Top of the Great Era

Chapter 1747 Selling Marginal Resources
Before leaving Manchester, Zhou Buqi met Chen Wenhao who had flown back from Germany, and made him a new request.

Chen Wenhao was quite happy at first.

According to his ideas, Manchester United revised the sponsorship plan of the jersey chest advertisement, and even changed the long-term contract tradition in European football to a short-term contract system.

This is a huge reform.

It is estimated that Manchester United can only do such a magnificent "big event" with the support of the boss Zhou!

Well, for Chen Wenhao, this is already the most meaningful event he has ever done in his life.

Moreover, the sponsors are quite cooperative and efficient. They have already agreed to the cooperation plan. Next, they only need to finalize the details of the contract and sign the contract.

From next season, Manchester United's jersey sponsorship model will change!

Unexpectedly, he was hurriedly called back to Manchester, and there was a new arrangement.

"What? Title?"

Chen Wenhao opened his eyes wide, stunned.

Zhou Buqi was in a hurry to catch a plane to go to the United States, and he didn't bother to talk nonsense with him, "Yes, the training center and the reserve team stadium were refurbished after I took over Manchester United, so there must be a new look. Moreover, it is a waste of such resources. , It’s better to use them all. Old Trafford is still being refurbished, with a total investment of [-] to [-] million pounds, to make more money, so as not to need a loan.”

"But..." Chen Wenhao's head grew dizzy, "Isn't it the home of the naming team? How can there be a naming training center and a reserve stadium?"

"why not?"

Zhou Buqi snorted.

Other teams can't, but Manchester United can!

Not to mention that Manchester United in this life has a better business operation team and better Internet resource assistance under Zhou Buqi's transformation... Even in the previous life, Manchester United was played out under the leadership of San Dezi. A lot of flower work.

In 2013, San Dezi signed an 8-year contract with the American insurance giant AON with a total value of 1.84 million pounds.

The contract mainly consists of two parts.

[-]. AON became the chest advertising sponsor of Manchester United's training uniform;
[-]. AON named Manchester United's training center Carrington Base, and the new name is "AON Comprehensive Training Center".

You know, after Arsenal's new stadium was completed in 2006, it signed a sponsorship agreement with Emirates and sold the naming rights of the new stadium for 15 years.Since then, Arsenal's home court has been called the "Emirates Stadium", full of indigenous flavors.

Arsenal are also the top giants in the Premier League. They sold the stadium naming rights for 15 years, and the price is... only 1 million pounds.

As for the advertising sponsorship of the training clothes...no!
In other words, Arsenal built a new stadium, paid for valuable naming rights, and received only half of the money that Manchester United made with some shabby resources.

This shows two things.

First, San Dezi has a strong business operation ability;
Second, the commercial operation capabilities of the entire European football world, including Arsenal, are weak.

Zhou Buqi said: "Manchester United is a super brand with too many high-quality assets. It is necessary to maximize resources as much as possible. At present, there are at least three important resources that have not been properly utilized."

Chen Wenhao took a deep breath.

What can be said?
He felt that he was already very bold in promoting Manchester United's commercial reforms, but he didn't expect that the big boss wanted to go even further.

Zhou Buqi said: "Three resources, the naming rights of the training center, the naming rights of the reserve team's stadium, and the sponsorship of the chest advertising of the training uniforms. Hurry up and go to the world to find partners. From next season, we must establish cooperation relation."

Chen Wenhao tentatively said, "Should I...whether Helo or Ziweixing's other products should be named?"

"No." Zhou Buqi immediately refused, "Manchester United is already inextricably linked with Ziweixing. If there are still many elements about Ziweixing in the advertisement, it will inevitably arouse the disgust of the fans. Or from the outside Find a partner!"

This is of course perfunctory.

Mainly because he doesn't like it.

These three resources, the naming rights of the training center, the naming rights of the reserve team's stadium, and the chest advertising sponsorship of training uniforms... At first glance, they are all very powerful.

In fact, they are very marginal resources.

The media reports on Manchester United mainly focus on the first team and matches. Who is watching the training ground and the reserve team pitch?This thing looks like a bluff, but in fact it has no publicity effect at all.

If there were any high-quality advertising resources, merchants would have already come to their door to ask for cooperation, and it would not be possible that the entire European football world has not developed them now.

If others can't do it, Manchester United will do it!

In his previous life, San Dezi took Manchester United and only sold two resources, the naming of the training center and the advertisement of the training uniform, and he could earn as much as 8 million pounds in 1.84 years.Such a large sum of money, don't want it for nothing!

In terms of the professionalism of Manchester United's commercial side, it must be much better than San Dezi.There is no reason why they can't do what San Dezi can do.

It's nothing more than finding giant companies outside the circle to sponsor and fooling them into giving money.

Chen Wenhao said in a difficult situation: "How about...won't we delay for another two years? Wait until Ferguson retires? Isn't it appropriate to push forward so many commercial projects at once?"

Zhou Buqi said: "What's inappropriate? With me supporting you, what are you afraid of?"

"It's not that I'm afraid, I'm worried about internal instability."

Chen Wenhao was really worried.

In the final analysis, Manchester United is a football club. The conservative side is more in line with the tradition of European football, and they are all big players in the industry. Anyone who stands up and speaks out will arouse widespread resonance among the fan base.

Zhou Buqi said: "This is a general trend in the industry, and no one can change it! It's okay, you do it first, discuss it with Lawrence, and don't worry about it. You can report to the board of directors about the sponsorship of the jersey. Do it secretly in advance , even if you sign the contract, don't rush to report it. Anyway, the fulfillment of the contract will not start until next season, let's talk about it next season!"

"Will Ferguson retire next season?"

Chen Wenhao actually knows that Ferguson is the core of the conservative forces within Manchester United.In fact, it is not the inside, including the outside.Those Manchester United celebrities, even if they don't work for Manchester United, can still exert influence by dictating their actions.

Zhou Buqi said: "It is possible that Neville, Scholes, and Van der Sar will all retire after this season... Ferguson will most likely also retire together. Anyway, you are doing it here first, business is business, Competition is competition, not next to each other!"

……

After a long flight, Zhou Buqi finally arrived in San Francisco.

Two other planes were also flying at the same time.

No way, there are too many people in the family.

Fortunately, the Zhou family is rich and has a lot of planes.

Zhou Buqi went to Silicon Valley, and the family went to Los Angeles, where the weather is better and warmer.

When he arrived in San Jose, Zhou Buqi met Zhou Shaoning who had been on a business trip in the United States for nearly a month.

As soon as they met, Zhou Buqi knew it in his heart.

Zhou Shaoning was beaming, like a newly married groom.

From this point of view, his negotiation with Apple went well!
Good thing!

(End of this chapter)