Baidu input method was launched half a year ago."

Zhou Buqi sighed, "Hey, all of them don't stop!"

Fu Sheng said easily: "However, I am very confident in our products. Even if Baidu enters the market, it is not an opponent. E-commerce has failed, social networking has failed, and this time they want to enter the security field. They can't do it. "

Zhou Buqi nodded, "Don't be impulsive when fighting, and don't be overly aggressive when you make moves. As you said, Baidu's products are not popular, so don't take it too seriously. It's okay to kill one thousand enemies, but you can't hurt yourself seven hundred .”

(End of this chapter)