Top of the Great Era

Chapter 1545

Google is about to withdraw from the domestic market, and Baidu's confidant enemy is gone. Now it can turn around and deal with Ziweixing.

In the past few years, Baidu has not stopped at all.First, we launched the e-commerce platform Baidu Youah. We wanted to do it with Taobao, but we never did it. Then we launched Baidu Hi, we wanted to do it with QQ, but we didn’t do it.

This time, they are going back to their old ways.

The market share of Baidu search is only about 50%-55%, which is 10 percentage points higher than that of Micropoint.Although it is the first in the industry, this position is not stable.

After driving away Google, it's time to turn around and fight against Weidian.

There is really no breakthrough in direct competition from the search field.

In terms of search technology, the two are almost the same.From the perspective of content ecology, Weidian is stronger, and this direction is unnecessary.

Then you can only treat the person in the same way as the person.

Micropoint's search business is built with the assistance of "multi-stage rockets". From Micropoint Antivirus, Micropoint Security Guard, to Micropoint Input Method, Micropoint Browser, we build our brand step by step, and we build our brand step by step. From the completion of software products to the drainage of search ecology.

Baidu is doing the same now.

Zhou Buqi saw the essence of the other party at a glance. When the elevator arrived, he and Fu Sheng quickly analyzed the internal causes of this matter at the elevator door. "Baidu does not make software for the purpose of laying out the software ecosystem. It’s to fight against Weidian in the search market.”

"Indeed, there is really no good entry point to compete directly from the perspective of search. Entering the market from the perspective of brand software is a breakthrough, but..." Fu Sheng shrugged his shoulders and said confidently, "They are not opponent."

After saying a few words, Zhou Buqi got in the car and left.In the car, he called Wang Xiaozhou and told him about it, "You must exercise restraint when placing advertisements. The most important thing in competing with Baidu is the matching degree between service quality and search results."

"it is good."

Wang Xiaozhou had a headache.

Micropoint’s advertising has been very restrained, and the advertising scale is about 70% of Baidu’s.In addition, Weidian has high requirements for advertising content, so that Weidian's revenue is only half of that of Baidu.

Once it competes head-on with Baidu, its revenue will decrease again.

Zhou Buqi said: "In the PC era, any website may jump to the search page. The product logic in the mobile Internet era has changed, and it has become an independent app, and the jump cost is very high. Search services still require It is provided in the App. At present, I think there are three Apps that can build in the search service of Weidian. The first is the independent App of Weidian Search; the second is Weidian Browser or UC Browser , which is bundled with Weidian search by default; third, it is an independent app of Toutiao, which users can use when searching for information.”

Wang Xiaozhou said with a smile: "It seems that in the era of mobile Internet, the market share of Weidian can really exceed that of Baidu."

Zhou Buqi said: "We still need to do a good job in the service. We have the best product matrix and can provide the best advertising solutions. The number of advertisements has been reduced, but the conversion rate of advertisements has increased, and the overall benefits will not be too low. Don’t rush to make a lot of money on your side. Baidu has to rely on search ads to make a living, Ziweixing doesn’t need it.”

"I understand."

Wang Xiaozhou accepted this argument.

From the perspective of product ecology, Ziweixing is indeed much better than Baidu.In the past few years, Baidu has failed in almost everything except search business.

As a result, there is a big gap between Baidu and Ziweixing in terms of user data accumulation and analysis.The better you understand your users, the more valuable your advertising will be.The longer the timeline is pushed, the greater the advantage of Ziwei Star.

In the afternoon, Zhou Buqi met Yang Mi, Jiang Bingjie, and Li Xinwan. The girls were very excited, talking about Huayi's stock, and they all spoke clearly and logically, like stock analysts.

Zhou Buqi knew what they meant, but it was a long way for Jieyu Media to go public, so just wait!
There are benefits, and you are indispensable!

If a company wants to go public, there is a requirement for the number of shareholders, which cannot be too small.This requires Jieyu Media to carry out a wave of shareholding reforms before going public, assign quotas to outstanding internal employees and contracted artists, and give them the opportunity to purchase original shares, so as to expand the number of shareholders and meet the listing requirements.

Who should not give this kind of original stock?
The internal employees of Jieyu Media, to be honest, it doesn't matter whether they are allotted or not, and it doesn't matter if they are there or not.More importantly, the original shares should be allocated to some important people, such as directors, producers, and actors who have cooperated with Jieyu Media for a long time.

This time out for a date, Zhou Buqi didn't go to the hotel, and changed his way of exercising. A few of them disguised themselves and went to the bowling alley to play.

After a while, Lao Zhang came.Seeing Yang Mi, she couldn't help being taken aback.Xin said that Xiao Zhou is really different now, he has become famous, his style is wild, and he is so blatant.

Zhou Buqi hurriedly introduced, saying that this is Ms. Yang Mi from Farfetch China, and this time she also came to talk about work.

"That's it!"

Zhang Chaoyang laughed.

Zhou Buqi still refused to admit it, but in front of Lao Zhang, he didn't have to hide too much. After playing a few balls together, he asked, "Tell me, what do you want from me?"

"Two things."

"Oh."

"The first thing is, the Dota game you mentioned, Changyou has developed an independent product, the official name is DOTA2."

"Oh." Zhou Buqi had no interest in these things, waved his hands, and signaled Yang Mi and Jiang Bingjie to play by themselves, and then said casually: "It's good to make it, has the publisher been found?"

Zhang Chaoyang said: "That's what I'm talking about. Blizzard will help distribute it globally. But that's not the point. When I was looking for a publisher in the United States, I found a game company Riot, which also imitated DOTA and developed a competitive game. It’s called League of Legends. Penguin even invested in it last year.”

"I go!"

Zhou Buqi was stunned.

Zhang Chaoyang glanced at him, "This game is in competition with DOTA2. According to your theory, hidden dangers should be killed in the bud."

Zhou Buqi said: "Yes, this is the logic of EA. It is better to destroy it than to pose a potential threat. Well... Lao Zhang, you have a unique vision. Penguin is now the largest game manufacturer in China. If they let " League of Legends will become the biggest competitor of Changyou's "DOTA2" when it is represented in the domestic market."

"Then take it?"

"how much is it?"

"At the time of financing last year, the valuation was 3000 million U.S. dollars. At that time, "League of Legends" hadn't really been developed yet. Now that the game has been made, the confidence is even stronger."

Zhou Buqi asked, "What do you think?"

Zhang Chaoyang said: "Cash alone may not be able to convince Riot's board of directors. In my opinion, Changyou's listing plan can be launched, and Riot can be acquired with original shares. Both parties can enjoy the capital gains brought by the listing. At the same time, it can be regarded as curbing Penguin's domestic games. The momentum of the market."

Zhou Buqi took a deep breath, "I think it's okay. Now that Nasdaq has recovered and the global capital market is recovering, it's not impossible to launch Changyou's listing plan."

"That's settled then."

Zhang Chaoyang is very happy. Although Sohu is the major shareholder of Changyou, it still needs to respect the opinions of the two shareholders. It would be nice to reach a consensus.

"What about the second thing?"

"cloud computing."

"What happened to cloud computing?"

"Do you think Sohu has a future when it enters the market?"

"I go!"

Zhou Buqi was stunned.

What's the situation, the trend of cloud computing has really been brought up by Ziweixing!Penguin enters the market to do cloud computing, and even Sohu will enter the market?
Uh……

It's not too surprising. Sohu is a veteran Internet company. It has basically kept up with every trend, but it has basically failed.

Zhang Chaoyang said: "I'm not talking about enterprise-level cloud computing like Ziweiyun, but a cloud network disk for individuals, like Microsoft's cloud disk."

Microsoft Cloud Disk is a product launched for Google Docs.

Google Docs can store document files in the cloud for personal use.As a mortal enemy, Microsoft has played it more simply, and it is not a document anymore. Any file can be stored in the cloud!

Then in 07, Microsoft Cloud Disk was launched.

This is also a branch of the cloud computing industry, because it is for individual users, the meaning of "computing" is gone, only the meaning of "cloud", which is relatively simpler technically.

Many domestic manufacturers have followed this route and produced many online disks, such as 115, Baidu, Sina, 360, Penguin and other companies have followed suit.

But doing and doing, basically all died.

This thing is really expensive!
Even Baidu, which is doing the best, has tens of millions of paying members. The mere membership fee is not even enough for the electricity bill of the huge server in the data center. It is purely burning money and burning.

Baidu Netdisk can persist because Baidu has fallen behind in the mobile Internet era. Without traffic portals, it can only support Baidu Netdisk.

Foreign network disks can survive because of the large number of paying users abroad, and the lack of free space given by foreign network disks.Apple cloud disk and Google cloud disk only give 5g of space, and Microsoft cloud disk gives 10g of space. If it is not enough, you can spend money to buy it.However, the free space directly given by Baidu Netdisk is 2T, which leads to many people not needing to pay, and also increases the operating expenses of the netdisk.

This is really not a good direction.

Zhang Chaoyang said: "I have already received the letter that the country will strengthen the copyright management of film and television content. Once it is implemented, the price of film and television copyright will rise, and video websites will no longer be able to afford copyright. The foundation laid by Sohu Video in the past few years, It probably doesn't make sense."

Zhou Buqi frowned, "So you want to build a Sohu online disk? Let users share video content on the online disk by themselves, so Sohu doesn't need to buy copyright?"

"Correct."

"You think too much!"

"Can't you?"

Zhou Buqi snorted: "If you spread some pirated resources, it's nothing. I'm afraid that a lot of illegal and bad video content will be spread on the network disk, and I will catch you carefully when the time comes!"

Zhang Chaoyang laughed, "It's serious!"

Zhou Buqi said: "This business is not good, the investment is too big, Sohu can't afford it. If Sina and Netease want to play, let them play. If you have the energy, why not start Changyou."

(End of this chapter)