Top of the Great Era

Chapter 1693 Customization

During today's foreign visit, Zhou Buqi was accompanied by his secretary Ning Yaxian, and several senior executives from Ziweixing's international department. The leader was Zhang Xuhao, the vice president.

Zhang Xuhao can be regarded as the veteran of Ziwei Star. Back then, the Xiaonei network expanded its market to Shanghai, relying on his operation and his family's influence in the area.

Now, Ziweixing has adjusted its organizational structure, canceled the on-campus business group, and incorporated the school net into the new media business group.The president of Xiaonei is temporarily held by Liang Rubo.

However, the president of Xiaonei.com is at the M6 ​​level, and Liang Rubo is at the M7 level. It is impossible for him to continue serving concurrently.

It is necessary to find a suitable candidate for the president of Xiaonei.

Guo Pengfei strongly recommended Zhang Xuhao.

What Xiaonei.com does is the business of university campuses, its scale... In fact, compared with the current overall scale of Ziwei Star, it is not very big.

In terms of scale alone, the Xiaonei network can be reduced to a marginal business.

But it means a lot!

Xiaonei has a long-term brand value. Serving college students well is tantamount to serving the most elite and richest group in the country in the future.

Advertisers with long-term value pursuit are very willing to cooperate with Xiaonei.

Zhang Xuhao is very good at marketing in the university campus market.

Zhou Buqi knew him very well, and this time he brought him here, so he was familiar with him.If he becomes the president of Xiaonei, Qin He will be his direct subordinate.

More contacts, easy to understand.

In the warehouse center, Boss Zhou couldn't guide the experts too much for this kind of work that was too basic. Qin He saw it, and went to the warehouse manager's office together.

Out of the sight of the grassroots employees, Zhou Buqi laughed at himself and said: "I did not deal with the supply chain less in the past. When I first started my business as a milk tea shop, I brought Meng Houkun to those suppliers, relying on my legs. He ran away. After a few years of being pampered and pampered, he has become a little divorced from the people."

Qin He chuckled and said, "You are a person who does great things, and you have a different focus. Letting scientists become primary school teachers is not about education, it is a waste of social resources."

Zhou Buqi waved his hand, "Okay, then let's take a break, sit down and chat, I am very interested in your clothing group buying."

Zhang Xuhao has not been officially promoted to be the president of Xiaonei. It is only the nomination stage for Guo Pengfei and Meng Houkun, and Liang Rubo will finally confirm it.

So Zhang Xuhao didn't know about this, and frowned, "The clothing business, in fact, group buying on campus has always been done, but the main products are long johns, socks, and underwear. I remember I tried A few times, it didn't work out well."

Qin He nodded slightly, "Yes, I have read the materials. The people in charge back then were Shi Jinglin and Chen Dong, and they didn't start the clothing business."

These two names...

Many new employees of Ziwei Star may not know it very well, but senior employees like Zhang Xuhao are like thunder!
Shi Jinglin, who gave her the nickname "The Great Demon King"!
When she was in charge of Xiaonei.com, Xiaonei.com was once Ziweixing's most profitable business, supporting the development of many other businesses.

Chen Dong is even more powerful, he has gone to Japan to do business, and now he is the big boss of Jingtao Co., Ltd.

Neither of these two started a business, just relying on this unattractive woman right now?
Can it work?
Zhang Xuhao was not optimistic about this business, and asked in a tone, "If they can't do it, you can?"

Zhou Buqi felt that her tone was a bit harsh. Ms. Qin was already on duty, and the 91 Shopping Festival was about to begin, which meant that her model had received higher-level instructions and permission.

She must have come up with some constructive business models to operate the clothing group buying business.

Zhou Buqi reassured him a little, and said seriously: "Ziweixing started its business by relying on the Xiaonei website. After graduating from college students, they will become the backbone of society in the future. Their evaluation of Xiaoneiwang and even Ziweixing represents Ziweixing. The goodwill and brand of MSI. You must be careful about group buying on campus, rather than lacking.”

Qin He seemed very confident, "I have been doing group buying on campus for so many years, and I have actually accumulated a lot of experience in terms of business organization and operation. In the past, people from JD.com were in charge of the delivery and logistics of group buying on campus. We hosted it ourselves. This shows our progress. For clothing group buying, there is actually not much pressure on the business and operational levels, as long as there are slight changes in the concept and model.”

Zhou Buqi asked: "How to modify?"

Qin He smiled and said, "Customization."

"custom made?"

Zhou Buqi was slightly taken aback.

Qin He said: "I have read some materials about group buying on campus in the past, and know that we have launched a batch of customized mobile phones with low specifications and low prices specially for college students. This idea can be extended to the clothing industry."

Zhou Buqi became more and more interested.

Zhang Xuhao became even more skeptical, "Clothes customization? Doesn't this make the clothing group purchases that are already in trouble more troubled by orders? The clothing group purchases in the past couldn't be done. The most important point is that the order quantity couldn't be done."

Qin He obviously wants to be more professional. "The effect of group buying on campus in the past was not very good. We have summarized it, and there are about 7 items. For example, group buying on campus adopts a centralized procurement system, and the school network connects with users. It is produced by school network. The emergence of counterfeit and shoddy products is the responsibility of Xiaonei.”

Zhou Buqi nodded, "Yes", "This is a common dilemma of the B2C business model. There are many counterfeit and shoddy products on Taobao, and the damage to Taobao's brand is relatively limited, because they are all done by merchants and have nothing to do with the platform. However, self-operated e-commerce platforms such as Dangdang and JD.com will not work, and they have to bear the credibility of their products to users.”

Qin He said: "Yes, this is the most important point that it is difficult to do group buying of clothing. It is related to the brand of Xiaonei. This makes us feel constrained when selecting products. If we cooperate with some big-name clothing, the selection will be easy, but The price is too high, and college students can’t afford it.”

Zhang Xuhao said: "There is also the competition factor of Taobao. There are too many high-quality and cheap clothes. College students don't have a high demand for big-name clothes."

Qin He agrees, "Group buying on campus cannot be the same as Taobao. There are some things they can do, but Xiaonei cannot. We have different product positioning."

"Correct."

Zhou Buqi was quite satisfied. In just a few words, it can be seen that the vice president and group buying director of Xiaonei.com dug from Paipai.com has a deep understanding of Xiaonei.com.

This is a good sign.

Many business managers are only thinking about making money, they are overly mercenary, they only want to open up more profit points to pursue better performance, and ignore the important significance of brand building.

Not to mention anything else, even Fu Sheng is like this.

This will not work.

For large but not strong companies, this kind of behavior will be acquiesced.But for companies with a longer-term value pursuit, a lot of money would rather not be earned than damage the brand.

Qin He continued: "Another point is that there are not enough categories. Because it is necessary to control the quality of clothing, it is difficult to provide too many clothing styles. The last thing college students want to see is to compete with others on campus. I have seen Materials, this reason is the direct reason why President Shi Jinglin dismantled the group buying of clothing."

Zhou Buqi communicated with Shi Jinglin a lot back then, so he knew a lot about it, "The custom-made clothes you mentioned can solve this problem?"

"can!"

Qin He is calm and confident.

"Oh?"

Zhou Buqi didn't really believe it, anyway, he couldn't think of any good way.

Qin He said with a smile: "I used to be the vice president of Paipai.com, and I was mainly responsible for the supply chain management of the clothing business. In three years, I almost visited all the clothing factories and family workshops in eastern Guangdong Province. "

"Great!"

Zhou Buqi praised him.

It is indeed remarkable.

There are too many clothing manufacturers in eastern Guangdong Province, there should be hundreds of thousands.Most of them are based on the family unit. A set of equipment is built at home, and then the husband and wife start making clothes.

If the development is relatively good, you can also recruit three or five masters from outside.

Many of the high-quality and cheap clothing on Taobao and Paipai come from small family workshops.Get the big-name style, then find similar materials, and start processing at home.For simple clothing like jeans and T-shirts, a single person can produce fifty or sixty pieces in a single day.

This is the biggest advantage of the domestic clothing industry, but also the biggest disadvantage.

Zhang Xuhao frowned, "Can you turn the industry disadvantage of this small workshop-like processing factory into an advantage?"

"Yes, it's customization." Qin He seemed quite confident, "I've been planning this idea for more than a year. I have proposed it many times in Paipai, but it failed. Actually, I can understand it. The model I want to do is not suitable for patting. But group buying in schools is fine, and it can even be said that it is the most suitable e-commerce platform for this model in China and even in the world.”

Zhou Buqi joked: "The tone is a bit loud."

Qin He said seriously, "Mr. Zhou, I have confidence."

Zhou Buqi said: "I didn't question your meaning, I came to learn from you. I'm not afraid to tell you the truth. I also participated in the school's group buying to make clothing, but I really couldn't think of a solution. The clothing industry Like the cosmetics industry, it is a profiteering industry. Whenever there is a slight possibility, group buying on campus will not give up this business."

Qin He said: "I think we should do everything possible to maximize the advantages of Chinese manufacturing. And this advantage means low price, high efficiency, more, faster, better and more economical. Garment manufacturing in eastern Guangdong Province has always been very developed. Here It is the forefront of garment foreign trade, with [-] years of accumulation in the garment industry chain. There are a large number of garment workshops and small and medium-sized factories, the largest supply market for textile fabric accessories, and thirteen lines and storage bases. Of course , This model of small and medium-sized workshops runs counter to the standardization and scale of manufacturing standards, but it is in line with the current trend of personalization and diversification of young people in China and around the world at the consumption end."

"what?"

Zhou Buqi's eyes lit up.

This angle is very good!
Make the most of your strengths and avoid your weaknesses!

Avoiding the disadvantages of these workshop-like garment factories in the south, but giving full play to the advantages of a small amount of individualization and diversity, which coincides with the concept of "customization"!

(End of this chapter)