Top of the Great Era

Chapter 1798 The Taste of Routine

Zhou Buqi thought he would explain to Boss Zhang what pit fee is in detail, but he didn't expect that he would understand immediately after he said a few words.

"It's the advertising fee!"

Boss Zhang gave a very accurate description at once.

Zhou Buqi smiled, "Yes, the advertising fee. Xiaonei.com is a website serving college students. It only takes service as its criterion and not for profit. The money earned is basically given back to college students."

Boss Zhang just doesn't understand IT technology and lacks a correct understanding of the Internet as a whole, but he is still a very shrewd and excellent businessman, and he said with confidence: "Yes, what is your... Ziyuan mobile phone mini version is Bar?"

"Yes, Astermini, a customized model for college students."

"Really selling at a loss?"

"It's true, every mobile phone has to be subsidized hundreds of dollars."

"Really?"

Boss Zhang asked again, which was really a bit sensational.

Zhou Buqi smiled and said: "It's true, there are still some channels to make money in group buying on campus, such as pit fees, promotion fees, etc. I still say that Xiaonei.com is to serve college students and make money... Or It is right to find a way to give back to college students. If you want the train to run, it depends on the headband. College students are the future locomotives of this society.”

Boss Zhang said sincerely: "Awe-inspiring! I often say in meetings in Suning that Xiaonei is the most respectable company in the country, and it is truly undertaking some corporate responsibilities and social missions."

Zhou Buqi said with a smile: "Every partner of Xiaonei is actually indirectly supporting the group of college students."

Boss Zhang hurriedly said: "That's right, Suning has always had the idea of ​​giving back to the society. In the past few years, we have been implementing the national policy of sending home appliances to the countryside. If there is an opportunity to cooperate with Xiaonei to give some large discounts to college students, we are willing made."

No way, the two are not familiar with each other.

This meeting can also be regarded as a little "suspiciousness" that occurred, and it was necessary to eliminate misunderstandings.

In fact, Suning.com is now unknown, and it can't even make a splash on the Internet.Suning is best at price wars. Products on Suning.com are generally cheaper than those on JD.com, Amazon, Yixun, and Dangdang.The publicity is not enough, and the popularity is too poor.

If we can establish a cooperative relationship with Xiaonei.com and have the opportunity to participate in the group buying activities in the school, it will be a very good marketing opportunity.

With the active participation of college students in on-campus group buying, once Suning.com gets involved, it might have millions of college students!

This is equivalent to laying the foundation for Suning Tesco!

Boss Zhang is a big boss, and the advertising fee of tens of millions or even hundreds of millions can be spent at will, and the pit fee for Xiaonei... 1 day is 500 million, which is nothing!
By cooperating with intramural group buying and harvesting some college students first, the market foundation of Suning.com has been established.Everything is difficult at the beginning, and Suning.com is the first step out of the grand plan of "Amazon + Wal-Mart"!
You should spend money too!
Zhou Buqi saw that he was so aggressive, so he didn't hesitate at all, and directly called Liang Rubo, the president of the business group in charge of Xiaonei, and Zhang Xuhao, the executive vice president of Xiaonei.

In the beginning, the chief secretary Ning Yaxian was quite strange.

When he saw Zhang Xuhao coming over whenever he was called, he immediately reacted.

Sure enough!

Another trick!

This is Ziwei Star's headquarters park, at the northeast corner of the North Fourth Ring Road.The headquarters of Xiaonei is in Sohu Building, at the northwest corner of the North Fourth Ring Road.

It is basically impossible to rush over without half an hour.

Why did Zhang Xuhao appear in the headquarters park by such a coincidence?

Must have been arranged well in advance!

On the other side, Liang Rubo and Zhang Xuhao went to the reception room, and Ning Yaxian was in charge of tea pouring arrangements, and she was also qualified to attend, so she stayed with great interest.

When Boss Zhou came up, he asked directly, "Is there any plan for group buying on campus recently?"

"Yes, it will be available this weekend." Zhang Xuhao replied simply, "Winter is coming soon, and we plan to sell some winter products for college students, such as warm handbags, thermos cups, hair dryers, and some protective creams , antifreeze cream and other skin care products.”

Zhou Buqi nodded, "We can cooperate with Suning.com. I just talked to Mr. Zhang. The daily pit fee is 500 million."

"500 million..." Zhang Xuhao looked embarrassed, "Isn't that good?"

Zhou Buqi asked: "What's wrong?"

Zhang Xuhao glanced at Liang Rubo, a little embarrassed, "A new B2C website has appeared in China. It is a branch of Japan's Lotte in China. It is called Lekutian, and it has a lot of money. Lekutian wants to sponsor 3000 million yuan at a time. , to reach a cooperation with intramural group buying, so that they can open up the Chinese market cleanly. I wanted to agree, but...it was not approved."

Liang Rubo said indifferently: "Yes, I didn't approve it. On-campus group buying is the core product of Xiaonei. There are some small mistakes in other businesses, and the impact is not too big. But on-campus group buying is not working, which is related to the point in the hands of college students. Not much living expenses. The reputation of this external third-party platform cannot be guaranteed, and if it causes losses to the interests of college students, it will affect the brand of group buying on campus.”

Zhou Buqi frowned slightly, "Can't you accommodate?"

"This one……"

Liang Rubo hesitated a little.

Ning Yaxian, who was sitting in the distance, almost burst out laughing.

I think these people are really bad!
Zhou Buqi, Liang Rubo, Zhang Xuhao... are actually the same age, all in their twenties, and the boss Zhang is in his forties and fifties, so he can be their father.

These brats are so good, they look like they are singing on stage.

Sure enough, it was Zhang Xuhao's turn to appear next, and he argued: "I think it is feasible to selectively cooperate with third-party platforms. The most important part of e-commerce is supply chain management. After all, Xiaonei is not a professional For e-commerce platforms, we lack resources, contacts and channels in this regard. Compared with some big companies, we certainly cannot get the most affordable ex-factory prices like them.”

These words reached Boss Zhang's heart at once, saying that Suning has the best supply chain system in the country in the field of 3C home appliances, and has offline stores covering the whole country that can provide after-sales service.

E-commerce services, a very important point is after-sales service.

Traditional e-commerce platforms are unable to do this, so that many online shopping products have quality problems, and the products need to be packaged and sent back.

This is too much trouble.

Moreover, it will also make users feel uncomfortable and worried. What if the courier is lost?What if the goods are repackaged after being returned?
In contrast, it is easier to go to offline retail stores to communicate face-to-face, and return and exchange goods hand-in-hand.

This is the biggest advantage of this online and offline integrated platform launched by Suning, which can perfectly solve this problem!
It can be said that Boss Zhang's e-commerce concept is very correct.

It was just too ahead of its time.

Not to mention that it is only 2010, even in 2020, it is difficult to build such an online and offline integrated platform perfectly.There are several model cases on the market, all of which are small in scale.

For example, the collaboration between Apple's official website and Apple's retail stores, and the collaboration between Xiaomi's official website and Xiaomi's official store, the coverage is relatively small, and it is incomparable with the comprehensive e-commerce platform of all categories.

Even Ali, who is in full swing, wants to promote the business upgrade of "new retail" under the leadership of Boss Ma, but it has actually failed. There are too many complicated problems that cannot be solved in actual operation.

In fact, in the past few years, on-campus group buying has also launched several different online and offline simultaneous promotion strategies, but they were not very successful, and the offline business can basically be cut.

It is impossible to do it in the university market, and it is even more impossible to put it in the social market.

However, the Suning stores all over the country are indeed a huge after-sales service system and a powerful supplement to the e-commerce platform.If Suning's strategic design is right, the offline Suning store may really become the most powerful moat for Suning.com just like the core value of JD Logistics to JD.com.

It's a pity that there is still a big gap between those people in Suning and Liu Qiangdong.

Zhang Xuhao's face was not flushed, and he continued to say: "Yes, what is so untrustworthy of a big company like Suning? The school's group buying rejects links to third-party platforms because we are worried that the service standards of third-party platforms are not enough. It hurts the shopping experience of college students and even their economic interests. If it is a big company like Suning, I don’t think there is any need to worry about it.”

When Boss Zhang heard this, he was very happy, "That's right, Suning has the most perfect service guarantee. Moreover, Suning.com is different from Lekutian. The technical level of Lekutian may not be enough. Suning.com is managed by IBM. Provide technical support. It can be said that Suning.com has the most powerful supply chain system, the most powerful after-sales service system and the most powerful technical system in the country. You must be cautious when choosing a partner for group buying on campus. Wrong, but Suning.com must be the best choice.”

As soon as these words came out, the three young men Zhou Buqi, Liang Rubo and Zhang Xuhao who were talking with him almost froze.

Boss Zhang, he really doesn't understand!
Being cheated is still counting money!
Which pot is not open to mention which pot!
Also compare technology with Lekutian...

Yes, Lokuten's parent company is Japan's Rakuten.The technical level of Japanese Internet companies is really not very good.However, Lotte is at least an Internet company, and Lotte's technology has also been tested by the market.

What does IBM have?
Even IBM itself admitted that they missed the entire Internet era, and they were not an Internet company at all.How can an IT company that can hardly produce any Internet products guarantee that their technology is better than Lotte?

(End of this chapter)