Top of the Great Era

Chapter 1682 Named Resources

Zhou Buqi wants to build a multinational football group, and there are two candidates, one is San Dezi, who is in charge of business and group management; the other is Rangnick, who is fully in charge of sports affairs.

This is a very bold idea, but it is not unconventional. Someone is already doing this-Red Bull Group.

Since four years ago, the Red Bull Group has begun to lay out the football industry, acquiring several clubs to create an integrated football ecology.

When Zhou Buqi bid for Manchester United that year, Thai Chinese business capital wanted to buy Manchester United, and the core was Red Bull Group.At that time, Red Bull wanted Manchester United to be the core of their Red Bull football kingdom.

However, Manchester United's price is too high.

Red Bull can't afford it either.

It can only be given to Zhou Buqi.

Red Bull can only settle for the next best thing. On the one hand, it will build the Austrian Salzburg Red Bull, and on the other hand, it will work hard to run the Leipzig Red Bull, which is currently in the third-tier German league, to the Bundesliga!
Then, take the Leipzig Red Bull as the center of the Red Bull football ecology to build up the football industry.

It didn't do too well though.

In the previous life, the Red Bull Football Group was slow to develop. Later, Rangnick was recruited for help, so that their multinational football group could really start.This life is not necessary, Zhou Buqi has already acted first.

This matter has basically been finalized, and the next step is to find a good club, buy it, and carry out a series of renovations.

The domestic side has already been selected, which is the East Asian team.

However, this matter cannot be rushed.

There must be a larger and more comprehensive strategic system design.

Football doesn't make money.

Xu Genbao set up a football base in Chongming Island. Not to mention the repayment of the loan, even the annual interest. If the boss Zhou did not appear, he would even be reduced to the embarrassing situation of selling his children to survive.

This is not a problem with domestic football. It is similar all over the world. Except for the commercialization of the Premier League, which is very profitable, almost all football leagues in other countries and regions are at a loss.

Most of the clubs have to rely on the enthusiasm of investors to continuously transfuse blood and invest continuously.Once investors lose enthusiasm and don't give money, the team will go bankrupt.

For football, which has the world's largest sport, this is really a great irony.

It is his hobby to play Manchester United, and he has passion; although he is reluctant to play football in China, as long as he does it, he will have a sense of responsibility and mission, and he is willing to invest in it at any cost. .

However, let him spend money to invest in teams in Brazil, Australia, Portugal and other countries, and continue to give money to help them develop...Why?These countries have nothing to do with him, nor are they his interests. He has no such mood and motivation at all.

So have to figure out a way to be self-reliant.

Fortunately, the Internet age has come.

Under the new media, the Internet celebrity economy was born.

Football is the number one sport and has a wide audience in any country.Especially in countries with football culture, players are like heroes in the local team.

Normal ticket income, transfer fee income and sponsorship fee income cannot afford to support a club.

Then further income will be generated!

It is necessary to use the new media of the Internet to have more channels of commercial income and commercialize football.But there is a contradiction again, and it is difficult to strike a good balance between business and competition.If the business is good, the competition will decline; if the competition is good, the business will not be too good.

If you want to balance business and competition, you need extremely high management art. In the world, only a few teams such as Real Madrid, Barcelona, ​​Manchester United, and Bayern can do it well.

For some small teams, as long as they increase commercial operations, it will inevitably affect their competitive performance.

It does not matter.

Zhou Buqi's football in Brazil, Australia, the United States, Portugal, and South Africa is not at all to help those countries improve their football standards, but to select local players, provide good seedlings for higher-level teams, and reduce high The talent cost and trial and error cost of the level team.

If these low-level teams can provide good seedlings and be self-reliant, that is the best way.

As for Rangnick, he only needs to focus on the competitive performance of one or two top clubs.

This is a super huge industrial layout.

Looking around the world, no one can play it well.

Neither can Red Bull Group.

They are too weak.

Zhou Buqi wanted to give it a try.

Of course, this is not only to help develop his multinational football group, but more importantly, it can use the content, brand and influence of football to enhance the international status of Ziweixing's core Internet industry.

Zhou Buqi has asked his secretary to send invitations to Ziweixing, Ziweixing International, Asda, Jieyu Media, Ziweixing Global, Ziweixing Digital Media, Chaowan Commune, Netflix, Manchester United and Hoffenheim Two top European clubs gathered in Huangpu Beach on August 8th!

He wants to straighten out the train of thought on this matter!

However, one thing must be confirmed first, that is, what is the name of this new multinational football group?Is it Ziweixing?
This actually has no added meaning.

"Ziweixing" is just a company name, not a product name, and it is the product, not the company, that directly faces users.For example, the current Manchester United jersey advertisement sponsored by Ziwei Star costs 5000 million US dollars per year, and the sponsoring brand used is "Helo".

However, you can't name it with Helo, right?

Helo in Brazil, Helo in South Africa, Helo in the United States... It's a bit nondescript, and it doesn't meet the essence of the naming promotion.Football has a strong vitality, and many teams have a century-old history.

But Helo is an Internet product, how many years and decades can it live?

After Helo is dead, the team will probably continue to exist.

Just like the Shenhua team.

Originally, it was sponsored by Shenhua Group in Shanghai.Later, Shenhua died, but Shenhua's name remained. The name "Shenhua" loses the effect of advertising, which is equivalent to wasting an important marketing resource in vain.

So for this multinational football group, the name is very important!
That's free billboards.

That night, Zhou Buqi refused the outside entertainment and went home for dinner. Teacher Wen just came back from the United States with his daughter Niannian in his arms.My daughter is three years old now and very cute.

When I got home, I was a little surprised that Ning Yameng was also there.

Zhou Buqi first held his baby girl in his arms and held her high, then said with a smile: "Ya Meng, aren't you in Spain?"

"I let her come back."

A crisp voice came from diagonally behind.

"Aunt Meimei..."

Before Zhou Buqi turned his head, Nian Nian in his arms was waving his little hands happily.

It turned out to be Shi Jingmei.

"Second Sister?" Zhou Buqi was even more surprised, "Isn't Chaowan Commune busy with arranging blind box sales for the new season? You're not in Europe, why did you come back with Yameng?"

Shi Jingmei pursed her lips and glanced at him, "There are more important things!" Then, she opened her arms, smiled and teased: "Come on, auntie hug!"

Nian Nian mercilessly said, "No, Dad hugs!"

Zhou Buqi laughed out loud.

Shi Jingmei joked with Niannian again, "It was your wife Wu Yu who told us to come back quickly, saying that we came back late, so we wouldn't have a chance to blow the pillow breeze."

Zhou Buqi coughed twice, and quickly explained, "Second sister, don't be joking, I respect you as much, but I don't want to blow pillow talk."

"is it?"

Shi Jingmei smiled but wasn't smiling.

Wen Zhixia knew about the life of this bastard man, so she rolled her eyes at him and hugged her daughter, "Dad is going to work, let's go draw with mom, okay?"

Then, Zhou Buqi went upstairs to the study with Shi Jingmei and Ning Yameng, and saw Wu Yu writing in the study.

"Husband, you are back!"

Wu Yu put down his pen, smiled sweetly, and waved his little hand.

Zhou Buqi didn't know whether to laugh or cry, "What's this for? The three of you get together, it doesn't feel good!"

"Good thing, sure good thing!"

Wu Yu ran over with a smile, held his arm, pushed him down on the sofa and sat down.

Then, Shi Jingmei sat on Zhou Buqi's left, Wu Yu sat on the right, and Ning Yameng moved a stool to sit in front of him, with the aura of Sanying fighting Lu Bu, enveloping him.

Zhou Buqi didn't know what kind of medicine they were selling in their gourds, so he laughed and said, "Heroines, if you have something to say, just talk about it! If you don't know, I thought you would fight three against one."

Wu Yu blinked, obviously the mastermind of today's incident, and said quickly: "Honey, I heard you call, Rangnick has come to Shanghai, right?"

Zhou Buqi couldn't help laughing, "You still know Rangnick?"

Wu Yu pouted, and said fiercely: "Honey, don't interrupt, answer honestly!"

Zhou Buqi nodded, "Well, here we come."

Wu Yu asked: "Then, is your plan for the multinational football group going to be implemented?"

"Correct."

"Let Rangnick take charge?"

"Well, Rangnick is in charge of sports. San Dezi is in charge of business. San Dezi is the vice chairman of the board of Manchester United and my right-hand man."

Wu Yu pursed her lips, and said coquettishly: "I don't care if it's San Dezi or Xiao Taohong, I just want to ask, is the multinational football group you want to have a unified name like the Red Bull Football Group?" ? Like RB Leipzig, RB New York, RB Salzburg."

Zhou Buqi was a little surprised, "You know all this?"

Wu Yu raised her fair chin slightly, somewhat proudly, "Why don't you know? Don't forget, I was your cheerleader when you played football, and I also know football."

Shi Jingmei couldn't stop listening, so she quickly stopped the two of them flirting, "Chaowan Blind Box is mainly engaged in football business now, of course we know some football business. This multinational football group you run , Is it going to follow the model of Red Bull Football Group?"

Zhou Buqi said frankly: "It's almost the same, but the Red Bull Group is a small business, and what I want to do is a big business with a larger scale and greater industrial coordination."

Shi Jingmei waved her hand, "That's not important, I want to ask, what is the name of your football group?"

Zhou Buqi suddenly realized.

That's it!

Unexpectedly, Sister Wu has also learned Jiling, and her business sensitivity is so strong.

(End of this chapter)