Top of the Great Era

Chapter 1683

Wu Yu blinked her eyes and said seriously with a small face: "The current main business of Chaowan Commune is player blind boxes, which are closely related to football. If this multinational football group is named after our products, it will have a wider brand than other brands. Advertising effect."

Shi Jingmei said softly: "This is to name the football team. The name is very meaningful, and it often means the relationship and bond with the fans. Just like the Shenhua Shenhua team, it was originally only the sponsor Shenhua Group, but later changed the owner, but Fans are used to and like the name Shenhua, so they can’t change it. They can’t change it if they want to. Therefore, the naming of the team must have a long-term perspective and not just focus on the moment.”

Wu Yudao: "The name of the team can have a long-term advertising effect. The vitality of the team is very long, but the vitality of the enterprise is uncontrollable. If you want to achieve the greatest economic benefits, you have to choose the most secure plan."

Ning Yameng went on to say: "Brother-in-law, I have done some research, and there are many century-old companies in the world, but looking at these century-old companies, almost all of them are manufacturing industries, either producing clothes, bags, shoes, or producing Coke, watches, etc. , Automobiles. The service industry is changing too fast, and the technology industry is changing even faster, even Motorola and Nokia are gone. Yahoo has only been popular for ten years, and it will be eliminated by the times.”

Wu Yu nodded again and again, and quickly said: "Yes, we must return to the manufacturing industry. Husband, the Internet industry you are engaged in does have the ability to explode rapidly in a short period of time, and the market value has grown rapidly. But this is the technology industry, maybe one day It won’t work. Although the traditional industry such as toys is not very profitable, it can only achieve linear performance growth instead of exponential performance growth like Internet companies, but it is stable. No matter what time it is, human beings cannot lack toys.”

It seems that these three female generals have reached an internal unity.

Zhou Buqi was a little startled.

There is also some joy.

I didn't expect senior sister Wu Yu to improve so much. Is this the same senior sister Wu who drove a Lamborghini every day and didn't go to work every day, and went to various high-end restaurants with her sisters every afternoon to check in?
The progress is so fast!

It's not surprising that in Zhou's family, even Aunt Xue runs two beauty salons of her own, and the girls all have their own successful careers.

Wu Yu is in it, one or two days is fine, and after a long time, he will definitely feel something, and a kind of motivation will be formed under the subtle influence.

Shi Jingmei went on to say: "After Buffett bought Coca-Cola, he never sold Coca-Cola's stock again. Because Coke is a must-have in life and has penetrated into every family. There may be short-term fluctuations in performance, but from In terms of long-term vitality, Coca-Cola must be better than the technology industry. Red Bull Group’s football is actually based on this logic.”

Ning Yameng said: "Well, Red Bull Beverage can cross regions and cultures, and it is a global drink just like Coca-Cola. Although it is not as good as Coke's sales, its vitality is not much worse than Coca-Cola. Such a traditional enterprise is most suitable for The football team is named."

Wu Yu hugged Zhou Buqi's arm and said expectantly: "Toys can also be cross-regional and cross-cultural, which is determined by the nature of the product. Star cards have no practical value and are destined to be active only in niche circles. The figures of the players are different, relying on the strong influence of football, there are more possibilities to get out of the circle. The combination of blind box trendy play and the team is a strong alliance!"

The three female generals expressed their meaning very clearly.

I just hope Boss Zhou doesn't think about it too much. Chaowan Commune is the best choice, so don't worry about the phone.Whether it is the Chinese name "Ziyuan", or the translated name "Aisida", or the English name "Aster", it is actually not suitable for naming a team.

Even Nokia and Motorola are dead.

Asda Group has developed very well in the past two years, but who knows if this company will still be able to survive more than ten or twenty years later?Maybe the times have changed and they will be replaced by new products.

In contrast, the traditional toy industry has more advantages.

Although the technical content of this thing is not high, it is simple but not simple!The vitality of this thing is much stronger than the Internet, mobile phones, drones, chips and so on.

Zhou Buqi's initial idea was to name it after the mobile phone.

Through the influence of football, we will further cultivate and promote Aster mobile phones around the world.

It may be that Wu Yu overheard her usual conversation, and then she quickly transferred Shi Jingmei and Ning Yameng back from Europe to persuade the family members to change their minds.

Shi Jingmei further analyzed, "Yuanwei Group is not good either. The brand positioning of Yuanwei is sufficient, but milk tea is difficult to promote globally and lacks marketing value in overseas regions. Jieyu Media is also not good. Jieyu Media mainly does What they focus on is business in the Greater China region, and they have absolutely no influence on countries such as Brazil, South Africa, and Australia."

Zhou Buqi smiled, "Where is Ziwei Star Universal?"

"Universal? This is even worse!" Shi Jingmei snorted softly and gave him a white look, "I don't believe you would put 'Universal' in it. 'Universal' is indeed a world-class brand with great influence But in the past more than a hundred years, the 'Universal' brand has been split long ago. Universal Music, Universal Studios, including Miss Universe, have nothing to do with Universal Pictures. In order to promote Universal Pictures, you are willing to provide free Irrelevant assets for publicity? Universal can’t, and MGM certainly can’t. The best choice is Chaowan Commune.”

Wu Yu nodded again and again, "Yes, my husband, Chaowan Commune is the best choice. Just like Red Bull, Red Bull drink is an energy drink and sports drink, which is related to football. The player's blind box is more related, and it can bring football Propaganda is maximized."

The few of them must have had a meeting, with clear thinking and accurate logic.

Zhou Buqi felt that what they said was very reasonable, "There is another factor, the aesthetics of the name must be considered. The name 'Chaowan' is of course good for promoting toys, but it is not good for naming football teams. Buying a team in Los Angeles and calling it the Los Angeles Chaowan team? This is too impetuous. Moreover, 'Chaowan' is more like an industry name than a brand name."

"Trendy play" actually means trendy toys and popular toys.

The "Blind Player Box" of Chaowan Commune can be called Chaowan, the new "Transformers" launched by Hasbro can also be called Chaowan, and the new building blocks launched by Lego can also be called Chaowan.

They are all trendy games, so the coverage is too wide.

It's a bit like Shi Jingmei's analysis just now, it's a reason not to name it with "Universal".Chaowan Company has promoted "Chaowan", wouldn't it also benefit competing toy manufacturers such as Hasbro and Lego?

Wu Yu looked at Zhou Buqi with a very pitiful look, "Honey, you are so stupid!"

"what?"

Zhou Buqi couldn't laugh or cry, feeling despised.

Ning Yameng pursed her lips, covered her mouth with a smile and said, "Brother-in-law, I thought you knew everything, so you've revealed your secrets."

Fortunately, the second sister, Shi Jingmei, helped him to say something fair, "He usually pays attention to too many important things, and it's not surprising that he didn't pay attention to the details of this kind of naming."

Knowing that he had made a fool of himself, Zhou Buqi asked modestly, "What's wrong? What's wrong with what I said?"

Wu Yujiao smiled and said, "It's not right. 'Chaowan' is the Chinese name, 'Chaowan Commune' is the name of the company, and the product it launched is Chaowan, and the name of the product is 'Pao Pao Tao'."

"Bubble Tao?"

"It's English, Poptoys, this is the real brand name."

Wu Yu laughed heartlessly.

Zhou Buqi suddenly realized.

That's it!

Because the products of multinational companies need to be sold across the country, they will encounter many language differences, so there will be many kinds of names, some are company names, some are product names, some are brand names, and some are translated names.

Take, for example, the iPhone produced by Apple.

"iPhone", Apple is the name of the company.

The brand name is iPhone.

iPhone3g, iPhone3gs, iPhone4, etc., these are product names.

"Love Crazy" is the transliteration and translation of iPhone.

Another example is Esta.

Asda mobile phone, this is the company name, because the manufacturer is called Asda Group.

Aster and Aster are the product names.The former is a Chinese name and the latter is an English name. Aster means "Aster flower" in Chinese.

The transliterated name of Aster happens to be Aster, and the English name of the company name "Aster" is also "Aster", which coincides with the brand name of the mobile phone, which can be easily understood by foreign consumers and shareholders after listing.

For Chaowan Commune, "Chaowan Commune" is the name of the company.The brand name and the product name overlap, and they are all called "Poptoys".In other words, the big trademark printed on the appearance of the blind box is called "Poptoys".

Consumers are oriented toward products rather than companies.

That is to say, for consumers, they don’t care what “Chaowan Commune” is, they only know that the name of the blind box they bought is “Poptoys”.

This is a unified global brand.

The Chinese name in Greater China is "Poptoys", which is a transliteration of "Poptoys".

The English name of "Chaowan" is "designer_toy", which is a general term for a variety of toys, and it is not suitable to be the name of the team.However, "Poptoys" or "Poptoys" are brand names, and they have exclusive characteristics, so they are suitable for naming.

Just like the Leipzig Red Bull team of the Red Bull Football Group, it should be called "Leipzig Red Bull" instead of "Leipzig Energy Drink".Because there are too many kinds of functional drinks, Red Bull Group just wants to promote its own Red Bull drinks.

As another example, suppose Coca-Cola sponsors a New York football team.

It must be called the New York Coke Team, not the New York Coke Band.

Because "Coke" is a proprietary brand name, but Coke is the name of a type of beverage, and there are other types of cola such as Pepsi.

Zhou Buqi communicated with the three female generals about the principle of naming, which was a bit of a headache.

This is too complicated.

In order to simplify and save trouble, many Asian companies combine the company name, product name and brand name in a trinity when naming, such as Samsung, Sony, ZTE, Huawei, Lenovo, Haier, Gree and so on.

Haier's computer is called "Haier Computer", Haier's air conditioner is called "Haier Air Conditioner", and Haier's refrigerator is called "Haier Refrigerator". Such naming has the advantage of simple marketing and easy operation.

The disadvantage is that the risk is too great.

Once Haier's computer has a problem and messes up the "Haier" brand, even if Haier's refrigerators, color TVs, air conditioners and other products have no problems, they will be greatly affected.

In contrast, large companies in Europe and the United States often separate their names and create a very complicated name system to share risks.For example, Procter & Gamble has hundreds of brands and tens of thousands of products.If a certain product has an accident, a brand will be ruined... If it is ruined, it will be ruined, and it will have no impact on the entire group.

"Paopaotao...is it too feminine?" Zhou Buqi still hesitated.

Wu Yu was not very satisfied, and she became coquettish, "It's just a Chinese name."

Zhou Buqi glanced at her, then at Shi Jingmei and Ning Yameng, who were full of hope, and couldn't refuse even if he wanted to.For him, it is a trivial matter to fail in the team, but it is a major matter to make them unhappy.

"Okay, then it's settled!" Zhou Buqi waved his hand, "Well, let's take a look at the blind box sales this season. If the blind box business spreads among more wealthy teams, it means that Chaowan Commune The business model is really running. When the time comes, use your names to name the team!"

Wu Yu was very happy, and leaned over to kiss him on the cheek, "Honey, you are the best!"

(End of this chapter)