Top of the Great Era

Chapter 1651 New Media

At the end of the meeting, Xia Chuang's transfer logic was determined, mainly three transactions.

One, buy Neuer at a price of 3000 million euros;
Second, buy Hernandez at a price of 750 million euros;
Three, sell Berbatov to Tottenham for £2000 million.

The net expenditure is about 1000 million euros.

a bit less.

However, Ferguson believes that this is enough. For a mature team, the important thing is to maintain stability.He is thinking of retiring after winning the Champions League again. He doesn't want to cause too much turmoil in the team. The reinforcement of individual positions is enough.

Zhou Buqi couldn't say much at this level.

After the meeting, Zhou Buqi talked to Lang Weiyi and asked him how he felt.

Lang Weiyi really couldn't say anything.

I just feel that Boss Zhou is very imposing, and he scolded those arrogant British people for a while.

Zhou Buqi said: "Commercial development is the trend of European football. Whoever does well will have the future. The current situation in European football is that the market expansion of traditional media has not yet been brought into play, even for Real Madrid and Barcelona. The giants also focus on the traditional media. This is behind. Manchester United must take the lead and start in the new media industry."

Lang Weiyi took a deep breath, "Well, I have a lot of research in this field."

Zhou Buqi smiled and said, "Isn't that good?"

Lang Weiyi asked: "What about Ziweixing Digital Media? How do you understand this? I heard that many clubs have been contracted for the official website business. Shouldn't Ziweixing Digital Media be the agency operation?"

Zhou Buqi said helplessly: "I originally had this idea, but no one accepted it. The commercial operation of European football is too backward. They don't even understand the old media. Moreover, you have seen the Manchester United incident. Now, those football people are proud, the training ground and the locker room are sacrosanct, it’s hard to shoot anything.”

Originally, in the business design of Ziweixing Digital Media, it was to act as an agent for new media operations for major wealthy families.

But what happened to Manchester United canceled this plan.

Manchester United is still a well-developed commercial club. Those football people are very repulsed by marketing and marketing.It's as if going to the training ground to take a few sets of photos and record a few small videos during training will seriously interfere with their game quality.

This is conceptual staleness.

After another seven or eight years, things will change.Everyone realized the huge value contained in new media, and they all opened up one after another. Many locker room photos and training ground videos were released on new media, such as YouTube, Twitter, TikTok and so on.

Liverpool earn €60 a month just from YouTube.

More representative is Barcelona.

After the outbreak of the plague, Barcelona encountered a financial crisis, with a debt of 10 billion euros, a lack of support in the team, and a serious decline in strength.However, Barcelona is a top giant after all, with many high-quality assets.

Selling part of the assets, repaying part of the loan, and then buying a batch of new players can use financial leverage to restart the vitality of the team.

What asset to sell?
One of them is the sale of 49.9% of the shares of the Barcelona studio, raising 2 million euros.

In other words, the market value of this Barcelona studio is as high as 4 million euros, which is about the same as the Serie A giants AC Milan.

What is this Barcelona studio?Why is it so valuable?

In fact, it is Barcelona's new media operation studio, mainly for the Internet.With the decline of traditional media and the increasing popularity of the Internet, the future of the Barcelona studio contains great value.

American capital has a deep understanding of the Internet, and the American sports industry has already made a lot of money through new media. If there is a chance to win the Barcelona studio, of course it will not let it go.

However, there is still a problem here.

The Barcelona studio can only be operated by Barcelona people.Even if Barcelona sells more than 50% of the shares, outsiders will not be able to participate at all.This comes from the conservativeness of European football, which is an unbreakable system.

People inside Manchester United cannot easily enter the training ground and locker room to shoot videos, let alone outsiders!The same is true for Barcelona. Even if new media becomes a trend in the future, players' contracts also show the need to cooperate with the club's new media platform for publicity, and that is the talent within the club.

Both the training ground and the locker room are confidential. What if outsiders come in and leak the secret?
Therefore, Ziwei Xing Digital Media's idea of ​​helping major giants act as an agent for new media business is not feasible, so it has to give up.Even if the agency is successful, the staff of Ziweixing Digital Media will not be able to get in, and they will not be able to shoot enough material. It will be very laborious to operate, and the club can only do it by itself.

Zhou Buqi talked a lot, expressing his belief in Lang Weiyi's ability, and it is enough to be responsible for operating platforms such as Twitter, YouTube, YikYak, Ucgram, Tumblr, and Facebook.

If the sports department is still blocking it for no reason, then tell him directly, it is bound to cut the mess quickly!
This is Manchester United's highest decision.

Whoever stops whoever dies.

Lang Weiyi seemed dissatisfied.

Zhou Buqi was a little strange, "Do you have any questions?"

Lang Weiyi hesitated and said: "Manchester United... I like football very much, but I hope to work at Ziwei Star, where my sense of belonging is."

Zhou Buqi said: "This is a very good opportunity for a leap. If you go to Ziwei Star, you will have to start from scratch. The headquarters of Manchester United's business is in London, and your workplace is also in London."

"It doesn't matter if you start from scratch, at least there is a lot of room for improvement."

"Uh……"

Zhou Buqi immediately understood what this kid meant.

He dislikes working at Manchester United and has no development prospects!
Also, it is impossible for Manchester United to hire a Chinese as CEO, right?The bosses are all Chinese, so we must find an Englishman to manage the team. This is the best organizational structure to cater to the market.

It is even impossible for him to be promoted to the president of Manchester United's commercial business department.

Zhou Buqi smiled and said: "I said, this is an opportunity for a leap. If you do well in Manchester United, you will have a basis for job-hopping. At least from Manchester United to Ziweixing Digital Media, you can cross over without threshold. Moreover, in Manchester United’s promotion of new media also creates value for Ziwei Star.”

"is it?"

Lang Weiyi was a little puzzled.

Zhou Buqi said: "When publishing content on a number of social platforms such as Twitter, YouTube, Facebook, Ucgram, Helo, and Goal, a matrix effect can be generated."

Lang Weiyi was even more confused, "Matrix effect?"

Zhou Buqi said: "It's about supporting each other, attracting each other, and relying on each other. It's like a formation for marching and fighting. For example, post a picture of Rooney on Twitter, and mark it as reposted from Ucgram. You can even indicate more For more pictures of players, you can go to Ucgram to follow Manchester United’s official account. This will promote Ucgram by taking advantage of Twitter’s public attributes.”

This idea does not work in the country.

Draining traffic to competing products was blocked immediately.

But it doesn't matter overseas, no one dares to play the game of blocking.Knowing that Twitter and YikYak are in a life-and-death competition, users can also post various links about YikYak on Twitter, and use competitors' platforms and traffic to improve themselves.

Manchester United can use its own influence to open up the relationship between all social platforms and consciously guide fans to move closer to Ziweixing's community platform.On Ziweixing's platform, there are more high-quality and professional content.Use the inclined content delivery to provide Ziweixing with covert help.

Lang Weiyi nodded, "I think this idea is feasible."

Zhou Buqi said: "New media has many marketing methods, which are often incompatible with traditional media. The so-called matrix effect is not only cross-platform, but also cross-account."

"Cross-account?"

"The current social media is in the form of information flow, and they all push content to users in a targeted manner. Therefore, there must be a matrix of multiple accounts. If there are more accounts, the probability of being pushed will increase."

"Information flow? Is it the friend network?"

Lang Weiyi is not unfamiliar with this at all, this thing was first created by Ziweixing.

Zhou Buqi said with a smile: "Yes, Facebook and Twitter are all in this mode now. In the future, this will become a habit. All platforms will be like this. It must be a personalized information flow."

Lang Weiyi said thoughtfully: "Then the content cannot be homogenized."

Zhou Buqi said: "That's not necessary. Necessary repetition can deepen the brand value. Also, you are an official media account, and a lot of content is not suitable for posting. But, you want to post some content, what should you do?"

Lang Weiyi immediately understood, "Looking for a third-party partner?"

This is the traditional model.

For example, Manchester United cooperates with many media reporters. Usually, Manchester United provides some content and earns them royalties.When Manchester United needs it, they will also help write manuscripts to speak for Manchester United.

However, the articles written by these regular media reporters have a bottom line, and some regular newspapers cannot publish too low-end content.

New media is different.

Many big Vs just use money to do things. He will do whatever you ask him to do, and he will scold whoever you ask him to scold.This has more room for operation in the media's public opinion territory.

Zhou Buqi said: "Analyzing the specific situation in detail, there are many ways to play new media. We should make more use of third-party big Vs to enhance our influence. Just like you are looking for a girlfriend, no matter how much you brag, it is difficult for women Children believe it. But if some public figures praise how good you are, girls will believe it. It will be more credible and public opinion-guiding to use the mouth of a third party to show your own advantages."

"Ah."

"Let me give you an example. For example, a certain player does not want to renew his contract, does not want to leave a transfer fee to the team, and wants to leave the team for free after the contract expires. What should we do? If we cannot resolve it through legal channels, we can only rely on public opinion." Ways. Find more third-party big Vs to post content, scold the player, say he is ungrateful, say he is mercenary, and exert influence on public opinion. Public opinion will be linked to the public value of the player.”

Lang Weiyi took a deep breath, "I see."

"So, that's it?"

"Row."

"Work tomorrow?"

"Next Monday."

"it is good."

(End of this chapter)