Top of the Great Era

Chapter 1745 Title
That night, Zhou Buqi and his party left Stuttgart and returned to Manchester.Then go to the home court to watch a ball game, pick up Aunt Xue, Baoshan, Yaxian, Yameng and the children, and go to San Francisco together.

This is a Champions League game, Manchester United is at home against La Liga powerhouse Valencia.

The content of the game was not very good. In the opening 20 minutes, Manchester United was beaten 0:2 by the visiting team.There is a serious problem with the mental outlook of the team. If the state is not adjusted as soon as possible, it is likely to suffer the first defeat of the season.

Zhou Buqi was very peaceful, halfway through the game, he received a message from Chen Wenhao: "It's settled!"

It seems that the efficiency of the Germans is quite high.

Manchester United have negotiated a season-long sponsorship deal with Mercedes.Next season, Mercedes-Benz will invest $5000 million to sponsor Manchester United's shirts.

This season, Helo's sponsorship fee is 5000 million US dollars; next season, Mercedes-Benz's sponsorship fee is also 5000 million US dollars.

They look the same at first glance, but there are different details inside.

For example, a player wins a Golden Globe bonus;

For example, the team won the UEFA Champions League, the Premier League champion bonus;

There is also a very important clause, that is, Mercedes-Benz will provide cars, and 25 Mercedes-Benz cars will be provided every year to sponsor Manchester United's senior team.

One car per person, with a total value of about $300 million.

Originally, Zhou Buqi's plan was to sponsor Manchester United's men's and women's teams, including women's football, and sponsor 50 cars a year.However, the influence of women's football is too bad. Last season, the Manchester United women's football team became the Premier League champions with a destructive attitude, without even a splash.Mercedes-Benz is unwilling to cooperate with women's football.

The sponsorship of the car is not reflected in Manchester United's income, which is equivalent to the benefits of the club being distributed to the players.The terms that are really reflected in the revenue ... somewhere around $5300 million to $5500 million.

Compared with the sponsorship fee of Helo, it has actually increased.

In addition, from next season, Manchester United jerseys will increase the position of cuff sponsorship, and Helo invested 1000 million US dollars to become the first cuff sponsor...

Calculated in this way, next season Manchester United can increase nearly 1500 million US dollars in sponsorship revenue from jersey advertising alone.

When watching the game, Zhou Buqi was surrounded by David Gill, who passed the good news to him.In fact, it is also a hint that the cuff advertisement was decided by his big boss. If there is any internal opposition, he should quickly suppress it!

There is no shame in making money.

Some clubs are in a financial crisis and can sign [-] or [-] jersey sponsorships in one go. As a result, the front, chest and back of the jerseys, including the shorts, are all lined up with sponsorship advertisements, which makes people suffer from density phobia. .

A mere cuff advertisement is nothing at all.

Zhou Buqi's attitude determines the implementation of this project.

The game was finally tied 3:3, and a more exciting confrontation was staged. Bell, wearing the No. 7 jersey, made a contribution and won the best player of the game.

At the end of the game, Zhou Buqi rejected the invitation of the management for a dinner party and planned to go home.Besides Sun Guanran, he also brought Jiang Shuying with him, which was not very convenient.

Unexpectedly, I received a temporary call.

Sun Guanran was a little excited and nervous, and didn't dare to say anything, so he directly passed the phone to Zhou Buqi, "Gates! It's Bill Gates!"

This is a well-known name. Even many ordinary people who don't know much about technology have heard of this famous richest man in the world.

Jiang Shuying, who was by her side, also showed a bit of surprise and admiration in her eyes.

Mr. Zhou is amazing!
All this is true!
Bill Gates is also in Mr. Zhou's social circle.

Zhou Buqi was relatively calm, and took the phone, "Bill? What's the matter?"

"Do you have time right now?"

"Huh? Now? Are you in Manchester?"

Zhou Buqi immediately heard the meaning revealed in the other party's words.

Bill Gates said with a smile: "I just watched the match between Manchester United and Valencia live. It was a wonderful performance."

Zhou Buqi wanted to scold him.

Performance?

That's not acting!
American sports are more of a show nature. Whether it is basketball or rugby, it is a disguised entertainment performance to please fans and audiences.

European football is different. Football is "war", a real confrontation!

Unless it's match-fixing.

Football is not for performance, it is for winning. That's why Mourinho's tactical style of playing with a bus is not good at all.Not only is it not a performance, but it is also ruining the performance of the opposing team. It must try its best to cut the game, lie on the grass, fake injuries, waste time, and play no matter how ugly it is.

Just win.

This is why Zhou Buqi prefers European football to American sports.

Bill Gates said: "Yes, I saw you on the big screen at the scene, how is it, is it convenient? Have a drink?"

Zhou Buqi didn't refuse, and said with a smile: "Okay, let's have a drink."

It is not convenient to go to public places outside.

Zhou Buqi returned to Old Trafford and went to the VIP box, which is a private place and can avoid the public eye.

After the past, it was discovered that Bill Gates was not alone.

Besides his assistant, his wife and daughter were also there.

Especially his daughter...

Ho!
It's really outstanding!
Delicate, blond hair, oval face, blue eyes, fair skin, long legs, quite pretty.After an introduction, I found out that this girl is called Jennifer, and she is only 14 years old this year.

Zhou Buqi suddenly realized.

No wonder she is so handsome and has such delicate skin. She is only 14 years old. It is a kind of young attractiveness. It is estimated that it will not work in a few years.In particular, Bill Gates said that she is an equestrian enthusiast and wants to develop in a professional direction.

This is amazing!
Riding a horse is a technical job, and the legs need to clamp the horse's belly very strongly, especially in difficult equestrian performances, which require the unity of man and horse, all relying on the strength of the legs.

The legs are so strong that most people really can't stand them.

Bill Gates looked very happy, and explained to Zhou Buqi that the main purpose of this UK trip was for his daughter.The level of equestrianism in the United States is average, and the United Kingdom is the most powerful equestrian country in the world.

As the father of the richest man in the world, he wants to buy a horse farm and equestrian club in the UK to raise his daughter.

Anyway, rich.

The cost of raising an equestrian club may not be much less than that of Manchester United.

Zhou Buqi doesn't know much about equestrianism. He is often invited to enjoy equestrian shows in the UK, which is the second largest sport in the UK after football.

He basically rejected them all. Even if there is a sports social, it will be around football.

Same with Bill Gates.

"What's going on in the South Stand?" Bill Gates saw that Boss Zhou was not interested in equestrianism, so he turned the topic to football.

Zhou Buqi said with a smile: "In the expansion, there used to be a railway track over there, which affected the expansion of the stadium. We reached an agreement with the city, made some compensation to the nearby residents, and then moved the track away. Now, the South Stand can be expanded. Soon, it is estimated that it will be completed in more than a month."

"I heard you're going to renovate the entire stadium?"

"Yes, this stadium is too old. Many facilities were made decades ago. It is a bit old and can't keep up with the new era. I plan to spend 10 years completely renovating Old Trafford into a modern stadium. The top-level stadium. The annual intermittent period will not affect the normal operation of the stadium.”

"A new stadium!"

"almost!"

"Have you ever thought about getting a title?"

"what?"

Zhou Buqi raised his eyebrows, a little surprised.

Named Old Trafford?
This is impossible.

Unless the stadium is really short of money and can't survive, the stadium can be renamed, otherwise it is impossible to do this kind of thing that smashes the brand. "Old Trafford" is now a gold-lettered signboard. In addition to football games, it can also undertake large-scale events such as concerts.If you change the name, the attractiveness will also decrease.

Bill Gates is not a loyal football fan, but out of market considerations, Microsoft has been cooperating with important sports brands.In the previous life, Microsoft had pushed forward many times, and wanted to cooperate with giants such as Real Madrid, Barcelona, ​​Manchester United, Chelsea, and Bayern to name the team's home stadium.

It was even negotiated with Real Madrid at one point, and they would pay 1000 million US dollars a year to name the Bernabéu stadium.Of course, this amount of money is far from enough. The additional condition is that Microsoft can use its own data technology to transform the Bernabéu.

However, Real Madrid later found that the relevant technology was not mature enough, so they gave up this plan.

At this moment, Bill Gates was at Old Trafford, and he brought up this topic, and said solemnly: "If Manchester United needs title sponsorship at home, Microsoft can follow up."

Zhou Buqi was a little amused, "Old Trafford?"

"Correct."

"I'm afraid this will be difficult, but..."

"Ok?"

"But there is a direction, and it will definitely work."

Bill Gates intrigued, "What?"

Zhou Buqi said: "After I took over Manchester United, I also renovated the training base. If Microsoft is interested, they can name the Carrington training base and the reserve stadium."

After a pause, he glanced at Gates' daughter and added: "Manchester United's women's football team is also very good. You can pay attention to it when you have time. Last year, they won the Premier League women's football championship with almost a complete victory. Manchester United's women's football team The home field is the refurbished Reserve Stadium."

Bill Gates smiled without saying a word.

It's kind of ridiculous.

The training base and the reserve field do not feel in line with Microsoft's own positioning.

However, the rush of words made Zhou Buqi also add a new idea.

Yes!

Old Trafford's home court cannot be named, but Manchester United has other assets!Such as the Carrington training base, such as the reserve team stadium that has just been renovated!
These two assets are acceptable for commercial naming.

Well, you can talk to Lawrence later to find a new sponsor for Manchester United!

Doing a club is the same as doing business. You must not be limited. You must constantly find new profit points in order to maintain the upward momentum and vitality.

Bill Gates waved his hand, "What I want to tell you is another thing."

"Ok."

Zhou Buqi can basically guess that it is impossible for an American to have much interest in football.

Bill Gates said: "The project of 'Instruction Manual' is a very beautiful idea, I like it very much."

(End of this chapter)