Top of the Great Era

Chapter 1650 prohibits job discrimination
This summer window, Manchester United's rivals in the same city, Manchester City, continued to make big purchases in the transfer market, having already spent 6500 million euros, the most in Europe.

Ferguson publicly spoke out about this, saying that Manchester City's way of doing this is digging their own grave!
This is of course outrageous.

With the strong strength of the Abu Dhabi consortium behind Manchester City, as long as Manchester City spends a lot of money in the transfer market every year, it is estimated that they will become the top team in Europe in less than five or six years.

In football, in the final analysis, it depends on money.

Whoever has more money is powerful.

The Serie A in the 90s was known as the "Little World Cup".

But it hasn't worked in the past few years.

The core reason is that there is no money.

Without money, there is no core competitiveness.

Therefore, Zhou Buqi pays special attention to the development of Manchester United at the commercial level. The football environment in the UK is also very good, close to the United States, and it is more market-oriented, which is acceptable to both football and fans.

In the past season, Manchester United's revenue on the commercial level reached 1.72 million pounds, which is a brilliant achievement.Before Zhou Buqi took over the team, in the 07-08 season, Manchester United won the Premier League and Champions League double, and their commercial income was only 6000 million pounds.

In the Premier League, the common income structure is "442", that is, match day income is 40%, broadcast fee sharing income is 40%, and commercial income is 20%.

In the 07-08 season, Manchester United's total income was 2.3 million pounds, and commercial income accounted for 25%.In other words, Manchester United was a better team for commercial development in the Premier League at that time.

Now that two seasons have passed, Manchester United's total revenue has exceeded 4 million pounds.

Comparing the various data, it can be found that the growth of match day income is slow, and the Old Trafford stadium is only so big, even if it is expanded, it will add more than 1 seats at most.

There is an obvious upper limit.

The ceiling of this sector is obvious. If you want to increase the income of this sector in the future, you can only rely on increasing the price of tickets to generate income.

The revenue sharing of broadcast fees is controlled by the Premier League, the FA and UEFA, and Manchester United can't change it if they want to.

The only business that can be truly self-controlled by Manchester United and self-reliant is the income from commercial operations.This is the core lifeblood of Manchester United's steady increase in revenue.

In the past season, Manchester United's commercial revenue reached 1.72 million pounds, accounting for more than 40%.In Ferguson's joking words, Manchester United's financial report structure is the same as the team's tactics, from "442" to "433".That is, 40% of the commercial income, 30% of the game day income, and 30% of the broadcast fee.

But Zhou Buqi is still not satisfied with this, his goal is "532".

Now, he has become more confident in speaking.

After he took charge of Manchester United, the operation of the club has undergone earth-shaking changes. There is no debt, no need to repay huge interest, not to mention the repair of the stadium, and a huge transfer fee can still be guaranteed every season.

As long as Ferguson is willing, there is no problem in spending another 1 million pounds in the transfer market this summer window!

All these changes came from Boss Zhou.

Such an achievement gave Zhou Buqi enough authority to speak internally, and he could confidently and boldly implement his own strategic decisions, instead of carefully maintaining the relationship between David Gill and Ferguson like last year.

Now Zhou Buqi is the real boss of Manchester United.

At such an executive meeting, Zhou Buqi once again reiterated the importance of commercial development to the club, which is not only the present, but also the future.

Zhou Buqi pointed out: "Manchester City has a strong consortium behind them. They have a grand blueprint and a big plan. They have the ambition to dominate Europe. All of this comes from the supply of financial resources. If Manchester United wants to keep Manchester's throne, it must Richer than Manchester City!"

Some people in the sports department present did not seem to agree with such a view.

Can you do football well with money?
not necessarily!

Real Madrid spent 2.4 million euros last summer to buy the best players in the Premier League, Serie A and Ligue [-], so what?Isn't it all four?
Zhou Buqi said decisively: "Real Madrid is Real Madrid. As long as there is continuous investment, it will surely succeed. In the past few years, I have felt more and more that persistence will surely lead to success, even if you say you want to Landing on the sun on a rocket, as long as you persist, you can succeed."

This remark drew bursts of laughter, thinking he was joking.

I didn't expect him to look serious.

Everyone stopped laughing.

There is a world of difference in the structure of feeling and thinking.

It's even absurd.

Manchester United is just a football club. It is indeed inappropriate to discuss too big a proposition here. Zhou Buqi turned the topic around and said slowly: "In the 90s of the last century, Serie A dominated Europe. What is the reason? Is it Italy? Is football great? Great is great, but Germany, France, Brazil and Argentina are not bad either. Why is Serie A a small World Cup, far ahead of other leagues?"

San Dezi discussed this topic with him, and he seconded it, "In the final analysis, it is economic reasons. Serie A took the lead in launching TV broadcasts on a large scale and promoted them all over the world."

Zhou Buqi said: "Yes, thanks to Berlusconi, the club president of AC Milan. In my opinion, he is an epoch-making club president. He is not a football professional, but he is the one who changed the football industry. Just like Florentino, the chairman of Real Madrid, the one who changed the mobile phone industry was not a mobile phone maker, but a computer seller; the one who changed the aviation industry was not an astronaut, but a car seller; The same is true for football. Berlusconi is the TV king of Italy and the prime minister of Italy. He promoted the broadcast of Serie A to the whole world through TV, and gave Serie A far more income than other leagues. That was the reason why Serie A was able to recruit talents and dominate Europe at that time."

San Dezi said: "Unfortunately, Italy's economic downturn has been affected by the European debt crisis. Berlusconi is also disappointed in football, saying that he will not invest another penny in AC Milan, and he seems to be selling the ball." team."

Zhou Buqi waved his hand, "Italy's economic downturn is caused by external factors, not the main reason. Italy's economy is not good, and Spain's economy is even worse, but Real Madrid and Barcelona are the best clubs in Europe. France's economy is good, what giants does France have? A team? There is only one Bayern Munich in Germany. The country’s economic situation has an impact, but this is not the most important thing, the most important thing is the club’s own strategy.”

He now has the confidence to say these things.

He wants to change the internal atmosphere of Manchester United.

Manchester United's sports and business are separate, with sports taking priority and not owned by each other.This is nothing at all, but many people who are engaged in sports work seem to be superior to others, and have a condescending attitude towards people who are engaged in business.

This will definitely affect the mentality of this part of Manchester United's commercial staff.

No one wants to be discriminated against at work.

Zhou Buqi has to speak clearly today, set the tone, and don't discriminate internally!For Manchester United to achieve today's results, competitive results are of course very important, and commercial results are also very important!

The success of the competition belongs to the past and has a great chance.Business success is malleable and able to burst out continuous vitality.

Teams such as Nottingham Forest and Leeds United, which have achieved brilliant competitive results, have now been relegated to League One and League Two, and have been reduced to small teams.

Why?

The very important reason is that they are too constrained by competitive factors. Once the competitive results are not good, the club will be finished.It's not like Real Madrid, which lost all four in one season, but this is still the most popular top giant in the world, and its ability to make money is still the leader.

Including Manchester United in the previous life, the competition level has been stretched year after year, but Manchester United is still a giant and has not lost gear because of its commercial success.If the business is successful, there will be money.If you have money, you can buy excellent players, and you will have the basic conditions to regain success at the competitive level.

In football, in the final analysis, it depends on money.

Whoever has money is powerful.

Zhou Buqi said: "Real Madrid lost all four seasons, but I am sure that with Real Madrid's investment, they will be able to achieve world-renowned competitive success in the future! At the beginning of the [-]st century, both Real Madrid and Barcelona fell into Financial difficulties and almost bankruptcy. Two businessmen, Florentino and Laporta, appeared. They led Real Madrid and Barcelona to transform into commercialization, and this is how these two giants are at their peak today. Rich , and this is the root cause.”

After a pause, he went on to say: "Why did Serie A decline? First of all, the TV broadcast of the Premier League, La Liga, Bundesliga and other leagues has also been extended to the world, and the economic advantage of Serie A at this level is gone. At the same time, Serie A was the strongest in the 90s Big time, their strategic decisions went terribly wrong."

In the conference room, everyone was silent and listened carefully.

It was as if it had become a one-man show by Boss Zhou alone.

There were several Chinese people present, such as Zhu Jun, Chen Wenhao, and Lang Weiyi. This scene shocked them a lot.Especially Lang Weiyi, with mixed feelings in his heart.

Back then, they were all friends who played football together. Time has changed, and they can already teach the group of proud British guys at Manchester United a lesson like grandchildren at Manchester United's high-level meetings.

Zhou Buqi is like giving a speech——

"The experience of doing business for so many years tells me that success is difficult to replicate, but the lessons of failure can be summed up. Where did the strategic decision of Serie A go wrong? This will play a vital role in the future development of Manchester United. In my opinion Come on, the core reason for the failure of Serie A is not the decline of the Italian economy, but the mistakes of Serie A itself, which is the main reason.”

"The mistakes are mainly two points."

"First, commercialization failed. In Serie A back then, there were only two major income sectors. One was match day income, which was earned by buying tickets. The other was broadcast fee income, which was earned by TV media. Just like AC in the year when it won the Champions League. In Milan, 50% of the income comes from TV broadcast fees. This is a deformed business model.”

"However, Serie A was too traditional at that time, football people controlled everything, they rejected commercialization, and they supported pure football. We have also seen the subsequent results."

"At the same time, England's league started reforms, established the Premier League out of the control of the FA, and gradually accepted foreign capital investment. The most important point is to promote commercial operations. 20 % of commercial operating income is extra income compared to Serie A. With more money, you can buy more good players, which can produce a compound interest effect. This is the fundamental reason why the Premier League is more popular than Serie A today. The reason. The longer the time and the more compound interest, the bigger the gap between the two parties will be.”

"The second reason is infrastructure construction. When Serie A was the hottest, they made a lot of money. But after they made money, they squandered it in the transfer market. The internal strife was too serious, and there were too many sky-high prices. Transfer. And they neglected the construction of infrastructure. Today’s Serie A teams don’t even have their own home courts, they all rent stadiums...the youth training facilities are outdated and backward.”

"Infrastructure is the foundation of football. At its peak, Serie A failed to further expand its commercial influence and improve its infrastructure. The backwardness of infrastructure will inevitably affect the emergence of young players in Serie A in the future. Don't look at Italy for four years. It even won the World Cup before, but such infrastructure conditions are doomed to the downfall of Italian football in the future."

"To sum up, Manchester United must adhere to two points. First, continue to adhere to the line of commercial operations. Only when you earn enough money can you buy enough good players; second, you must insist on investing in infrastructure, including Stadiums, training grounds and youth training centers. Only when the infrastructure is good can we cultivate excellent football players. Only when there are many excellent players can we have the best competitive performance.”

"There is no contradiction between business and sports. They are two legs of a person. No one can walk on one leg! The pursuit of good sports performance is the core of Manchester United, but commercial development is the basis for providing good sports performance. The lack of both One must!"

"I've heard some bad things this past season."

"I don't believe that going to the training ground to take a few photos and taking a short video will interfere with the training! To put it seriously, this is job discrimination in the workplace! Starting from next season, I don't want similar things to happen again!"

Zhou Buqi said the last sentence firmly, full of chilling and warning.

This matter is related to the new media work that Zhou Buqi wants to arrange for Lang Weiyi.

The so-called new media work is to use the new media of the Internet to spread and promote Manchester United, enhance Manchester United's world influence, and earn part of the advertising revenue and subscription revenue of new media.

The main way is to open accounts on platforms such as YouTube, Twitter, Facebook, Ucgram, YikYak, Weibo, Manchester United's official website and Ziweixing Digital Media's fan community product Goal.

Then, take care of these accounts and maintain the relationship with fans.

Generate income through new media and enhance brand image.

If you want to take care of these accounts, of course you have to take a lot of internal pictures, such as the appearance of the locker room, such as interesting pictures of players during training, or pictures of players on the plane, eating, or in the gym.

But many football workers are very repulsive, thinking that the locker room and training ground are sacred and inviolable, and non-football people are not allowed to enter.Don't bother, let alone take pictures indiscriminately!

So much so that the head of Manchester United's new media business and most of the team have left.This is Britain, and there are more jobs than people.

Why not do your job?
Why are you being insulted here?

After Zhou Buqi heard about it, he was very angry.

Depend on!
I'm so used to you!
This time, he wanted to arrange for Lang Weiyi, a close friend, to run the business.He wants to see, who dares to be arrogant and self-righteous!
　Watching the Manchester City VS Crystal Palace match last night, a tourism promotional video of Dubai appeared on the stadium billboard.I don't know if it's the first time, but it's the first time I've seen it anyway.It feels like we are getting closer and closer to the promotional videos of Hollywood movies.

　　
　
(End of this chapter)