Top of the Great Era

Chapter 1735 Moore's Law
Where there are more talents, the level is higher. With the advent of the mobile Internet era, top talents are gathered in major Internet and smartphone manufacturers.

What has brought about is not only the rapid technological innovation in this industry, but also the dazzling marketing strategies. Because "hunger marketing" is easy to understand, it is easy to be understood by the outside world, and it is easier to spread, but it is really not very clever, and it is easy to bind the brand.

There are two main points that are really powerful.

One is information difference and the other is time difference.

Zhou Buqi had previously told Zhou Shaoning that the global launch of the Aster mobile phone would be held in Europe.The market price of electronic equipment is affected by many factors, such as taxes and fees, regional competitiveness, public consumption power, and official attitudes.

For example, if the European Court judges that Apple has a monopoly, it will be fined 50 billion US dollars, and Apple will not bear the 50 billion US dollars. The inevitable result is that the price of the iPhone will rise sharply in Europe, and the fine will be passed on to European consumers.

The main reasons, though, are taxes and competition.

The higher the tax, the higher the price; the more intense the competition, the lower the price.

Therefore, the global selling price of electronic products has very typical regional differences, usually the lowest in the United States, South Korea and Japan, with fierce competition and relatively low tax rates.

Competition is poor and taxes are high in Europe, so prices are highest.

The domestic competition is fierce and the tax rate is high, so the selling price is in the middle.

Taking the iPhone 14 as an example, the price in the United States is US$799, in Japan it is US$820, in South Korea it is US$850; in China it is US$860, in the UK it is US$940, and in France it is US$1010.

This is actually common knowledge in the industry, but the outside world does not necessarily understand it, so there is a strategy of using information gaps for marketing.

For example, if you want to praise a certain product, compare the domestic price with the price in Europe, and block the price in the United States, Japan, Korea, Hong Kong, Taiwan, Singapore and other places.Consumers take a look, Huh?It's really a national conscience. If you go to foreigners to make a lot of money and offer such a low price to your own people, you must support it.

If you want to smear a certain product, it is the same strategy, block the price in Europe, and compare it with the price in the United States, Japan, South Korea and other countries.When consumers saw it, they immediately became angry, thinking that this was a double standard, selling it so cheaply to foreigners, but selling it so expensive to their own people, it could be called a national scum.

Zhou Buqi had previously told Zhou Shaoning that Aster's new mobile phone launch event would be held in Europe, and the domestic promotion would also focus on price comparisons in Europe.

This strategy of adapting to the national conditions and using the unique domestic Internet information censorship mechanism is far superior to hunger marketing.

今年Aster3的全球发布会在8月20号的法国巴黎举行，9月1号正式在欧洲开售。国内的发布会则是在8月28号召开，发布会上就采用了周不器制定的制定的这个策略，对比了大陆区和欧洲区的销售价。

The price in Europe is 549 Euros. According to the current exchange rate of Huaxia currency and Euro 1:9, the price is nearly 5000 yuan!
The domestic price is only 4599 yuan!
More importantly, there is no consumption tax in China, and it is directly linked to the manufacturer in the form of a higher value-added tax, which is directly reflected in the selling price.

There is also a consumption tax in Europe.

In other words, if you buy an Aster559 in Europe for 3 euros, this is not the final price, and consumers will have to pay an additional consumption tax.

If you buy Aster3 in China, the sales price is the real price, and consumers don’t need to pay extra taxes, and you can get it directly for 4599 yuan.

how cheap
There is no need to say too much, just list the comparison and let consumers taste it by themselves!
Foreigners can buy things that cost 5000 yuan, but Chinese people can buy them for only 4599 yuan. How cost-effective?There are not many benefits like this, just like taking advantage of it, you have to buy it quickly!

This is a marketing strategy proposed by Zhou Buqi based on foresight.

Another strategy was planned by Zhou Shaoning himself based on his own understanding of the smartphone industry, which aroused deep resonance from Zhou Buqi, with a feeling of "so it is"!

In fact, Zhou Buqi also knows a common phenomenon in the mobile phone industry-out of stock.

For example, after a certain mobile phone is released in Europe, the price in Europe is much higher than that in China, and people all over the country are excited to buy it.But the problem is that there is a shortage of goods in the country, and sometimes it takes 3 months or even 6 months to buy them in China without restriction.

In Europe, however, volume purchases are allowed.

why?
Zhou Shaoning gave an expert answer: "Moore's Law."

The biggest cost of a smartphone is the integrated circuit processor, or chip.

Moore's Law means that the performance of chips doubles approximately every two years, while the price drops to half of what it was before.Chips are the core of mobile phone parts and components. When the price of chips drops, the prices of all other components will also drop.

It has been out of stock for 6 months, or it is a small-scale shipment during these 6 months to maintain the market heat, and it will be released to the market on a large scale after 6 months.

Attribution is Moore's Law. After half a year, the manufacturing cost of mobile phones may be reduced by 15%.

At that time, large-scale domestic sales can make considerable profits.There is no limit in Europe, because the price in Europe is high enough.With such a time difference, the domestic price of the same product can be further reduced, and it will be more sought after and favored by consumers.

In short, it is to use time cost to reduce manufacturing cost.

Around Astermini, the latter marketing strategy based on Moore's Law is obviously adopted.

Installment plus purchase limit!
There are 3000 million college students in the country. In this era, almost 100% of college students have mobile phones. The price of Astermini at 1999 yuan can be said to be very conscientious and low enough.

Basically, as long as the college students are not from poor families, they can basically afford it.

Smartphones are the future, like buying a computer.

Why do you need to sell computers in college?

In fact, it is not for learning, but for adapting to the new era. If you can’t even use a computer, you can only engage in low-end industries after entering the society.

According to the data feedback from Xiaonei.com, the demand for Astermini on university campuses can reach at least 400 million, or even 500 million!

With so many mobile phones, relying on subsidies to support them is not a long-term solution, nor is it necessary.

This is the strategy of selling in batches that Yan Guangming said.

91 Shopping Festival, the first batch of 100 million units will be sold first.

The second batch of National Day, 25 units on shelves; the third batch of "Double Eleven", 30 units on shelves; and the fourth batch on Christmas Day, 25 units on shelves.

This semester is almost over.

From the first batch to the second batch, the manufacturing cost of Astermini can be reduced by 3%; from the second batch to the third batch, the manufacturing cost can be reduced by another 3%.

Every month, it can basically be reduced by 3%.

By March of the next semester, it is estimated that the manufacturing cost of Astermini can be greatly reduced. Selling it at a price of 3 yuan may generate profits!

For this reason, Zhou Buqi asked Yan Guangming to explain in detail.

Yan Guangming said with a smile, "Basically, the first batch of Asterminis was actually a supply order placed in April. By the time of group buying on campus in March next year, the cost of raw materials can be reduced by 4%."

Zhou Buqi asked, "I don't need subsidies anymore?"

Yan Guangming said: "If there are no accidents, theoretically there is no need. At that time, the cost of the mobile phone can be reduced to 1500 yuan, and the price of selling it at 1999 yuan is enough to maintain the operating expenses of all channels."

After a pause, he was afraid that Boss Zhou would be dissatisfied, so he hurriedly said: "In business, you still have to make money. It's not for making money, but because only making money can promote productivity. The 1999 yuan Astermini, which makes Asda's Internal management has become very difficult."

Zhou Buqi is quite familiar with this kind of manufacturing business, "Commission?"

Yan Guangming said: "Yes, commission! Asda is not the same as Ziweixing. Although making mobile phones is related to the Internet, it is still a manufacturing industry that requires production and sales. The best incentive method for this process is commission, profit commission .”

The more profits, the more commissions, all participants will be very happy and feel very motivated.

If Astermini doesn't aim to make money, and even pays back money... From a strategic point of view, this is of course correct.But the management of the team has brought trouble.Without profits and commissions, the enthusiasm and creativity of employees will be greatly reduced.Many employees are even unwilling to continue working in the Astermini project, and will find ways to jump to other teams.

For this reason, He Yang also agrees, "The biggest driving force for business progress is to create profits. The same is true for Xiaonei. If you want to have more innovation and greater development, you must focus on creating profits instead of public welfare."

Zhang Yiming seconded: "Most of the employees of Xiaonei.com are also pursuing the growth of personal value. It is best for the group's strategy to match the demands of the employees in order to have better coordination and greater motivation. Xiaonei should control the balance between profit and subsidy, Xiaonei should be a test field for creative explosion and promotion of new projects, and leave enough funds to promote new ideas of internal employees.”

Zhou Buqi said: "Should be, but the strategic value of Astermini to Ziwei Star cannot be ignored. Among other things, the matching between WeChat and Astermini must be strengthened. Not surprisingly, a similar team must have been organized within Penguin We are developing similar products. Relying on Astermini and WeChat, first take down the university campus market! When necessary, Astermini and their products can be incompatible. WeChat is not a security product like Weidian Antivirus, which is a must. Must do it!"

Zhang Yiming said confidently: "There should be no need to adopt a strategy of technical incompatibility. Astermini can definitely dominate the campus market. The pre-installed WeChat is enough. Moreover, we also have the promotion of 'manuals'."

"How is it?" Zhou Buqi was very concerned about this, "How is the operation of this domestic project?"

Zhang Yiming smiled and said, "Very good. In addition to the bundle with Astermini, we have also established cooperative relationships with China Mobile, China Unicom, ZTE, Lenovo, Taobao, and JD."

"Where's Lei Jun?"

"No."

"Send an email to Lei Jun and sign the contract with Xiaomi first!"

(End of this chapter)