Top of the Great Era

Chapter 1692
Zhou Buqi will stay in Shanghai for a while.

I visited several local Internet companies, and it felt like a world away.

He has taken Ziwei Star to make great strides towards the era of mobile Internet, and he has not paid attention to the product business on the PC side for a long time.However, I visited several companies, and they are all working hard on the PC Internet in full swing, full of high spirits and full of hope for the future.

Especially for 51.com, because they participated in the "Magic Change Helo" plan, they gained a lot of traffic, and then they disappeared in the direction of social games.

Cheng Binghao in this life has been recruited by Zhou Buqi long ago, and Kaixinwang is no longer there.

However, Kaixin.com's status in the industry is likely to be replaced by 51. It has played various social games and made a lot of money.

Having tasted the sweetness, they further developed in this direction.

This is somewhat embarrassing.

If you can't calmly evaluate this kind of big but not strong industry, you will get lost in the dust under the torrent of the times.

I went to several Internet companies in a row, including social networking, recruitment, group buying, music and other websites, but they were not very optimistic.Zhou Buqi kindly talked about his imagination about the mobile era, and these people thought that Boss Zhou had something ulterior motives.

In comparison, his level is still higher!
There is quite a feeling that all the heroes of the world are under my tent.

Not to mention executives, even the middle managers are very high-level.

Xiaonei.com is now incorporated into the new media business group, led by Liang Rubo. This guy's three fires always seem to be burning in the most accurate and most needed places.

When he replaced Tang Binchen in the management of Youyou.com, he introduced a series of reforms, the most famous being the "Three Circles" module, "Friends Circle", "Secret Circle" and "Interest Circle", which directly made Youyou.com flourish. Domestic traffic is second only to Baidu's website.

After being transferred to the new media business group as the president, he started again.

The first choice is Xiaonei!

He appointed a new vice president of Xiaonei, named Tan He, with a nice name, in her early thirties this year... a woman.She was recruited from Paipai.com, M5 level, in charge of group buying on campus.

Restructuring and upgrading the school group buying is Liang Rubo's first fire after taking charge of the new media business group!

Seeing that the new semester is about to start.

The fourth "91 Shopping Festival" is about to begin.

Back then, when Shi Jinglin was the president of the school’s business group, she led a team to organize this online shopping festival around college students, targeting the shopping needs of college students when the new semester started on September 9.

However, in the past few years, the product categories of on-campus group buying have been very limited.

Ziweixing is not a professional e-commerce platform after all.

This kind of e-commerce model, which is similar to B2C and B2B, has too high requirements for the B-side...that is, the selection of Xiaonei.

Therefore, in the past few years, although group buying on campus has been successful, it has not fully met the shopping needs of college students.

There are two main categories of sales.

One is electronic products, which Zhou Buqi made back then; the other is cosmetics, which Shi Jinglin made back then.

Liang Rubo came to power, he must be dissatisfied with the status quo.

In other words, he needs real achievements that belong to him!

He wants to develop new major categories besides electronic products and cosmetics!
He chose clothes.

After Zhou Buqi heard about it, he was very surprised. He really couldn't think of how to make such a product as clothing through group buying on campus.When Shi Jinglin was in charge of Xiaonei, she actually wanted to open up two markets, one for cosmetics and the other for clothing.But after trying two or three group purchases, I gave up the clothing business.

What kind of magic touch does Liang Rubo have?
Zhou Buqi was very curious, and happened to hear that the newly appointed vice president of Xiaonei.com, who is in charge of group buying on campus, Qin He, was in Shanghai and was going to adjust the business structure of Xiaonei.com's logistics transfer center located in Shanghai.

Liang Rubo had already returned to the capital, so Zhou Buqi joined in the fun and went directly to the logistics center to meet this newcomer dug from Paipai.com.

Xiaonei has five logistics centers across the country, corresponding to North China, Central China, East China, South China and Southwest China, all of which are logistics warehouses jointly built and shared with JD.com.

This is more convenient.

With the growth of JD.com, the cooperation between intramural group buying and JD.com has further deepened.In the past, in order to deliver goods through group buying on campus, many methods were devised to avoid package dropping or stealing by the courier company.

Now that JD Logistics has begun to see scale, there is no need for it.

In-school group buying is aimed at schools, with easier delivery and lower logistics costs, and JD.com can handle it.Liu Qiangdong obviously also has a very strategic mind. Last year, he offered an ultra-low price of 100 million yuan per year in order to exclusively undertake the courier business of group buying on campus.

Such a logistics price may not even be enough for the cost.

But Lao Liu is also very powerful. What Jingdong Logistics is pursuing is not profit, but brand!

Cooperating with intramural group buying is equivalent to promoting JD Logistics to college students across the country, allowing college students across the country to experience the top-level service of JD Express that crushes peers.

In this way, JD.com can create a better image in the minds of college students.

The unit prices of commodities in Jingdong Mall are very high, and the profit is also high. Generally, users who are price-sensitive will not go shopping on Jingdong.And those users who are not price sensitive, the vast majority have college degrees.

This is targeted marketing.

In short, there are more and more cooperations between school group buying and JD.com, and there is a strong alliance against Ali.At this time in the previous life, JD.com was not considered a first-class e-commerce platform. It was no match for Dangdang, and it was still fighting with Yi Xun and Amazon.

This life is different. With the strong brand support of intramural group buying, JD.com has become the largest B2C e-commerce platform in China since two years ago.

Zhou Buqi went to Jingdong's storage center, and this was the first time he went.

It was found to be very large, and it felt bigger than three football fields.

The area that belongs to on-campus group buying is very small, about the size of half a football field.

Zhou Buqi had never seen Ms. Tan He before, and he could see this handsome and capable woman with short hair that reached the ears from a long distance, and it was probably her.

"Mr. Zhou, hello, my name is Tan He, and I'm in charge of group buying on campus."

Qin He walked over quickly, with a relatively ordinary appearance, but a good temperament, very confident, very calm, and quite aura.

Zhou Buqi shook hands with her and smiled, "Hi, I'm Zhou Buqi, nice to meet you."

Qin He said happily: "Mr. Zhou, don't be so polite to me. I was a little flattered when I received the news that you would come over."

"I'm not Mr. Zhou, you can call me by my name, or you can call me Lao Zhou or Xiao Zhou." Zhou Buqi waved his hand, "Ziweixing emphasizes equality, and doesn't like the idea of ​​superiors and inferiors."

It was only the first time we met, and Tan He was a little dizzy. Facing such a young and promising Internet entrepreneur who was famous in the industry, he would be lying if he said he was not nervous.

Recalling the series of business miracles that the young Boss Zhou has created in the Internet industry in the past few years, his mind short-circuited for a while.

"Qin He? Miss Tan?"

"Ah?" Qin He was stunned for a moment, "Oh! Sorry."

Zhou Buqi smiled and said: "Don't be nervous, I just came here to take a look this time. The on-campus group buying has developed very well in the past few years, and the cooperation with JD.com on the logistics level has also been fruitful. You are now in charge of on-campus group buying, and you need to continue to deepen your cooperation with Jingdong's cooperation."

Qin He nodded again and again, "Well, I know that Jingdong's major shareholder is Ziweixing, and they are a family."

"Correct."

"I came here this time mainly to connect with people from JD Logistics to prepare for the group buying of clothing for the next 91 Shopping Festival. This may be different from the previous group buying."

Zhou Buqi said: "I came to see you this time, just to know about your clothing group buying."

(End of this chapter)