Top of the Great Era

Chapter 1697 How Fast Is Small
"Higher social significance?"

"Yes, there has been an obvious excess of clothing production capacity in recent years, and too many unsalable clothing have been hoarded in the warehouse, causing a huge waste of social resources."

"Well, it's 4 trillion yuan."

Zhou Buqi has heard many colleagues in the industry say that it is not just the clothing industry. In the past few years, in order to save the economic crisis, there has been a lot of water release, resulting in overcapacity in most industries.

What should I do if the excess production capacity cannot be digested?
It can only open up new sales channels.

Developed countries do not accept low-quality products, so they sell these excess production capacity to third world countries such as the Middle East and Africa.

However, these countries cannot afford it, so what should we do?Then lend it to them and let them go back and buy domestic goods.After a few years, when the debts are not repaid, they will be exempted with a wave of their hands, showing the friendliness of the heavenly court to foreigners.

If you want to solve the problem from the root, you still need to find a way to reduce waste.

Qin He said with a smile: "The cause of waste is mainly caused by large-scale production. The vast majority of manufacturing factories that have collapsed are due to inventory. The best way to avoid the accumulation of large quantities of inventory is to use small For large-scale production, test the water with samples first.”

"Testing the water?" Zhou Buqi shook his head, "It's not easy, just like the explosive clothes on Taobao, once the traffic is pushed up, you can easily sell 10 or 20 orders. Temporary rush It is too late, and it must be prepared on a large scale in advance.”

Qin He said: "So Taobao's hot sale model is flawed. The school's group buying needs to be summed up in one word I summed up—'Small is so fast'."

"How fast is the little one?"

"Small means small batches; single means personalization; many means multiple batches; fast means fast production and fast delivery, using the Internet to shorten the supply chain cycle." Qin He paused, and then said, "now It is different from ten years ago. We have entered the fast era, and so are clothing trends. The cycle is getting shorter and shorter, and the trend has become a gust of wind. To cope with the changes in this new era, the traditional supply chain cycle is no longer suitable. The consumer market has put forward new demands on the manufacturing side, which cannot be met by traditional industries, only the Internet can.”

Zhou Buqi said: "Well, I talked with the old Chen of Fancl, and the concept of the process is similar. However, Fancl's model is too full, it is worse than this clothing group purchase you have."

Vancl designs and produces by itself, and participates in all channels.

How many styles can be produced in a year relying solely on Vanke's own strength?

In comparison, Qin He's intramural group buying is much more advanced.

Relying on the many garment workshops in the south, they can catch almost all the new trendy clothing styles in the world.

Qin He was very happy to receive the praise from the big boss, and said with a smile: "Fancl's model is not very good, even the best designers and analysts, it is difficult to accurately grasp the preferences of the public. Only the public Only then can we understand the public best.”

"Schoolnet..."

At this moment, Zhou Buqi finally understood her intention.

Awesome!
Xiaonei is originally a test field!
College students are volunteers who test new drugs!
Qin He said: "Clothing group buying is done every half a month. The Xiaonei website first screens out thousands of new styles and puts them on the Internet, allowing 2500 million college students to vote with banknotes. If certain clothes are popular The unanimous pursuit of college students and the outstanding orders are enough to show that this model is the most in line with the current aesthetic trend, and it is a real hit.”

Zhang Xuhao understood now, and was very excited, "Yes, this idea is very good! The selection of products is too difficult, and no one can accurately judge the public's tastes by reverie and prediction. The only criterion for judging can only be Money for the public. Clothing group buying on Xiaonei.com, on the surface, is a clothing customization service for college students, but it is actually a large-scale 'popular' clothing selection site!"

Qin He smiled and said, "Yes, the product selection site."

Zhang Xuhao said: "In the era of the Internet, the most important asset is data assets. Through college students' clothing group purchases, we can clearly grasp the current public aesthetics and accurately judge the current hot styles. This is extremely valuable Derived data must be highly confidential and cannot be leaked."

Qin He said: "Well, I have already done web design. Below 300 orders, the number of orders will be displayed to encourage college students to continue placing orders. Because there are less than 300 orders, the customization of this category will be cancelled, and group buying will not be initiated. More than 300 orders Orders will only display the words 'initiate a group purchase', and will not display the specific order volume. The order data in the background can only be seen by the management above M4."

This kind of mass clothing business is not as lucrative as luxury goods. If you want to make a lot of money, you have to sell a lot.

If you want to increase the volume, you need to create explosive products.

Clothing group buying on Xiaonei.com is a test of the market, selecting the most popular styles from tens of thousands of styles.

This is the power of data.

Are you afraid that you won't make money after choosing a hot item?

You can find regular merchants to cooperate and sell similar explosive clothing designs.Or simply go to Taobao to open a "Xiaoneiwang preferred" clothing store, which specializes in selling their own popular styles, which is enough to kill all the clothing stores on Taobao.

Speaking of this, Qin He shook his head lightly, expressing that he has insufficient authority and needs to rely on the higher-level leaders of the business group to make decisions. How about your boss Zhou come up with an idea?

Zhou Buqi didn’t give instructions blindly, just said that you should do it first. If this model is really implemented, then you will further discuss the possibility of further realization internally.

On-campus group buying is strong, but not large.

This is a closed market with limited user base.

However, if you can select all the popular clothes, and then cooperate with Fanke, or directly open a store on Taobao... This will give you a greater opportunity to make money.

The clothing group buying business on Xiaonei.com is not only strong, but also big!
Zhang Xuhao paid attention to the field of digitalization, "In terms of supply chain management, for the sake of efficiency and synergy, it is best to use digital management."

"It's hard." Qin He sighed, "The group buying on campus is based on the model of 'small and fast', which is not attractive to medium and large garment factories. Our partners are mainly those family garment workshops. Family workshops often It means that education is not very high, and many young people have not finished junior high school, so they go home and work as apprentices."

Zhou Buqi nodded and said: "Well, this is a major difficulty in the digital transformation of small and medium-sized enterprises. Let alone these family workshops, even the government's digital transformation has to face a lot of resistance. Aren't the leaders still holding paper documents every day? Approval? How many people know how to use a computer?"

Zhang Xuhao said: "You can choose the best, choose 500-1000 high-quality clothing workshops with a certain level of education, and cooperate with them for a long time. Relying on Weishu to build a simple supply chain management system, real-time order quantity through the Internet And the distribution of models... Well, it is best to add the supply chain of raw materials, and display the price data of raw materials, so that the family workshop can be shown in real time the profit they can make from each business, will be more energetic."

This is a great idea.

However, Qin He didn't have enough authority.

It's not like she can do such a big thing as the vice president of Xiaonei. It's all related to the cloud computing industry, and it's a cross-departmental cooperation.

It must be that the clothing customization business has improved, and then she reported it to Liang Rubo, the president of the new media business group, and then Liang Rubo reported it to Zhang Yiming.Zhang Yiming thought it was okay, so he would communicate with Zhou Feng, the president of the cloud computing business group.Then, the bridge of cooperation across business groups can be built.

Zhou Buqi can actually make a temporary decision, but this is not an urgent matter.As Qin He said, this business model can only be done by group buying within schools in the world, and there are no competitors at all. What's the rush?It is better to follow the organizational procedures honestly.

However, Zhou Buqi agreed with Zhang Xuhao's suggestion, "There should be a digital system to coordinate the hundreds of thousands of garment workshops under your command. First of all, the customization of samples must be well planned and distributed. , don’t repeat. It’s best to have an artificial intelligence design system.”

"what?"

Qin He was stunned.

artificial intelligence?

Boss Zhou, what are you talking about?
Wouldn't it be thinking of using artificial intelligence to design clothes?It's a bit of a whimsical one.

Zhou Buqi explained: "We still have to take into account Ziweixing's external image. Even if it is an imitation, don't copy 100% of the design of a big foreign brand. It is better to make some modifications. Then, assign orders according to artificial intelligence …For example, if we only send orders for red clothes to a garment workshop in a unified way, they can only purchase red fabrics, which is convenient for management and improves the efficiency of garment production.”

"Oh!"

Qin He was at a loss and felt that he had to report to the leader later.She is an expert in the field of clothing supply chain. She does not have a deep understanding of software, artificial intelligence, and digital management, and she has a specialization in technology.

Zhang Xuhao obviously has a better understanding of digitization, "Yes, it's impossible to let those garment workshops do the design, it can only be plagiarism. But it can't be plagiarized too much, which will affect the brand of Xiaonei.com and even Ziweixing." You can try it in the early stage. In the long run, we should have our own design tools. It doesn’t need to be too complicated. We only need to get foreign clothing styles, and we can easily make local adjustments and eliminate and replace trademarks. .”

"Trademark?" Zhou Buqi was a little amused, "You want to start your own clothing brand?"

"Why not?" Zhang Xuhao is very optimistic about this model. "Like many counterfeit mobile phones, mobile phone manufacturers use foreign brands of mobile phones to slightly modify the appearance, and then coordinate the supply chain and find OEMs to produce them. These A family workshop is actually a foundry.”

Zhou Buqi waved his hand, "Take your time, don't worry. First try a few times of clothing group buying, and improve the industrial model little by little. If this model really takes off, maybe it can really make a difference. "

(End of this chapter)