Top of the Great Era

Chapter 1746 Instructions for initial results
Although Bill Gates has retired, he is still the spiritual pillar of Microsoft and the honorary chairman.In normal times, he will also participate in some important decisions of Microsoft.

In the current era, the most cutting-edge field is the mobile Internet.

Microsoft is also the most important decision in the near future, which is to abandon the mobile operating system based on feature phones and multimedia mobile phones in the past, and re-launch a new operating system based on smartphones.

Targeted at Google.

The second most important decision is that Microsoft completely abandoned the past Live search last year and integrated the new search product developed by the three major search engines of MSN, Yahoo, and America Online - Bing Search.

Still for Google.

Relying on Microsoft's 10 billion users around the world, it's a big hit... In fact, the effect is not very good, there is too much thunder and little rain.More importantly, Microsoft users are basically on the PC side.

Smartphones became an unconquerable market.

It's as if there is a river that divides the Internet world into two halves, with computers on one side and smartphones on the other.Microsoft has the most extensive land on the PC side, but can't find a good way to cross the river.

Launching an operating system based on smartphones is of course the best way.

However, can this thing really succeed?
This shows the risk resistance of giant companies.

Microsoft's operating system department is very confident in its own mobile phone system, super confident.In the field of operating systems, Microsoft is the world's hegemony.

In their view, as long as Microsoft enters the market, all competitors will die!

The final structure must be like the PC side. There are only two systems left in the world. One is Microsoft's system, which has a monopoly market share.One is Apple's system, which has a niche market in closed spaces.

Even, the people in the operating system department are so confident that they "charge".

Android free?

Rubbish!

Just like the Linux system on the desktop back then, it was also free, so what?No one uses it at all, and most people still have to pay a high price for Microsoft's Windows system.

However, Microsoft is a giant company, with more than a dozen major business groups under it, each of whom manages its own share.

The people in the operating system business department were very confident, while the people in the search business department looked at a loss.

They've been duped by Google for the past few years.

They dare not blindly believe that Microsoft can easily wipe out the Android system. What if it doesn't?Still have to have a more comprehensive consideration!

If Bing Search is to be implemented, it must maximize the use of resources and target more users, especially smartphone users!
Then, the "instruction manual" project created by Ziweixing was put before the case.They are all smart people, and they can see at a glance the important role this project can play in the early days of the mobile Internet.

This somewhat surprised Zhou Buqi, "The manual project? You know everything?"

Bill Gates said: "I talked about it in a private chat. I think the idea is very good. I can face the users directly at the closest distance. I am afraid that it will be imitated and ruin the business."

Zhou Buqi said: "No, the exclusive contract has been signed."

"That's good." Bill Gates nodded and analyzed, "If you give away a copy of the user guide, the user will read it with a fresh feeling. If you receive three or four similar gifts at one time, it will be a good idea." If it becomes a burden for users, the effect will be greatly reduced.”

Zhou Buqi said with a smile: "It makes sense. It has been arranged. All project partners have exclusive cooperation terms. Including Apple."

"apple?"

Bill Gates was slightly taken aback.

Zhou Buqi knew what he meant. He probably wanted to cooperate with the "Manual" project to promote Microsoft's products. He had to brag for a while, "Yes, Apple. Including Apple's official website sales, as well as Apple retail stores. Every iPhone and For the sale of iPad, there will be a Ziweixing app user guide as a gift."

Bill Gates was shocked, "Achieved? Signed the contract?"

Zhou Buqi coughed and said, "We're still talking, and there's a 90% probability that we can talk about it."

"how much longer?"

"The results should be available within this month."

Zhou Buqi keeps in touch with Zhou Shaoning every day. He is leading a team to negotiate with Apple, which involves all aspects of cooperation, not only the business level, but also the strategic level.

Google is suppressing Astar to support Samsung, and Astar and Apple have a common interest base to some extent.

Bill Gates doesn't know the inside story, but he knows that if the "Manual" project cooperates with Apple, it will definitely be good news for Microsoft.This means that the promotion resources of the "manual" channel have been expanded to the iPhone side, which is equivalent to occupying half of the smartphone market.

The promotion effect is greatly increased!

Bill Gates became more and more interested, and this explained the main purpose of his visit. He said that Microsoft's newly developed Bing search has launched an app for mobile phones, but the promotion effect is not good.

Hope to cooperate with Ziweixing's "manual".

This can be said to be the best app promotion resource for smartphones in the world today.

Zhou Buqi was a little embarrassed, "It's not convenient..."

"I know, there will be a fee."

Bill Gates smiled.

This kind of thing is very common in the business circle, and it is even more common in the technology circle.Technological innovation in the technology circle requires patent protection; an "exclusive cooperation agreement" is equivalent to a patent for commercial innovation to some extent.

Since it is a patent, of course you have to pay to use it.

Zhou Buqi pondered for a while, and said slowly: "That's right, there are three difficulties. First, the 'Manual' project is updated every three months, and the new version will be released on December 3. If Microsoft wants to participate, It’s going to have to wait until December.”

"of course."

"Second point, there are more monks and less meat!"

"Ah?" Bill Gates froze for a moment, not quite understanding what the metaphor meant, "Many people? Less meat? Vegetarian?"

Zhou Buqiu said embarrassingly: "I mean the 'instructions' cannot be made too complicated, otherwise it will attract users' dislike. The advertising space is limited, but there are too many interested partners. It has been launched for more than a month now. The market effect is very good. As far as I know, there are already more than 10 search companies interested in cooperation.”

Bill Gates waved his hand, rather flatly, "It's not surprising, it's just a bid."

Zhou Buqi laughed, "Yes, it's the bidding."

Talking to smart people is easy.

The supply of "instruction manual" resources is typically in short supply. It is only the end of September, and it has already taken off around the world. Even Bill Gates has heard of it.It is conceivable that in the peak sales season of autumn, what kind of amazing market effect the "manual" will produce.

If the supply exceeds the demand, the price will inevitably increase.

Then bid!
When it came to November, the "Manual" project team was instructed to conduct a bidding activity, and the highest bidder won.Microsoft is rich and powerful, and the last thing it lacks is money.

"There is a third point..." Zhou Buqi was very embarrassed, "Other projects are easy to talk about. Bing and Google compete head-on. If you choose Bing instead of Google, I'm afraid... you know, in the past In recent years, Ziweixing and Google have maintained a very good cooperative relationship."

Bill Gates is serious and earnest, "Business is business."

"That being said, Ziweixing has no reason to mess up the relationship with Google. Moreover, Ziweixing is still a shareholder of Google."

"is it?"

"Yes, I voted for YouTube back then."

"I've heard a few, and I know you have a wonderful investment vision." Bill Gates sincerely praised, "I heard that Aster mobile phone is also related to you?"

Zhou Buqi said: "Yes."

Bill Gates said: "Microsoft is also developing a mobile phone operating system. I think Microsoft can try to cooperate with Asda."

Zhou remained calm, "Aster is the most popular Android phone in the world, there is no need to change partners, right?"

"What do you want?"

Bill Gates understood it too well, and he immediately heard that this kid was making conditions.

Zhou Buqi was not polite at all, and sighed artificially, "Actually, I have always hoped that Ziweixing can have a long-term cooperation with Microsoft, especially the office series of products."

"office?"

"Ziweixing has developed a micro-book for office supplies... Of course, it is not competitive with the office series products, and the micro-book is a collaborative product. If office can provide a port for the micro-book, so that office files can have a micro-book The functions of cloud storage and file sharing can make users more convenient."

"Hmm." Bill Gates nodded and pondered for a while, "Push Office products into Ziwei Cloud?"

Zhou Buqi clapped his hands, "Yes! Good idea! Mutual benefit and win-win!"

It's really a win-win situation.

Although office products are relatively backward, they are still the world's largest irreplaceable office software.Now, Microsoft has also launched Microsoft Cloud.If users want to use office products, they don't need to download or pay for installation. They can directly subscribe to office in the cloud, and then they can use it.

The product can be configured and installed directly on the cloud.

Then, the various office documents that have been created can be directly saved in the cloud, which will be particularly convenient.

But now there is a small problem.

Microsoft's current CEO, Ballmer, is full of fighting thinking and is unwilling to license Microsoft's most important and core office products to competitors.

As a result, office cloud products can only be used on the Microsoft cloud, not other cloud computing platforms.

If Microsoft's office products can be deployed on the Ziwei cloud platform, it will have a huge competitive advantage compared with its main competitor, Amazon cloud.

It is also good for Microsoft. Office products can be sold on Ziwei Cloud, which adds a sales channel.

To put it simply, this is related to Microsoft's current strategic thinking, whether to use Microsoft's monopoly position to maintain high competitiveness, or to let go of itself and cooperate with more businesses.

Even Bill Gates, he couldn't make a decision, so he could only be perfunctory, "Let's think about it when we go back."

Zhou Buqi smiled, "Sure, think about it... Well, if Microsoft is interested in naming Manchester United's training center and reserve stadium, I think it can be a very pleasant cooperation."

(End of this chapter)