Top of the Great Era

Chapter 1736 The task of flipping the table

The domestic "instruction manual" project is not as easy to do as abroad, which is related to the sales model.

In developed countries such as Europe, America, South Korea, Japan, etc., operators have excellent service and social evaluation. When consumers buy mobile phones, they usually go to the operators. It is simple and convenient, and they can directly match the package.

Therefore, it is very easy to make "instructions" abroad. As long as you sign an exclusive cooperation agreement with several major mainstream operators, the business will be considered.

It is very difficult in China. The operators lack such credibility. As a result, any offline store that sells mobile phones is actually more competitive than the operators and can have greater shipments.

There are too many channels, and the layout is very troublesome. Although Ziweixing is strong, it is impossible to cover all hypermarkets and mobile phone stores across the country in a short period of time.

"I estimate that the effective life cycle of the 'manual' in China is 3-5 years. This project is only effective in the early stage of the development of smartphones. This is a short-term project and there is no need for long-term planning."

Zhou Buqi made a special explanation.

"There is no threshold for this thing." He Yang, who led the development of "Instruction Manual" in China, sighed, "Once Ziweixing tastes the sweetness in this project, there will inevitably be many merchants to follow suit. It's turning the industry into a mess."

Zhou Buqi said casually: "If there is no threshold, there is no threshold. Sign an exclusive agreement."

"Exclusive agreement?" He Yang shook his head, "It doesn't necessarily work."

Zhou Buqi said with a smile: "So we need to focus. Even if we sign an exclusive agreement with small companies and state-owned enterprises such as China Mobile and China Unicom, it may not be effective. But it is still very binding on large private companies and foreign companies, especially It is an online platform. My suggestion is that the 'instructions' don't need to cover too much, except Astar, focus on three directions."

"Oh?"

He Yang felt a lot easier at once. If he only focused on three yuan, then the difficulty of operating and supervising the "manual" would be reduced.

Zhou Buqi said: "First of all, it is JD.com. The online sales platform for electronic products is mainly JD.com. In cooperation with JD.com, all mobile phones sold by JD.com are given with a 'manual'."

He Yang said with a smile: "We don't even need to sign an agreement to cooperate with Jingdong."

Zhou Buqi said: "The next step is Taobao. Taobao has spun off Taobao Mall, but its sales ability in terms of large items is still not as good as that of JD. I don't think it will be long before Taobao Mall will launch a self-operated platform. In addition, Some well-known official flagship stores on Taobao can also cooperate with them."

"Ah."

"Third, we must catch Lei Jun."

"Lei Jun?"

He Yang raised his eyebrows and looked at Zhang Yiming beside him, feeling that such a decision was very challenging.

Sure enough, Zhang Yiming spoke up, frowned and said, "Lei Jun has been very active recently, and has done several things, all of which are aimed at us."

"Isn't it?"

Believe it or not, Zhou and Lei Jun have always had a good relationship. Whether it is personal friendship or business cooperation, the past few years have been relatively happy.

"Mainly talk about three things." Zhang Yiming paused, "First, after he left, Jinshan's performance has not improved, and the stock price has been sluggish. Mr. Qiu asked him to return to Jinshan to serve as the chairman of the board of directors. He returned to Jinshan The first thing they did was to start the cloud strategy, and they wanted to do Kingsoft Cloud."

Zhou Buqi said with a smile: "I know Mr. Lei's vision, and his business judgment has always been very strong. The cloud computing industry has unlimited imagination. Kingsoft Cloud...it doesn't matter, don't limit it. Ziweiyun planted Plant the seeds, and a forest will emerge next."

These words are actually quite structured.

In the past two years, many cloud computing vendors have sprung up like mushrooms after rain in China.

The reason behind it is that Ziweiyun succeeded.

If Ziwei Cloud does not succeed, even if everyone knows that the cloud computing industry is full of prospects in the future, it will enter the market in a very limited manner.This group of people has a very clear understanding. Even Ziweixing failed in cloud computing, so what are they doing?Don't even think about it!
Now it is different, Ziweiyun has succeeded.

It's like a specimen.

If products such as Amazon Cloud, Microsoft Cloud, and Google Cloud are successful, they have to make proper trade-offs when they enter the market, because they are all foreign companies and it is not easy to penetrate their interior.

Ziweiyun is different. This is a domestic company. When they are doing cloud computing, once there are technical bottlenecks and problems that cannot be solved, they can find a solution from Ziweiyun.

Classmates, friends, etc. chat in private, inquire about it.

If you can't find out, you can spend sky-high prices to poach the relevant scientists of Ziweiyun, and then you can solve the technical problems that cannot be broken through.

With the seed of Ziweiyun, they can have an imitation object for close observation, learning, and reference, and use the advantage of being a latecomer to quickly develop their own cloud computing products and turn them into a forest.

Somewhat suspected of taking advantage.

Ziweixing has formed a very strong team here, spent hundreds of millions of research and development funds, and it took more than four years to develop Ziweiyun. Followers come up and overtake on corners, and will soon be able to produce a similar products.

There is no way around this, someone has to take this step first.

Just like the domestically produced Cambrian NPU, as soon as this product came out, the domestic AI chip industry became popular, and major technology giants entered the market to imitate it.

The result is that the giants quickly left the Cambrian behind by relying on their stronger resources, channels and ability to attract talents.

But Ziweiyun is not afraid.

Ziweixing is a giant!

Ziweiyun can compete with Amazon Cloud in the overseas market, and has enough confidence in the domestic market.

Zhang Yiming then said the second thing, "There is also Michat, which is a product that directly competes with WeChat."

Zhou Buqi smiled and said: "What is this? There will only be more and more products of the same kind. Lei Jun needs channels but no resources and no resources. Don't say that Mi Chat is not as good as our WeChat, even if Mi Chat is a more Excellent products, they can't promote them."

"And Xiaomi, they are making mobile phones."

"So we have to cooperate with Xiaomi and sign an exclusive agreement, so that every Xiaomi mobile phone sold must be accompanied by a 'manual' produced by Ziweixing."

"Leave Xiaomi alone?"

"Take care? How can I take care of it?"

Zhou Buqi shook his head.

Yan Guangming said ruthlessly: "If you want to control it, it's not like there is no chance. When Xiaomi makes mobile phones, it will follow in the footsteps of Asda to establish a supply chain in all likelihood. That's easy. I'll contact the suppliers directly so that they don't Supply to Xiaomi, or quote a higher price when supplying."

Zhou Buqi laughed and said: "Isn't this tearing the face? If I really want to do this, how can I face Lei Jun in the future? It's better not to be too domineering in business. With Boss Lei's level, if he wants to make a mobile phone, it will be very difficult. Wanzhao can't stop him. Since it can't stop him, why not throw an olive branch. And... hehe, the domestic smartphone manufacturers are not just Asda. We don't stop Xiaomi, on the contrary, we want to send charcoal in the snow , to establish a good competitive relationship.”

In the previous life, Xiaomi encountered too many difficulties when it was first established.

In the early stage, because there was no support from suppliers, Lei Jun had to risk nuclear radiation and ran to the nuclear leakage area in Japan. The Japanese were moved immediately, and then he got the supply components.

Xiaomi's early ultra-low price model is somewhat similar to 360.

360's anti-virus was surrounded by colleagues, Zhou Hongyi was so angry that he couldn't bear it, so he turned the table, and then started the free strategy.Xiaomi's ultra-low-cost mobile phones also turned the entire smartphone industry on the table.

It's all a dead end routine.

After Xiaomi succeeds later, it will be even more impolite. Fighting against heaven and earth is like fighting against Buddha.

Zhou Buqi doesn't think it can stop the rise of Xiaomi.

In this case, it is better to be friendly.

When Estar and Xiaomi compete in the future, they can respect each other and don't smear each other without a bottom line.

"Sending charcoal in the snow..."

The corners of Yan Guangming's mouth trembled, unable to speak.I feel that Boss Zhou is really out of normal business thinking, thinking of helping potential competitors in the future to tide over the difficulties?It's good to send charcoal in the snow, but wouldn't it be better to kill Xiaomi directly?

Zhou Buqi hesitated for a while, but said frankly: "China needs smart phones with sufficiently low prices, and traditional mobile phone manufacturers are all making high profits. .The market needs a low-end smartphone brand.”

"Millet?"

Zhang Yiming, He Yang and others were greatly surprised.

Unexpectedly, the big boss gave "Xiaomi" such a high market role positioning.

Zhou Buqi said: "We have to learn from the lessons of micro-point anti-virus. Even today, people in the anti-virus software industry are still scolding us, saying that we have ruined the industry. The same is true for mobile phones. Asda will not launch them in the short term. The ultra-low-priced and low-end phones for the public market, firstly, the brand positioning is not allowed, and secondly, the same mistakes cannot be repeated.”

As soon as these words came out, the people on the video conference side all looked at each other in blank dismay.

This is great!

Because there were also lower-level managers like Zhang Xuhao and Qin He among the participants, so there was no need to speak too clearly.

But Zhang Yiming and He Yang already understood.

The big boss has a deep plan!
There are no low-end smartphones nowadays. No matter how low the configuration is, the general price is more than 4000 yuan, and the profit is high enough.Whoever breaks this industry consensus and cuts prices drastically, causing everyone to follow suit and lose the opportunity to make a lot of money together... that is the common enemy of the industry.

How offensive!
Yan Guangming also understood, feeling suddenly enlightened.

No wonder Astermini has suspended the low-end machine plan. It was originally designed, and Astermini will be aimed at both university campuses and the public market.

Later, Boss Zhou revised the plan urgently and gave up opening to the public.

This is because I feel that Asda has developed, and there is no need to play the trick of flipping the table to offend people, and I can stand in a higher position to make money and give advice.

The task of flipping the table and changing the way of playing is better left to the newcomers who are under-developed and suppressed!
When Xiaomi turned the tables, and the price of smartphones plummeted, Astar took advantage of the trend to launch low-end phones with lower prices in China.

Now, we should give some help to Xiaomi appropriately, and then promote the cooperation between the "Manual" project and Xiaomi.When Xiaomi breaks the jar, let them control the strength and direction, so that the splashed fragments don't hurt Esta.

(End of this chapter)